Not long ago I caught a program on the History Channel about Fort Knox, where the United States' gold reserve is kept. It was amazing. It is one of the most secure and guarded places in America, if not the world. It is not open for tours. No one gets to see the gold--not even the president if he wanted to.

In today's economy, you have no doubt seen more and more commercials promoting the investment in gold (which has topped $1,000 per ounce). It goes to show how much just a little bit of gold is worth. Indeed, one of the oldest usages of the word prospecting is associated with gold!

More than 18 months ago, I began to teach "prospecting bootcamps"--which packs quite a bit of prospecting fundamentals with some less common stuff many of us have yet to apply. In three hours, I cover quite a bit of material, and the volume can be overwhelming. Continue reading ...

Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.