It seems at times like hardly a week goes by when we don't add another blog. Many and perhaps most of the other premium job boards don't have even a single blog yet we have 12 blogs and we use blogging software to post our press releases and we run the Recruiting Blogswap, a free recruiting article exchange service where you can post an article to run for free on someone else's blog or you can receive articles for free to run on your blog.

Oh. Did I write that we have 13 blogs? Well, that's so last week. We now have 13 blogs. Please join me in welcoming the newest addition to our family: the CollegeRecruiter.com Insights by Consumer Marketers Blog. We'll use that blog to better communicate tips, strategies, and the occasional wacky article to clients of ours who want to stay current on how best to market their products and services to today's college students, recent graduates, and alumni.

Posted by Steven Rothberg, CollegeRecruiter.com on May 11, 2009 at 3:53 PM | Leave a Comment (0)

CollegeRecruiter.com has historically done a pretty good job of diversifying its revenue streams. When the economy is robust, we generate healthy revenues and profits from the employment advertising as well as the consumer marketing sides of our business. When the economy falters, the consumer marketing side of our business tends to support the employment advertising side of our business and allow us to live to fight another day even while some of our worthy competitors run out of cash and close their doors.

But even though we've done a pretty good job of understanding that the students, recent graduates, and alumni who use CollegeRecruiter.com are also consumers of products and services that have nothing to do with employment and we've helped the marketers of those products connect with the users of our site, we didn't have anyone on our sales team devoted to servicing our consumer marketing clients. That is, we didn't until this past fall. Betsy Larson, national account executive, and Sarah Ennenga, client services representatives, head up our strong and getting stronger consumer marketing business.

Continue reading "Welcome to the New Insights by Consumer Marketers Blog" »

Posted by Steven Rothberg, CollegeRecruiter.com on May 11, 2009 at 10:15 AM | Leave a Comment (0)