Biz Growth Live: How To Master Online Marketing
One of the things I have come to realise when considering implementing social media marketing strategies to build your brand and attract more clients is that many organisations have still not mastered the basics of online marketing.
In fact at a recent workshop that I led, less than 50 percent of the business leaders of small professional services practices had taken the first step in building their brand online and attract more clients. The problem they faced was that they did not know where to start in creating a presence on the web.
What is more disturbing is that some of the people that are teaching entreprenuers in Ireland through workshops being held by the Enterprise Boards in Ireland to build their business online have an ineffective presence themselves.
In fact I was speaking to one person last week who runs an ecommerce training programme for a number of the Enterprise Boards and their website actually consists of a PDF uploaded online. So they are definately not teaching ecommerce from a position of expert knowledge.
You might have seen a new book being promoted last week, Mastering Online Marketing - in fact it reached number 1 on Amazon for a number of categories.
One of the co-authors is a good friend and colleagues of mine, Mitch Meyerson, who has personally mastered online marketing and is an expert in the areas, and I am delighted that he is my guest on our next Biz Growth Live 60 minute teleseminar taking place at 6pm if you are in Ireland or the UK on Monday 10 March 2008 at 6pm (for those of you in the US as your clocks changed the time will be 2pm ET).
If you are not a member of our Biz Growth Community, you can join this call at no cost by registering at Biz Growth Live.
The call is free to attend - while I use a US bridge line as our community is global, if you are not in the US, you can usually find a low cost international calling card at most newsagents or post offices.
PLEASE NOTE THE CALL IS NOT AVAILABLE AFTER THE EVENT OTHER THAN TO OUR CLIENTS THOUGH I WILL BE MAKING AVAILABLE A PODCAST EXTRACT OF THE MASTERING ONLINE MARKETING TELESEMINAR IN A FEW WEEKS TIME.
ABOUT MASTERING ONLINE MARKETING - THE BOOK
Here is an extract of the subjects covered in the book:
- The entrepreneurial shift: The key to creating an integrated business mindset
- Strategic marketing: The key to sustainable online success
- Products and services: The key to smart selling
- Design and navigation: Making your Web site dynamic and visitor-friendly
- Dynamic web copy: The key to getting people to respond
- Traffic conversion: The key to increased sales and list building
- Automation: The key to increasing e-commerce profits
- Multimedia: Increasing your impact using audio, video, and conferencing
- Traffic strategies: The key to getting more visitors to your site
- People power: The key to successful affiliate programs and partnership
- Web 2.0: The key to using social media effectively
- Momentum: The key to systematizing your business and building your virtual team
So if you are looking for a gread guide to getting started on the web, you won't go far wrong if you read "Mastering Online Marketing".
Article by Krishna De and courtesy of Biz Growth News blog
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