In today's tough economy, generating business isn't so easy. It's not like in the movie, "Field of Dreams." If you build it (your business) without promoting it, no one will come. The following tips from communication expert, Gary Hankins, could teach small-business owners and entrepreneurs how to successfully promote their products or services to potenial clients and customers.
Continue reading "If You Don't Promote You, Who Will?"
Posted by Candice Arnold on February 5, 2010 at 10:24 AM | Leave a Comment (0)
Have You Made Any of These Top 10 New Year's Resolutions?
Continue reading "It's Not Too Late to Make Good on New Year's Resolutions"
Posted by Candice Arnold on February 5, 2010 at 10:13 AM | Leave a Comment (0)
Although virtually all job boards generate about 90 percent of their revenues from the sale of job posting ads and resume searching, CollegeRecruiter.com has long seen the inevitable demise of those two products as pricing for job postings races to zero and resume searching becomes more and more problematic given the risks of hackers who want to download resume for identity theft purposes and financial services and other sleazeballs who buy access to peddle penny stock or other products and services to job seekers rather than using their resume data as it to be used: for hiring. Our two biggest products by revenue over the past couple of years and likely for 2010 as well are targeted email campaigns and targeted cell phone text messaging (sms) campaigns, and a study was just released that supports our experience in just how powerful the sms campaigns can be.
InsightExpress, a leading digital marketing research firm, released today Mobile InsightNorms through Q4 2009, including a comparison of mobile media types and verticals. Benchmarked to the impact of online advertising, these findings continue to show the power of mobile as an advertising channel.
Continue reading "Mobile Ads 5 Times as Effective as On-line Ads"
Posted by Steven Rothberg, CollegeRecruiter.com on February 5, 2010 at 8:17 AM | Leave a Comment (0)
Last issue, I introduced you to Steve Mariotti, a new math teacher charged with bringing a class of unruly inner-city youth up to passing standards for their math exams. An overwhelming problem, and yet Steve decided to aim much higher: he knew that unless these could make a fundamental change in their lives and their outlook, he would not be able to make a difference.
The answer was found in entrepreneurship. By teaching high-school students the methods and rewards of starting and owning their own businesses, Steve Mariotti set out to accomplish far more than he would have if he had only focused on math proficiency scores. Continue reading ...
Keith F. Luscher is author of the books Don't Wait Until You Graduate and Prospect & Flourish. He is also a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
Posted by Candice Arnold on February 4, 2010 at 5:11 PM | Leave a Comment (0)
I imagine the first step to any successful sales campaign is getting the attention of prospective clients. Marketing representative for Principal Financial Group and author of Prospect & Flourish, Keith Luscher, gives sales representatives a small taste of the highly successful sales techniques he shares in his Webinars. Watch the video below to learn more.
P.S. These techniques could be adapted for job searching, too.
Posted by Candice Arnold on January 28, 2010 at 7:58 AM | Leave a Comment (0)
One expression I hear that often makes me cringe is "problem solving." It expresses a paradigm that has dominated many peoples' thinking and planning. Ask yourself: "What is problem solving?" It's about making something go away. If this is all you care about, then another problem will simply take its place.
Case in point: years ago, a beginning New York City high school teacher named Steve Mariotti faced his first day on the job at Boys & Girls School. This inner-city high school had become known as the worst in the entire district:
Keith F. Luscher is author of the books Don't Wait Until You Graduate and Prospect & Flourish. He is also a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
Posted by Candice Arnold on January 27, 2010 at 3:01 PM | Leave a Comment (0)
Although most of us will not soon forget the challenges that this recession has brought, I still have vivid memories of the recession of the early nineties, at which point I was still fresh from college and green in job skills. It was also during this time that I began searching for a new job...and quickly learned the ups and downs of networking--lessons that so many people are discovering for the first time today.
One of the fundamentals of networking and meeting new people is the notion of a common connection: you know one person, who in turn introduces you to another whom they know, either through work or some other association. But what if that connection isn't enough? Continue reading ...
Keith F. Luscher is author of the books Don't Wait Until You Graduate and Prospect & Flourish. He is also a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.
Posted by Candice Arnold on January 21, 2010 at 11:48 AM | Leave a Comment (0)
