Have you ever given it a thought how brand names like Sony, Pepsi, Microsoft, Nokia, Pizza Hut have become so popular? Do you wonder how they have come up with their names? Brand name has to be unforgettable and closely associated with the product or service a company is offering. Just think, if this was not the case with these brands would they have ever reached the level of popularity they enjoy now. Corporate branding always starts with a name. If you own a law firm the names you can use might sound like this: Brown, Johnson or Smith Law Firm. A clothing company should try to associate the name of the famous designer with its brand name.

Corporate branding starts with the name. But it does not end here. It involves the tag line, the logo as well as the overall company image. Your brand name reflects your corporate identity. Just think, when you think of Pizza the name that comes to your mind is Pizza Hut, when you think of toothpaste, Colgate comes to your mind and computer equals Microsoft and so on. Choosing the perfect name is as important as arranging the money to start up the business. Continue reading ...

Article by, Steve McMains and courtesy of Associated Content, Inc.

Posted by Candice Arnold on February 16, 2010 at 5:35 PM | Leave a Comment (0)

In today's tough economy, generating business isn't so easy. It's not like in the movie, "Field of Dreams." If you build it (your business) without promoting it, no one will come. The following tips from communication expert, Gary Hankins, could teach small-business owners and entrepreneurs how to successfully promote their products or services to potenial clients and customers.

Continue reading "If You Don't Promote You, Who Will?" »

Posted by Candice Arnold on February 5, 2010 at 10:24 AM | Leave a Comment (0)

Although virtually all job boards generate about 90 percent of their revenues from the sale of job posting ads and resume searching, CollegeRecruiter.com has long seen the inevitable demise of those two products as pricing for job postings races to zero and resume searching becomes more and more problematic given the risks of hackers who want to download resume for identity theft purposes and financial services and other sleazeballs who buy access to peddle penny stock or other products and services to job seekers rather than using their resume data as it to be used: for hiring. Our two biggest products by revenue over the past couple of years and likely for 2010 as well are targeted email campaigns and targeted cell phone text messaging (sms) campaigns, and a study was just released that supports our experience in just how powerful the sms campaigns can be.

InsightExpress, a leading digital marketing research firm, released today Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.

Continue reading "Mobile Ads 5 Times as Effective as On-line Ads" »

Posted by Steven Rothberg, CollegeRecruiter.com on February 5, 2010 at 8:17 AM | Leave a Comment (0)

It seems at times like hardly a week goes by when we don't add another blog. Many and perhaps most of the other premium job boards don't have even a single blog yet we have 12 blogs and we use blogging software to post our press releases and we run the Recruiting Blogswap, a free recruiting article exchange service where you can post an article to run for free on someone else's blog or you can receive articles for free to run on your blog.

Oh. Did I write that we have 13 blogs? Well, that's so last week. We now have 13 blogs. Please join me in welcoming the newest addition to our family: the CollegeRecruiter.com Insights by Consumer Marketers Blog. We'll use that blog to better communicate tips, strategies, and the occasional wacky article to clients of ours who want to stay current on how best to market their products and services to today's college students, recent graduates, and alumni.

Posted by Steven Rothberg, CollegeRecruiter.com on May 11, 2009 at 3:53 PM | Leave a Comment (0)

CollegeRecruiter.com has historically done a pretty good job of diversifying its revenue streams. When the economy is robust, we generate healthy revenues and profits from the employment advertising as well as the consumer marketing sides of our business. When the economy falters, the consumer marketing side of our business tends to support the employment advertising side of our business and allow us to live to fight another day even while some of our worthy competitors run out of cash and close their doors.

But even though we've done a pretty good job of understanding that the students, recent graduates, and alumni who use CollegeRecruiter.com are also consumers of products and services that have nothing to do with employment and we've helped the marketers of those products connect with the users of our site, we didn't have anyone on our sales team devoted to servicing our consumer marketing clients. That is, we didn't until this past fall. Betsy Larson, national account executive, and Sarah Ennenga, client services representatives, head up our strong and getting stronger consumer marketing business.

Continue reading "Welcome to the New Insights by Consumer Marketers Blog" »

Posted by Steven Rothberg, CollegeRecruiter.com on May 11, 2009 at 10:15 AM | Leave a Comment (0)