Do you know why some people are hesitant to use social media? Or perhaps why some people will absolutely never give out their email address (but are quick to hand over their phone number)? Or perhaps did you ever wonder why not everyone you meet will be immediately willing to put you in touch with everybody they know?

Your network, and the strength of relationships with people in your network, is one of your most valuable assets. A network of followers, friends, business contacts, colleagues, and clients is by no means a commodity. Therefore, it is not something you should take for granted. Continue reading ...

Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.