Welcome to the New Insights by Consumer Marketers Blog
CollegeRecruiter.com has historically done a pretty good job of diversifying its revenue streams. When the economy is robust, we generate healthy revenues and profits from the employment advertising as well as the consumer marketing sides of our business. When the economy falters, the consumer marketing side of our business tends to support the employment advertising side of our business and allow us to live to fight another day even while some of our worthy competitors run out of cash and close their doors.
But even though we've done a pretty good job of understanding that the students, recent graduates, and alumni who use CollegeRecruiter.com are also consumers of products and services that have nothing to do with employment and we've helped the marketers of those products connect with the users of our site, we didn't have anyone on our sales team devoted to servicing our consumer marketing clients. That is, we didn't until this past fall. Betsy Larson, national account executive, and Sarah Ennenga, client services representatives, head up our strong and getting stronger consumer marketing business.
Over the coming weeks and months, expect to see a number of articles posted by Betsy, me, and others to this new blog. Our goal with this blog is to bring to light interesting and sometimes new ideas in the world of consumer marketing. You'll occasionally see references to products offered by CollegeRecruiter.com but this isn't a place where press releases go to die. Rather, this is a place where we will try to engage our consumer marketing clients in a conversation. Like most blogs, that conversation will often be pretty one way, but we'll welcome comments and contributions by those who have views which are important, whether they line up with ours or not. If you want to contribute a comment, just click on the link by the relevant article. If you want to contribute an article, contact our content coordinator, Candice Arnold.
Enjoy!!
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