When it comes to attracting fresh young talent for your business, don't look past your Gen Why employees. After all, they are already sold on your brand (or they should be) and they are connected to others that are just like them. An employee referral program, by itself, is not enough. Instead, solicit their opinions and ideas relative to your entire recruiting efforts and encourage them to give you frank and candid feedback on how to improve all phases of your recruiting game.

Then, move to the next level. Take advantage of their desire to be in the spotlight and invite them to create some recruiting videos for you and post them to You Tube. Go even further by promoting a contest among your Gen Whys employees and kick-in some nice prizes for the person/team that can create the best recruiting video(s). With the viral effect online videos are producing, this could possibly provide the best return you've ever seen from your recruiting dollar.

By creating their own cyber TV station they've dubbed "Zappos TV" , here's one way this innovative online shoe retailer is keeping their application flow strong for their call centers, and keeping the buzz about them strong among Gen Whys.

Click to view - http://www.youtube.com/