Marketing to Generation Y: The "Echo Boomers"
Of course it is impossible to generalize an entire generation, but basic demographic information is extremely necessary if you want to market toward a target audience. Marketing is a difficult art. The ability to pinpoint your target audience and use their generalizations to help your marketing strategy is very important for any would-be marketer.
About Generation Y
Generation Y consists of people born between the years 1977 and 1994. They are the generation of e-commerce and Britney Spears. A complex, extremely diverse group, those born in Generation Y exist to consume. They are materialistic, but not so much that they don't pay special attention and respond to particular advertising strategies.
Generation Y is probably one of the most difficult groups to both categorize and market toward. They are second only to their parents, the baby boomers, in terms of diversification in their buying tendencies. Continue reading ...
Article by, Sara Malarchy and courtesy of Associated Content, Inc.
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