Sodexo Careers has a Facebook page - did you know this? Some of my collegues have asked me what we hope to accomplish with our social media efforts including our Facebook page and I hope my reasoning so far has been successful... but I have to admit I am always looking for better ways and better examples to explain the value.

In a nutshell, we've found that our social networking sites are great places for people to learn more about our culture and to network with us. It has helped us build our web presence and is helping us strengthen our employer brand. We hope that it shows we are an innovative organization ready to embrace new technologies and best practices. These sites also allow us a new way to communicate with our past, present and future employees... hence the chosen name, Sodexo Careers - Past Present, & Future.

But is there more? Oh yeah.

Chris Russell over at Jobs in Pods does a great job of explaining the importance of blogging, Facebook, Linkedin, Podcasts and more. And no one can argue with Ernst & Young's success with their Facebook group and its more than 13,000 members. Tonight I read on Jobs in Pods a quote that sums it all up for anyone who still asks, "Why?"

Dan Black, director of recruiting for Ernst & Young used Facebook to connect with students. But he did so in a different way. Lots of questions were asked on E&Y's wall, and he wrote back in a very personal tone. Realized that this was one of the few channels to have a direct conversation with students.

This is what Sodexo Careers hopes to accomplish with our Facebook page - a relationship with our members where we can have a direct conversation with them.

Courtesy of Sodexo Careers Blog Making every day a better day.

We have a long way to go but we'll get there.