Marketing for Start Ups
Starting your new business will challenge you in ways that you can't even imagine. If you don't have experience in marketing, then you will need to be a quick study. Marketing is all about sales. If you opened the doors and people flooded in wanting your product or service, then you wouldn't need to market at all. However, based on personal experience with failed businesses, I can pinpoint the exact problem. I didn't have customers, because I didn't know how to market.
But I learned a few tricks here and there about marketing that can make your job as an entrepreneur a little bit easier. The first trick is to link every effort to revenue. If you place an ad in the paper you need to track, how many people called you for your product. If it isn't working, there isn't any point in wasting more money on an ad that isn't getting you any new business. So you might as well take that money and find a better use for it. Continue reading ...
Article by, Ryan Barnes and courtesy of Associated Content, Inc.
Leave a comment