Reading the Fortune of Generation Y
The cover story of Fortune Magazine’s June 2007 edition speaks to both sides of the “Us vs. Them” generational riff happening everywhere. I thought it to be pretty straightforward and accurate, and contain some key insights for both employers and Gen Y’s looking for strategies to help them better understand their Baby Boomer and Generation X bosses. I was impressed to learn that it was written by a young Gen Why reporter; a rising journalistic star, no doubt.
If you haven’t yet seen this article (picked up by CNN and other news services) I encourage you to check it out by clicking here. Then I invite you to leave your comments.
By Eric Chester and courtesy of Generation Why? Whysblog
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