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« October 2009 | Main


Many job seekers can find Linkedin company pages to be a useful tool in their search. This often overlooked Linkedin feature allows the savvy candidate to gain an edge with companies they target. Remember, 80% of the available jobs are unadvertised...it's a widely known industry statistic. Yet, most job seekers target the 20% of the jobs easily seen on job boards.

What can Linkedin Company Pages do for me?

Linkedin Company Pages provide information and views that's helpful when targeting smaller companies as well as mammoth ones. For larger companies, Company Pages shows divisions and subsidiaries. For example, one of the companies that's been consistently near the top of reCareered's Who's Hiring articles is IBM. IBM is many companies under a single brand...many non-techies think of IBM as a mainframe manufacturer (they sold off their PC division years ago).

Let's use IBM as an example that can be applied to many different companies and industries. A look at IBM's Linkedin Company Page gives a more in depth perspective:

If you're in Finance or Sales, for instance, you'll find many places and locations within IBM that need financial and sales talent...beyond just the mainframe folks.

You may remember that IBM purchased PriceWaterhouseCooper's consulting division, and now competes with companies like Accenture & BearingPoint. Consultants know that IBM is one of the largest firms in ERP implementation, Supply Chain, and Government contracting. Looking at IBM's listing of divisions and subsidiaries, you'll also find enterprise software companies who create financial and operational software for large companies. These divisions need financial and operational talent.

You can see typical companies where IBM employees worked before IBM. This can be helpful, especially if you came from those companies or have a close contacts within those companies (IBM hires most often from PWC & HP). You can also see where IBM alums are likely go next (Microsoft & Oracle)...do you have any contacts at these companies who can introduce you to IBM'ers? Could you research Microsoft's & Oracle's new hires looking for people who just left IBM...could these represent unadvertised positions?

People:

With over 50M people now on Linkedin, Company Pages is like an internal phone directory (sorry, no direct extensions, but many email addresses). In prior years, recruiters would sell their soul (be nice, candidates) for this kind of information...now it's available to candidates, for free. Search Company Pages by division and/or location to hone in on the people who are most likely to get you to a hiring manager. If I search IBM's company page for Chicago area employees, I get over 3,000 people. I can narrow that list by keyword, specialty or division.

A separate section lists former employees...could former employees help you find the right hiring manager in a company as large as IBM?

New Hires & Recent Promotions/Changes:

Do new managers ever hire their own staff to build their own teams? Even companies that are laying off may hire new staff as well, as they change focus, strategy, or just get new blood into the company. New managers often come into a company to bring about change, and change often means new people. Recently promoted officer and managers may also have new challenges, or take over additional areas and want to staff their own teams.

Newly hired and promoted managers also give you the opportunity of communicating something other than "can I have a job?" Instead of spamming this contact with an uninvited resume, could it be valuable to congratulate your target on their promotion or hire?

Other information:

Company pages list specialties. As a candidate, why is this important? Could clicking on these specialties give you insight into other companies in the space...maybe small competitors not on your radar screen? Could specialties give you some guesses into keywords that a company might use to search Linkedin profiles and resumes?

Company pages list recent articles about the company, stock price graphs, links to Business Week articles, major locations (Does IBM have many employees where you live, in Nashville? ), demographics (maybe not a great place for women to work, as only 27% of their workforce is female, nor a great place for the guys to start an office romance)

Why is this feature hidden?

It's not hidden, but it's not exactly apparent to the casual Linkedin user. The easiest place to find Linkedin Companies is just to the left of the search bar. Most Linkedin users use the search bar to find for specific people. Click the drop down menu to the left of the search bar, select company, and search for companies on your target list.

Can you come up with other ideas of how Linkedin Company Pages can change your search methods?

Article by Phil Rosenberg, President, reCareered & Rainmakers Global and courtesy of reCareered blog.


We all know career success is linked to lifelong learning. To remain competitive and adaptable, we have to be constantly learning new skills and knowledge. It's the only job security we have. But how do we learn? What can science tell us about the best, easiest way for us to absorb and become proficient in a new career field or skill?

I've been fascinated by a new book, "Why Don't Students Like School?" that offers some answers. In it, cognitive psychologist Daniel Willingham looks at what techniques help students and adults think and learn effectively. I adapted some of his findings for people choosing or changing careers.

If you're concerned about entering a new career or learning a new skill, keep these 3 principles in mind:

1. The Snowball Effect of Knowledge: Gain basic background knowledge of your subject or skill and it will become easier for you to learn more about it and practice it (see next step). Just dive in and start reading and talking to people who are experts in it.

2. "Sustained, Long Term Practice": Practice your new skills so many times they become automatic. That means go beyond just mastering the skill. 3 strategies Willingham recommends (my examples):

  • Getting informative feedback (from peers, friends, supervisor);
  • Doing other activities that will improve your skill (like Toastmasters to improve public speaking); and
  • Consciously trying to improve (make a plan, set goals, ask for support).

3. Intelligence is nature (genes) AND nurture (environment) - so get to work. You can improve your intelligence - you need to believe you can improve and work on actually doing it. The fact your father was not a rocket scientist doesn't mean you can't be one. I wish I had known this about math and maybe I would have become an oceanographer instead of a lawyer.

To gain more knowledge and information about your career choice or a skill that will be required for a new job, several activities at The Career Key website will help:

Information Interviewing
Learn More About the Jobs That Interest Me
Identify My Skills
Free Agent Outlook on Work

This all just reinforces the fact that you are in the driver's seat when it comes to improving your career prospects and options. More work for the weary!

Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


Whether you're trying to secure a new job, new consulting project or contract work, there are two chief ways you differentiate yourself from your competitors.

You do it by showcasing:

a) The results you deliver and

b) The unique way in which you deliver those results (your style, approach, attitude, values, etc)

As a potential employer, I don't really get an opportunity to assess number 2 until we meet and I get to know you better (...unless you've been introduced through a referral who speaks highly of you - which should always be the preferred approach where possible).

So if you're trying to secure an interview with me and stand out from the crowd of other applicants, you need to be telling me all about number 1 - the results you can deliver and the ways you can help me and my firm.

So instead of being a history of your professional life, your CV/resume needs to showcase the results you've delivered to date and the value you've created for your employers. Tangible, measureable, commercial outcomes that you've a track record of delivering. With percentages, $$$/£££ values, KPIs and other 'soft' measures that are credible demonstration of your success to date.

And that's the big mistake most people make.

Their CV/resume usually reads like an orbituary - a summary of every role, responsibility, education, training, hobbies, favourite holiday destinations, their preferred dessert etc.....

Okay, I labour the point - but you get my drift I hope.

If you want to stand out, then your CV or resume must be heavily focussed on showcasing the problems you've solved, the results you've delivered and benefits you're previous employers have accrued from your services.

So don't get hung up on finding the ideal layout, font, key words, length, style and all those things that many people over think when resume writing. Instead I suggest you focus on one big thing: make it much more about what you've delivered and much less about everything single thing you've done to date.

When you do it in a way that is tailored to the needs of a specific role and the needs of a potential employer (or range of employers if writing to recruiters) you start avoiding the mistake which I see so many job seekers make and maximise the chances of you securing an interview.

"But what about my experience and education?" you may ask.

Your experience and education aren't really true differentiators because there will always be someone with similar work experience and qualifications (especially in the current job market). And most of the time there will usually be someone with much more relevant experience and a far better education than you. That's life.

Of course you need to include ample attention to your experience, but differentiate yourself based on the results you have delivered and you'll have a far better chance of having your CV/resume stand out and so securing interviews.


Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Today, I spoke to Pat Olsen, who is a lead writer for the popular New York Times column, "The Boss" and also writes a 1st-person executive column for On Wall Street and Family Business magazines. In this interview, Pat goes over her writing background, gives journalism advice and more.

What inspired your "The Boss" column for the New York Times?

I was writing for other columns in the business section when my editor wrote to several of us freelance contributors to announce that there would be a new column. I'm not privy to how it came about, but it's been my single most favorite thing to do.

Who has been the single most interesting person you've interviewed in your journalism career?

I wish I could pick one person but I have to go with the cop out. There have been so many who have inspired me, and they can be so eloquent. People who make it to the top of a company, or entrepreneurs who make it into the column, are different from you and me!

There are a lot of young aspiring journalism majors now. Is it still possible to become successful in this area? What do they need to know?

I could give advice for hours on this. I have tech writing experience, and I'd recommend they get a second skill, too. I also have an M.B.A. They can't be shy because you have to market yourself like crazy these days. I'd find a mentor as soon as I could, and I'd learn as much about the new media as I could. I'd tell them not to think they're settling if they can't get a job at that certain newspaper. I know a young journalist who really wanted to write for newspapers but got a job writing for a travel site instead. She likes it OK, or make that a lot after being unemployed for a long time.

How has journalism helped build your personal brand? What opportunities were created for you?

Writing for the NYT is just the best thing for exposure. I actually heard from a literary agent soon after I started. (It didn't work out that time, but I did eventually find another one and wrote a book.) I've also gotten a couple offers of other assignments, too, which has been nice.

Looking back at your career, what would you have fixed or focused more on?

I love the short 1st-persons, but I'm also drawn to the long narrative form, such as those in Nieman Narrative Journal, so I guess that means I wish I'd focused more on that area.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


I gave a presentation to students at James Madison University a few weeks ago, and one young lady asked me what name she should put on her resume - Nikki, the name she's built for herself online, or Nicole, her legal name. Another young lady chimed in that her given name is difficult to spell and pronounce, so she's always gone by Melody. Melody, only a sophomore, hadn't begun building her online presence. Should she create her brand around Melody or her real name?

Although for different reasons, I recommended both women use their nicknames. Nikki's brand was already built, and she wants to be found online when employers search for her. After all, she can always use Nicole in parentheses on her résumé.

A rose by any other name...

Melody, on the other hand, faces a different challenge. Although incredibly unfair, hiring managers tend to unconsciously discriminate against people whose names they feel might be difficult to pronounce. The decision was an easy one for several other reasons, though. She always goes by Melody, a perfectly professional name, and she is starting from scratch with her brand. To the world, she's not known as anything yet.

Should women change their brand names when they marry?

I married young - fresh out of college. And I changed my e-mail address and brand name to "Huhman" once I began searching for a job my senior year. But what if you have begun your career when you marry? After all, the average age at first marriage for women in the U.S. is 25.6 years, and I have a feeling this number is going to continue to increase.

Although there might be some who disagree with me, I recommend keeping your maiden name professionally and using your married name in your personal life (should you choose to take your husband's name at all). You've worked hard to build your brand! Why change it just because you got married?

What if you want to reinvent your brand name?

Whether your brand name is tarnished for some reason or you're simply looking to head in a new direction, it is possible to reinvent yourself - starting with your brand name. Of course, you won't be able to completely erase the old one (Internet = forever), but that doesn't mean you can't start anew.

Take a look at the nationally-known KFC, or what used to be Kentucky Fried Chicken. It's been barely more than a decade since the switch - an effort to distance the chain from fried food - so few of us have forgotten KFC's roots. But think about how far they've come in 10 years. Will we even remember what the "F" stands for in another 10?

Think about what you did to build your brand name originally, and start from the very beginning. You don't have to actually change your name like KFC did, although it might make the process easier. Perhaps you add in your middle name, or just the initial. Or maybe now is the time to bring your married name into your professional life.

Take the time to do it right

No matter your approach, take the time to build (or rebuild) your brand the right way. A hat tip to my colleague at the Personal Branding Blog, Roger Parker, for this great piece about doing just that.

Heather R. Huhman is a career expert and founder & president of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. She is also the national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.


Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Not long ago I caught a program on the History Channel about Fort Knox, where the United States' gold reserve is kept. It was amazing. It is one of the most secure and guarded places in America, if not the world. It is not open for tours. No one gets to see the gold--not even the president if he wanted to.

In today's economy, you have no doubt seen more and more commercials promoting the investment in gold (which has topped $1,000 per ounce). It goes to show how much just a little bit of gold is worth. Indeed, one of the oldest usages of the word prospecting is associated with gold!

More than 18 months ago, I began to teach "prospecting bootcamps"--which packs quite a bit of prospecting fundamentals with some less common stuff many of us have yet to apply. In three hours, I cover quite a bit of material, and the volume can be overwhelming. Continue reading ...

Keith Luscher.jpg
Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.


Nobody likes to get bad news, especially when it's about their behavior or job performance. But everyone makes mistakes and criticism, when constructive, can be just as helpful to an employee as praise. An article on MSNBC.com, So You're Not Perfect, and You've Been Told So ..., cautions employees against getting too emotional about negative feedback from their bosses.

The article goes on to give advice for how to handle "the aftermath" of negative feedback.

  • Focus on the information, but ask questions like, Is the boss right? Am I doing something and don't know about it? Or is the boss just having a bad day?
  • Ask for specific examples of the mistakes or bad behavior. And don't discount the boss' claims because he can't give specific examples. Instead, try to think of ways to improve the situation.
  • Thank the boss for bringing the problem to your attention. "Negative feedback is better than no feedback."
  • Give specific examples of what will be done to improve behavior or work performance.
  • Schedule a follow-up meeting to track progress with the boss. This indicates a willingness to change.

Performance reviews are never easy, but they can be informative and useful. Employees who take the time to do self-analyses, focus on saying "I" instead of "you," and avoid playing the blame game can make the experience a lot less painful.

Receiving negative feedback or a bad performance review hurts because no one likes having his flaws or mistakes pointed out. Those employees who can separate their emotions from the process and focus on the information they're receiving could learn a lot about themselves and about how to do their jobs better.


Dictionary.com defines "habit" as an acquired behavior pattern regularly followed until it is almost involuntary.

Habits can be timesavers, like macro keys on your computer, and simplify repetitive work tasks.

However, habits can also lead to problematic behaviors, especially at work, and that's why people try to get rid of them with everything from anti-smoking patches to rubber bands to snap to stop negative thoughts.

Do you want to stop getting bogged down at work? Then change your habits.

And what's the best tool to help you break a bad habit? Your mind.

That's not only because your decision to change your patterns is the very important first step. It's because unleashing the power of your mind on your recurring routines is virtually the only way to do so successfully.

You can think of a habit as a circuit you've wired for yourself in your brain. And your conscious thought is the only effective circuit breaker there is.

The trick to effectively breaking a bad habit is to keep your conscious brain engaged with the problem as long as you can. Here are 9 steps to help you do just that:

  1. When the impulse to perform your habit strikes, imagine alarms going off in your head.
  2. Ask yourself what you're doing.
  3. Answer honestly, as in "I'm sitting down going through e-mail instead of tackling that report."
  4. Ask yourself what will happen if you continue with this behavior?
  5. Answer honestly, as in "I'll waste the morning, have to stay late and get behind on everything else while I do a sloppy job on the report."
  6. Challenge yourself to come up with other behaviors, as if for someone else.
  7. Ask yourself to pick one of these alternative actions, just this once.
  8. Do it.
  9. Repeat until you feel the habit lessening its hold over you.

Some people say it takes 30 days to break a bad habit, but I'm not sure that's right. I think it takes 30 days to make a new habit, and maybe you haven't actually decided what you want to replace your bad habit with.

When you've made up your mind and are not just doing things because that's what you've always done, you might come up with more creative choices.

A Spanish proverb says, "Habits are first cobwebs, then cables." Use your mind to brush those cobwebs away and you'll become more effective at work.


Article by Danielle Dresden and courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


Below is an example of what someone interested in applying for a job as a manufacturing manager might see in a job posting


I/ Job information of Manufacturing manager

1. Job tile:
2. Job Code:
3. Department:
4. Report to:
5. Job purpose:

II/ Key job tasks of Manufacturing manager

1. Overseeing the production process, drawing up a production schedule.

2. Ensure planned KPI's of efficiency and performance are met or exceeded.

3. Ensuring that the production is cost effective.

4. Track competencies of subordinates and provide leadership and development as required to achieve the objectives.

5. Ensure implementation and evolution of safety procedure. Continue reading ...


Sample job description courtesy of hrvinet.com


When we struggle in our careers, we usually look outward. Maybe there is a book, TV show, or colleague who can tell us what to do. The truth is the answers you seek come from within. You can tap into outside sources for information or validation, but the true next steps usually come from you.

It takes courage to have a career you are passionate about, a career you enjoy, that makes a difference in the world. Seem like a lonely goal? The good news is you do not have to pursue this goal alone. You have a coach within that can assist you, a friend who gets you, listens to you, and wants to help you.

So, How Can You Coach Your Own Career? Follow These Three Steps Below:

1. Push Yourself To Dream Again

Remember when you were younger and you knew what you wanted to be when you grew up? And how you blurted out, "I want to be..." to anyone who asked you? Are you doing this now as a career? If no, then why not? Why didn't you go after what you wanted? What got in the way?

What would make you happy in your career now? Push yourself to get the answer. Ask yourself what you would be doing if you knew you could not fail. What is your reply? That's what you are meant to be doing with your life.

2. Push Yourself To Be Creative

Being creative makes us happy. It fuels our souls. This is because creativity allows us to express our talents and skills to their fullest capabilities. Being creative takes us away from ourselves and our problems, and makes room for new ideas and perspectives.

Unleash your own creativity by paying attention to the yearning feeling, the voice from within that tells you to paint, write, or build something. That voice is telling you where you belong next.

3. Push Yourself To Keep Moving

I've seen countless people on the brink of success fail only because they stopped too early. The workplace can be tough sometimes. And although we know this in our heads, we forget this premise when the toughness happens to us.

Many people have used the economy as an excuse to stop moving forward. They have decided that their career goals are too hard to obtain, and as a result, have taken a break to wait for things to get better on their own. Truthfully, this is the worst thing they can do.

Those who are successful in their careers are those who did not give up. These individuals are not any different from you or me. The distinction is they kept moving. They had their good days and their bad days, but they didn't stop trying.


debbrown.jpgArticle by Deborah Brown-Volkman, a top professional Certified Coach (PCC), sought-out career coach & expert, best-selling author, and the President of , Surpass Your Dreams, a successful career coaching, life coaching, and mentor coaching company that has been delivering a message of motivation, success, and personal fulfillment since 1998.


Usually when I'm talking about jobs in gaming, I'm talking about jobs in the video game industry, but today "gaming" means something a little different. We're going to take a look at WMS Gaming, a Chicago based company that produces the machines that you find in casinos. I found out about them from Brill Street's list of Top 50 Gen-Y Employers in Chicago (which is surprisingly light on companies with entry level jobs available--I think the #1 thing a company can do to be "Gen-Y friendly" is hire new grads). WMS was founded in 1943 by Harry Williams, a Stanford engineer, who invented the tilt mechanism for pinball machines (which prevents cheating and damaging the machine). Luckily for WMS Gaming, the decline of the pinball industry coincided with the rise of the casino industry, so their transition to focusing solely on slot machines went pretty easily in 1999. I guess people would rather win--err lose--real money than "points."

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


I don't know about you, but I've been well enough behaved during the course of my life to avoid any appearances in court. I did have to serve on jury duty for a day a few years ago, but most of knowledge about court rooms comes from tv and movies. Despite my limited knowledge of the legal process, I don't find it hard to imagine that there's room for innovation in our courts. Center for Court Innovation is a New York City based non-profit organization that is doing just that. They act "as the court system's independent research and development arm, creating demonstration projects that test new ideas." Some of their projects include community courts, drug courts, reentry courts, domestic violence courts, and mental health courts.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Posted on November 13, 2009

If you let your belief in bad luck and superstition affect you on a daily basis, then you're setting yourself back in the job search. It really won't do you any good. With that said, there are millions of people who suffer from paraskevidekatriaphobia--the fear of Friday the 13th. One of the biggest symptoms of this phobia is an unwillingness to travel on Friday the 13th. There's some debate as to whether this actually has a significant effect on the travel industry, but I've heard that you can get pretty good deals when the 13th day of a month falls on a Friday. Since I'm not a big fan of superstition--especially when it comes to the job search--we're going to fly in the face of paraskevidekatriaphobia and take a look at jobs with Orbitz Worldwide. If you don't already know, they're a Chicago based online travel company. In late 1999 they were formed through a partnership between 5 major airlines--Continental, Delta, Northwest, United, and American--to compete with Expedia and Travelocity.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Not long agao, talented college students and recent graduates had employers genuflecting all over the place to make them happy in order to hire the best candidates for the entry level jobs and internships being offered. Now the tables have turned and it's employers who want job seekers jumping through hoops to please them.

Because employers screen so many qualified candidates, it's important for college students and recent graduates to do all that they can to make themselves memorable to employers, should they be fortunate enough to land interviews.

One way candidates can make themselves stand out from their competitors is with personal branding. "Effective branding used in the interview is the same technique that is used in business," said Carole Martin, The Interview Coach. "It is telling the customer (in this case the interviewer) who you are; what you can do and have done in the past (your unique qualities); and why they should buy (hire you)."

A large part of effective personal branding is knowing how to answer the following questions BEFORE the interview:

- "Tell me about yourelf.
- What makes you unique?
- What can you bring to this position that the other candidates can - or can't?
- What are your strengths?
- Tell me something about you that will make me remember you after you leave the interview."

College students and recent graduates who research themselves as carefully as they research potential employers could find themselves miles ahead of their competition for coveted entry level jobs and internships.


Carole Martin.jpgCarole Martin is a celebrated author, trainer, and mentor. Carole can give you interviewing and personal branding tips like no one else can. Get a copy of her FREE 9-part "Interview Success Tips" report by visiting Carole on the web at The Interview Coach


If you can't tell people what you do, then you won't be doing it much longer. If you can't articulate what you want to do, then you won't ever be doing it. But, if you can - well, I found out you are one in about 150 people who can complete this sentence:

I am: ______________________ .

On Sunday I spoke to an audience at an event sponsored by the LA Urban Beauty Connection, supporting two philanthropies and drawing a cool, professional crowd that came out to hear experts present on the latest trends in fashion, technology and business. My topic was The Real Secret to Success in Careers and Business, How to Stay Up in a Down Economy. Of course, I was there to talk about personal branding.

Personal branding foundational work

Typically, I stand on a stage and talk at people (it's more exciting than that, but basically I'm the show until Q&A or the workshop portion of my personal branding presentations). But, this forum was much more "theater in the round." I was given the opportunity to do interactive, live coaching for people who had considered but never really hunkered down to do the foundational work of personal branding.

So, I opened with my signature line: "Everyday you have the opportunity to say the one thing that will change your life. I guarantee by the time we're done today, you'll know what to say, and where and when to say it."

Five statement in the personal branding process

What a great way to spend a Sunday, I thought. It was like magnifying the coaching that I do with one person, but having all these people learn from process. I started as planned, by picking one person, but when she seemed a little lost, I move to another. I wound up challenging five people in the audience to complete these 5 statements that are requisite for the personal branding process:

1. I am:
2. I excel at:
3. I do this via these methods/approaches/tactics:
4. Here's an example:
5. Here's what I'd like to do more of:

Obviously, I want the answers you'd give in a business setting, or at least an environment that would make an impression on people attending an event like the one we were at. This is a networking opportunity. This is when you're going to meet strangers; people whom you suspect are candidates for developing valuable relationships. If you do nothing else: you've got to have a crisp, clear and compelling way of communicating what you do, how you do it, and what you'd like to do more of (or what you like to do that is a departure from what you've got going on now).

When I posed this challenge to five people picked randomly from the audience, it started to feel like I was playing "stump the band," or more like "stump the brand." We all were shocked at how these obviously accomplished people were flummoxed. I re-started the presentation by using myself as an example. Here's my "I am."

I am a personal branding expert. CNBC calls me "America's top job coach." I speak to audiences and coach individuals on how to package their unique qualities, skills, aspirations, and experiences in a crisp and memorable way. I teach them how to raise their visibility in every form of media, including social media and the web - and also on conventional channels like television, radio and print. This results in their getting job offers, new clients, selling products like books and their own speaking gigs, and getting sponsors for programs - or other goals we set. I often leverage the services of my company, Pegasus Media World. For example, this year we helped a first-time author produce a bestseller that made the list on BusinessWeek, the Wall Street Journal and Amazon. I'm hoping to help more people find great satisfaction and success, and realize their career and ambitions, in business and media.

Now, was that so hard?

Maybe it is. If you are between jobs, or in a job that isn't your ideal gig, or you've never been put in the position to develop new clients, you may not be ready to take advantage of networking opportunities. And, these opportunities don't just come when you show up at an event. They're all around you, like when you strike up a conversation with someone on the train or at Thanksgiving dinner, which might include people who know you - but remember when you were all excited about winning MVP at your little league tournament.

Getting what you want

You can't get what you want if you can't get attention for the right things. You can't get people to pay attention to your accomplishments or goals if you can't articulate them in a crisp, clear and compelling way. You've got to tell your story so your "audience" understands how you provide a benefit to other people or companies. They've got to be able to say, "Oh, so if I know someone who needs X, YOU are the greatest resource of X that I can connect to that person!"

I guess you know what I want you to do now. And, if you're not in the ideal job - so you don't want more of it - then consider how you can connect relevant current or past experience with the future one you desire, so you can prepare your own endings to my five starter sentences.

For example, one of my volunteers from Sunday's audience is a production assistant on The Bachelor. He wants to move into public relations. After the first depressing round of "can this networking opportunity be saved?" he totally got it.

We connected his proven ability to problem-solve under pressure, handle lots of personalities with grace, and his familiarity with media demands, with his new career aspirations.

Just in the time we were together - and doing the work in front of the whole group at this event - he was able to articulate this so persuasively, that the miracle of networking took place before our eyes. Another member of the audience leapt up and said, "you've got to call my friend who's with this major PR firm here in LA. She'll love you - talk to me before you leave. I've got to get you all her contact information. She is looking for someone exactly like you."

Get ready for your own happy ending today. Take my 5-sentence challenge to start or re-start your personal branding effort. With the holiday dinner coming up, it will beat re-living the last game of the series when your 13-year old teammates carried you off the field on their shoulders. You'll not only get to sit at the grown-ups' table. You'll belong there.

Nance Rosen is the author of Speak Up! & Succeed. She speaks to business audiences around the world and is a resource for press, including print, broadcast and online journalists and bloggers covering social media and careers. Read more at NanceRosenBlog. Twitter name: nancerosen.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Taking over a new team can be a tough job for anyone, but especially for Gen Y. They could meet with some resistance from older or more experienced employees - and doing a complete overhaul isn't an option. Scot Herrick has some helpful advice for new team leaders in his article, How to Improve Your Team When You Can't Fire Everyone.

Herrick's first bit of advice is: "Ignore the former manager; this is your team." Everyone has his own way of doing things, so it's better to learn how the team operates as they adjust to their new leader and his way of doing things.

"Value the individual first, the team will come later," is Herrick's second recommendation. It's important to openly acknowledge each team member's contribution, regardless of how small or insignificant that contribution may seem to others.

"Determine an individual's strengths for the work," is point number three. New managers should understand that many people aren't as aware of their strengths as they may think, so Herrick recommends, "Listen to what your employee says is [his or her] strength - but make your own judgment."

"Give work to feed the strengths, starve the weaknesses." Here Herrick advises against trying to strengthen someone's weaknesses by having her do more tasks that fit those weaknesses. It's wiser to give people "more of what they're good at doing" because the work will get done "faster, with greater quality and with more engagement in the work," says Herrick.

Finally, Herrick advises, "Expect strong performance from each member of your team." Challenging team members to do better by giving them more responsibility and complex tasks is likely to result in better performances overall.

Taking over a new team isn't an easy job, but a manager who takes the time to get to know his team members, understand their strengths and how they work, provide them with plenty of work that utilizes their strengths, and challenge them to do better by assigning more difficult tasks, is well on the way to having a team that is not only productive, but happily engaged in their jobs, too.


I heard a beautiful rumor yesterday. Word on the street is that our company holiday party will be canceled this year. That worries me about the financial state of thee organization, but since I'm a silver lining kinda guy, it also makes me happy because it eliminates the stress and anxiety of having to suffer through 4 forced hours of awkward conversation as co-workers down alcoholic beverages.

The reality is most people don't enjoy these end-of-year celebrations, most of all, company owners, presidents and CEOs. On the risk/reward scale, the former wins. Shaky economic conditions give the Head Honcho the perfect excuse to be a holiday killjoy.

Here are the reasons why your company might cancel the holiday party this year.

1) MONEY. Economic times are tight and companies are pinching pennies everywhere they can. Even if the company can afford it, have you noticed how expensive basic foods have gotten!? These parties ain't cheap.

2) LAZINESS. The holiday party doesn't book itself. Staff members must invest time to make it happen, and perhaps this year, they just don't feel like it.

3) FEAR. Parties give people an excuse to behave badly. Whether they're being sexually inappropriate or making dumb comments, party actions can have a spillover. Continue reading ...


andrew gr.jpgArticle by Andrew G.R. and courtesy of jobacle.com - your cure for carbon copy career advice!


If you were asked point blank, "What current events happened in the past two weeks in your industry?" how would you respond?

By the end of this post, you will turn that question into a serendipitous branding moment. Your answer will be timely, relevant, and put into context of the larger picture.

With competition so fierce, employers need candidates with a deep understanding of their field - where it is now, and where it is going. If you were asked about the latest industry trends in an interview, hopefully you'd be able to cite a recent blog post or news source. Could you?

People want to connect with those "in the know"

You will have an advantage in every career situation (job search, finding clients, doing business, etc.) if others are confident you are up to date with what's going on in the world.

To excel in business, keep up with news sources and respected bloggers in your field. RSS, or Really Simple Syndication, makes this process effortless. RSS lets you aggregate data from multiple sources (blogs, news sites, etc.) into one place. It automatically pulls new content as it is published and delivers it straight to you.

How do you harness the power of RSS to make your brand relevant and timely?

1. Set up your RSS reader. I use Google Reader. There are a number of options including desktop apps that are great. If you have a GMail account then you already have a Google reader.

2. Add your current news sources to your reader. Go to your favorite news sites, blogs and industry publications and click the orange icon in the top right or left corners to subscribe to their RSS feeds. Add the feeds to your reader so that new content will automatically be delivered to you.

3. Branch out and add new relevant sources to your reader. If you don't' currently follow any relevant publications, now is the time to start. Go to Alltop (today's top news stories) and browse by industry to get started. Check out Alltop's most popular blogs and see if they have anything relevant to say. If they do, subscribe to their RSS feed. Then go to Technorati (the world's leading blog directory) and find blogs in your field. Browse their blog directory, use the search function if your expertise is very specific (like HTML and CSS vs. general programming) and go through their Top 100 Blogs. Finish it up with a Google search: "Top PR blogs" or "Top Marketing Blogs" give great results.

4. Subscribe to relevant keywords. There is a lot of relevant content out there, but let's be honest: you're too busy to go out and find it. Make it easy for yourself by subscribing to Google Alerts, notifications of new content related to your area of interest. For example, my online market strategist subscribes to keywords like "social media marketing" so he's always aware what's going on in his realm. Whenever something on the web is published about that subject, it goes straight to his reader. If he likes what he sees, he'll add that source to his reader to stay up to date with future posts.

5. Spend 15 minutes a day browsing new content. Even if you just skim over headlines, you'll get yourself up to speed with what's going on in the world today. Doing this alone will elevate yourself above many of your peers. Usually I end up clicking an article that particularly interests me, then realize thirty minutes later that I've been led down a long and unproductive road. If you limit yourself to 15 minutes, you force yourself to prioritize what you read.

Conclusion

RSS gives you the opportunity to make your personal brand stronger. You will leave people with the feeling that you are aware of what's going on. And you will be.

You will always be prepared to impress others with up to date knowledge, and you will start to establish yourself as a synthesizer of information and a thinker - traits which make it easy to write your own blog posts. What better food for thought for your own career blog than analyzing latest news about your field?

Good luck and have fun! Here are your next steps:

  • Set up your RSS reader (like Google Reader).
  • Add your current news sources to your reader.
  • Branch out and add new relevant sources to your reader (browse Alltop and Technorati).
  • Subscribe to relevant keywords.
  • Spend 15 minutes a day browsing new content in your reader.


Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine's College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards. Pete manages strategic vision for Brand‐Yourself.com, the first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S.


Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Anyone who spends any time or resources online has heard the saying "content is king". That, though, is so Web 1.0.

To succeed in being visible and memorable in the Web 2.0 world, conversation is king. And, it's about engaging conversation not just one sided "walking commercials". The key to anyone's success is communication and it hinges on two types of conversations:

1. The conversations we have with ourselves - our internal talk; and
2. The conversations we have with others.

Powerful conversations

Your conversations have the power to bring your business to new heights and you will see that your conversations more importantly possess the authority to shape your life into what it is you want.

Strong conversational skills with positively affect your life on and off-line. Understand that your skills do not automatically get better when you get online. In fact, social media is nothing more than word of mouth on steroid! And word of mouth is a double edge sword - it can be positive and it can be very negative. How do you make sure that it's positive word of mouth that is flowing your way?

John Genovese, of the Rapport Key, refers to growing your connections like growing a tree. "Think about your personal network as a tree just sprouting from the earth. As you grow up, you begin to grow stems which eventually turn into branches. Each branch is a connection that you have made and each stem on that branch is a resource that you are linked to. Your goal is to be the tree with hundreds of thousands of long thick branches with smaller stems and branches sprouting out from it. Each contact you make will have his/her own group of contacts, who will be connected to you."

Here are the basic conversational skills that you need:

  • In & outs of breaking the ice
  • How to initiate small talk
  • How to establish mutual connections and what to say about them
  • How to establish someone's location
  • How to establish how a contact spends their time
  • How to establish their Hobbies / interests to leverage conversation
  • How to establish their aims / goals for future leverage with them
  • The most successful way to part ways (by maintaining them as a contact)

And, the given in all this is that you do so authentically from your own style!

You must also be good at communicating who you are and how you help people. Really, what is your super power? Refrain from acronyms and titles - they only box you into someone else's experience with that position and title. Or, they serve to make the other person feel that they "don 't understand" what you just said and so in return you'll receive a "that's interesting" or "oh, I see" which is a definite conversation stopper.

For example, I met someone for the first time at a meeting the other day and asked what do you do and she said "I'm a CIO". Talk about something that sat figuratively like vomit in the middle of the conversation! It was definitely a conversation stopper. I watched her as she repeated her introduction and repelled others as she "worked the room".

Make sure you have the questions of "what do you do" and "what have you been up to down" in a way that informs and encourages conversation. When you have that part of the conversation already in mind, it will free you up to truly listen which is the cornerstone to success of any conversation.

Maria Elena Duron | chief buzz officer, speaker and coach focuses on helping you move, touch and inspire others to action and speak positively on your behalf at buzz2bucks | word of mouth firm. She is one of the creators of #brandchat, a weekly twitter conversation about all aspects of branding. Duron will speak at the 2009 Massachusetts Conference for Women.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Anyone who spends any time or resources online has heard the saying "content is king". That, though, is so Web 1.0.

To succeed in being visible and memorable in the Web 2.0 world, conversation is king. And, it's about engaging conversation not just one sided "walking commercials". The key to anyone's success is communication and it hinges on two types of conversations:

1. The conversations we have with ourselves - our internal talk; and
2. The conversations we have with others.

Powerful conversations

Your conversations have the power to bring your business to new heights and you will see that your conversations more importantly possess the authority to shape your life into what it is you want.

Strong conversational skills with positively affect your life on and off-line. Understand that your skills do not automatically get better when you get online. In fact, social media is nothing more than word of mouth on steroid! And word of mouth is a double edge sword - it can be positive and it can be very negative. How do you make sure that it's positive word of mouth that is flowing your way?

John Genovese, of the Rapport Key, refers to growing your connections like growing a tree. "Think about your personal network as a tree just sprouting from the earth. As you grow up, you begin to grow stems which eventually turn into branches. Each branch is a connection that you have made and each stem on that branch is a resource that you are linked to. Your goal is to be the tree with hundreds of thousands of long thick branches with smaller stems and branches sprouting out from it. Each contact you make will have his/her own group of contacts, who will be connected to you."

Here are the basic conversational skills that you need:

  • In & outs of breaking the ice
  • How to initiate small talk
  • How to establish mutual connections and what to say about them
  • How to establish someone's location
  • How to establish how a contact spends their time
  • How to establish their Hobbies / interests to leverage conversation
  • How to establish their aims / goals for future leverage with them
  • The most successful way to part ways (by maintaining them as a contact)

And, the given in all this is that you do so authentically from your own style!

You must also be good at communicating who you are and how you help people. Really, what is your super power? Refrain from acronyms and titles - they only box you into someone else's experience with that position and title. Or, they serve to make the other person feel that they "don 't understand" what you just said and so in return you'll receive a "that's interesting" or "oh, I see" which is a definite conversation stopper.

For example, I met someone for the first time at a meeting the other day and asked what do you do and she said "I'm a CIO". Talk about something that sat figuratively like vomit in the middle of the conversation! It was definitely a conversation stopper. I watched her as she repeated her introduction and repelled others as she "worked the room".

Make sure you have the questions of "what do you do" and "what have you been up to down" in a way that informs and encourages conversation. When you have that part of the conversation already in mind, it will free you up to truly listen which is the cornerstone to success of any conversation.

Maria Elena Duron | chief buzz officer, speaker and coach focuses on helping you move, touch and inspire others to action and speak positively on your behalf at buzz2bucks | word of mouth firm. She is one of the creators of #brandchat, a weekly twitter conversation about all aspects of branding. Duron will speak at the 2009 Massachusetts Conference for Women.


There are just 45 days left in 2009, and for many managers, it's time for employee reviews. (Searching for "performance reviews" on Twitter at this time of year leads you to countless people who are either busy writing them, or nervously waiting to receive one.) It may have crossed your mind to skip or postpone performance reviews this year - as the business landscape keeps changing, the goals you made 12 months ago may seem unrealistic, or perhaps your organization has a freeze on salary increases. But no matter how bad the economy is, you cannot afford to miss giving feedback to your people.

Here are five compelling reasons why.

  1. Simple legalities. You expect your employees to live by the handbook? Then so should management. If you have a written policy committing to an annual review, then provide the review. Skipping it means risking your reputation in court against a dismissed worker, who may portray the skipped review as a sign of poor management or bad communication.
  2. Retain top talent. In tough times, you need your best people more than ever. Instead of avoiding their review because of economic turmoil, make a point of meeting with them and letting them know how much you appreciate them, even if the salary and bonus situation is not what it once was.
  3. Put underperformers on warning. You can't afford to have poor performers on board, so use the review as a chance to help them grow into a productive member of the team, or set the stage for their departure.
  4. Re-align employees with the big-picture goals. Reviews aren't just for the employees; they're also a great time to revisit the company's larger goals and make certain that the work being done reflects them.
  5. Prepare for future difficulty or change. If the time should come in the future for a sale of the business, or a mass layoff, having recent, reliable documentation on hand will streamline the process. Same goes if new leadership is brought aboard.
  6. No matter how rocky the economic outlook, your employees deserve to have a formal check-in on their progress. Plus, many aspects of the performance review directly benefit management (it's not just handing out raises!). So don't even consider skipping this important step, no matter how much you may be dreading performance review time in a bad economy. Evaluations can actually help you with your goals for the organization!

For more information:

You can't afford to skip reviews A well-argued case from Entrepreneur magazine.
Should We Skip Performance Appraisals This Year? From 2008, but still very relevant to the issues we're facing one year later.
Don't skip mid-year performance reviews Written about mid-year reviews, but this Wall St. Journal piece applies to year-end reviews equally well.


Article by, Sarah and courtesy of RiseSmart.com - RiseSmart: Search Smarter. Rise Faster.


Below is an example of what someone interested in applying for a job as a assistant project manager might see in a job posting

I/ Job information of assistant project manager

1. Job tile:
2. Job Code:
3. Department:
4. Report to:
5. Job purpose:

II/ Key job tasks of assistant project manager

1. Assist in evaluation and solution of potential field problems, referring them to Project manager.

2. Assist in plan and spec analysis in order to provide clear, trackable and coordinated interpretations of the design/drawings for construction.

3. Perform additional assignments and responsibilities as assumed or requested by supervision.

4. Conduct quality control activities in accordance with instructions, inspection programs, using specified control measuring and testing equipment.

5. Understand and perform document control functions in accordance with on-site policy and procedures. Continue reading ...


Sample job description courtesy of hrvinet.com


Below is an example of what someone interested in applying for a job as a purchasing agent might see in a job posting


I/ Job information of purchasing agent

1. Job tile:
2. Job Code:
3. Department:
4. Report to:
5. Job purpose:

II/ Key job tasks of purchasing agent

1. Coordinate and direct activities of workers engaged in cutting, transporting, storing, or milling products and in maintaining records.

2. Arrange for processing and/or resale of purchased products.

3. Determines method of procurement, such as direct purchase or bid.

4. Prepares purchase orders or bid requests.

5. Reviews bid proposals and negotiates contracts within budgetary limitations and scope of authority. Continue reading ...


Sample job description courtesy of hrvinet.com


Getting along with the boss is a good idea, not only for job security, but because it makes the day to day routine at work flow more smoothly for both you and your boss. Following are some tips to apply to your work day to gain your boss's respect.

Anticipate the Workload. Anticipating the workload that you and your boss will have for the day can help you better plan your time and schedule. Coming to work 15 to 30 minutes earlier, can give you a head start on organizing your workload. Depending on the type of work you do, you may really be helping out your boss if you get the legwork done on a few projects. With competent people on board, some bosses can simply show up for work and know everything is okay because of those under them who are doing just that. Continue reading ...


Article by, Patricia Williams and courtesy of Associated Content, Inc.


Many job seekers complain of applying online with cover letters for dozens (if not more) of positions on monster.com, careerbuilder.com or other job boards. What happens so much of the time? Absolutely nothing. While I do not have magic solutions or answers to this, let me share a perspective on what often happens on the other side. These insights have been shared by many friends and colleagues coming from that "other-side-of-the-desk" viewpoint.

Hiring managers or recruiters are flooded with many qualified responses to their advertised openings. In this economy, the numbers are more staggering than ever. They can give very little time to any one résumé or letter. Letters often do not get read at all, and yet they are still touted as important pieces to the document suite.

There are some tips that will improve chances of your online letter being read and hopefully, noted!

  1. Short paragraphs, no more than three lines.
  2. Hard space returns so the layout is broken up on the viewer's page.
  3. Relevance! The letters should closely mirror back the job requirements.
  4. Bullets that are easy to read and to the point.

It is better to have no letter than an ineffective one. When sending e-mail letters or Internet postings, structure greatly impacts their success.

Internet Posting Letter Structure Tips

  1. Quickly reference the job you are applying for
  2. Three to four bullets summarizing why you are the right candidate. These should absolutely align with the posting's job requirements!
  3. Speedy, concise closing.

Internet Letter Sample Structure & Content

Dear ABC Company:

Your national account manager opening is a perfect fit with my background, so I'm excited to speak with you.

I do offer [and then list their position criteria around your career highlights]:

  • 10 years' experience in national account development targeting Fortune 100 companies
  • 10 years' experience training, developing and mentoring sales professionals
  • MBA in Marketing
  • CRM and Action Selling expertise

My accompanying résumé further highlights examples of my relevant qualifications and successes. I'd love to discuss how I could contribute in this role to meet your needs. Should you have any questions before scheduling an appointment, I can be reached at the phone number or email above.

John Doe


Barb Poole.jpgAs President of Hire Imaging, LLC, Barb Poole has over 25 years' experience as a career coach, strategist and writer. She partners with global clients in all industries and levels to explore, find, get and keep their career dreams.


Posted on November 12, 2009

Today is the two year anniversary of the launch of One Day, One Job! I started working on a job search related project in late May of 2007 (how do you like that old logo?); however, the entire concept didn't come to fruition until November 12th, 2007 when I featured entry level jobs at InsideTrack. Since then I've taken a look at 730 more companies and their employment offerings for new college grads (see all of our entry level employer profiles). In that same time I've reached more than a million job seekers with my content, received a ton of press, signed a deal to write a Career Development textbook, and, most importantly, created my own entry level job.

Thank you all for reading and helping me make this a reality. Without you I wouldn't have my entry level job. Continue reading ...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


The magazine business is dying, right? A lot of people seem to think so, and for the most part I agree with them; however, we seem to be seeing a new breed of magazines cropping up. They're web integrated, extremely well designed, and laser focused on a specific audience. They still sell advertising, but they offer advertisers access to a well-defined audience that general interest magazines can't compete with. The company behind one of these magazines (Seed Magazine) is Seed Media Group. They're based out of New York City, and they are a media and technology company built on the premise that science is culture. They've been offering a new take on science since 2005, and it seems to be working with them.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job

Those with Dallas medical jobs, and healthcare careers in other places throughout the country, will soon get some help with improving their positions.

IBM recently opened the Health Analytics Solution Center, a research center in Dallas that will be dedicated to developing tools to allow healthcare professionals to more efficiently use data as a part of medical decision making.

Not only will the new center help healthcare professionals get better at their jobs, but it also will help create new jobs. The center plans to employ more than 100 experts in healthcare analytics, technical architectures and other, related specialties.

The overall goal of the center will be to create analytics systems that can leverage healthcare data streaming from electronic medical equipment, such as patient monitoring systems, physicians' hand-held devices and other smart medical instruments.

"With all the dynamic changes occurring in healthcare and the availability of new data from more sources, deep analytics unlocks new possibilities for improving the way healthcare is delivered by reducing risk, saving lives and even helping to reduce costs," Rob Merkel, healthcare leader for IBM Global Services, said.

In developing its healthcare technology, IBM is working with such institutions as Duke University Hospital, Mayo Clinic, Memorial Sloan-Kettering Cancer Center and the University of North Carolina.

According to an article by InformationWeek, many experts believe the healthcare industry - including pharmaceutical companies, insurers and device manufacturers - can use analytics to predict trends, reduce risk and improve patient care and safety.

"Tapping into mountains of data within hospitals and clinics can provide powerful new insights into what's working and what isn't," Dwight Carter, CIO of the Dallas-Fort Worth Hospital Council, said in the article.

"New analytics technology makes it possible to see important health trends and allow physicians and hospitals to design more effective treatments," he continued. "As hospitals become more interconnected in the future, this will be an especially powerful tool for hospitals, physicians and patients alike."


The current economic situation has many people worrying about the security of their jobs. Some wonder if there's anything they can do to make sure they stay employed. The honest answer is, no. There are too many variables that are out of their control. Still, there are some steps employees can take to minimize their risk of ending up on the proverbial chopping block.

Employees who are "creators" are truly indispensable, says Jonathan Fields in his article, How to Be Indispensable, because "for every creator, there are hundreds, if not thousands, of operators," he says. Operators are "worker bees," people who follow instructions, work hard, and keep the company engine running smoothly. But worker-bee employees are expendable because they're interchangeable with one another. That's why it's so important to learn - and it can be learned - how to be a creator because, according to Fields, it's a surefire way for any employee to increase his value to his employer.

Managers have a lot on their minds, so they desire employees with creative problem-solving skills to oversee and manage smaller projects, allowing them more time to focus on larger ones.

The only kind of employee who's more valuable than a creator, says Fields, is a "creator-operator." A creator-operator gives his boss the best of both worlds "because creation and implementation are very different processes. Most peoples' minds just don't function well on both levels, which is why those folks tend to rise quickly up the ranks and often become entrepreneurs," Fields concluded.

While there's truly no way for anyone to guarantee that he won't lose his job, it is possible for him to decrease the likelihood of his being chosen, should layoffs be necessary, by being a creative problem solver. According to Jonathan Fields, these employees are at the top of employers' lists of "most value players."


This post was inspired by the many poor applications I have reviewed over the years. I especially dislike applications from job seekers who are not truly interested in the position, but apply nonetheless.

If the job posting asks for specific information to be included in your job application and you send me a one liner email with your resume attached, don't expect me to even bother looking at your resume.

If you are applying for a position as a freelance writer and your cover letter has typos in it, how do you expect me to believe you have "good writing skills"? This last example may sound obvious, but I keep receiving these applications!

All I'm trying to say is that if you are not willing to spend the time to prepare a decent job application, then don't even bother. Really! You have to want to get the job to actually get it.

Article by John Sylo and courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


When people talk about something being intuitive, like a smart phone or computer application, we often think that means you can use it without thinking.

Big mistake.

The truth is that intuition could be described as another, possibly more comprehensive form of thinking, and when we use it effectively it helps us make better decisions.

Study after study has shown that our brains process more information and store it in more ways than we consciously know.

Since we have this data rattling around in our systems, why not use it to make better decisions? Here are three ways to get in touch with what you don't know you know:

1. Be sense-able.

Pay attention to the vast array of sensory input you receive. Think of the terms we use to describe intuition, like listening to your gut, or that little voice inside you, and start boosting your sixth sense by really using the five basic ones. Listen to people's vocal quality, watch their faces and their bodies while they speak. Sometimes you might find a disconnect between what their words say and the rest of them reveals, like when your co-worker crosses his arms and turns down his mouth and says he's happy to help out with your project. By noting his reluctance, you can avoid burning him out or having crucial work go undone.

2. Use your memory. Freely.

Agatha Christie's fictional detective Miss Marple solved murder mysteries by remembering residents of her hometown. If the Count's ne'er do well heir reminded her of the truehearted milkman's son in St. Marys Mead, then he was probably lying to protect the woman he loved. And so on. If something about a situation feels familiar to you, figure out why, and see what that teaches you. You might not solve any crimes, but you can stay out of workplace jams and make the most of emerging opportunities.

3. Look for alignment.

Sometimes things don't sit right, like a wheel that's not in sync with the others. Don't ignore what makes you uncomfortable, like the colleague who says she's happy you're chairing the work group, but tries to run every meeting. Track it down to its source and see what you can do.

To get your intuition working for you, pay more attention to what's said and not said, find links with prior experience and dig into what bugs you.

Would you call that not thinking?


Article by Danielle Dresden and courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


WRATH....

  • Do you hate your boss?
  • Are you angry because you were passed over for a position that you were clearly the best qualified for?
  • Are you feeling frustrated and unappreciated in your current position?

Sometimes these feelings are a good thing, they are just the push you need to leave your comfort zone and actually pursue your next best career step. However, you need to put all of your negative feelings aside during your job search, this is not the arena to exact your wrath.

THE AWFUL TRUTH is, nothing will submarine a great opportunity for you faster than speaking negatively of your current or previous employer. Your interviewer is not your counselor, they do not need to understand why you are so angry or what a big jerk your boss is. All an interviewer sees, in those situations, is a person who will be trashing their company the same way next year and a potential employee problem. You have to put a positive spin on why you are looking at the position. Speak in positive terms about what this opportunity can do for your career, for example, "I think I could grow with this company and have a better chance at advancement", "I love the team philosophy here and could really thrive in this environment." When your motivation to make a job change is prompted by feelings such as anger, wrath or rage, then you need to keep that to yourself.

THE AWFUL TRUTH is, you need to put on a happy face when interacting with others during your job search, and then if you really need to, go home and punch a wall.


Article by Nicole Dukehart and Jennifer Bruton, The Job Awful Truth

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Daily Career Connection.


"The qualities that make Twitter seem inane and half-baked are what makes it so powerful" - Jonathan Zittrain

Who would have thought that Twitter would be leveraged for so many different purposes? When I first joined Twitter as a way to let people know that I had posted a new blog on my website, I was fairly naive in terms of how many people are both tweeting and leveraging job search on Twitter.

Why, you may ask, would you want to use Twitter in your job search? Well for one, you get information "real time" in many cases. One of the more important theories of job search is to "get there first" as this gives you the best chance. How does this work? Just take a look at the links below. Leverage the power of Twitter now.

TwitterJobSearch - This site is a job search engine for Twitter. Sounds a little "out there", but it actually seems to work. The main page is a simple screen with a search bar for "What do you want to do?". Type in your job type (like Finance) and hit enter and you get results immediately (I got over 22,000 opportunities for Finance when I checked). All of the leads are listed in typical Twitter format, but who has the time to look through 22,000 opportunities? Not to worry, this app takes care of that too. To the right of the search results is a section for "Refine By" with quite few choices. And no need to move to the next day. The page adds additional lines at the bottom as you scroll down.
HOW TO: Find a Job on Twitter - This article, featured on mashable.com and written by Sarah Evans provides a great overview for leveraging Twitter for your job search. Some basics like "make your presence known" and include a link to your resume/cv. There is also a link to a free template for creating a professional Twitter background. At the bottom of the post are links to a few recruiters on Twitter.
UNEMPLOYED? TIPS TO USE TWITTER FOR YOUR JOB SEARCH | CAREERS - This article, from Ceoworld Magazine, gives a brief overview of what Twitter is and how to use it followed by how Twitter can get a job for you. There is also some tips on changing your background, how to prepare your broadcast, tips on who to follow and a long list of job related sites on Twitter at the bottom of the page.
50 Terrific Twitter Tips for Job Seekers - 50 tips from MBA Jobs on how to use Twitter. This article is organized along several topics: Branding, Networking, Etiquette, Tools, and People to follow. There are a number of great tips and, depending on your particulars, you will want to leverage many of these. One, like "add a photo" may not work as well (you will need to decide, like if you look like your 80 when you are really 40). Branding is very similar to the "Market yourself" advice that I often give. My favorite (although you should read all of them) is Tools, (too many to list them all here) but Twittercal is pretty neat. The Tools section has direct links.
Top 50+ Employers Recruiting on Twitter - Okay, but who is looking for potential employees / candidates on Twitter? Job-Hunt's article lets you know! The article leads with a brief overview and then goes right into it's list. No need to follow every company listed here, but you should follow those where you think you have the best opportunity to find a job that matches your criteria. An interesting list which also has some non-US listings.

Good luck in your search.

Article by Career Alley

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Gradversity.


Have you ever heard of the Holiday Effect in hiring? Perhaps you've heard that companies usually don't hire during the holidays, from Thanksgiving until after the New Year.

When I originally heard about the Holiday Effect, I pictured that hiring managers were just too busy with holiday parties, cookie exchanges, pot luck lunches, and Secret Santas to spend their time with the more mundane tasks, like hiring staff. It was strange that I never enjoyed the nearly daily brouhaha that the Holiday Effect must bring out. I ruled out it was just accountants being anti-party, as none of my friends had these daily festivities in their offices either - not even the folks in advertising.

So where were all these people dancing on their desks?

Could it be that whole departments, even entire companies take the 6 weeks off between Thanksgiving and New Years? Of course companies couldn't hire until after New Year's...everyone was in Cancun or Aspen until January.

After I got involved in recruiting, I learned that the holiday effect has nothing to do with endless holiday parties or December-long vacations. In fact, it's got nothing to do with the holidays at all, other than coincidentally being at the same time.

The Holiday Effect's got everything to do with third quarter numbers. Most public companies finalize their third quarter numbers by 11/1 each year, and private companies a few weeks later. So what's the big deal about third quarter numbers?

It's not such a big deal when the company is having a good year. For example, during strong hiring years like 2005 recruiters are especially busy with work during the holidays. In good years, hiring managers often press to get all their positions filled before the end of the year, out of concern that an unfilled position may not get approved in next year's budget. In good years, the end of the year is "use it or lose it" time.

In not so good years, like say 2009 for instance, CFO's see bad numbers and freak. It's their job to manage expenses to assure the company is managed profitably. When third quarter numbers are in the red, or even barely profitable, it's time for the finance department to earn its keep.

In many companies, payroll is the largest expense, and the most controllable. In bad years, CFO's regularly slow hiring until after the New Year, or even enact fourth quarter hiring freezes so they can keep expenses as low as possible. Managing payroll typically has a much greater impact than a paper clip recycling policy.

So what does this mean for a candidate? Often one of two things:

1) If you're a candidate for a position with a company that's not doing so well this year...expect hiring decisions and start dates to be pushed off until the start of next year.

or

2) If you're a candidate for a position with a company that's going gangbusters...you might not want to book that Cancun trip for December.

Realistically, this year most companies fall into category #1. Many job seekers give up their search efforts during the holidays, assuming it's hopeless since no one's hiring. It's a mistake.

Companies may delay pulling the trigger during the holidays but they make decisions about who they want to hire during November and December. Even during bad years, hiring managers prepare for first quarter when finance departments start to approve headcounts again. I advise my clients to keep a high level of activity, as the work they do now builds a pipeline of opportunities for the first and second quarter of next year.

While it's easier for candidates to think of it as the holiday effect than the 4th Quarter effect, the November and December timeframe can be a great time for candidates to concentrate on their job search. The candidates who use the holidays to work on their search, may well find themselves entering the new year with a strong pipeline of opportunities.


Article by Phil Rosenberg, President, reCareered & Rainmakers Global and courtesy of reCareered blog.


I see two new opportunities with regard to career management and social network participation emerging. One could hurt your career. The other could help.

The story unfolds in an email exchange between two of my colleagues below (names and job opening removed to protect those who shared!).

To jump to the chase, here are the two new ways:

THE HURT:

Even in Web 2.0 savvy companies, too much Tweeting is not a good thing.
Today was the second instance I've heard of managers being freaked out by people with tsunami-esque tweeting habits.

Of course, you could argue, it should all boil down to whether the person can get the day job done well. That said, voluminous tweeting sends signals to your manager -- or a peer of yours who feels s/he's working harder than you are. The message you're sending to these people could be: "not enough to do."

You might find this totally stupid, and having no indication on your ability to do your job. Just thought you should know: your Tweeting habits, if extreme, could make or break an opportunity for you.

TIP: When Tweeting during prime time for most of the workforce, consider the content of your tweets (95%+ professional and/or helpful to other professionals), the value of your tweets to your company (are they helping to build your company's brand while presumably building your own?), and the volume of your tweets (don't push it.)

THE HELP:

Pay career-minded attention to the internal profile you fill out about yourself. By now, most of us have written a LinkedIn profile. At EMC, a profile that registers us to use an internal collaboration/social network, is starting to be used, unofficially, in internal talent search.

As the story unfolds below, this little task of filling out your profile could be very strategic for your career. Savvy managers are using such networks to search key words with the hope of finding key talent. Are you making it easy or hard for opportunities inside of your company to find you?

TIP: Spend a bit of time on your internal profile. Consider key words that summarize your skills and your passions (you never know, interests such as photography, music, or languages spoken could be relevant to a particular position). Be sure to add a photo! Visuals communicate and help connect. Don't miss the opportunity photos represent.

-- I'll fall on my sword on this tip -- until I got the email below, I too have ignored the "internal LinkedIn" profile opportunity. --


From:
Sent: Monday, November 16, 2009 1:53 PM
To:
Subject: story



My group looking to hire a xxxxxx ... on paper, one candidate looks to have the right experience ... tenure, technical and presentation skills, writing skills.

I've noticed one issue in the past with the candidate, however, and checked again today ... 40+ tweets in the past 24 hours ... that's a big red flag. That's an over-the-top what is wrong with this person red flag!

People who get involved in Social Media 2.0 need to be savvy enough to realize potential hiring managers might actually look at their online presence
_____________________________________________________________________


From:
Sent: Monday, November 16, 2009 2:05 PM
To:

Subject: RE: story

At some point, in comes the question of "do you need something more to do at work if you have all that free time?"

It's definitely a challenge, and one I always advise folks of - especially when talking to Campus Hires, Interns, and participants who are not always familiar with that notion.

______________________________________________________________________

From:
Sent: Monday, November 16, 2009 2:43 PM
To:
Subject: RE: story

"do you need something more to do at work if you have all that free time?"

EXACTLY!

and speaking of Social Media 2.0 savvy ... or lack thereof ... people should ALWAYS post their picture on EMC ONE, title and a bit on what they do!

I look at some of these profiles on EMC ONE ... and many profiles are junk. I guess people love their jobs so much they never ever ever would consider the opportunity to join another group and get a promotion and new title.

jeez.


Polly Pearson.jpgArticle by, Polly Pearson, an employment branding leader passionate about Web 2.0 engagement tools with nearly twenty years of FORTUNE 500-level experience spanning human resources, marketing, branding, investor relations, public relations, advertising, and professional speaking. Her employment branding work has recently been featured in media outlets such as CBS News, National Public Radio, Financial Times, Boston Herald, Dice.com and in the new Penguin Press business book, "Closing the Engagement Gap: How Great Companies Unlock Employee Potential For Superior Results." Polly writes a popular blog dedicated to careers, culture and cool at, http://www.pollypearson.com.


If you have been reading my posts here on Career Hub since I started contributing three-plus years ago, you know that I make lists of random stuff. Throughout 2009, I have been asked some tough questions by job seekers...most of them questions I haven't been asked in prior years. As 2009 draws to a close, I thought I would post a few of these FAQ's from job seekers:

1. Where can I find a job?

2. How long will it take me to find a job?

3. When will some new jobs be created?

4. How can I stand out when 200 or 300 people are applying for the same job?

5. How will I pay my insurance, house/car payment when I don't have a job?

6. Is anyone listening to today's job seeker besides people like you who are getting paid for it?

7. Does anyone really care that there are millions of people who don't have jobs?

8. When will things get back to normal?

9. I need help but I don't have money to pay you...what should I do?

If you follow my posts, you know that I'm a very upbeat, optimistic, always-looking-on-the-bright-side-no-matter-what-sort of person. That said, these are simply real questions from real people who really want to get back to work. They're of all ages, all backgrounds, educated, smart, capable, and talented people asking tough questions in 2009.


Article by, Billie Sucher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Whenever unemployment rates are high, unscrupulous businesses and individuals find ways to prey on job seekers and profit from their misfortune. With unemployment rates now hovering above 10%, the one industry that continues to grow and remain strong is the "employment scams" industry. There are websites that will make up a work history for you to include on your resume; websites that will issue fake degrees; and websites that will provide job seekers with bogus references.

Then there are the more innocuous sites whose names are somewhat more familiar. They boast thousands of job openings and employers and offer "members" an inside lead to the "hidden job market" in exchange for a monthly fee. They offer free resume critiques and will gladly rewrite every resume to anyone willing to provide them with a viable credit card number.

I subscribe to several association e-lists, where members post a daily exchange of information of benefit to members and their clients. Lately there has been a lot of chatter about the free resume critiques offered by a couple of somewhat well known job boards. Apparently the "cookie cutter critiques" are "scaring" a lot of job seekers into paying one of their "ghost writers" to overhaul their resume - no questions asked!

I am not sending this post to bad-mouth any of these so called "competitors;" simply typing the company name into a search engine text box, along with the words "scam" or "rip off" will tell the rest of the story. I am sending this post because I wanted to tell you about a site I recently located that I think is worth passing along.

Job Board Reviews is an online job board directory that not only links job seekers to thousands of job boards, but provides user reviews and rankings. The Job Board Directory has a search feature where visitors can type in the name of a job board and be taken to a description of the job board, including who owns it, along with their contact information, employer stats, job seeker stats and reviews. The directory also is set up by categories to equip visitors with the ability to locate job boards by business function, career level, industry, and region (to name a few).

The site also features a free online "community" somewhat like LinkedIn and Facebook, career- and job search-related articles, and blogs. The community is still fairly small and the articles and blog post contents are just beginning to grow. But the job board directory is one of the best I have come across and the few reviews that I read seem to mirror what I have experienced as well as what I am hearing from clients and colleagues -both positive and negative.

It's worth checking out and bookmarking. And if you have no need to use it now, please do a family member, friend or colleague a favor, and pass it on!


Article by, Norine Dagliano and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


The most important part of your personal branding strategy lies in your bio, which is sometimes called a profile. A bio, just like a brand or career, isn't something established overnight. It accumulated and builds as you become more established. Your bio may appear in several different places at a given time, including the summary section of your LinkedIn profile, a page on your blog called "About me" or "Your Name," at the bottom of an article you wrote for your favorite publication, on the back of your book and just about anywhere else. A bio depicts your credibility, achievements, brand positioning, as well as your story and possibly your vision or mission.

How to create a bio

Most bio's are either too long or too short or aren't compelling enough. When you're first starting out, you'll have to establish a bio more on what you intend to do, than what you've already done. After several years, you'll hopefully have enough achievements, experience and endorsements to weave through your bio.

Here is what goes into a short bio:

Sentence #1: Start with your name and personal brand statement. Your name should be the same as it is everywhere else it's written. If your name is Matthew, but you cite your name as Matt everywhere, then stick with Matt. Continue the first sentence of your bio with your personal brand statement, detailing how you want to be positioned in the marketplace. Remember that a personal brand statement isn't a job title and that is depicts what you're an expert in and the audience you serve (Best Children's Doctor in Chicago, for example).

Sentence #2: Immediately state your most prominent achievement to date. Your first sentence positions you as an expert in your field and explains what you do to serve customers, clients, etc. This sentence is more about capturing the reader and pulling them in, as well as showing a lot of credibility. Most people won't read the next few sentences of your bio unless you nail this one. An example could be a book you got published, an award you won or your successful business that is serving Fortune 500 clients.

Sentence #3: Depending on what industry you're in and your positioning, this sentence could change. It could talk about what your company does or a list press mentions from high profile media outlets or a second achievement you've had to support the first one. Basically, sentence#3 and any other following sentence in your bio, should support the first two sentences.

Picture your bio like an essay.

If you want ideas on what to include in your bio, I've listed 17 different sources of credibility that you can add to it. Some may apply to you now or in the future.

18 sources of personal branding credibility

  1. A full-time job or consulting business related to your brand.
  2. Endorsements from respected experts, celebrities or other authors in your field.
  3. One or more media mentions citing you as an expert or quoting you.
  4. An award you won or a big achievement that most people don't obtain.
  5. The number of clients you've worked with over the course of your consulting career.
  6. A written column or freelance work you've done for one or more media sources.
  7. A previous book you've gotten published.
  8. An executive position at your company.
  9. The number of year's experience you have in your field.
  10. Corporate boards you currently sit on.
  11. Graduating from a very well respected university such as Harvard.
  12. The number and names of companies, associations, and universities you've presented to in your speaking career.
  13. A blog or website that you own that receives considerable traffic and attention.
  14. A successful company that you started that was sold to a larger company or has achieved a high standing with the media and/or customers.
  15. Research you've done in your field that is unique, relevant and timely.
  16. A well-known "branded" company that you've worked for such as Nike or Apple.
  17. A major project that you worked on that made a major impact on your companies business.
  18. A revenue number you've achieved at yoru company or by selling your company.

An example of a mesmerizing bio

"The subject of a Time magazine feature called, "The Man Who Can't Miss," James Patterson is the bestselling author of the past year, bar none, with more than 16 million books sold in North America alone. In 2007, one of every fifteen hardcover fiction books sold was a Patterson title. In the past three years, James has sold more books than any other author (according to Bookscan), and in total, James's books have sold an estimated 170 million copies worldwide. He is the first author to have #1 new titles simultaneously on The New York Times adult and children's lists and is the only author to have five new hardcover novels debut at #1 on the list in one year--a record-breaking feat he's accomplished every year since 2005. To date, James Patterson has had nineteen consecutive #1 New York Times bestselling novels, and holds the New York Times record for most Hardcover Fiction bestselling titles by a single author (46 total), which is also a Guinness World Record." Read more of James Patterson's bio here.

Why this profile will rock you


Sentence #1: James took his bio to the next level by using a strong endorsement upfront, even before mentioning his name. What this tells the reader is that he's famous, credible and what you're about to read in the rest of the bio will probably blow your mind.

Sentence #2: It's debatable if this is his biggest achievement relative to the other sentences written in his bio about the New York Times bestseller lists, but it sure is impressive. It shows that he has a lot of books out, which means he's a proven author with a track record and a successful writer.

Sentence #3 through 6: The rest of his bio (and this is only a portion of it), really digs into the second sentence by proving how many books he's sold and how he's one of only a few authors ever to have achieved what he has.

Your turn

What does your bio look like? Are you proud of it? What are you adding to it every month or year?


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Today, I spoke to Aaron Kwittken, who is the CEO and Managing Partner of Kwittken & Co and a previous vice president at Fleishman Hillard. In this interview, Aaron goes over some obstacles he faced in becoming successful at a young age, how his role as a PR person has changed and what you should pay attention to, as well as his view on press releases and much more.

How did you become an executive at Fleishman-Hillard at 25 years old? What obstacles did you face?

I was recruited to help launch IBM's E-Business campaign back in 1996. The launch was incredibly successful, helping IBM to regain its footing as a technology business leader and displace the then contenders (now laughable), AOL, Netscape and Microsoft. I was also fortunate to have led a litigation communications support team on behalf of an Alabama chip-maker named Intergraph Corporation, in its high profile anti-trust suit against Intel. These two experiences, in addition to being able to generate significant new and organic business opportunities, I believe gave me the good fortune to accelerate my ascension.

The obstacles I faced at FH were the same ones I faced every day of my career, that is until I started balding more. When I entered a room, people thought I was there to take meeting notes, make copies or fetch coffee and snacks. I had a client once mistake me for the UPS guy at an event in San Francisco (note: I rarely wear much brown these days).

The greatest challenges were often internal and not with clients. I have often been in a position where the people I manage were anywhere from 10-15 years older than me. If these people had high self-esteem and confidence, then I had no issues, as long as they performed of course.

Like anything else in life, you just need to prove your worth no matter your age or background. I worked harder than my peers and was careful to always dress up - a suit and tie but never one that looks like you wore it at your bar-mitzvah. It is important to remember too that performance is the great equalizer. Providing great client service, securing additional business from those clients and bringing in new business, is a sure fire way to succeed.

How has your role as a PR person changed in the past few years?

Three fundamental shifts have significantly impacted the public relations industry over the past few years and all of them for the better, even if perversely so, when talking about upside to a down economy.

  1. The Economy. In a bizarre twist of fate, the economy has actually bolstered the role of public relations professionals who have the skills to help leaders manage through tough times by preserving and protecting brands and company reputations. Sure, we have been practicing more "issues and crisis management" than ever before but we also now have a seat at the C-suite table like never before, alongside the CMO's and no longer subjugated. The economy was a stark reminder to executive leadership that PR can get more done, often for less money and with as great an impact as other forms of marketing communications. I am not advocating that companies only do PR. I am saying that the mix has changed, for the short-tem. More importantly, for the long-term I hope and expect that our higher-grade status remains the same or continues to rise.
  2. The Not So Average American. A recent study by Ogilvy and Mather around the 2010 Census,suggests that there is no such thing as the average American anymore. For example, Texas and California no longer have any one majority race or ethnicity and there are more multi-generational households than ever before. This notion, which I agree with, is already having an impact on how brands effectively market to consumers. PR has an ability to customize and segment messages and our earned media "pitches," thanks to specialty magazines, social media and online communities, events, promotions, etc.
  3. The Social & Searching Web. Social media strategies and vehicles have certainly added a new and valuable component to the PR mix. However, not enough attention has been paid to SEO and the "on-page" strategies marketers will need to advance and accelerate to access the deep web. The PR folks would be wise to invest in SEO experts, not social media experts, going forward. Both need to be part of a PR professional's evolved genetic makeup.

Do you think the press release will fade out anytime soon?

No, though I will admit that the term "press release" has long been a misnomer - even before the rise of the Internet and social media. Releases serve important information sharing purposes for multiples of audiences regardless of what you call them. Companies are under pressure to increase their transparency and continue to demonstrate momentum and key milestones to their stakeholders. Releases are good, as long as they have a defined business purpose behind them. I DO think that the paid newswires (PR Newswire, Businesswire) will fade over time. Why should we continue to pay a middleman for access to an audience that we can reach on our own for free?

What is the difference between engaging with bloggers and traditional media?

There should be no difference. Tell a great story, disclose relationships, provide reasonable access to spokespeople and always tell the truth. Eventually, bloggers, like Journos, will likely (albeit informally) adopt a set of standards and a code of business conduct that we all can agree to. The FTC's recent revision of its disclosure guidelines is a step in the right direction.

How valuable do you think mainstream media is to PR campaigns now?

First, remember my point earlier about the rise of multi-general households? Well, that means that there will not be a one-size-fits-all media solution. Mainstream media will never go away, they will continue to morph into hybrid platforms and the Web will continue to drive much needed efficiencies within the media business, which will result in improved talent pools and better reporting.

Mainstream "dailies" (a funny term to use now) like New York, Times, Wall Street Journal and Financial Times will continue to wield influence as will the wires. Broadcast TV and cable always follow print and continue to reach mass audiences. Take the YouTube wedding video for example. It only reached an epic amount of views and so called buzz once the morning shows and CNN started to report on it. That all said, I do think certain segments of mainstream media will die, and soon - namely the mainstream news weeklies, except the Economist.

There will always be breaking news to manage and companies wishing to make the news. The best news of all is that traditional media outlets are starting to conceive content and story ideas that are based on search versus what they fancy. If PR folks can understand search/SEO better, we will be able to tell and sell more stories both offline and online.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


When time and budgets are tight many employers start their interview process with a phone interview. Though it may sound like a lower hurdle than an in-person meeting, that's not necessarily true. There are things you need to know to get you to a meeting with the hiring manager--and eventually, to a fantastic new job.

DO

  • Be positive and energetic. Remember that the person interviewing you can't see any body language and can only read the inflection of your voice. Practice this if you need to--and if you have trouble with it, put a mirror in front of you to watch your face as you are talking on the phone.
  • Show you're listening. The occasional "I see," "Yes," "Great," make for a better conversation--as do any positive vibes you can give during pauses.
  • Use a landline rather than a cell phone, if possible. As we all know many cell phones can have bad reception from time to time and it can be very disruptive to have a call dropped in mid-interview.
  • Make sure you have the title and full name of the person you are talking to and the job description in front of you. Some candidates get so excited that they have an interview they forget to ask what position they are interviewing for and who will be conducting the phone interview.
  • Have five to 10 solid questions ready to ask. See examples at 5 Questions You Should Ask an Interviewer.
  • Ask at the end of the phone interview "Have I demonstrated enough value that you feel my candidacy should move forward to the next step?" If the answer is yes, the follow up question is "What is the next step? My availability to come onsite is xyz date." You want to ask for the onsite interview because you know that nobody is going to make a hiring decision based on phone interviews. If the interviewer says no, you must address any concerns right then and there or your candidacy is over. Send a thank you e-mail afterwards that reiterates your interest in the position and emphasizes that look forward to coming onsite to meet the rest of the team.

DON'T

  • Talk salary during a phone interview. Last January I had a potential candidate call me for help. As we got further into the screening process he told me that he'd had nine phone interviews and not once was he invited in for a face-to-face. I told him I had never heard of such bad luck. When pressed the common denominator in all the interviews, he said he "had trouble with the salary question." His usual answer to the salary expectation question was: "I need $55,000 to pay the bills and nothing less." This killed him every time. Why? It showed his lack of flexibility and concern about dollars instead of showing value. When pressed on salary during a phone screen it is vital to focus on opportunity: "I am more concerned about opportunity than money." If they follow up with, "I really need to know if you are in our salary range," you can say "I'm sure an organization such as yours will make a very fair and competitive offer for someone with my skill set."
  • Never conduct your phone interview while driving. You need a quiet place with zero distractions. If you are going to be traveling and not available during the day, most company representatives are used to doing phone interviews in the evening.


Jay Hofmeister, Co-Founder of The Resume Bay has taken the pain out of the job-hunting process for hundreds of job seekers just like you (from entry level to executive level!) Now, Jay invites you to go to http://www.theresumebay.com and get a resume that will get you noticed in this employer driven market and complete job interview coaching that will help you ace the job interview. Also you can gain career insight by listening to "The Job Prospector" hosted by Jay Hofmeister at www.webtalkradio.net.


Did you know that how wealthy your family is has a lot to do with which sports you play growing up? Sometimes it's a demographic thing, but a lot of times it just has to do with whether or not your family can afford to pay for the equipment. Take hockey for example. There's a ton of stuff you need, and it's all expensive; whereas, basketball can be played with just a ball and a hoop in a park. There are no hard and fast rules about this, but it's very clear that many kids don't get the opportunity to try some sports because of the costs involved. Good Sports is a Boston based non-profit that "provides sports equipment to disadvantaged youth in Massachusetts, Rhode Island, Philadelphia, and Chicago." They may have pictures of Boston athletes plastered all over their website (yuck!), but they're doing a really good thing.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


If you haven't checked out our post on Personal Finance and the Job Search, do that now. We've just added a special one day offer to get our job search training course Found Your Career for free.

Exactly a month ago we featured Charm City Cakes of Food Network fame, even though they're not hiring. It was my birthday (so today is my 1/12 birthday!), and I wanted to talk about what to do when a company has zero interest in hiring anyone. If that post didn't work for you, we have another way to get closer to the Ace of Cakes--working for Scripps Networks. They're the parent company behind tv networks that include HGTV, Food Network, DIY Network, Fine Living, and GAC. Unlike Charm City Cakes, Scripps Networks is openly hiring, and a number of their positions seem perfect for new college grads. If your tv is often tuned into one of those stations, then you need to see what Scripps Networks has to offer.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job

If you're looking for personality tests online that you could administer to potential employees, you should check out tests that target the "Big Five" personality dimensions or personality traits. Visit http://www.shakercg.com to learn more about personality tests online.

These tests are based on decades of psychological research about personality. Even though they are not capable of identifying every aspect of someone's personality, they can help you understand the general makeup of someone's personality, specifically the factors that are the most important in social and interpersonal situations.

The "Big Five" dimensions include:


  • Extraversion - your level of sociability and enthusiasm

  • Agreeableness - your level of friendliness and kindness

  • Conscientiousness - your level or organization and work ethic

  • Emotional stability - your level of calmness and tranquility

  • Intellect - your level of creativity and curiosity

According to an article by PsychCentral, it's important to keep in mind that these are not types of personalities, but dimensions of personality. It's the combination of these dimensions that effectively makes up someone's personality.

So why could this be useful to an employer? There are several studies that show someone's personality remains relatively stable throughout life and can be associated with everything from academic success and occupational success to marital stability and physical health.

Other studies show that getting to know someone's personality is an important step to take before you hire them. Just as skills tests, such as Agent Day in the Life, can assure you whether or not a potential employee will do a good job, personality tests can give you better insight about exactly who you are hiring.

Anyone wishing to take the "Big Five" personality dimensions a step further can use the Abridged Big 5 Circumplex, a circular model of personality that allows psychologists to examine traits that are blends of any two of the "Big Five" dimensions.

For instance, you could expect someone who is high in intellect and high in extraversion to be both sociable and creative, but the AB5C takes it one step further and says that person would be witty or humorous.


There are many reasons for wanting to quit a job. In Salary.com's 2007/08 Job Satisfaction Survey released earlier this year, respondents who were unhappy in their current job felt they were underpaid, not given opportunities to advance, not adequately recognized, bored, and not given access to learning opportunities leading to career advancement.

Given individual circumstances, these may be legitimate excuses. But when do you know you've really reached the breaking point? How do you know that the time is right to say good bye? Here are six possible scenarios:

You really are underpaid!

Being undercompensated is the most common complaint among workers - but is this really true? If you want to determine your market value, you must first find employer or HR-reported pay data, like Salary.com's Salary Wizard.

Find a job in the data source that most closely matches the job you perform. Continue reading ...


Article by Maura Pallera and courtesy of Salary.com®


After all your efforts--networking and distributing your resume--you've landed an interview for a job that looks just like the spot you've been looking for. It's a good fit between your qualifications and the requirements of the opportunity. You feel confident it will be another step on your career path.

Now, it's up to you to conduct a winning face-to-face interviews with those persons who will make the final hiring decision. It's time to sell the total package that is you and the benefits you can deliver. In other words, it's time to close the deal.

Will you make the sale? It's not likely if you commit one or more of the most flagrant errors of omission or commission. Here are 14 such bombs that can sabotage your interview, along with advice on how to avoid them.

1. Be over confident. Assume the interviews are just a formality on your way to a job offer.

2. Fail to gather information about the potential employer before the
interview such as mission of the organization; type of business; where the job you are interviewing for fits in the hierarchy and culture of the organization.

Having this information in hand enables you to demonstrate your interest and to tailor your presentation to fit the requirements of the position.

3. Don't have a plan for presenting your case, including points you will
make and questions you will ask.

Know the impression you want to leave with the interviewers. Identify at least three points you mean to communicate as well as a brief summary. Rehearse, rehearse, preferably with some one who can and will critique your presentation.

4. Be late for the interview.

There is no surer way to show a lack of respect and interest than to arrive late for an interview.

5. Fail to pay attention to your physical presentation from the moment you enter the premises of the potential employer until you are well away from all contact.

Remember, you are selling a total package.

Strive to make a favorable impression on everyone you meet from receptionist to the final interviewer. Adhere to the code of dress. (Business attire is first choice unless you know for sure that the environment is casual. In any case, be well groomed.) Walk briskly, heads up, shoulders back. Don't slouch when seated. Avoid the dead-fish handshake. Speak distinctly. Assume everyone you meet is important to the process. Be courteous to one and all.

6. Fail to concentrate on the interviewer and the give and take of the
discussion.

Maintain eye contact; avoid gazing out the window or admiring the artwork on the wall. Unless forced by the interviewer, avoid chitchatting about the weather and the score of last night's big game.

7. Ask about work hours, time off and other benefits before an offer is in hand.

8. Fail to treat the interview as a two-way communication process. Sit out
the interview like a knot on a log. Let the interview become a monologue conducted by the interviewer.

Asking well-informed questions demonstrates you are interested in the opportunity and shows off your qualifications, as well as personality. In addition, they develop information you need to evaluate how the opportunity serves your career goals.

9. Bad mouth your former employer(s) and associates.

10. Lie about your qualifications.

11. Let your guard down when it appears the interview is over.

A canny interviewer may act as if the interview has ended, then blindside you with questions in order to see how you react to the unexpected. What appears to be an off-the-cuff comment or question could be among the most vital parts of the interview.

If you are invited to a meal, keep in mind that you are still being interviewed. Mind your manners. Avoid alcohol. If the interviewer insists, limit yourself to one glass of wine. Don't order food that can be difficult to eat without making a mess.

12. Overstay your welcome.

Once the interviewer has signaled that it is time for you to go--even though you are anxious to keeping selling--wrap up the discussion and leave in short order.

13. Fail to make it absolutely clear that you want the job.

14. Fail to express appreciation for the opportunity to interview; thank
others of the staff such as receptionist and assistants with whom you had contact.

Bottom line to this career coaching: To conduct a successful interview present yourself as a product to be sold. Mind your total packaging (i.e. dress). Identify the benefits you can deliver.


Ramon Greenwood.pngArticle by, Ramon Greenwood, a career counselor with common sense advice on how to achieve your career goals. To subscribe to Ramon Greenwood's free semi-monthly newsletter and blog, go to Common Sense at Work Ramon's take-it-to-the bank advice comes from a world of experience, including serving as Senior Vice President of American Express, an entrepreneur, professional director, career coach and author.


More and more, there are stories about workers across the US being stressed out, burned out and worn out. Read on to learn about a possible solution to at least one of those problems.

1. You're Running on Empty

Workers of the world, come clean: Who among us hasn't laid our head on the table, dozed off on a conference room couch, or curled up behind our desk in the middle of the day? Don't feel guilty. You're not alone. The Pew Research Center reported in 2009 that about 34 percent of adults surveyed had napped during the previous day. We are an exhausted crew. Most working Americans sleep six or less hours a night, instead of the recommended 7 to 9 hours.

2. You're Working Longer, Getting Less Done

Americans have the longest working hours in the industrial world. Twenty percent of adults say they are so sleepy that it interferes with their daily activities. Eighty five percent of 30-something women report feeling tired on a regular basis. Chronic exhaustion means that despite long hours on the job, our productivity is less than optimal. Continued reading ...


Article by Edith Pepper and courtesy of Salary.com®


In today's hyper-competitive, recessionary job market, job seekers are finding more barriers than good news. Creative social media use gives job seekers a way to beat the odds. When government figures list unemployment as 6 times greater than job openings, you've got to try something different to be noticed.

The good news is that Social Media gives job seekers plenty of opportunities to stand out. While most job seekers recognize Social Media's help in networking, few take advantage of Social Media's power in branding, Subject Matter Expertise, research and differentiation.

Here's a list of 5 Ways Social Media Gives Job seekers an Advantage:

Networking: Many job seekers use Linkedin to build their networks for job search, but what about Twitter, and MySpace? While these three are often viewed as non-professional, they can be gold mines, especially for media job seekers, content creators, artists, musicians, and designers.

  • Linkedin is great for more formal contact with hiring managers, and to discover who to contact within a company. Linkedin has tools that overlay major job boards, so job seekers see who to contact in their network are at target companies where jobs are advertised.
  • Facebook's sheer size, viral distribution and groups make it a great place for media professionals to build network contacts. Facebook is great for more informal networking, especially to use common interests to contact hiring managers (Identify contact manager on Linkedin, discover common interests, search for them by name on Facebook groups with common interests and start a discussion about something other than your job search...build a relationship first, and the decision maker will ask what you do).
  • Twitter is fast becoming a leading force in job ad distribution (see my list of top job tweeters at http://www.twitter.com/philreCareered/jobtweets . In addition, Twitter is a megaphone for content, enabling media professionals to announce links to their work to a wide audience.
  • MySpace has long been the social network of choice for artists, photographers, videographers, musicians, and other content creators. MySpace is an excellent platform to build a network of people who communicate via content portfolios, allowing you to find potential collaborators and professionals who appreciate your work.

Publishing: Social Media Publishing platforms have exploded over the past 7 years, enabling marketers, writers, and creatives to display their work. Now Social Media can help accountants, bankers, IT professional, Lawyers, and others promote their expertise. Social Media platforms allow for easier content creation and distribution to a wide or a targeted audience.

Photos, Music, Writing, Video, design: Blogs are great platforms to showcase your work, and can easily be used as an online portfolio. Blog links can be marketed to gain greater notice through Facebook Status and Twitter.

Photos, Video, & Artists: Flickr gives visual artists an easy platform to share their work, whether freely, or promote it for sale to businesses/websites needing visual content.

Video, Musicians, & Consultants: YouTube is more than just wannabe video producers these days. It's a great place to load music samples/videos for distribution. It's also an easy place to distribute podcasts, and videocasts for consultants promoting their business or training sessions. One of the bigger success stories is Gary Vaynerchuk the Wine Guy, who produced regular wine podcasts via YouTube, becoming an internet celebrity and exploded his online wine sales.

Even non-creative types can publish, as most content creators allow republication, because it helps their Google rankings (you have to ask first). Republishing articles can help a non-writer demonstrate thought process, decision making ability, and subject matter expertise.

Commenting: Both creative types and non-creatives can get noticed by joining the conversation and commenting. There are so many places to comment...blogs, online news publications, groups, forums, even Facebook & Twitter. Find sites that are in your subject matter expertise, industry, or field, and comment on what others have written. Again, if you're not a strong writer, share links to other articles that express your view.

Sharing: What you like can say as much about you as what you create. Delicious is a large social bookmarking site, allowing you to share your bookmarks. Bookmarks can help you build your reputation by demonstrating articles or content that's helpful to others. Facebook allows sharing, by posting articles to your wall, others' walls, or walls of groups. Twitter encourages sharing, by making it easy to share links to a wide audience. Social Media applications like Digg and StumbleUpon are voting sites, allowing users to vote for content they like. Facebook can be set up through applications to integrate and share your Twitter postings, blog postings, comments, Delicious bookmarks, Digg & StumbleUpon votes, YouTube & Flickr postings.

Information: Social Media can help you learn what's important to the companies you are targeting. Follow the Tweets of the CEO's and VPs of your top target companies to learn what they're thinking. Get connected to them on Linkedin and Facebook if possible. Find what they like on Delicious, Digg, & StumbleUpon, so you can engage them in conversations and build a relationship around something other than your job search. If the Decision Maker at one of your target companies is a runner and you are too...find a way to talk about running, and share running articles. If you start and continue a conversation, eventually the hiring manager will ask what you do. At this point you've already established trust and friendship, and you're not asking for a job...like everyone else.

Notice a common thread...Social Media gives job seekers the ability to share interests. Sharing work interests builds credibility and subject matter expertise. Sharing personal interests builds relationships. Both can help you stand out against the competitive field in today's recessionary job market.

Job seekers need every chance they can get. How will you use Social Media to increase your chances?


Article by Phil Rosenberg, President, reCareered & Rainmakers Global and courtesy of reCareered blog.
This is a republication of an article I wrote for NewMediaHire at http://www.newmediahire.com/profiles/blogs/5-ways-social-media-gives-job .


I have always preached that too much is made about Gen X vs. Gen Y in the world of work. Generalizing an entire generation, regardless of when they were born, is totally unfair. One can easily sit back and accuse Gen X of being a bunch of anxiety-ridden control freaks who spend too much time sulking and complaining about work at Happy Hour. Or that Baby Boomers are technologically irrelevant and should be forced into early retirement (or at least coerced to take some social media classes!). It might not be right, but that doesn't mean it isn't fun to write about.

Here are several annoying things that Millenials seem to have in common.

- "Did you get my e-mail?" - As a member of society who has grown up with computers and the Internet, you know damn well that there's a 99.9% that I received your e-mail. The question is, have I had time to read it yet? The answer is no. So cool your jets and go back to your desk and read TechCrunch until I'm ready for you.

- Too many details on personal life - Let's face it, when we ask "How was your weekend?" we have no interest in the answer. For whatever reason, this generation of transparency thinks we care that they saw Joe and Jill at the Gym Class Heroes show. Continue reading ...


andrew gr.jpgArticle by Andrew G.R. and courtesy of jobacle.com - your cure for carbon copy career advice!


An industry analyst this week cited "Employee Engagement and Trust" among a certain successful company's top "Secret Weapons" in its competition against industry giants with mega brands.

I'm sorry, what was that?

How can sappy HR stuff be a competitive advantage or a key take away from a tech briefing for an industry analyst who is "one of the most recognized commentators on tech?"

Because Employee Engagement and Trust is no longer the stuff of sappy HR folks. It is the stuff of wise business people.

Gallup cites 25 - 29% of employees at any given company are engaged. I've seen other reports that go as high as 40%. [Reminds me of a joke EMC Founder Dick Egan used to say when asked how many people worked for him. "About half," he'd reply. Ha. Ha. Ha. .... only it isn't really funny, is it?]

Payroll is generally a company's biggest expense. Last I knew, at EMC, payroll was over $4 billion a year (a stat at least 2 years old). Getting the most bang for a BILLION-plus expense, is a business basic, if you asked me.

Engagement and Trust are the Energy Sources of THIS Century

It is time companies paid more attention to the hearts and the minds of their people. Respect them and they will respect you, your customers, and your business objectives back in spades.

We are in the knowledge era, no longer the industrial era. Our people are the new factories. How do we get the most productivity from the people? (Hint: Our factories needed fuel to run.) So do people.

What fuels people in business?

Things like trust, being treated like adults, being respected, being allowed to do what they are good at, being heard, being recognized, being able and empowered to make things happen! All the studies point to the pay check as the lowest contributor to an employee's satisfaction and engagement levels.

This isn't hard, once you decide to put your mind to it. You give your kid's teacher respect, you give your next door neighbor respect. You can't give at least that same level of a trusting, adult-to-adult level relationship to people who work for your company? Who actually have a vested personal interest in your company's success? (Note: I doubt they like being called "employees." They are people who choose to work at your company, just like you do.)

When we stop treating our workforce like mis-behaving children who need to be kept in a playpen and held to the rules "OR ELSE," they just might surprise you by being happy to be there, and give their best to help you amaze your customers, and destroy your competition.

Polly Pearson.jpgArticle by, Polly Pearson, an employment branding leader passionate about Web 2.0 engagement tools with nearly twenty years of FORTUNE 500-level experience spanning human resources, marketing, branding, investor relations, public relations, advertising, and professional speaking. Her employment branding work has recently been featured in media outlets such as CBS News, National Public Radio, Financial Times, Boston Herald, Dice.com and in the new Penguin Press business book, "Closing the Engagement Gap: How Great Companies Unlock Employee Potential For Superior Results." Polly writes a popular blog dedicated to careers, culture and cool at, http://www.pollypearson.com.


Today, I spoke to Lylah Alphonse, who is a full-time editor and writer at the Boston Globe and the managing editor at WorkItMom.com. In this interview, Lylah reviews how to become a freelancer, why you need to be a writer and an editor, and how to pitch the media.

How does someone get started in freelancing? How did you originally choose that type of career?

My advice to anyone who wants to get started in freelancing would be consider non-traditional media - that is, don't turn your nose up at the idea of writing for an online publication. Start a blog to showcase your writing or as a place to collect all of your virtual clips. Read as much as you can, and write your take on events, your reactions, and your opinions on your blog. Don't expect to make your living by writing (or editing, or shooting and producing video) right away, but keep at it and don't get discouraged -- every opportunity is a little more experience under your belt.

My freelance career came about by accident. I've been a full time editor at The Boston Globe since 1994, so I started my freelance career by writing for some of my colleagues. A few years ago, it occurred to me that I could write elsewhere as well, as long as it didn't conflict with my work at The Globe, and so I dove in. I'm working on building my own brand outside of the editing work I do at the Globe, and so far it's been extremely satisfying.

What would you say your major strength is: writing or editor or both?

Both. I don't think you can have one without the other. You need to hone your editing skills (copy editing and enterprise or story editing) in order to write effectively, since the way you write depends on the subject of the article and the medium in which it will appear.

You typically write about money and childcare, which are two completely different topics. How do you juggle both?

I'm a mom and step mom to five kids, age 16 to 3; I'm the breadwinner for our household, and I work full time outside of the home and freelance at night. So, basically, I write about what I know (or about what I know how to research): Parenting, work-life balance, career, and money. Parenting topics and career/finance topics seem very different, but there's actually a good amount of overlap. A lot of the skills you develop in order to be successful in your career translate well to parenting, and vice versa. And a lot of the money management you do at work is similar to what you do as the breadwinner at home, just on a different scale.

Where do you think you'll be in five years? Where will your industry be?

In five years, I'd love to have a good amount of flexibility in my career, so that I can set my own schedule and better juggle my life -- work, family, and self. I'm not sure where the newspaper industry will be in five years, but I firmly believe that there will always be a need for good writers and reporters and solid editors, no matter the medium.

You must get a lot of pitches each day. How do you decide which ones you want to write about?

You're right -- I do get a lot of pitches! I try to respond to all of them, even if just to say that I'm not interested, but some days I'm just not able to. I wrote a post some time ago, about how to write a press release that gets noticed and I think the ones I decide to pursue follow those guidelines, for the most part. If it's obvious that the PR person has taken the time to see what I write about, then I'm more likely to take a closer look at the pitch. But if a pitch is poorly written, gimmicky, has my name spelled wrong, or is for something that clearly doesn't appeal to my main readers, I hit "delete" right away.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Lack of time is the most frequently-mentioned reason for failing to write a book, create a blog, or write a brand-building series of articles. Employees, as well as entrepreneurs, blame "lack of time" as the biggest obstacle holding them back.

Perceived lack of time is the most common reason for not writing a book, or engaging in other personal brand-building activities. But, is this a valid excuse?

Yet, each year, hundreds of thousands of new books are published, and new faces suddenly appear with strong, respected, brands on the social media landscape.

So, obviously some people have managed to find the time? What do they know that others don't know? More important, how can you find the time to create your personal brand?

3 keys to brand building time management

In the course of interviewing hundreds of successfully published, and personally branded, authors of career-building nonfiction books, three lessons emerge over and over again.

Daily progress. The vast majority of authors who have created strong personal brands work on their projects in short, daily, working sessions. They don't suffer "deadline madness," because each day they make consistent progress. This daily progress quickly adds up.
Efficiency. Successfully-branded authors don't "reinvent the wheel" each time they sit down to work. Instead, they know what they're going to accomplish and they work as efficiently as possible. They have the tools and the system they need to get things done.
Commitment. None of the hundreds of successfully branded authors I've interviewed enjoyed the luxury of 36-hour days or 8-day weeks. Everyone has the same amount of time; everyone has "day jobs" of one sort or another and everyone has family responsibilities. The only thing everyone doesn't have is the commitment to recognize the urgency of personal branding and the discipline to make personal branding a priority in their daily lives.

Step 1: Commit to daily progress

One of the biggest misfortunes I had in college was the ability to turn out A quality work at the last minute. I was able to write term papers and my senior honors thesis at the last minute, and do the same for a couple of my close friends.

For a long time, I thought I was "beating the system." Little did I know that I was seducing myself into complacency and learning bad habits that would take decades to unlearn.

Stress-filled, last-minute writing may work for term papers, but it simply doesn't work for personal branding. Personal brands are built incrementally, a couple of pages at a time, or a couple of decisions at a time.

The best personal brands are built incrementally, based on consistent daily progress.

Now, I write to a different drummer-the same drummer that established writers follow.

Books and personal brands are created in daily working sessions as short as 30 minutes, and only rarely more than an hour a day. This is the formula that successful writers since the time of Cicero have follow.

Nulla dies sine linea - never a day without a line. (from The Essential Don Murray)

Build your day around your brand building

The biggest step an author or personal brander can take is to commit to daily progress on your project, then build your day around your writing.

The easiest way to do this is to create an online calendar-like the free calendar that Google offers-and schedule your week days around your daily brand-building working sessions.

But, don't make the mistake of making this a personal online calendar, offer access to your co-workers and your family. Get their buy-in as early as possible! Explain to your family and co-workers why you need their support, and how they'll eventually benefit.


Once your family and co-workers understand that you are not going to be available for calls or meetings during certain times each day, they'll respect your commitment.

Tips for setting up your online calendar:

Use the calendar's "repeat" and "until" features. This way, your working sessions will automatically appear each day in the weeks and months that come.
Schedule a short review session each evening. Use this time to review each day's progress and identify what you want to accomplish the next day. These 15 to 30-minute sessions keep your brain engaged and prime it for progress while you're sleeping.
Leave your weekends free. There are no rewards for martyrdom. Work hard during the week, and-when you feel like it-invest time on the weekends. But, give yourself time to recharge your batteries.
Start your week late Sunday night. Review what you want to accomplish on Monday, as well as each of the following days.

Step 2: Work as efficiently as possible

Avoid working harder than you have to, and avoid spending more time than you have to.

Readers don't care how hard you worked, or how much time you spend on your personal branding projects. Readers only care about how you can help them solve their problems or achieve their goals.

Efficiency runs the gamut from big decisions to small working habits.

"Big" efficiency decisions involve answering questions like:

  • How big does a book have to be to brand me as an expert in my field? Do I have to write a traditional 250-page book, or would a shorter book of tips that appeared a year earlier be more helpful to my career?
  • Do I have to write every word myself? Or, could I "crowd-source" my book, work with a co-author, or hire a ghostwriter?
  • Do I really need a "big name" publisher? Or, could and should I self-publish?
"Small" efficiency decisions involve:
  • Do I know as much as I need to know about the writing tools built into Microsoft Word? Do I know how to automatically insert frequently used phrases, apply text styles, count the words, and check for common grammar mistakes?
  • Should I work with a mind mapping software program? Mind mapping software programs, like Mindjet's MindManager, make it easy to analyze your market's needs, create content and marketing plans, schedule your time, track your progress, and identify back-end products and services.

Step 3: Commit to discipline and the right habits

Recognition that successful authors write as efficiently as possible in short daily working sessions doesn't do a thing to advance your personal branding goals.

The only way you can break out of the "undifferentiated multitude" of other qualified individuals competing for your jobs and your clients is to commit to applying the formulas that work to your specific circumstances.

Taking action by committing to daily progress-even relatively small steps each day-and continuing to take action is the best way you can take control of your career and your future.

Think about Keith Rosen. Keith is the author of Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives.

Keith had a lot on his plate as he was writing his book. He was a nationally-recognized executive coach, his wife was pregnant, and he had numerous other family responsibilities. He could, legitimately, have asked for a deadline extension.

Instead, he got up every morning at 5:30 and went into an unheated room to work on his book. That's the spirit that drives personal branding success!


Roger C. Parker is a "32 Million Dollar Author," book coach, and online writing resource. His 38 books have sold 1.9 million copies in 35 languages around the world. The NY Times called his Looking Good in Print "...the one to buy when you're buying only one!" Roger has interviewed hundreds of successfully branded authors and shares what he's learned at Published & Profitable and his daily writing tips blog.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


In another post, I posed the question, what can someone do when a reference promises to give a positive report, then gives a prospective employer an "ambiguous" one. The career management experts who answered the question reminded me that many employers will do nothing more than verify a former employee's dates of employment and position title. To ensure they have positive references, Heidi Allison, managing director of the reference-checking firm, Allison & Taylor, recommends that job seekers lay the groundwork early by keeping in touch.

"In today's highly competitive job market, people pay too much attention to their resumes and interview skills. Unfortunately, many fail to nurture their professional references," said Allison. "These references will most likely make or break a job offer."

Allison suggests following what she calls the Five Golden Rules of Job Reference Etiquette:

1. Call your former bosses and ask them if they are willing to be good job references for you.

2. Let them know each and every time you give out their names and email addresses. An email thanking them for their time, to keep them in the loop, is sufficient.

3. Keep your former positive references informed of your experiences in climbing the corporate ladder and your educational progress. They will be more inclined to see you in a stronger light as you progress.

4. Spending time with a potential employer is taking valuable time out of your former bosses' schedules. If you plan to use these positive references over the years, you need to give something back. For instance, after receiving good job references, write a personal thank you letter or, at a minimum, send an email. Better still, send a thank you note with a gift card for Starbucks, or offer to take your former boss to lunch or dinner.

5. If you win the new position, call or email your former bosses and thank them again for the positive references. Also, let them know your new contact information.

Professional references should never be left to chance, warns Allison. "If you are not 100 percent convinced that your professional references and past employers will relay positive comments about you to prospective employers, have them checked out," she advised.

Friends and family members might be enlisted to help out for free, or a concerned job seeker could hire a reference-checking firm like Allison & Taylor to do it instead.

Finding a job isn't only dependent upon having a great resume and a winning personality. It's also dependent upon positive references from previous employers and colleagues. One way for job seekers to increase the likelihood of getting positive references is by keeping in touch and letting past employers and colleagues know what they're doing even during those times when they're not looking for jobs.


There's nothing fun about looking for a job. It's more stressful now because there are so many people vying for the same "handful" of jobs that recruiters and hiring managers post on job boards and in newspaper want ads (yes, people still use those).

Executive career consultant, Duncan Mathison says, throw out the old, tried and true job search methods that worked so well twenty years ago and start using more unconventional ones to achieve desired results. In his book, Unlock the Hidden Job Market: 6 Steps to a Successful Job Search When Times are Tough, he lists several things that job seekers should know before they start sending out resumes:

  • Even companies with sophisticated recruitment processes have haphazard ways of finding the best talent.
  • Only a small fraction of open positions are even published.
  • The drive to somehow stand apart from that crowd could compel you to try truly goofy gimmicks. Resumes accompanied by bouquets of balloons or Starbucks gift cards could backfire, so Mathison recommends that job seekers find other ways to stand out.
  • Conventional job searching methods, and recruitment systems, begin (and end) with resumes. The trouble with resumes is that everybody has one to offer. Mathison suggests job seekers find ways into the companies where they want to work (via informational interviews or new contacts made through LinkedIn or Twitter, etc.) and introduce themselves to the relevant hiring managers.
  • Applicant tracking systems are designed to spit you out.
  • The savvy hiring managers are already circumventing the official "system," assuming there is one. Hiring managers network, too, calling on friends, family members, and their own professional networks to help them find qualified candidates.

So, what's a job seeker to do? Mathison advises:

Do - Let go of any expectation that the way companies recruit is orderly, sensible and fair.

Don't - Spend money on some executive agency that promises to "get you in the door" of hiring companies.

Do - Start - before doing anything else - a list of every organization you think would hire someone with your skills (even if you think they might have a hiring freeze).

Death and taxes are the only absolutes in this world, but employing job search methods like those mentioned in Mathison's book could help the candidates who use them to edge themselves ahead of their competition and land the jobs they want.


Today, I spoke to Michael Watkins, who is the international bestselling author of The First 90 Days and his latest book is called Your Next Move. In this interview, Michael goes over how to succeed on the job in your first three months, tips for career transitions, opportunities that exist at a time of massive change and much more.

Do you know if you'll succeed at your job after 3 months?

Your success or failure won't be cast in stone at the 3-month mark, but significant momentum will have built up in either a positive or negative direction. You either will have built personal credibility and begun to generate some positive momentum, or you will have dug a hole for yourself and set up some vicious cycles that will be hard to reverse. People very quickly reach conclusions about whether you are effective and ineffective. Once these opinions harden, they will focus on evidence that supports their assessment (the so-called confirmatory bias).

Why is the 3 month mark the breaking point?

Often it's not. The break point could come earlier or later. However the first 90 days is typically enough time for knowledgeable observers to make good assessments of whether a leader is on a good or bad trajectory. It's therefore a good planning horizon and also a good time to take stock and make adjustments.

What are your top three tips for a successful job transition?

  1. "If you don't own your transition, it will own you." It's essential to be proactive and to begin planning for a successful transition as early as possible, ideally before you are formally in the new role. Too many people taking new roles are dangerously passive in terms of how they approach the first few months.
  2. "Effective learning is the essential foundation." Early on, newly appointed leaders should focus on "organizing to learn." This means figuring your what you most need to learn, from whom you can best learn it and how you can be most efficient at extracting actionable insight.
  3. "Focus on securing early wins." By the end of the first few months, you need to make substantial progress in energizing people. This means identifying and solving some key organizational problems. It also means pursuing the right kind of wins in the right ways, being careful to factor in the culture of the organization.

What opportunities exist at a time of organizational change and how can you take advantage of them?

This is a tough question because it depends on what "time of organizational change" means. If you mean the organization is in trouble and your have been brought in to fix the problem, then crisis provides opportunity. You typically have more scope to drive change in a turnaround situation than you do if the organization is in better shape. That's why, unfortunately, that proactive change is so much harder than reactive change.

Can you name a few hurdles that any leader will face upon transition?

Moving out his or her comfort zone and embracing the adaptive challenge. I always ask the leaders I work with, "What are things that you are good at and enjoy doing that you need to do less of?" and "Are there things that you don't like or don't feel competent doing that you need to do more of?"

Avoiding the temptation to come in with "the answer. Even if you are 100% sure that you know what needs to be done, you still need to build awareness and support for your plan. Otherwise you risk creating unnecessary resistance. Staying focused on the "vital few" priorities. There typically is so much going on in transitions, and it's all-to-easy to take on too many things and get spread too thin. So focus, focus, focus.

What went into the branding of your books since they all look similar?

I believe that focus and branding go hand-in-hand. My work is all about making successful transitions into new roles. So both the form and the content of the books reflect this. I also wrote Your Next Move to be a complement and companion to The First 90 Days so they really fit together. Also I think my publisher has done a great job with the titling and visual design for the books.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.

If you're wondering what kind of job Phoenix might have to offer, you may want to check out opportunities in the city's leisure and hospitality industry.

A recent survey from the Greater Phoenix Convention & Visitors Bureau found that the city's tourism industry is extremely important to the local economy. The industry as a whole is responsible for employing several local workers as well as supporting those with jobs in other industries.

"Tens of thousands of Arizona jobs are directly related to tourism - the majority of them right here in the Valley," Mayor Phil Gordon said. "But teachers, police officers, firefighters, utility companies and bankers are no more than one degree of separation from the tourism industry. Because tax revenues generated from the industry go toward our schools, public safety, libraries, pools, parks and streets.

"Whether we know it or not, we all have a direct stake in tourism," he continued. "It matters how many visitors we get. It matters how many conventions we host. It matters how many meetings are scheduled for Phoenix and the Valley. Whether you work at the airport or at a flower shop 300 miles from the airport, you are one of the faces of tourism."

In particular, the survey found that hotels throughout Phoenix accounted for several jobs and paid more than $166 million in combined property and sales taxes during 2008. This translates to a gross tax yield per hotel room of more than $6,300.

"Hotel property taxes are approximately 27 percent of this total, or over $45 million," GPCVB President Steve Moore said. "This equates to $1,710 per room, which is 8 percent greater than the median Phoenix household property tax, yet a hotel room is much smaller than a house. When one considers that a visitor uses a fraction of the government services provided to residents, this is a great investment for the state, county and city."

"The hotel industry is proud to be one of the state's largest employers and also one of the largest contributors to city and state tax revenues," Debbie Johnson, president and CEO of the Arizona Hotel & Lodging Association, said. "Our many hotels and resorts are known for providing visitors and Arizona residents endless dining, golfing and recreational activities, but it's important that we also recognize the economic impact that our industry has and communicate that when the tourism industry is strong, Arizona residents benefit with lower taxes and more job opportunities."

These findings are supported by a recent Oxford Economics study, which found that there is a clear link between business travel and business growth. That study found that for every dollar invested in business travel, businesses see an average $12.50 in increased revenue and $3.80 in new profits.


The Department of Labor issued its monthly jobs report for October, reporting that unemployment rose from 9.8% to 10.2%, the highest since 1983. If taken into account the number of people who have given up looking for work or who want full-time work, but have settled for part-time work, the unemployment rate is 17.5%. Other statistics report that 5.6 million Americans have been out of work longer than six months.

When I heard this report, the words "given up looking for work" really struck me, as did the notion of someone looking for work "longer than six months." I know there are a lot of reasons people remain unemployed and that many of these reasons are tied to the state of the economy. Yet, I can't help wondering what else may be contributing to some job seekers' inability to land a job.

I hear a lot of job search scenarios when I talk with potential clients and see a lot of self-defeating behaviors. Sometimes I shake my head and think to myself "It is no wonder he/she is having such a difficult time landing a job." There is probably no way to gather statistics on how many job seekers are "shooting themselves in the foot," but if there were, here are some things one might track:

The number of job seekers who...

  • Are still using job search tools and techniques that may have worked for them in the 80's but have long since become obsolete
  • Decide to "ride out" their 26 weeks of unemployment before beginning the search
  • Have no clear career goal and can not articulate their skills, accomplishments and value
  • Are "willing to take anything"
  • Have a resume that reads like an obituary of their career
  • Send a resume/cover letter that is difficult to read, contains spelling grammatical and typing errors, or has no clear focus
  • Think networking is asking everyone they know who might be hiring
  • Post their resume on all of the major job boards and then sit back and wait for a phone call
  • Have no concept of what an ASCII resume is or when/how to use it
  • Spend all their time online looking for openings as opposed to getting out of the house and talking with other professionals about opportunities
  • Are angry or depressed about their recent job loss and clearly communicate this to anyone who will listen
  • Never follow-up after submitting a resume

Then there are those who make it to the interview, and...

  • Have not researched the company and no nothing about the company's products, services, mission, goals and customers
  • Are unable to articulate their skills, accomplishments and value
  • Viewthe employer as a solution to their problems, instead of selling themselves as a problem solver
  • Bad mouth their previous employers
  • Have not prepared answers to behavioral questions and are unable to handle sensitive questions
  • Can not provide solid references and/or have not briefed their references with information about their job search
  • Fail to ask for the job, determine the next step in the process, send a thank-note or follow-up after the interview

It's tragic that anyone should loose their job through no fault of their own or spend months looking for a new job. I see plenty of job seekers who are doing all the right things and do not deserve this fate. But, I also see plenty of job seekers who are casting their own fate and fail to see it.


Article by, Norine Dagliano and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


David, many people think they know about HR but what really is it?

HR can be very complex, yet it can also be simple. It is about effectively managing the people aspect of the business. I often hear managers say if it wasn't for the people aspect, business would be easy. Yet it is the people that make their business successful. While that sounds simple, businesses that achieve their goals and objectives do so through their people. So if managers are experiencing a number of people hassles they need to obtain a better understanding of what is causing the hassles.

So how do managers reduce people hassles and achieve the best from their people?

Managers that practice the right mix of HR policies, procedures and systems for their business and practice them well will have a more highly engaged workforce. They will reduce people hassles, and achieve the best from their people.

Those businesses that do not have the right mix or practise them well, will continue to experience people hassles, experience poor productivity, lose capable people and profitability will decline.

I liken it to baking a cake. When baking a cake you initially decide what type of cake you want to bake. You then select the ingredients in certain quantities, mix the ingredients, and bake for a certain time at a certain temperature and you will have baked a cake. If you want an orange cake you probably wouldn't add chocolate as an ingredient unless you want a chocolate orange flavoured cake. This is a simple analysis, yet HR is a similar concept.

That's an interesting concept. I am intrigued as to how baking a cake can be related to HR?

Initially you need to understand the business strategy- that being the cake you are going to bake. You then select the right mix of HR procedures you need - that being the cakes ingredients. You then practise these ingredients well, that being the time and temperature the cake is baked at.

The ingredients for HR come from three areas:

1. Strategy,
2. Operational, and
3. Compliance practices,

and the three are intertwined.

From a strategic viewpoint managers need to effectively link their business strategy with their human resource strategy. I often see managers go off on tangents because they do not link the two strategies. From a big picture viewpoint managers need to identify if the strategy is for growth, stability, retrenchment or a combination. Once this is understood managers then have direction. They understand what type of cake they are going to bake. Managers that have a plan will help them to stay focussed on the path to achieving their overall business strategy. The strategy will assist to identify which operational procedures will be best for the business.

Secondly from an operational viewpoint managers need to understand where the business is currently, and identify which HR practices will achieve their overall business strategy. Similar to baking the cake it is choosing which ingredients are required to achieve the type of cake you want to bake. For HR it is choosing what recipe will assist to achieve the overall business strategy.

So what operational procedures are there to choose from?

There are a number of the procedures businesses will need to have to achieve their goals and objectives. These include

  • Effective recruitment system
  • Effective employee induction
  • Performance management system
  • Effective communication
  • Recognition and reward strategies
  • Individual and team development strategies
  • Effective payroll system
  • Career planning and development, and
  • Managing human resources

With each one, there are a range of methods to achieve an outcome. It is selecting the best way for a business to achieve the desired outcome. If there is something lacking it will impact on the business in other ways.

A simple example of this is position descriptions.

Business that do not have positions descriptions for their people invariably means their employees do not have a clear understanding of what is expected from them and how their performance is going to be measured. When this occurs a psychological agreement is in place between the manager and employee. The problem with psychological agreements is that the expectation changes but often the other party does not know of the change. That is when people become frustrated, whether it be the manager or the employee.

With having nothing written down it is difficult for the manager to manage performance objectively and provide effective feedback. It is hard for the manager to talk specifically about what a person is doing well or not so well.

The manager most likely has to spend more time speaking with employees because they do not do the things the manager wants.

While processes are important it ensuring they are linked with the outcome you are looking to achieve.

Lets take performance management for instance. Implementing a performance management system is an important HR strategy , but what do managers want from it. Our experience suggests it is not the system itself but what the system can do for the business. That being:

  • Standards and values for improved culture
  • Excellent performers receiving recognition
  • Non performers improving performance or being weeded out
  • Reduced people hassles
  • Increasing retention level of excellent performers
  • Increased capability of people
  • Sustainable competitive advantage
  • Improved profitability

So if you do not have a good performance management system as part of the ingredients it will affect the overall result for the business. You most likely will not get the best from your people because there are not clear expectations. Compensating by adding additional ingredients will not help all that much.

So what you are saying is that managers need to have the right ingredients or HR practices to get the outcomes they are looking for?

Yes, and it's understanding which HR practices (either new or with improvement) will make a difference to the business. Often managers are that close to the business they are unable to see the forest through the trees. They are unable to easily identify which HR practices will improve their business.

That's where Successful Business Strategies assists managers by identifying what would make a difference to their business and ensuring systems are implemented effectively. By asking specific questions and with considerable experience, I identify what will help the manager and business to achieve their goals and aspirations. Once the right ingredients or processes have been selected they need to be implemented and practised well.

What happens if managers do not have the time or experience to implement the processes?

Well not much happens to benefit the business. The combination of being time poor and not knowing how to go about implementing procedures means little happens. I find in today's environment managers are endeavouring to wear a number of hats with HR just being one of them. Some managers are quite good at understanding the need for effective HR strategies but time is a scarce recourse. Others find it too difficult. So while having a process is important the process is not of much use without it being implemented. I often find businesses have processes but they do not work because they are not effectively implemented. Furthermore we ensure that while the HR process is implemented we perform checks to ensure the process is working and aligned to achieving expected outcomes.

We need to remember the reason why things go wrong is largely due to the system or lack of system. Many people state that systems account for 95% of the reasons why there are problems and the people part of it is 5%

That's interesting. David are you saying that people only account for 5% of the problems?

I know this sounds like an incredibly low percentage however going back to our cake, if we have mixed all the right ingredients and we bake at the right temperature for the right time, the cake will have a very high likelihood of turning out how we expected. If we have the wrong ingredients the cake will not turn out how we expected no matter what temperature or how long we cook it. You have to have the right ingredients and they have to be of good quality.

Admittedly the range of outcomes is greater with people, having said that your likelihood of success is far greater if you are practicing the right combination of HR practices.

While I covered strategy and operational ingredients there are also compliance HR

  • requirements that businesses need to practice. OHS, and Industrial Relation requirements, are to key compliance requirements. Effectively managing these requirements reduces business risk.

So you have covered HR strategy, operational and compliance requirements, are there other areas which are important to having a highly engaged workforce?

There are a range of other areas which are fundamentally critical to business success. These include:

  • Leadership style
  • Leading by example
  • Treating people right
  • Having respect for employees
  • Ability to motivate employees
  • Seeking employees ideas
  • Making employees feel important
  • Listen to what team members have to say
  • Being accessible to staff
  • Understanding capability of employees and the team
  • Managing diversity within the team
  • Managing employee relationships
  • Understanding the culture of the business

Remember more often than not, people join organisations but leave managers. In many instances it the little things we do on a daily basis that either helps to build a successful team or creates roadblocks in achieving the businesses potential. Treating people right goes along way to developing a successful team to go the journey.

You mentioned when baking a cake an important component is time. How does this relate to HR?

HR is a journey and you need to practise the right mix of HR practices well. It can take time yet some areas can produce a quick result. It is where practices are embedded into the organisations culture that it can take time and if you want a different result you have to do things differently.

Let's go back to performance management for a moment. With performance management and appraisals senior management need to make sure appraisals are facilitated well. There are many companies where managers facilitate performance appraisals because it is a requirement of the role. Often managers tick a box to say it has been done, it does not mean it has been done well. So while there may be systems in place senior management need to ensure they are being practised the way they are going to achieve the desired result. Performance appraisals not facilitated well can have a negative rather than a positive benefit. While I have spoken about performance appraisals this applies to all systems. So the time component is the ability to implement and practice systems well.

While we assist with providing and implementing best practice HR processes and systems, our key focus is strategic. We focus on ensuring the processes and systems are working to achieve expected outcomes and are contributing to achieving the managers and businesses overall goals and objectives.

What do you find are the key challenges of HR for managers?

With the number of hats managers are wearing we are finding the key challenge for managers is ensuring everything in the business is getting done. The next challenges are managing team member relationships and understanding how best practice HR can accelerate business performance and take the business to the next level.
For many being so close to the business and not seeing the forest through the trees is a challenge. If you are unable to see key issues you do not even look at rectifying problem areas. There is a saying "You can chose to do something about something you know about, but cannot do anything about something you do not know about".

In summary how will Human Resource Management help businesses?

HRM will benefit businesses by increasing employee engagement, resulting in improved productivity and profitability. And the real benefit to managers is less people hassles, less stress and more time to spend in other areas. The time can be spent in other core areas of the business or it may enable as it has for a number of our clients, to improve their lifestyle.

So what businesses come to you for assistance?

The people that come to us for assistance are managers of small to medium size businesses who recognise they could be doing better than what they currently are. Often managers are not sure what HR practices will benefit their business yet they know they need better HR systems. Managers have employee problems, including retention, motivation the wrong staff in their business. Many managers also want to grow and develop their business but are unsure how they can best do this through employees.

In many instances you can have two similar businesses, yet they achieve vastly different results. A highly engaged and motivated workforce will achieve improved results. Lets face it business owners are in business primarily to enable them to have the lifestyle the wish to live. I don't know of any companies that employ people for the sake of employing people, they do it because it helps to achieve their business objectives. Therefore having a motivated, team will achieve higher levels of customer service, foster productivity gains, have great communication all resulting back into improved profitability.

I suggest businesses give us a call because if they leave it too late the pain can get too great. When I talk about the pain being too great it I mean business risks are high or appointing administrators or liquidators. We can help businesses to get the best from their workforce and have a successful business and it best for managers and their business to seek our assistance earlier rather than later.

Thanks David

Article courtesy of David McGillivray and interviewer, Lorraine Pirihi, the Productivity Queen.

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Resumes to Jobs.


Linkedin has released some interesting upgrades in the past week that can help job seekers. Linkedin's two big new features are Linkedin Follow and Linkedin Twitter Integration. How can these new features help job seekers?

Linkedin Follow:

Linkedin Follow is a new feature for Linkedin Groups (If you haven't discovered the power of Linkedin Groups yet, read Top 20 Linkedin Groups All Job Seekers Must Join). One feature of Linkedin Groups provide a way for employers to advertise jobs to a targeted audience....for free. Aren't these postings you want to see, especially from targeted companies or industries?

For those already using Linkedin Groups, Follow gives a user the ability to follow the posting stream from an individual group member. Linkedin's blog states that Follow's purpose is "...making it easier for you to see contributions made by your connections and other people you value within your groups."

You already see the posting streams of your Linked network...the accepted network invitations you've sent, and the LinkedInvitations you've accepted.

But what if you want to follow someone who's not your connection? How about someone who has very few connections, but who writes interesting posts on groups...or advertises job openings on Linkedin groups?

If you've discovered this person's posts, chances are you're both members of the same Linkedin Group. If not, just pull up their profile, discover what groups they've joined, and join a group where your target most likely posts content. But once you've joined, you'll see everyone's postings, whether relevant to you or not.

Once you find a posting from the person you want to follow, you'll see a link under their name and picture allowing you to follow this person's posts.

Let's put it into practice...Let's say one of your target companies is AT&T. Search Linkedin for HR Managers and Recruiters currently at AT&T. Pull up their profiles, to see what groups they are in, and pick a group you think they are likely to post jobs (perhaps they're in the Telcom Jobs group?). Join the group, and search the group for postings by people from AT&T.

Perhaps the person you think is a target isn't posting jobs, but others are? Join industry groups and groups for job seekers to discover who's posting jobs. You can follow their posts by clicking a follow link under the poster's name.


Article by Phil Rosenberg, President, reCareered & Rainmakers Global and courtesy of reCareered blog.


With the news last week about the shootings at Fort Hood and the unemployment rate soaring into double digits for the first time since the 1980s, it's so easy to stay focused on the bad things happening around us and never take a moment to reflect on the good things that have kept us going all year.

That's why I declared 11/11 as Network Appreciation Day, so we can devote some thought and energy on the great people in our lives who've helped us stay sane, optimistic and motivated.

Because there are wonderful folks around us who make time for us, listen to our needs, and help us in any way they can. As well as people who make us feel welcome and include us in activities that help us grow and connect us with more people.

Who is that person for you? We want to know, and more importantly we want them to know what a difference they've made in your life, business or career.

Post a comment about them below. I'd love to hear your stories.

If your style is to give gratitude in a less public way, then take a few minutes today or tomorrow and do one or more of the following:

Send a written note. You might have already shared your thanks in an email, by phone or even in person, but a hand written note is something that people can keep forever.

Offer help in return. Check in and see if there's anything they're working on that you can help with--whether they need some quick feedback or help spreading the word on an upcoming marketing promotion.

Make a connection. Think about who else in your network--whether in person or online--they should know and who should know about them. My favorite thing to do is to make a Twitter intro (Twintro?).

Pay it forward. If they don't need anything now, then do something nice for a stranger, or even someone you see at the office every day but have never gone out of your way for. Gratitude is meant to flow.

But, if you are comfortable showing your gratitude in public, then I do hope you'll share your story or a quick comment below. That will brighten their day AND ours. Looking forward to hearing from you!

Liz Lynch is author of Smart Networking: Attract a Following In Person and Online. Connect with Liz on Twitter at @liz_lynch.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


"Currently, more than 60 percent of U.S. Twitter users fail to return the following month, or in other words, Twitter's audience retention rate, or the percentage of a given month's users who come back the following month, is currently about 40 percent."

--David Martin,
Vice President of Primary Research, Nielsen Online

I signed up my Twitter account in July of 2008, after hearing some buzz on the news. I didn't get engaged till almost six months later. It took me a while to figure it out.

Let's say you attend a business function and meet Jane, a senior level, experienced corporate executive or business owner. You can trade business cards with her, and go back to LinkedIn and look up her profile. You find it! Continue reading ...

Keith Luscher.jpg
Keith F. Luscher is author of the book Prospect & Flourish, and is a Marketing Representative with Principal Financial Group. Prior to joining Principal, he served professionals in the insurance and financial services industries as a management consultant. In that role, he advised producers on issues related to marketing and prospecting, and developed groundbreaking educational curriculum. Luscher is also a nationally known author, speaker, and expert in media, interpersonal communication and marketing.


I got in trouble quite a bit growing up, but not necessarily for misdeeds I had actually committed. My parents were firm believers in "guilty by association"--guilty for just being present when something went wrong.

As social media becomes more ubiquitous, I bet your brand is in the same position I was all those years ago.

Be careful who you friend

Both Facebook and LinkedIn have privacy settings to control who sees your connections, but Twitter doesn't. Although the ethics and legalities are still being debated, forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening.

As a hiring manager myself, let me tell you that it's not enough to watch your own online behavior. You must also carefully monitor the behavior of your friends. Are they writing inappropriate content on your Facebook wall? Posting less-than-professional tagged pictures of you? Even though you didn't put these items on the Internet yourself, they could still count against you. The lesson? Don't friend anyone who might hurt your brand.

Wisk away unwanted photos

Last week, detergent brand Wisk introduced a Facebook app that allows you to send requests to friends who've posted photos you'd rather keep off the popular social network. Although the application cannot--as the name implies--"wisk away" any photos without consent of the original poster, one would hope your friends would respect the request. If not, you might want to reconsider connecting with them in the first place.

Create your own social media rules

Many organizations are releasing guidelines about how their employees can engage on social networks during work hours. It might not be a bad idea to do the same for yourself.

I actually have a strict rule about Facebook. I use it only to keep in touch with my family and really close friends whom I no longer live near. (If I don't accept your request, it's nothing personal!)

On LinkedIn, I'm a bit more liberal. As long as the individual seeking to connect is someone in public relations or the career space, I will typically accept. (Although, custom invites certainly help assure a connection.) I use LinkedIn for a completely different purpose than Facebook--mostly for connecting job candidates and employers.

My Twitter strategy has changed several times since my first tweet in November 2008. I used to follow people back on a regular basis as long as they were job seekers, employers, university staff, public relations pros, or HR/career experts. But since being named to CareerBuilder/CNN's "Top Job Tweeters," I've had a hard time keeping up with demand. Now I follow back individuals who actively engage with me in an appropriate manner--and I'm not afraid to unfollow people for behaving badly.

Every rule I set for myself on a social networking platform is an effort to maintain control over my personal brand. After all, if those looking to me are anything like my parents, my brand could become guilty simply because of association.

What do you do to control the impact others have on your brand?

Heather R. Huhman is a career expert and founder & president of Come Recommended, an exclusive online community connecting the best internship and entry-level job candidates with the best employers. She is also the national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


I don't often think of "creativity" and "business" in the same sentence. Of course there are businesses in the creative sector, but I'm talking about jobs in which most people toil day to day. These folks are rewarded for analytical thinking, decisive actions and level-headedness. Too much creativity might get you marginalized.

But as an artist, business owner and corporate-world survivor, I think there's a place for being creative in business. My feeling is that thinking creatively can unblock those stuck points. You know what I'm talking about - you have a presentation to give, a report to write and you're drawing a blank. Here's where you summon up that "right brain" stuff.

There has been much research on use of our left and right sides of the brain. The left is said to control logic and rational thinking; the right side, the intuitive, creative thinking. A physics professor might be said to be left-brained and an artist, right-brained. (Here's a fun, short test to see if you are right- or left-brained: Are You Right or Left Brained? FYI - I scored 35% left brain and 65% right brain.) Continue reading ...

This is a guest post by Nancy LaFever. You can read more from her at the Centre for Emotional Wellbeing blog.

andrew gr.jpgArticle courtesy of Andrew G.R. and jobacle.com - your cure for carbon copy career advice!


Perhaps you heard of the poor unfortunate who was spotted looking for a contact lens underneath a city street light.

When his friends saw him and asked where he'd lost his contact, he said, "About two blocks over. But it's much easier to look here."

Sometimes I feel like I'm doing that with my career.

I go to certain websites, check in with certain contacts and even attend certain conferences not because they're the best, but because they're the ones that are easiest, or most familiar for me.

If you find yourself doing similar things, maybe you give yourself the same excuse I use - "I don't have the time to go searching for new career connections."

Of course, if all the contacts I'm making aren't doing me much good, it's wasted time anyway. I'd probably be better off if I devoted a few hours to developing a few new sources.

But to do that, I'd better be able to describe what I'm hoping to find, and that might be the rub.

Maybe my problem isn't so much that I'm looking in the wrong places, but that I don't know what I'm looking for.

If you ever feel like your career is spinning its wheels, it could be because you've lost your sense of direction.

Here are three steps to get us all back on track:

  1. Write down what's important to you. Maybe it's money. Maybe it's creativity. Whatever it is, take the time to do a little soul-searching. This isn't exactly an easy step, but neither is spending your working life in the doldrums.
  2. Write down what you're good at and like doing. Keep it practical, although not necessarily tangible. If you like playing golf but you're not at the pro level, perhaps there's a more specific way you can describe what you're doing on the course.
  3. Brainstorm ways in which you can do the latter to achieve the former. Ask yourself how you can use your skills and talents to pursue the former. This should generate some fresh and definite career ideas. To use the golfing example, maybe you could use your knack for connecting with people on the golf course in public relations...

It's a great way to re-energize your career efforts.

As Laurence Peter said, "If you don't know where you are going, you will probably wind up some place else."

Before you get too lost looking for your future in the wrong place, make sure you'll know it when you see it.


Danielle Dresden is a freelance writer and a regular contributor to WorkBloom. Please go to http://www.danielledresden.com for more information.

Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


Is anyone else beginning to feel like they are always chasing after the train, only to discover when they finally catch up they were on the wrong track? Yes, I'm of the "Boomer Generation;" I attended a three-room school house and our family phone was on a five-party line; however I have been pretty smitten with all I have taught this "old dog" and how well I have embraced technology - until recently.

I learned how to communicate via email; bought and began using a cell phone; learned to surf the Internet, and I swear it was just yesterday that I was teaching a Windows 3.1 workshop to a class full of recently displaced professionals. Now I am balking at upgrading to Windows 7 and asking clients to please stop sending me .docx files!

I created a LinkedIn Profile and people kept asking me if I was on Facebook! I learned how to send a simple text message to my kids to let them know my flight was on time or I'd be home soon, and now everybody is on Twitter and I don't know how to "tweet." I figured out how to find a video on YouTube and suddenly out-of-town family members are insisting I communicate with them via Skype. Is there no end to this madness?!

A recent post on the Recruiting Trends blog by Carmen Hudson, CEO of Tweetajob, Inc. entitled "Warning: Disruptive Technology Ahead" drove it all home for anyone currently looking for work. After reading her post, my first thought was this: "What ARE we doing?!?"

Yesterday I wrote a résumé for a school bus driver who was barely computer literate but needed an ASCII résumé so she could apply online. Two weeks ago I had a similar situation with a mechanic who worked on fire engines. Monday a registered nurse called me all in a panic because she had an interview scheduled in an hour and she did not know how to use MS Word so she could type up a résumé. (I gave her a quick confidence boost by reminding her that she already landed the interview and suggesting she tell the employer that she may not know how to use Word, but she is a master at providing quality patient care.) These are not rare situations; I see this with about 50% of my clients.

We are connected 24/7, but may be starving from lack of human interaction. If given the choice between hiring a candidate who can email, blog, tweet, and Skype or hiring a candidate who has the skills to do the job and a winning personality, I (and I am sure most employers) would choose the latter. However, how will they ever find this candidate when technology keeps derailing their search?

Article by, Norine Dagliano and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Why should I hire Gen Y? Employers ask me this question every day. Then they start in with their stories about people my age. One of my recent favorites: "I know all about employing your generation. Last year I hired a young guy right out of college. He had good grades and seemed like a hard worker. A week later I'm in the company bathroom and I hear him talking on his cell phone in a restroom stall. And his phone was on speaker! Even worse, he didn't think he was doing anything wrong. He just kept talking and talking."

Okay, I get it. My peers and I can be a little different when we enter the workplace (which is, on average, about 10 minutes later than you'd like). Sure, we show up to work with our iPod buds dangling out of our purse or backpack, and our ever-present cell phone is ringing loudly during the CEO's Monday morning pep talk. Yes, many of us have a tattoo (or several); some of us sport nontraditional hair colors; and it's not uncommon for us to have a piercing somewhere besides our ear lobes (and, no, it didn't hurt much).

However, in my work consulting and speaking with business leaders around the world, I've seen time and again that Gen Y can deliver tremendous workplace performance and loyalty at a substantial value -- when managed correctly. This combination could not have come at a better time, because the current economic climate is forcing companies to do more with less in an increasingly competitive business environment. It's my belief -- and I've seen it in action -- that Gen Y can be the strategic differentiator you've been looking for to decrease your costs and grow your business.

Here are a few of the strengths that I've seen Gen Y bring to a workplace when managed correctly:

Outcome driven -- By definition this means Gen Y is all about results (especially the kind we can brag about on Twitter). We want to see we are making ongoing progress and be a part of the solution. When you manage us based on results rather than a job description, we will focus all our energy on the outcomes you've deemed most critical to your business' operations.

Tech aware -- Gen Y has come of age immersed in technology that our grandparents only dreamed about (although it was our grandparents' generation that created the engineering that led to the current technology). Gen Y's comfort with technology can be an asset for companies that rely on technology to run their business as well as serve customers. One way to leverage Gen Y's tech awareness is to ask us to test new technology you are considering for adoption.

Desire to prove -- The huge expectations sometimes negatively associated with Gen Y's entrance into the workplace can be a big value-add to a company when managed correctly. Harness this ambition by giving us the chance to temporarily take on larger responsibilities as well as short-term projects that stretch our skills. While it's true we have much to learn, we also have a huge desire to show you (and our 5,000 friends on Facebook) what we can do. Let us. When you do, we both win.

Cost effective -- In many places where I speak, Gen Y is the least expensive employee group to hire. Being less expensive by itself is not enough reason to hire Gen Y, but in combination with the timely skills and big aspirations we carry into the workforce, the potential ROI from our employment is significant. The key is to manage us correctly -- what I call Y-Sizing your business.

To understand which steps to take, I interviewed executives, managers, and entrepreneurs around the world to learn the actions they have taken to successfully employ Gen Y. I share the best of these frontline tested actions in my new book, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business. Here are three Y-Size actions that will give you an immediate head start when employing Gen Y:

Y-Size Strategy 1) Make the first day at work unforgettable

Gen Y decides on our first day at work whether or not we can stay with an employer long term. To make the first day unforgettable all you have to do is welcome Gen Y with a handshake and a small box of our new business cards. This unexpected gesture sets the tone upfront that we are professionals -- and that we must meet those expectations. And who is the first person we're going to give our new business card to??? Our mom! And many of us will give it to her right when she picks us up . . .

Y-Size Strategy 2) Demonstrate the performance you expect

Gen Y is entering the workforce at a later age and with less real world training than previous generations. You can quickly bridge this skills gap, and in turn rapidly increase our workplace value, by providing us with specific examples of the performance you expect. The more specific the examples you provide, the easier it is for you to hold us accountable. And, no, business casual does not mean leather flip flops.

Y-Size Strategy 3) Check in so we stay tuned in

Gen Y seeks specific feedback about our performance every month. However, we don't need an in-depth 360-degree evaluation. All we need is a quick 30-second check-in where you tell us what we are doing well and where we can improve. These quick interactions build our loyalty to you as our leader and are way more motivational than a gift card for a free car wash. After all, it's hard for us to wash our scooter in a drive-through car wash.


Jason Ryan Dorsey, author of Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business is an award-winning entrepreneur and an acclaimed keynote speaker often referred to as "The Gen Y Guy". He has been featured as a Generation Y expert on 60 Minutes, 20/20, the Today show,and The View, as well as in Fortune magazine. For more information about the book, please visit www.JasonDorsey.com.


Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.

Whenever you decide that it time to further yourself via education there is almost always an essay that needs to be written and writing it yourself can prove a challenge, unless you employ the help of a company like Essay Edge. Your essay can often be the difference maker between getting into a college, grad school, or other higher education institute, and being shut out completely. For this reason it is imperative that you have the best prepared essay possible and that's where Essay Edge comes in.

Essay Edge takes your essay that you have written and in a nut shell makes it better. The company works with your essay and will:

  • Go over your essay that you e-mail to them completely.
  • Address grammar, spelling, and typos issues.
  • Give complete critique and show you how to fix your essay and make it more appealing.
  • Turns around your essay in 48 hours or less.
  • Gives you the confidence that your essay will have an edge over all the others that will be submitted.

The writers for Essay Edge are among the leading in their field and are graduates from some of the best schools in the country including Yale, Harvard, Columbia, Princeton, and Stanford to name a few. Essay Edge works with five main categories of essay or admission paper that include:

1. College: Getting into college is sometimes harder than finding a job. There are always many applicants and not everyone gets in. A great way to gain an edge on the competition is with a well crafted essay to help you stand out.
2. Graduate School: A step above college and even harder to get into. Here is where you really need to be sure that your essay sparkles.
3. Business School: Having a great essay is key to gaining admission to your business school of choice. Only seven percent of applicants get into the school of their choice on the first try so it is imperative that you take advantage of every edge you can.
4. Law School: Over half of all law school applicants get rejected over and over again. You can combat this and greatly increase your odds of admission with a well written essay.
5. Medical School: If you've made it this far you owe it to yourself to have the best prepared essay or medical school personal statement possible.

The writers of Essay Edge will work hard and diligently to ensure that no matter what area of higher education you are attempting to move into that your quest will be just a bit easier because your essay will be the best that it can possibly be. Their customer satisfaction rate is over 97 percent and 82 percent of the users are admitted to their top choice school.

The essay that you will write is like your resume for getting a job. If it is not well prepared and doesn't stand out from the rest, then your chances of getting where you want to go will be greatly diminished. Working with Essay Edge will give you that pop and sparkle you will need in your essay to ensure a great chance of you getting into the school of your choice.

Save money on professional personal statement editing by using an Essay Edge promo code.


"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary." -- Steve Jobs

The quote above is one strong inspiration to quit your job and to follow your dreams - to be on the adventurous entrepreneurial path. The slowdown in the worldwide economy is resulting in a job drought but even in the dry scenario there are blossoms of entrepreneurial spirit all around the world. For some of these budding entrepreneurs, it is a "lets-try-and-see" approach for many it was an urge suppressed somewhere beneath which had earlier been unable to surface because our day to day routine and the full-time job fills up the time and the creative bubble never found time enough to shape into an idea or action. But since there are not many jobs around and those in the layoff have that extra time at hand; it presents an exciting opportunity to live with your own thinking and time to bring your own creation to life!

Then long-term and short-term goals of these budding entrepreneurs might be different. For some it is a wonderful learning experience, but they are not so sure whether it could be a long-term commitment mainly because they are not seeing the revenue stream as yet. And for some it has been more profitable than their full-time job.

Patrick May puts it all together on the Mercury News columns:

Their motives are all over the map. Some are looking for a little income during their job search. As David Noel scanned the job market's bleak horizon earlier this year, he recalled this week, "I felt I had a better chance of creating my own job than of finding one." So the San Mateo software-product manager started rechargeablebatteryservices.com to address -- and profit from -- the prodigious use of double- and triple-A batteries by government and industry.

Others are simply bored to death with online résumés and figure they've got nothing to lose by starting a small-time enterprise fueled by a big-time passion. After she lost her job with an East Bay nonprofit, Shannon Bowen went into her swing-dance default mode, launching a dance business.

"Unemployment is custom-made for starting a new venture," says Chris Gill, president of the Silicon Valley Association of Startup Entrepreneurs. "You've got the time, and if you've got the passion, you can start a business. And while only 50 percent of them survive five years, if you're lucky the money can start to add up."


Not only in the Silicon Valley or the US, the new sprouts are all over the world. 60% of Canadian entrepreneurs believe the current global recession is creating new opportunities for small business.

Daily Commercial News reports:

Canada's entrepreneurs are looking ahead to the next year with expectations for improvement. One in four entrepreneurs surveyed reported having sold fewer products or services in the past 12 months, but one in three now expect to sell more products or services in the coming year. Thirty-nine percent of entrepreneurs surveyed expect to create a new product, service or technology.
"These findings prove that the entrepreneurial spirit is still alive and well in Canada, no matter the economic climate," said Dr. Roberts.

You may or may not be successful in what you have begun now, but the journey itself is well worth it and more so the job market may be down and under but the entrepreneur in you looks positively to the blooms ahead. Ultimately, what is satisfying on walking the entrepreneurial path is not the end result but the exciting journey itself. It is that special journey which teaches you how to create, how to innovate, how to manage, how to inspire and then how to make money on your own. To do all this every day - is exciting; each day to look forward to something new and exciting - that is what the entrepreneurial spirit is all about.'


shweta khare.jpgArticle by Shweta L. Khare, founder and president of Careerbright and Speakbright and courtesy of Careerbright blogspot


If you have ever lost a job, you may recall that day, that moment, that hour with great clarity. My termination happened on a pretty, warm sunny morning in July...a lot of days and years ago. I remember the day so well. I remember the shoes I was wearing. I remember the outfit I had worn to work that day. I was driving an old red VW bug at the time ~ the guy who fired me called it a "hippie car" or sometimes, he would refer to my vehicle as a "dinky."

Upon my employment demise with him, he instructed me to get in my "dinky" and get out of his office. (I got fired for a pretty lame reason, now that I look back. I worked for the president of a company....most days he told me I was the best executive assistant he'd ever employed in 50 years...and then, there was the day, I "crossed the line." He gave me a nickle per hour raise...it upset me. I went to the "Personnel" Manager (currently known as HR) and said I would like a dime instead of a nickel. The next morning, I knew I was done and toast and over and history when I heard the buzzer. I just knew it. When my boss wanted me to come into his office, he would push a buzzer that would sound at my desk. Hey, I had studied psychology and I was very aware of Pavlov and the dog tricks!) And that July morning so many years ago, I heard the buzzer for one last time.

There are many ways to find out you no longer have employment and that your "services are no longer needed." These are a few of the ways that my clients (or prospects) have told me they have lost their jobs ~ times have changed, indeed:

* My Regional Manager texted me and said that my position was being eliminated...

* My boss emailed me while I was on vacation....the subject line read "Urgent Message"...

* My supervisor left me a voice message indicating changes were being made...

* My manager sent me an overnight express letter announcing my release from the organization...

* My boss let me go the day he took me out for lunch to discuss my annual performance review...

There is no good time to lose your job. There is no perfect way to be told this information. All I know is that I am pretty sure and certain I would not be sitting here at this laptop writing you this blog post had I not been fired those many years ago. There is life after job loss; I started over...you can, too...you just keep telling yourself that, until...

"It is never too late to be what you might have been." ~ George Eliot


Article by, Billie Sucher under the title "Just Slip Out the Back, Jack," and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


The scenario: You've been called in to interview with a company that you know virtually nothing about -- and the interview's tomorrow. While you're excited that they want to recruit you, you're sweating bullets at the thought of giving meaningful answers about this mysterious organization.

The answer is quick, simple, and painless. Just turn to your computer. Research nowadays is easy, and often free. There are a wealth of great sites and services that specialize in getting you up to speed on an organization.

Here's the RiseSmart guide to making the most of the 24 hours before your interview.

1) Start with your basic homework.

  • Read the company's website, paying special attention to the annual report and press releases.
  • Hoover's has free look-ups of businesses with in-depth reports about them. Input the company name, and read away.
  • Do a search for news stories about the company, written by an objective journalist. Try Reuters and this compilation of business trade articles.
  • Review what you've learned. You're going to want knowledge of products and services, market positioning, company leaders and organization, culture, and compensation.

2) Then get a little more advanced.

3) Check out what current and former employees say.

  • GlassDoor has anonymous reviews of company culture and insider salary info.
  • Look through your contacts on LinkedIn, and see if anyone in your greater circle works there, or has worked there. Ask for an informational interview, perhaps a 10-minute phone call.
  • Run searches on the company name plus positive and negative terms such as "great place to work" or "sucks." You might be surprised what you can find.
  • Search on Twitter for the company's name as a hashtag.
  • Utilize Google's Blog Search function to find out what regular people are writing about the company.

4) Don't forget about researching the entire industry and the top competition...

  • Hoover's has more than 600 fantastic free "industry overviews" to place your hiring company in a wider context.
  • Capital IQ, Lexis-Nexis, and OneSource can all help with this, but usually require a license to use.
  • WetFeet has a free directory of industry guides to check out.
  • Do a search on the company's name plus the term "poach."

With a small amount of intelligent, targeted research, you can be ready for a surprise interview with just 2-3 hours of research conducted the night before.


Article by, Sarah and courtesy of RiseSmart.com - RiseSmart: Search Smarter. Rise Faster.


It's pretty clear that texting and driving don't mix, and that even just talking on a cell phone while driving can be hazardous. But what about multi-tasking in general? Some people, especially Millennials, believe that multi-tasking is possible. According to David Rock, founder and CEO of Results Coaching Systems and author of Your Brain at Work, it's possible to multi-task when doing something like tying a shoe and chewing gum at the same time. Even chewing gum while driving is okay, but when it comes to tasks that require focused, conscious thought to perform, multi-tasking really is a myth.

"You can focus on only one conscious task at a time," says Rock. "If you do multiple conscious tasks at once, you will experience a big dropoff in accuracy or performance."

Since tasks requiring conscious thought can only be done accurately one at a time, Rock suggests people work on becoming aware of when they're trying to do too many things at once, then slowing down and organizing tasks to minimize errors and maximize efficiency.

Another obstacle that many people encounter at work each day is distractions. Email alerts that pop up or chime, mobile devices buzzing or telephones ringing all draw employees' attention away from doing their jobs. Overcoming those obstacles to productivity and focus are pretty simple, turn them off. Disconnecting from external distractions until a difficult task is completed is nothing compared to dealing with the internal distractions that pop up.

It's normal for the mind to wander, says Rock. "The mind likes to wander like a puppy, sniffing around here and there," he explains. A couple of things Rock feels people should understand about their brains are:

  • "Attention is easily distracted.
  • Being 'always on' (connected to others via technology) can drop your IQ significantly, as much as losing a night's sleep."

He recommends removing all external distractions completely to neutralize their ability to hinder focus. To minimize the occurence of internal distractions, he suggests taking a few moments to clear the mind before beginning on difficult tasks.

Staying focused at work is tougher than it may seem. Not only do people have to resist the temptation to answer every phone call, email or text message they receive, but they also have to resist their brains' natural tendency to wander. Understanding how to recognize distractions when they arise is half the battle. Learning how to put David Rock's suggestions into practice is the other half that could help employees to focus more on their jobs and less on ... other stuff.


I'm going to be brutally honest with this one. When I landed on the The Wrap's Home page, I immediately clicked the back button. I thought that I had landed on one of those Google Money Maker scam pages (it's all because of the font choice). After processing what I had seen, I decided to take a second look. Despite their poor design choices, The Wrap is a legitimate site--if a site that covers entertainment industry analysis and breaking hollywood news can be considered legitimate (I kid). Now, The Wrap shouldn't be confused with gossip sites like TMZ or Perez Hilton, this is actually an industry focused site that does primary source reporting. They're venture funded and quite obviously located in Los Angeles. I don't know a lot about the entertainment industry and how it's covered by the press, but it looks like The Wrap is growing a solid audience with their web-based content.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Before I started One Day, One Job, I was a recent grad without a job and without an idea of what I wanted to do. I had a lot of time on my hands, and I wasted most of it doing a halfway job search and grasping for ideas of what to do with my life. In early 2007 there was one really smart thing that I did--I decided to get my personal finances in order. I didn't have an income or any debt, and my expenses were minimal because I was living with my parents, but I still thought it was important to be in control of my financial well-being. So, I took some time, and started to figure things out. For the first time in months I felt like I had accomplished something; in fact, I even considered starting a personal finance website to share what I had learned (luckily I did this instead).

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


About 4 months ago I began working with a bright, talented lawyer shortly after he was made redundant. Like every client I work with in this market, from the outset I explained the importance of focussing his job search campaign via networking and contacts much more than targeting recruiters and jobsites

Not because the other search channels were ineffective - but because in the current job market a much larger proportion of roles are being filled by employee referral programmes and direct hiring from firms rather than recruiters and job sites. An abundance of candidates, smaller recruitment budgets and slimmed down HR teams (who manage and process applicants) being the main reasons.

Over the last few months he has made some progress - but hasn't secured a job offer despite is impressive resume / CV. This is largely (in my opinion) due to the fact that he has been searching mainly via recruiters and job sites (i.e. the complete opposite to what I suggested) and so faces huge competition for a smaller pool of positions.

When we met last week, I suggested he changed his approach to focus much more time and energy on networking and less time and energy applying to the same recruiters and job adverts that every other lawyer in town is applying to.

He told me that I was wrong - that the legal world was different to other sectors. Busy lawyers don't have time to network apparently and so my advice wasn't relevant to him.

How stupid of me. What do I know anyway, I'm only the career and recruitment guy right? If I'd listened to my parents when I was younger and become a clever lawyer like a good Indian boy then I'm sure I would have known better... .

....sorry, I digress - let me carry on with the story:

In response to this, I gave him some very direct feedback and some Sital style straight talk coaching to get him to open his mind and change his approach. I also shared some simple practical steps to take along with some client success stories to inspire him.

After much discussion and debate (why do lawyers want to debate everything...?), he reluctantly agreed to put some of my suggestions into practice.

Fast forward to yesterday when he contacts me for help and advice on finalising an upcoming interview.

"An interview...??" I ask.

Yes, an interview for a role within the in house legal team of top 100 listed firm (..in fact an award winning legal team that he would LOVE to work with).

It's initially a 12 month contract as the firm cannot officially recruit due to redundancies and cost cutting across the organisation. But they have some issues that need resolving along with a much slimmed down team so the department head created the just role for him based on his specialised expertise.

Which means there is no competition for the role, no recruiters to deal with, no HR involvement and no bureaucratic interview process. Just one interview with the decision maker and hopefully an immediate start assuming all goes well at the interview.

...and where did this wonderful opportunity come from you ask? That thing lawyers don't do - networking!

That's right, a contact of his approached the legal head on his behalf after a chance meeting at a conference (...so lawyers aren't THAT busy then hey?).

I resisted the urge to say "I told you so" and instead point both him and you towards some lessons from this story:

The Lessons:

1. There are plenty of problems out there to solve

As I mentioned in a previous article titled "3 Ways To Find Consultancy Work", most firms don't have big recruitment budgets right now - but they have lots of problems to contend with. And consequently need solution providers.

2. Organisations need solution providers - consultants, interim managers and contractors

Organisations are currently stretched - they're operating with fewer people whilst trying to maintain market share, grow revenues and (for some firms) deal with increased regulatory controls.

With the continued pressure on costs and a shaky path to economic recovery, the safe bet is to hire contractors/interim managers and consultants who can help take the pressure off - yet not be a cost burden if there is another dip in the market.

3. They find these people via their network

With the pressure on costs and the abundance of talent in the market place, firms are reluctant to spend money on recruiters and head hunters unless they have to. They instead prefer to source talent directly or via employee referral programmes.

So if you're spending the majority of your time applying to online ads and chasing up recruiters, you're missing out on a heap of potential roles.

At the same time, as my legal client found out, there are roles out there that have not even been created - and often get created because a hiring manager meets a someone they can trust - an ex-colleague or a recommendation from someone they trust and know.

You don't find these opportunities by sitting in front of your computer for 6 hours a day 'job searching.'

4. Don't make assumptions or underestimate the power of your network or the people you know

Networking does not necessarily mean hanging out at fancy cocktail parties exchanging business cards.

Networking is all about relationships. And relationships are based on conversations. Regardless of how busy they are, everyone I know has conversations with people they know (online and offline).

Lawyers have wives, husbands, partners, tennis partners, university friends, neighbours, golfing friends, financial planners, cousins, etc. In fact so do people in every other profession.

So everyone has the ability to connect you to people and opportunities - but only if a) you invest in that relationship and b) they know how to help.

So never underestimate the power of your network and the people they in turn know.

5. We all need some 'tough love' at times

What my legal client needed was a gentle 'kick in the pants' to get him to reconsider his failing job search strategy and some ideas on taking a new approach. He needed someone that cared enough about his success to have an honest and slightly uncomfortable conversation with him so that he could start moving forward.

How about you? Are you surrounded by lots of agreeable types or people who are willing to challenge you and show some 'tough love' in order to help you move forward..? A gentle nudge to help you step out of your comfort zone and network much more than you are now.

I am not for a minute suggesting that you don't utilize the services of recruiters and job sites.

What I am suggesting is that you search via multiple search channels approach job search whilst placing a strong emphasis on networking.

I don't know whether my legal client will be successful in securing the role - and indeed whether the role will be right for him. But I do know that he now clearly understands the value of his network.

That value and that lesson will stay with him for life - not just for his immediate job search.


Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


I'm on the prowl for a part-time editorial assistant in the New York area at a major non-profit organization. The job was posted two weeks ago and has yielded over 450 resumes. What started out as an exciting task of expanding my skeleton staff has turned into a harsh reminder of how bleak things are out there in the (un)employment world - especially for people with a writing/communications/journalism background.

Dozens of applicants have Ivy League educations. Hundreds have advanced degrees. And almost every single person is over-qualified for the $16-an-hour gig. The biggest challenge, from a hiring perspective, is finding someone who will stick around for at least six months.

Wading through a sea of applicants is tough work. But three candidates made my life easy. They gave me the opportunity to reject them instantly. Why? Continue reading ...


andrew gr.jpgArticle by Andrew G.R. and courtesy of jobacle.com - your cure for carbon copy career advice!


Personal branding is the new trend--and I'm sure, if you've been in the job search market and done even minimal research about resume writing, then you've heard these terms: personal branding, value proposition, and career summary. So what is personal branding ... and what does it mean to you?

Personal branding is what differentiates you from every other job seeker out there. Let's suppose that you are in sales and marketing. Well, so are millions of other people. When you create and showcase your personal brand in your resume you are giving the employer a snapshot of who you are, as well as the talent, passion, and vision you can bring to their organization. Your personal brand is comprised of a combination of your accomplishments, contributions, talent, passion, and vision. These five points separate you from the massive herd of other job seekers. What is even better is that most job hunters are completely clueless about personal branding--yet it is such a vital part of your job search. Including one means you are already light years ahead of everyone else.

So let's recap: A personal brand is a compilation of your unique accomplishments, contributions, talent, passion, and vision--five key elements that no other job seeker could possibly possess. You take this information and incorporate it into your resume (hint: the first third of the document is the best place) and voilà! Now you are unique--unlike all the other job seekers out there. In this job market, unique is definitely better.


Jessica Holbrook is an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. In addition, her writing has been included in Launch pad, a career search strategy guide featuring exclusive information by the top career advisors at Great Resumes Fast.

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Sandbox Advisors.


Would you go to an interview dressed in shorts and flip flops? I certainly hope not. If you are, seriously... STOP. My point is this, if you are worried about your first impression at the interview and that's why you wear the suit or the nice professional career clothes, then why aren't you worried about the first impression your resume gives employers?

It's really tragic how many truly talented professionals and executives on the market have great expertise and can completely WOW in an interview, but can't get in the door because of their resumes.

Let me be rather blunt for a second if I may. If you are using an objective and you are not a recent graduate - I'm talking to you. If you are an Executive (VP, Owner, Partner, Director, Senior Manager, C-Suite) and you are not utilizing a professional branding statement and Executive presentation strategy, I am talking to you!

Executives, hear me out - if you want to be PERCEIVED as an Executive your resume needs to LOOK, SOUND, AND SAY Executive. Yes, there is a completely different strategy to an Executive level resume then a professional level resume. You have different demands placed on you, different expectations and different expertise. Therefore, your resume presentation should be different. When a hiring manager views your resume for the first time it should communicate that you are an Executive.

I cannot hit this point home any harder or clearer you are judged on the first impression your resume gives - that first impression is your presentation, and it is critical! If your resume is a mess, outdated, or boring then guess how you are going to be perceived?

How do you want people to perceive you? Do you want them to see you as accomplished, successful, a leader in your industry? Then your resume must communicate that to them and the first place that communication starts is your format/presentation. Be strategic about how you put together your resume, NOTHING should be arbitrary.

If you have no idea where to start, then view samples from expert resume writers. If this is the 100th time you've tweaked your resume and you still feel like it isn't quite up to par have an expert review it for you for free. You cannot keep plugging along thinking a mediocre resume will get you by - you have options. I suggest you step your resume up a notch or hire a professional who can.


Guest Post by Jessica Holbrook with GreatResumesFast, an expert resume writer, career and personal branding strategist, author, and presenter. She has written more than 100 articles that are featured on some of the best career advice Web sites today. In addition, her writing has been included in Launch pad, a career search strategy guide.

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Daily Career Connection.


One-half of US employees are dissatisfied with their jobs, up from two-fifths 10 years ago. Are you one of them?

If you are seriously dissatisfied, it's going to affect your attitude. And that may show up in your performance. It could also put you at risk of losing out to others who are more satisfied with what they do.

But are you really in the wrong job or business? Or is it just a case of the grass being greener on the other side of the fence? Are you dissatisfied or unfulfilled for little or no reason? How can you tell?

Here are some steps to help you figure out if you're in the right job.

Think of yourself as a business. Would you back yourself? Would you invest in You, Inc? If the answer is no, you're in the wrong job. To invest in a business, or in this case, in yourself, you need to be comfortable on three main fronts: that market demand for your services is buoyant, that competition is not too tough, and that you are reasonably well placed to succeed.

Consider market demand for You, Inc. You need to be sure that demand for you is not about to fall off a cliff. If you worked as a travel agent before the dot-com era, long-term demand for your services would not have looked promising, given the looming threat from e-booking and e-ticketing. Is there something happening in your industry that could affect future demand for your services?

See who's competing. You need reassurance that there are not too many people competing for jobs the same or similar to yours. For example, if you work in the printing industry, you may find that jobs like yours are being outsourced to Asia. Some manufacturing companies have moved their entire operations overseas. Who's lined up to replace you?

Check how you measure up. How well placed are you in your marketplace? How well do you meet the capabilities needed to succeed in your job? Do you have the right skills, knowledge, and experience? Are you efficient enough? Is your attitude right? Is your heart in what you do? If not, you're in danger of becoming unbackable.

Become more backable. If you find you are in the right job, how can you become more backable? You need a strategy. Which of your strengths can you build on? Which of your weaknesses can you improve in? What study, training, or related work experience can you undertake to reinforce that strength, or negate that weakness?

Consider moving on. If you find you're unbackable in your current job, it may be time to move on, to a job where you would be backable--preferably in a field that brings out the hwyl in you, the Celtic concept of passion, fervor, and spirit that can lift you to extremes of success. But how to find such a job, and how would you know whether you would be backable there?

List and screen jobs that ignite your passion. Make a long list of all those jobs and businesses done by friends, family, colleagues, people in newspapers or on TV, fictional people in books, movies, etc. that you find exciting, and rate them on a scale of 1 to 5 by the amount of hwyl you would feel if you were doing them. Take the top dozen and screen them for gut-feel backability. How promising are the market conditions, and how well placed would you be in such a job? If none look promising, move on to the next dozen, always moving in descending order of hwyl.

Do a reality check. Take the two or three most promising jobs that emerge from your screen and subject them to the same rigor of analysis that you did on your current job earlier on (market demand, competition, your position). Of course, you won't know as much about these target jobs as you do your current job, so you will have to do some research. Talk to practitioners, talk to their customers. How could you slot in? What entry strategy should you deploy?

Take Raquel, a Los Angeles bus driver. She was in a job where demand outstripped supply, with vacancies cropping up regularly. She was an excellent driver and had 18 years of experience. Raquel should have been highly backable--well placed in a buoyant job market. There was only one problem: Her heart wasn't in the job. On the contrary, she was becoming ever more stressed by both the LA traffic and the rude drivers--and passengers. Raquel found she was becoming irritable and oversensitive. She was in danger of becoming unbackable. So she went through the process as set out above. It revealed that gardening was her passion, even though she had never considered it as a possible source of income. Raquel went to evening classes for two years before quitting her driving job and setting up her own garden design and maintenance business. She hasn't looked back since.

That could be you, too! One of the problems with feeling discontent in a job is we don't know what to do or where to start. Raquel's example shows that these basic steps will get you moving on the right track to finding the right job, or feeling good about your chances of success in your current job.


Vaughan Evans is a renowned economist, business strategist, sought-after speaker, and the author of Backing U! A Business-Oriented Guide to Backing Your Passion and Achieving Career Success (Business and Careers Press, 2009, www.backingu.com).


Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Gradversity.


Today, I spoke to Robert Kiyosaki, who is the author of the popular classic and international bestselling book, Rich Dad Poor Dad. He has sold tens of millions of copies of his books and his latest book is called, Conspiracy of The Rich. In this interview, Robert explains why now is the best time to be an entrepreneur, how aspiring entrepreneurs can get started today, characteristics of an entrepreneur and much more.

Is now the best time (in this economy) to be an entrepreneur?

Well, yes, because the number one reason is because the economy needs jobs. The government can't create jobs, only entrepreneurs can. There is an international need for more entrepreneurs than ever before. But also, when the economy is down, it means the old guys are dying and the new guys can come on. And plus, you have the web now. The web is creating more entrepreneurs than ever before. When I was just starting out we didn't even have cell phones.

How can an aspiring entrepreneur with an idea start to build a business these days?

The number one thing is that it takes guts and it takes good advisers. You have to be careful who you take advice from. Most people are not entrepreneurs, so if you ask them if you should start a business, absolutely they would say no. So the benefit I had was my rich dad and all he told me that I was going to screw up a number of times and he would be there to guide me after I screwed up. Whereas my poor dad, who was an employee who said not to do it because it was too risky.

What are the top three characteristics all entrepreneurs have?

I started my entrepreneurial career in 1974. If I knew how much I didn't know, I would never had started. So the number one characteristic is you gotta have guts, you gotta to be humble and you gotta learn quickly because there's no path. It's constant learning. I'm still learning today at my age, especially with the new social media coming out and all that. I'm scrambling to work faster. So if you don't' have that capability of being humble and learning, you're toast because the world is changing too fast.

How important has branding been for you and your company? How have you leveraged the Rich Dad brand to create an empire?

If you're not a brand, you're a commodity. The brand sells before you good and bad, so branding is essential. If you're not a brand, you're a commodity and if you're a commodity you have to charge less. It is harder. I learned about branding when I was working with the rock bands like Duran Duran, Iron Maiden, Boy George and the Police. It was really easy to open doors with a brand, but it was really tough if you're a no name brand band.

What role has social media played in your life (Twitter, Facebook, etc) as an entrepreneur?

Well I said I'm an old guy and I'm into it but I spend probably $200,000 a month on social media. I have to hire kids basically, 20 year old guys, to do it for me. I have two different sets of web teams and all that, it's crucial. It's the whole new frontier, its fun.

What are your daily habits that have made (and keep) you successful?

I think the number one thing is focus. Success is not possible without sacrifice and I'm willing to focus and sacrifice. I'm not that bright and I don't learn that quickly so I have to block out a lot of stuff and just focus on a few things. That goes against what most financial advisers say to do is to diversify. I don't diversify, I focus. I started on a plan and I still work on a plan since 74 to now, that's 35 years. I build companies and I invest my money, so I get richer and richer and richer.

Can you learn how to be an entrepreneur at college or do you need to figure it out for yourself?

I've taught entrepreneurial classes in college and it's a different breed of cat. The number one skill that made me an entrepreneur I learned in Vietnam where I learned a very valuable lesson in life as a gunship pilot. The lesson is that there's no second place. Either you go home or they go home, or you both don't go home. Once I understood it gave me a different kind of drive. There's no second place and I live my life that way. If you don't have that and you're willing to settle for second place, you shouldn't be an entrepreneur. Combat War zones are very hostile environments and entrepreneurship is a very hostile environment.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


In college, I had a friend who was always complaining about some aspect of her life. Her classes weren't going right, a friend wasn't being nice to her, and all the guys she met were jerks. Of course, she was great to talk to when I wanted to complain about something-but not a lot of fun to be around at other times. So we lost touch.

A while ago, I ran into her again in our college alumni group on Linked. We'd both answered one of those "What have you been up to since college?" questions.

Although my own life wasn't going quite as well as I wanted, I kept a positive tone to my answer. So did the 14 other alumni to answer the question.

My friend, however, took the forum question as an opportunity to broadcast her frustration with life! She wrote: [slightly edited]

You really want to know what my [college education] got me?

NOTHING. I graduated with a degree in psychology and elementary education in January of 200X (after student teaching). I've spent four of the last five and a half years as a substitute teacher in area school districts, I worked for a year in a daycare as a pre-kindergarten "teacher" and I've been working in a restaurant since my walking graduation in May of 200X.

I'm a good teacher. I'm just not getting anywhere. I'm tempted to change careers totally because of it.

Really, I'm just one of the several failures from [our college].

In this economy, there are a lot more people who are dissatisfied with their work. A recent article in the Economist revealed that in December 2008, 57% fewer employees trusted their employers than did in June 2007 - only a year and a half earlier. (BTW, that was before the recession really hit, so it's probably worse now!) Another survey, released last month by Development Dimensions International (DDI), revealed that more than half of the thousand employed workers they surveyed feel that their jobs are stagnant and uninteresting.

In Europe, so many employees are frustrated with their work at France Telecom that 24 of them have taken their own lives - sometimes even in the office. (One attempted suicide stabbed himself in the middle of a meeting!) In America, work-related suicides are up by 28% from 2007 to 2008.

But even if work is making more people miserable than before, that doesn't make it a good idea to broadcast your frustrations to the world like my college friend did.

Negative people repel

My first reaction when I read my friend's reply was that she still doesn't sound like a very pleasant person to be around - and that I really wouldn't want to work with her!

Although that is only a feeling, it does have a solid basis in fact. In the last couple years, studies have proved that happiness has a significant impact on a person's life and their interactions with others. Happy people are healthier and live longer. Happiness is also contagious. People who are around happy people are 9% more likely to be happy themselves - and there's a strong suspicion that angry people spread their feelings the same way.

So, complaining a lot could actually be what is preventing my friend from getting the kind of life she wants - because if she's talking about how frustrated she is in life on LinkedIn (a site designed for job networking), she's probably broadcasting it somewhere else as well!

Even if everything seems to be going wrong in your life, and it feels like nothing is working out for you - try to keep it to yourself when you're doing something publicly. Concentrate on the things that are going well, instead of what isn't. The last thing you want is to lose a chance at your dream job because a professional contact thinks that you have a bad attitude.


Katie Konrath writes about creativity, innovation and "ideas so fresh... they should be slapped!" at www.getFreshMinds.com.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Text 100 is a global, high tech public relations agency. They call themselves the world's only "global boutique PR consultancy" or "big agency 2.0." Like the public relations industry as a whole, Text 100 prides itself in constantly evolving to meet its clients' needs. Speaking of clients, I recognize nearly every name on their client list, which includes PayPal, MTV, IBM, Adobe, eBay and more. This year, Text 100 took home two awards, including the 2009 Holmes Report "Best Agencies to Work For" where it ranked #6. The other award, also from Holmes Report, was "Best Campaign" for its work with Cisco.

Read the full article

Guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.

Thumbnail image for Willy Franzen.jpgArticle courtesy of Willy Franzen of One Day, One Internship and One Day, One Job


I'm a nut about wildlife. I don't watch Animal Planet all day or anything, but I get ridiculously excited when I see a new species in the wild. My hope is to one day run into a mountain lion in the wild, at least as long as I'm not being hunted. As fanatical as I am about wildlife, I bet I don't even come close to the people at the Wildlife Conservation Society, a New York City based non-profit. They were founded in 1895 with a "clear mission to save wildlife and wild places across the globe." Their first major success was aiding the recovery of American Bison, and now they're working to "protect many of the world's iconic creatures here and abroad, including gorillas in the Congo, tigers in India, polar bears in the Arctic, and ocean giants in our world's amazing seascapes." Beyond doing that, they also run 5 parks in New York City--the Bronx Zoo, New York Aquarium, Central Park Zoo, Prospect Park Zoo and Queens Zoo.

Read the full article

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Posted on October 30, 2009

Tomorrow is Halloween, which means that we need to talk about candy today. We've already looked at companies like Jelly Belly, The Hershey Company, Charles Chocolates, Vosges, and Just Born Quality Confections. We've also discussed jobs at Mars & Co., which is a consulting firm, and not to be confused with Mars, the CPG and candy company. You probably know them best for M&M's, Snickers, Dove, Milky Way, Twix, and Mars bar; however, they're also behind Pedigree, Whiskas, Uncle Ben's, and quite a few other brands. For your sake I hope you only run into the good stuff and not Whiskas or Pedigree during your trick-or-treating. While headquartered in McLean, VA, Mars has locations all across the world. They're a huge company with a ton of international business, which makes for a great place to gain some experience.

Read the full article

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Once, back when I was a reporter in rural South Carolina, I covered a quality initiative at a local textile plant. They had a rally, gave some speeches and hung banners all over the place proclaiming, "Zero defects is our goal."

I found the whole thing sort of frightening, but fortunately the workers didn't seem to pay too much attention to it one way or the other.

However, over the years I've wondered why I thought the "zero defects" campaign was so outlandish.

I kind of do the same thing to myself.

What about you? When you knock over a coffee cup, misplace your keys or forget that key item at the grocery store, do you call yourself names, question your intelligence and otherwise verbally slap yourself around?

These are only human errors. People make them all the time. But we - by which I mean myself and other self-flagellating types - seem to think we shouldn't behave like regular humans.

And if we act like this about trivial, everyday things, we're even worse at work, which can delay projects, increase costs, decrease employee satisfaction and even, in a curious way, prevent identification of real, systemic problems.

Some might fear that accepting a few slip-ups, like a formatting snafu in an internal document or a stain on a tie, could lead to complete sloppiness and the downfall of Western civilization.

But I don't think it was typos that did in Ancient Rome. Of course, little mistakes could sink an advertising campaign or scientific formula, so it's essential to identify when perfectionism is necessary and when it's not.

While I don't have an answer for why we beat ourselves up over the inconsequential, I have a metaphor.

It involves the term "margin of error," a statistical phrase meaning the amount of error expected in a survey result.

I would like a bigger "margin of error" with life's pesky details, and I might know how to get one.

You see, statistically speaking, the "margin of error" is equal to half the width of the "confidence interval."

Could this mean that the bigger my "confidence interval" the greater the "margin of error" I could allow myself?

Is upping one's self-assurance the ticket to calling off the zero defects chase?

I'll look into it.

Of course, I know that in statistics "confidence" doesn't have much to do with personal certainty and you don't actually want a large margin of error, but cut me some slack, won't you? I'm working on a concept here.

"Cut me some slack?" Now that's an interesting turn of phrase...

Danielle Dresden is a freelance writer and a regular contributor to WorkBloom. Please go to http://www.danielledresden.com for more information.


Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


Today's guest blogger is Allan McKisson, Vice President of Human Resources for Manpower U.S. To learn more about Allan, see his biography. Here's what he has to say...

About a month ago, my daughter Maggie was a guest blogger on Contemporary Working. Check out what she wrote in Find a Job. It was about her year long job search.

I was supposed to follow up the next week with parenting words of wisdom... about patience, support and encouragement. I waited for a few weeks and then things began to heat up. Maggie had a few interviews and was invited back for second looks. The stars were aligning -- I felt something good was about to happen so I waited a bit longer.

Well, it happened. Last Friday she received the call and was offered the "perfect job." (I thought I had that!) She's working for a recognized organization in downtown Chicago. Besides exposure to some really nice, smart people who work hard (my model for top talent), she'll be part of delivering a customer experience that reinforces the organization's brand. She's with a group that thrives on learning and innovation. What could be better for a recent college grad? I'm elated and proud of Maggie.

She's learned a lot this last year and it's all applicable to her new career.

  • Persistence -- she kept on looking, knowing that opening one door would lead to other doors.
  • Never give up -- ever.
  • Patience -- sometimes you can't force things or make things happen on your timetable.
  • Learning as a way of life -- she volunteered, researched, interviewed and wrote about her areas of interest... progressive not-for-profits and social entrepreneurship.
  • Networking -- meeting new people, asking questions and following up.

Interestingly, these behaviors and characteristics will serve anyone well and probably will separate the successful candidate from the rest of the pack. They seem similar to my parents' advice. I must've listened and passed on these behaviors to Maggie.

Good advice is timeless!


Melanie HolmesArticle by Melanie Holmes, Vice President of World of Work Solutions for Manpower, and courtesy of Manpower's Contemporary Working blog. Melanie shares Manpower's extensive knowledge while building strategic partnerships with government, universities and other leadership organizations across the country. She is also responsible for social responsibility at Manpower, which includes diversity, volunteerism, community involvement, community relations, philanthropy and workforce development.


Following seven months of struggle, one Minnesota man made a simple change in his job search in August, and was hired for a new position only 30 days later.

What did he do?

Read on ...

Scott Bornstein, from suburban Minneapolis, was using what he thought was a well written resume, but without results. "Every time I sent it out, people would suggest changes to make. When I handed it out at a job fair, they'd say, 'Thank you' and file it away immediately." He wasn't getting called by employers.

Sound familiar?

But Bornstein found a way to improve his resume, which boosted his self-confidence, which, in turn, led to more interviews, in a virtuous circle that led to a job offer within 30 days.

It all started with a new, improved resume.

"I went to using a Guerrilla Resume. It was easy to write and it gave me confidence, with a resume that I felt positive to hand out to anybody," says Bornstein.

The Guerrilla Resume is a format I co-developed with David E. Perry, author of Guerrilla Marketing for Job Hunters 2.0 (full disclosure: I'm a contributing author to that book).

This new style of resume is usually one page long and has two essential components:

  1. Logos or graphics from past employers, colleges, or organizations;
  2. Quotes from people familiar with your work, such as managers or clients.

Why are these elements so powerful?

Logos and graphics can improve your resume because the human brain would rather look at pictures than read. (What's worth a thousand words?) So the right logo or graphic on your resume can make a favorable impact before an employer reads one word of your resume.

Can you get in trouble for using a logo? If you print it on a T-shirt and sell it on Ebay, sure. But is it verboten to use a logo in your resume to convey a relationship with an employer, client, school, or organization? Not in my experience since 1996. Of course, I'm not a lawyer and this is not legal advice. When in doubt, ask permission before using a corporate graphic or logo.

Quotes from past managers or clients are the second element of every Guerrilla Resume.

Bornstein used three quotes on his resume. Quotes get attention because they are third-party endorsements of you, just like testimonials in an infomercial.

Where can you get them? Start with the recommendations on your Linkedin profile. They're already in the public domain -- why not use those quotes in your resume?

Now, here's what happened after Bornstein revamped his resume.

"The next day I went to a job fair in Minneapolis. I walked up to a recruiter and handed my resume to her. She actually grabbed my hand, leaned in, and said, 'This is an amazing resume.' And I knew at that moment that I had something," says Bornstein.

What he had was confidence, which improved every part of his job search. Think about how easy it is to do something when you know you can, versus when you're unsure. It's the difference that can make all the difference.

"With the new resume, I had complete confidence in what I was doing. As soon as I started handing it to other people -hiring managers, recruiters, whoever - nobody wanted to change it. I felt they all wanted to give me a chance, and that was different," says Bornstein.

The job Bornstein eventually took came from a contact he made at the Wooddale Transition Group. (If you're not a member of a high-quality job club, consider joining one. In addition to producing employment leads, it gets you out of the house to meet and help other people.)

"An email went to the group members on a Wednesday and I applied, along with 32 other people. The new resume immediately popped up for the hiring manager," says Bornstein, who was called on Friday and interviewed on Monday. A second interview followed on Thursday and he was offered a job the next day -- nine days after applying.

What did Bornstein do to seal the deal in his second job interview?

He brought a portfolio of achievements, work samples, and comments from others, organized in a three-ring binder. The portfolio, which took Bornstein two hours to assemble, supported his resume and helped him edge out two other candidates for the position.

Bornstein described the difference his new resume made this way: "The confidence was huge for me."

An eye-grabbing resume can provide the same kind of ego boost you might enjoy after getting a nice haircut or a $1,000 suit. If clothes can make the man, can a resume make the job search?

Apparently, yes.


Kevin Donlin is co-author of Guerrilla Resumes. Since 1996, he has provided job-search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, USA Today, Fox News, CBS Radio and others.

Courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities, and posted on Gradversity.


Especially in this economy, a big part of getting ahead is first 'getting out there' and networking. Ever wondered how some people make it look so easy--and seem to effortlessly work a room? Well, many times, those folks aren't the most confident or outgoing in the world; they just know a few tricks for how to schmooze. The ability to charm everyone in the room can be learned. With the holiday party season right around the corner, here are the top Six tips ways to mingle like a pro.

1. Don't drink too much: A couple drinks to "lubricate" the situation is okay. But whether it's a professional or social event, you don't want to completely let your guard down.

2. Listen more than you talk: Studies show that when you ask people questions about themselves--rather than talk about yourself--they come away from the conversation with a more favorable impression of you!
3. Gather your "social currency" beforehand: Nobody just magically has interesting things to talk about. You need to read up on current events/pop culture, watch popular movies and tv shows, go new places and "bookmark" things that are compelling conversation starters.
4. Break the ice. Yes, you can do it: Paying someone a compliment ("I love those shoes!"), commenting on the food or scenery, or asking the other person how he/she knows the host are easy ways to jump start the conversation.
5. Stay on message--even if that means being silent: Don't feel the need to fill up awkward silences with complaints or negative gobbledygook about your personal life or mean-spirited work gossip.
6. Don't be desperate: Be natural, and don't hound someone for a job /contact/ favor. Establish rapport, get their contact info, and follow up later.


Debra Shigley is a journalist and author of the book The Go-Getter Girl's Guide (St. Martin's Griffin). She completed her undergraduate degree at Harvard and her JD at Georgia State, the latter while working full-time as an editor for Atlanta magazine. She has been featured as a lifestyle expert on national outlets such as The View, CNN, ABC News, and been quoted by The Wall Street Journal, Washington Post, AJC, Redbook, and many more. Her work has appeared in numerous publications including Fast Company, Allure, Daily Candy, and Heart & Soul. Please visit her website, www.debrashigley.com, her blog, www.thegogettergirls.com, and you can buy her new book at http://bit.ly/1Sm0ST.

Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


It took long enough, but Internet video is everywhere. Yes, we had online video 10 years ago, but now it actually looks good--and works. The main reason for this is that end users (you and me) finally have technology in their homes that can handle playing online video. This means high speed Internet connections and computers with enough processing power to not crash when a website uses a Flash video player. The issue for content creators is that delivering video still poses some challenges. Sure, I was able to produce an online job search training course that relied heavily on video with little trouble, but I wasn't delivering video to thousands or even millions of people (I wish I had the problem). As your use base increases, the challenge of delivering video increase exponentially. Moreover, managing video content in an organized fashion is a completely different challenge than organizing text and images. Brightcove is a Cambridge, MA based company that provides an online video platform for many of the worlds biggest brands.

Read the full article

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


It feels pretty good to be talking about a Boston based newspaper today knowing that they have to report on another trip to the World Series for the Yankees; although, I'm sure they'd much rather be publishing stories on what Dustin Pedroia and Jonathan Papelbon are doing during their offseason (possibly watching the World Series from their couches). Now that I've gotten in my dig at Red Sox fans, we can take a look at The Boston Globe, Boston's most widely read newspaper. The paper is owned by the New York Times and has an excellent web presence at Boston.com. Much like other newspapers the Globe has had significant financial struggles, and The New York Times even threatened to shut the paper down if the paper's union didn't accept major concessions. Apparently those problems have been worked out, and The Boston Globe is now on more stable ground. At least that's what the fact that they're hiring would indicate.

Read the full article


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


When I saw the name and location of Winston Salem, North Carolina's Z. Smith Reynolds Foundation, I was instantly reminded of one of my favorite recent reads--Thank You for Smoking by Christopher Buckley. A North Carolina based non-profit with Reynolds in it name has to be tied to the tobacco industry, and it is. "The Z. Smith Reynolds Foundation was established in 1936 as a memorial to the youngest son of the founder of R.J. Reynolds Tobacco Company," and it seems to be one of the few good things that has come out of the tobacco industry--"a trust for charitable works in the State of North Carolina." The Foundation is focused on making grants to non-profit organizations in the areas of Community Economic Development, Democracy and Civic Engagement, the Environment, Pre-Collegiate Education, and Social Justice and Equity, which, in my opinion, is a huge improvement on the other things associated with the Reynolds name.

Read the full article

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


A lot of people go into work and the first thing they do is check their email. Sometimes this task is quick and easy, but at other times - after being out sick for a few days or away on vacation - it can be quite daunting. Well, there's an app for that ... just kidding. There may or may not be an app for that, but there's definitely a reason why checking email before doing anything else could cause someone to have a very unproductive day.

Consultant and leadership coach, David Rock, has come up with several methods to help people do their jobs more efficiently by helping them to first understand how their brains process their different day-to-day tasks. In his book, Your Brain at Work, Rock uses the experiences of two characters, Emily and Paul, to illustrate his points.

He starts with Emily, newly promoted and already overwhelmed on a Monday morning. She has to respond to 100 email messages and several voice messages, as well as prepare for an important conference. According to Rock, Emily's plight is pretty common.

"Workers everywhere are experiencing an epidemic of overwhelm. For some people, it's the pressure of a promotion; for others, a downsizing or reorganization; but for many, every day involves a constant, massive, and overwhelming volume of work," writes Rock. "As the world digitizes, globalizes, unplugs, and reorganizes, having too much to do has become our biggest complaint."

This sense of drowning in a sea of work can be alleviated by understanding how much mental energy is required for each task, then prioritizing in such a way that the mind remains sharp and focused enough to perform each one effectively. It all sounds very scientific and difficult to understand, but it's really kind of like the riddle that starts with one person saying to another, "You're the bus driver ...," then the first person proceeds to tell the other how many people got on and off the bus at each stop. At the end of the riddle, the first person says, "What's the bus driver's name?" Because the listener had focused all his attention - and mental energy - on calculating the number of passengers, he completely forgot the first bit of information he received, "You're the bus driver." Rock has an answer for situations like that, too.

So, to help people like Emily, feeling overwhelmed, Rock offers these tips:

Consider This

  • Conscious thinking involves deeply complex biological interactions in the brain among billions of neurons.
  • Every time the brain works on an idea consciously, it uses up a measurable and limited resource.
  • Some mental processes take up a lot more energy than others.
  • The most important mental processes, such as prioritizing, often take the most effort.

Then ...

Try This

  • Think of conscious thinking as a precious resource to conserve.
  • Prioritize prioritizing, as it's an energy-intensive activity.
  • Save mental energy for prioritizing by avoiding other high-energy-consuming conscious activities, such as responding to emails.
  • Schedule the most attention-rich tasks - like creative writing - when you have a fresh and alert mind. Rock actually recommends doing such tasks first thing Monday morning.
  • Use the brain to interact with information rather than trying to store information, by creating visuals for complex ideas and by listing projects. (Remember the riddle? If the listener had imagined himself driving the bus, he might have been able to answer that all important question: "What's the bus driver's name?")
  • Schedule blocks of time for different modes of thinking. "Give your brain a rest by mixing things up," he says.

There's a lot more going on inside the human brain than anyone may have realized. David Rock not only offers an explanation of how the brain processes day-to-day tasks, he also provides helpful tips for how to use that information so people can do their jobs better and more efficiently and, maybe, to feel a little less overwhelmed.


One of the most admirable answers to the question, 'But weren't you scared?' from daredevils, astronauts, fighter-pilots and the like, is often, 'Yes, but I knew what I needed to do." They might have been afraid in the midst of the task they knew they needed to perform, but they did it anyway. Similarly at work, we also must do those things that scare us, because quite simply, it's our job and we're expected to do it well. Whether it means taking that overseas business trip to a place you've never been and wondering if you'll like the people or the food, or embarking on a new working relationship with someone who intimidates you, the workplace is filled with all sorts of potentially scary situations. Here are some examples of ways to mitigate those workplace fears.

I - Fear of a new boss

Some people love to find ways to intimidate their co-workers. They think it gives them power in the workplace, and they think it makes them less vulnerable to the threats of demotion or job loss. Others live in constant fear of those intimidators, attempting to avoid them in meetings, in empty hallways, and anyplace where direct, uncomfortable interaction might be required. But what do you do if you happen to be one of the intimidated and suddenly must report to an intimidator? As hard as it might be, face them head on. Just as you would if they were a scary-looking dog and you had to walk right up to them and pat 'em on the head. Don't stutter or shake or sweat, or they'll sense your fear and bite the hand that pats them. But, approach them, afraid or unafraid, and be your best, calm, centered professional self.

II - Fear of being fired

Unfortunately, in many cases there may not be much one can do to prevent the loss of a job. But, there is much one can do to be sure the fear of being laid off doesn't consume you to the point of making you less effective at work. Just like managing many other fears, a good way of managing fear of job loss is to work through it. And don't just work hard, work smartly. Think of at least one way each day that you can do something extra at work to show your value and make your bosses see what a great asset you are. Instead of simply keeping your head down, and hoping the long arm of the lay-off law doesn't reach in your direction, step up, stand out, and give it all you've got. You might find that your focus on being more productive at work might even serve as an excellent distraction from your fears. And even if the worst happens and you lose your job anyway, then at least you know you did everything you could to prevent it.

III - Fear of conflict

The fear of conflict has got to be one of the most common fears exhibited by people at work, and probably in other areas of their lives. Fear of conflict is natural - most people feel uncomfortable in situations that may cause them to have to confront someone about something and in the process create a little conflict. It's unpleasant, and most of us would rather avoid it than deal with it head on.

Fear of conflict is particularly difficult for managers. For example, many managers would rather ignore an employee's performance problem or delay addressing it, rather than giving the necessary feedback and fixing the problem right away. It's not that the manager is a bad one, per se, or lazy, but rather that they don't want to create conflict, and in most cases are simply afraid of it. They think that by not addressing it, the performance problem might go away, or become someone else's problem to solve. However, just as with all things that scare us, they sometimes just become scarier if we don't confront our fear. So, managers would do well to just acknowledge performance problems for what they are, get some advice from a mentor or HR on how to confront the problem, and do their very best deal with it immediately and not let it fester. Almost all fears, if not dealt with in some way or another, only grow with time, and then consume us to the point of being immobilized by them. And what good would that do? Why be fearful at work, when the fearless alternative is so much more productive.


Melanie Haniph is an HR professional who has worked in several organizations throughout the US and Europe during her career, and continues to practice HR. She writes articles that provide no-nonsense, common sense advice about achieving job success and managing top-flight career growth.

Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


It's no surprise that careers matching the Social personality type are growing quickly with our aging population needing health care and our expanding community, education, and family needs.

Although school districts nationwide recently suffered cuts in both teachers and counselors, prospects vary sharply by geographic area. While tenured professor positions are as difficult as ever to get, college and universities are increasingly relying on adjunct and other non-tenured positions to serve increasing numbers of students.

These are just a couple of reasons to do your information interviews and research about careers close to home. For more tips about researching and choosing an education career, see my blog post about it.

To get started with the right personality type and matching careers, get your scientifically valid Career Key scores for the 6 personality types. Then look at your Career Key job matches and check the job outlook for each career that interests you.

From the Career Key test and website, you'll find direct links to the Occupational Outlook Handbook (OOH) from each career you choose to explore. Each OOH description of a career includes a job outlook section, that in turn links to state specific labor market information. Career Key Canada provides the similar links to Job Futures with employment prospect information.

If what you see in the OOH or Job Futures is not promising or you want to consider other options, read on...

Top Social Career Key work group* picks for promising job prospects:

  • 4.01 Social Services
  • 4.02 Nursing, Therapy, & Health Promotion
  • 4.04 Education & Library Services

* The Career Key organizes matching careers in unique, easy to use work groups by interests, skills, and abilities.

The Social occupations predicted to have the most new U.S. jobs through 2016 (listed with Career Key work group number, grouped by required education level - most to least) are:

Postsecondary Teachers (4.04)
Clinical Psychologist (4.01)
Counseling Psychologist (4.01)
School Counselor (4.01)
Clergy (4.01)
Physical Therapist (4.02)
Mental Health and Substance Abuse Social Workers (4.01)
Mental Health Counselor (4.01)
Educational, Vocational, or School Counselor (4.01)
Rehabilitation Counselor (4.01)
Elementary School Teacher (4.04)
Registered Nurse (4.02)
Dental Hygienist (4.02)
Nurse Aide (4.03)
Preschool Teacher (4.04)
Licensed Practical or Vocational Nurse (4.03)

The fastest growing of all occupations are:

Postsecondary Teacher (4.04)
Clinical Psychologist (4.01)
Counseling Psychologist (4.01)
School Counselor (4.01)
Mental Health Counselor (4.01)
Mental Health and Substance Abuse Social Worker (4.01)
Marriage and Family Therapist (4.01)
Physical Therapist (4.02)
Substance Abuse and Behavioral Disorder Counselors (4.01)
Physical Therapy Assistant (4.02)
Fitness Trainer or Aerobics Instructor (4.05)
Preschool Teacher (4.04)
Self-enrichment Education Teacher (4.04)
Athletes (4.05)

Use the Career Guide to Industries to learn more about Social occupations in:
Education, Health Care, and Social Services

Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


Job seekers are notoriously afraid to embrace change...even though their entire goal is based on change (sure - sometimes the change is thrust upon us). Some candidates are afraid to approach new career paths, others afraid to change industry or function, almost all are afraid to change their approach.

I spoke to a candidate today, whose job search strategy was "the same thing I did 7 years ago". When I asked why he felt what worked 7 years ago would work well today, he listed these reasons:

  • It's what has always worked for him
  • A CEO complimented him on his good resume
  • Of his friends, he was considered the expert in how to search for a job

This illustrates an interesting phenomena...while many job seekers realize the job market has dramatically changed, most still won't change their strategies. This unfortunate fellow fought change, tooth and nail, even after discussing how much the job market has changed and how much more competitive it is, especially in his field, Pharmaceuticals.

A rational person would react to a changed environment with changed strategies and tactics to match the new market realities. This individual was well educated, intelligent, and had a couple dozen patents...in scientific knowledge, he was in the stratosphere. Yet, his resume was terrible (unclear goals, didn't differentiate, didn't give reason he should be hired, poorly structured, didn't demonstrate subject matter expertise, didn't demonstrate value he provided to past employers...and I could keep going on).

So why was this very educated and intelligent individual fighting change?

People fight change when it brings them outside their comfort zone. In everything...new policies/procedures at work, in our personal lives, we are creatures of habit. But why?

A. J. Schuler, Psy. D of SchulerSolutions.com lists "Top 10 Reasons for Change Resistance":

  1. The risk of change is seen as greater than the risk of standing still
  2. People feel connected to others who are identified with the old way
  3. People fear they lack the confidence to change
  4. People feel they lack the competence to change
  5. People feel overloaded and overwhelmed
  6. People have a healthy skepticism and want to make sure new ideas are sound
  7. People fear hidden agenda among would-be reformers
  8. People fear that proposed change threatens their notions of themselves
  9. People anticipate a loss of status or quality of life
  10. People genuinely perceive that the proposed change is a bad idea

Interestingly, #10 didn't enter into the equation, as this candidate generally agreed with my comments on his resume. Yet he still fought the idea of changing his strategies. So why would a candidate feel "you're right, but I'm still not going to change"?

In this candidate's case, he didn't lack the competence (#4), and certainly not the confidence (#3) to change. Admittedly, I implement resume and career strategy change, so I'm not without bias - so he may have perceived an agenda (#6 & #7 ...yet this was a free analysis, where I usually don't discuss services I offer...it's not a sales pitch).

Notice that we've ruled out Schuler's "rational" reasons to resist change. That's because this gentleman's reasons were emotional.

If you look at this candidate's rationale above, his third point rings out. His friends look to him for help, and he acts as an amateur career coach. He must get a certain amount of satisfaction, and even pride from this status...or he wouldn't have mentioned it.

Changing his strategy would be in conflict with a number of Schuler's reasons: #2 His friends connect to him (and are grateful to him) and identify in the old way; # 8 Changing would threaten his notion that he's an expert at finding a new position; #9 Changing would risk him loosing status among his friends.

The candidate's second point that a CEO complimented his resume adds validation to the candidate's emotional needs as an amateur career coach. While the CEO offered compliments, it's important to note that the CEO didn't offer him a job. Hiring managers often will compliment someone's resume out of empathy to the job seeker and to soften the uncomfortable feeling of telling a candidate "no" (remember, this was a brilliant guy with an awful resume). Having 100 CEO's compliment your resume doesn't get you a job....you get a job because you solve a specific business problem or because you fit in with the company's culture better than your competitors. Skills & fit get you a job, not resume compliments.

Yet this compliment was a source of pride to the candidate (#8 and #9), because it validated the candidates' self-view as being an expert at job search, and adviser to his friends (#2).

So how can candidates break free from the vicious cycle of fear of change? Doug Howardell of Inventory Performance offers some great suggestions in his article "Overcoming People's Fear of Change", as he describes The Third Position. Doug suggests that the Third Position involves three steps.


"Step 1: Come face to face with the threat, understand the reaction and the fear.

Step 2: Seek to find the opportunity in the change, focus on the opportunities and not the threat.

Step 3: Do what must be done to take advantage of the opportunity. Step three is deceptively simple. Do what must be done. "BUT I'M SCARED!" So, do it anyway. Feel the fear and do it anyway. Acknowledge that you're afraid and act in spite of your fear. The fear won't go way but you can move on in the face of it."

I'll add steps 4 & 5:

Step 4: Take baby steps...Don't try to radically change overnight. It's much tougher to muster the courage to make drastic changes all at once. The fear of failure is too great, so try smaller changes at first to build confidence that your changes are on track.

Step 5: Learn from failure, rather than fearing it. Failure is a great teacher, and the basis of most scientific theory. As humans, we learn from trying something new, and gaining knowledge from what we've tried...whether they work or not.

Step out of your comfort zone today, and try something new in your job search. Maybe it's using a new strategy, maybe it's a new industry, maybe it's an entirely new career path. Regardless of whether your efforts result in success or failure, I guarantee you'll learn from it. Change is good...embrace it.


Article by Phil Rosenberg, President, reCareered & Rainmakers Global and courtesy of reCareered blog.


Step 3: Convert

All things being equal, we prefer to do business with those we know, like and trust. And all things not being equal, many of us would still prefer to do business with those we know, like and trust. I heard this said at a panel discussion recently and I couldn't agree more.

The question is: How can we allow that know, like and trust to happen effortlessly and automatically so that networking doesn't seem forced, fake, or time-consuming?

Over the past few weeks, we've explored how we can tap into the natural ability we each have to build relationships organically, letting nature take its course without injecting anything artificial into the process to force them to blossom more quickly.

And we've seen in this series that the more we get it right up front--with who we connect with and how we connect with them--the easier it is to converse, and ultimately convert that connection to a true relationship. Those who realize this, for example, understand why you wouldn't send a Facebook friend request or a LinkedIn invitation without crafting a personalized note, any more than you would phone someone you've never met and start chatting away without introducing yourself or mentioning a reason for calling.

This week we'll wrap up the series with a focus on the third step of the organic relationship building process: conversion.

Conversion is about evolving from simply being known to someone, to ultimately being trusted by them. Trusted enough to buy from you, trusted enough to tell their friends and colleagues about you, trusted enough to offer their help to you when you ask for it.

Conversion

But there are different categories of conversion:

Supporter: Where there's a natural chemistry and mutual respect. Anyone who likes you will usually be willing to help you out with a favor or spend time with you to give advice and feedback.

Partner: Where there's a natural synergy between your respective goals. These are folks who can help you expand your business by collaborating with you to develop new markets, products and services. They help not just to feel good, but also because there are direct and tangible benefits to them for doing so.

Customer: Where there's a natural need someone has that your product or service can fill. For example, corporate training managers, event planners and others who hire speakers for their organizations would be potential customers for me.

Endorser: Where there's been an actual experience of working with you. These folks can give a whole-hearted recommendation based on their hands-on knowledge. They can help answer questions the prospect may have, thereby serving as your mini-sales force.

The reason some people struggle with networking is that they focus on meeting only those who fit into the Customer category. Or worse, trying to push everyone they meet into the Customer category even when it doesn't make sense.

Realistically, only a small percentage of folks you'll come across will ever buy from you. But that doesn't mean they can't play a crucial role in your business success as a supporter or partner.

In fact, when you have supporters, partners and endorsers, winning over customers becomes a lot easier because other people are doing the selling for you.

So the key to successfully converting initial connections into productive relationships is to focus your conversations on winning people over as supporters first. Build your know, like and trust factor by finding out what's important to them, what they're pursuing, and how you can help.

When you work on gaining someone's support rather than to trying to leapfrog over into the sale, not only will you put less pressure on yourself with networking, but you'll also put less pressure on them. And in that natural, relaxed state will the most robust, productive and profitable relationships take root and flourish.

Liz Lynch is founder of the Center for Networking Excellence and author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2008). Connect with Liz on Twitter at @liz_lynch and get your free Smart Networking Toolkit at http://www.SmartNetworking.com.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Mentors have strong and respected place in the world of work. In fact, that role is growing in importance.

Usually, older and more experience, mentors provide coaching and serve as role models for neophytes who turn to them for advice on how to build and manage careers. This role is important to the success of individuals and organizations.

Mentoring is taking on a new dimension as increasingly younger careerists are performing that vital service for their older bosses and associates.

It's been called "reverse mentoring."

This new mode of mentoring has been brought about by the technology spawned
by computers and the Internet.

Older workers are usually lost balls in tall weeds when it comes to understanding the potential benefits of cyber technology and how to realize them. On the other hand, younger people, the so-called twentysomethings, who have grown up with computers and the Internet are comfortable and adept at the tools of technology. They have also developed new attitudes that are changing the environment of work.

This emerging of reverse mentoring is not without some sobering and painful adjustments on both sides. Who hasn't had the un-nerving experience of a youngster school age solving in a flash a cyber challenge, which has been baffling an elder for days?

In the past, reverse mentoring relationships have evolved informally. A survey by Work-life Policy shows that four out of ten senior executives have asked younger associates for assistance with text messaging, social networking and using iTunes.

Reverse Mentoring A Growing Trend

More and more companies are formalizing reverse mentoring programs by assigning younger people to act as technology guides.

The Edelman public relations firm is a good example of this trend. The agency has named its program Rotnem ( mentor spelled backwards) and gone worldwide with it. About 95 percent of the senior executives in its Chicago office are working with assigned Rotnems.

Usually those who have experienced tech mentoring find that learning how-to-do-it, though often difficult, is only half the game. The rest of the equation--understanding the protocol and learning the appropriate way to employ it so that it benefits the organization--is equally challenging.

It takes some doing--and a healthy ego-- for senior executives to get comfortable being taught by a younger person.

"You feel stupid," says Janet Cabot, president of Edelman's central region. "...you get to a certain age and you don't want to feel stupid."

Those organizations that have instituted reverse mentoring program often find that the benefits go beyond improved use of technology. Chief among these is the breaking down of the rigid lines of corporate hierarchies. Inevitably, younger mentors and their pupils are exposed to each other's knowledge and experience.

While benefiting from informed guidance on how to use technology, seniors are gaining insight in to what makes their younger associates tick and how to manage them.

"Even though I learned about the networking, what I really learned...it is important to understand what Rotnems think and how they spend their time," says Kathy Krenger, 42, an executive at Edelmen.

"The mentoring, the sharing diverse perspectives of an older generation versus a younger generation that produces a lot of magic. It breeds innovative thought," declares Raphael Viton, president of an innovation agency in suburban Chicago.

Seniors get a chance to spot and evaluate new talent.

At the same time, young people gain exposure to senior executives which carries with it opportunities to learn from them, not only what to do, but also how to get things done.

This exposure includes two other opportunities for young mentors. One, they have a chance to show their capabilities and their work ethic. Two, they can introduce new technologies and strategy that can benefit their employer and by extension themselves.

Reverse mentoring can come from the top down in organizations that want to take full advantage of the sweeping changes that are occuring in workplace technology. Or it can occur when younger staffers step forward to volunteer their expertise.

It's clear. Either way, all parties--employer, senior executives and younger associates--benefit when reverse mentoring takes place.

Ramon Greenwood.pngArticle by, Ramon Greenwood, a career counselor with common sense advice on how to achieve your career goals. To subscribe to Ramon Greenwood's free semi-monthly newsletter and blog, go to Common Sense at Work Ramon's take-it-to-the bank advice comes from a world of experience, including serving as Senior Vice President of American Express, an entrepreneur, professional director, career coach and author.


Personal branding is an iterative process. As you change career paths, relocate, find new lines of work or climb upward at your current job, it's helpful to step back and reflect on what makes you, you. Answer the questions below to make sure you're in tune with You, Inc., and can articulate your value effectively to those in a position to advance your career. (For a deeper analysis of your brand, complete ReachCC's Brand Quiz, developed by William Arruda of Reach Personal Branding -the source of a number of questions below).

9 questions that will take your brand to the next level:

1. Can you state your three most relevant and compelling brand attributes (adjectives that describe you)?

My top three brand attributes are:

2. Do you know what those around you think is your greatest strength?

Those around me consider my greatest strength:

3. Can you clearly describe what differentiates you from your competitors?

What differentiates me from my competitors is:

4. Do you have a positioning statement that describes what you offer, for whom and how you're different?

My positioning statement goes like this:

5. Can you clearly describe your target audience - those people who need to know about you so that you can achieve your goals?

My target audience is:

6. Do you regularly Google yourself and proactively manage your brand online?

Yes / No (see my Online Visibility Audit, LinkedIn Audit, Facebook Audit and Google Audit for tips)

7. Do you have a coach, mentor, or someone helping you improve yourself?

Yes / No

8. Do you have an area of thought-leadership or specific point of view that you are known for?

Yes / No

9. Do you know the next step in the evolution of your brand (i.e. What you need to do next to increase your visibility among your target audience members)?

The next step in the evolution of my brand is:

Conclusion

Remember that your brand is how other people feel about you. You need to understand what other people consider your strengths, weaknesses and differentiators. Ask friends, family and coworkers for their objective opinion on what makes you uniquely you. If their thoughts are consistent with your self perceptions, congratulations! Now it's time to proactively and compellingly articulate Brand You to your target audience. Be consistent and 100% authentic. Good luck, and let me know how it goes!


Pete Kistler is a leading Online Reputation Management expert for Generation Y, a top 5 finalist for Entrepreneur Magazine's College Entrepreneur of 2009, one of the Top 30 Definitive Personal Branding Experts on Twitter, a widely read career development blogger, and a Judge for the 2009 Personal Brand Awards. Pete manages strategic vision for Brand‐Yourself.com, the first online reputation management platform for job applicants, named one of the Top 100 Most Innovative College Startups in the U.S.


Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Many of us stay in our careers (and jobs) longer than we want because we are unsure what we would do next. We tell ourselves that the answer will come to us someday. Then, we will make our move. Or, when the economy improves, we'll go. But in the meantime, we stay where we are, stuck and unhappy.

Your career does not get better until you make it better. This involves work. Yes, you may tell yourself that the work is hard to do. But isn't staying in a career (or job) that is draining your energy and taking away from your quality of life harder?

Getting out of a rut is all about taking action to move yourself forward. You decide what you want and then you put a plan in place to get it. You see it, you believe it, and then you achieve it.

So, How Do You Get Out Of Your Rut? Follow These 6 Steps Below:

1. You Write Down What You Like To Do

List 10 things that you like or have liked about the careers (or jobs) you have been in. This exercise can give you insight and objectivity into what you want in your career. Past likes lead to future likes, which lead to career satisfaction.

2. You Write Down What You Dislike To Do

List 10 things that you dislike or have disliked about the careers (or jobs) you have been in. This exercise will tell you what you do not want in your next position. Many people can't tell me what they do want as easily as what they don't want. The good news is that the flip side of what you don't want is what you really want to be doing next.

3. You Create Your Ideal Job

Spend some time with a piece of papers and your inner thoughts. Ask yourself if you knew the next move in your career would absolutely, positively work, what would you do next? Be as specific as possible. Are you running your own company or your own department? Where are you based? Are your hours 9 to 5 or more flexible? Are you telecommuting? Are you working with numbers or people? Let whatever is supposed to come out, out. No screening; just what's important to you.

4. You Research The Market

Who can you talk to in the field you want to get into? What reports have been written about that field? What companies are doing what you know in your heart you should be doing next? Research works effectively when you are using the Internet, books, and people (all three) to help you understand where is the best place for you to go to next.

5. You Create Your Plan

When will your change take place? How will you get there? What steps will you take specifically and when will you take them? Write everything down. This way you will make sure you do not forget anything. And, you will have a place to add new steps along the way. Action leads to results. Inaction (or the lack of a plan) will only fuel and prolong your rut.

6. You Reward Yourself For Moving Forward

It is never easy looking at your career (or yourself) and deciding that something needs to change. Some changes come quickly, and some changes come slowly. Regardless of the pace you go, reward yourself for moving forward. It really is a big deal.

Getting out of a rut takes time, effort and patience, but it can be done. Suffering in a dead-end or dissatisfying job isn't the only option, even in a troubled economy.


debbrown.jpgArticle by Deborah Brown-Volkman, a top professional Certified Coach (PCC), sought-out career coach & expert, best-selling author, and the President of , Surpass Your Dreams, a successful career coaching, life coaching, and mentor coaching company that has been delivering a message of motivation, success, and personal fulfillment since 1998.


Instant communication is a fact of business life these days: emails, Twitters, texts and more pour in through our computers, phones and Blackberries as quickly as we can process them. It's enabled unprecedented productivity and global teamwork in our time, but there is a growing backlash against this breakneck pace -- and the imperative of email.

The "quest for the empty inbox," some experts say, is hijacking our productivity and hampering our ability to concentrate on longer-term strategic goals.

The confusion starts at the very top. In a recent Variety article, "Execs are Inundated and Twitterpated," Editorial Director Peter Bart shares,

I was with a group of top executives who admitted they had no idea how to cope with the chaos of email. One CEO said he simply ignored his email. Another said he assigned an assistant to sort through it, and then ignored it. A third said he had taken to sending petulant emails to associates who sent unnecessary email.

If our leaders can't handle their own communications, how can anyone hope to?

Email demands an unsustainable amount of effort from everyone involved. What is being sacrificed is our ability to actually do our work. "Communication may be the bedrock of business systems today, but it has also become an albatross around our necks and is draining us of our productivity," says Brent McConnell in "The Mythical 40 Hour Workweek." "As organizations have flattened over the last two decades and command-and-control hierarchies have been replaced with matrix-style organizations, communication between an ever increasing number of interested parties has sapped nearly all productivity from today's corporations."

McConnell is expanding upon the ideas of the book The Mythical Man Month, which famously demonstrated that adding resources to a project did not necessarily speed up the project, because the need for all parties involved to communicate added tremendous overhead.

The problem goes beyond mere deadlines, and into the much more serious territory of goals:

Not only has excessive email communication become the norm in business, it's also how we are defining success in our workdays. In times gone by we defined our success by how we contributed towards the company's objectives and whether or not we influenced the bottom line. Today we define success by whether or not we've processed all our incoming email and at least looked like we handled all the day's "hot" issues. How many times have you gotten nothing productive done during the day, but felt successful just because your INBOX was empty? We've become a slave to our communications systems and reacting to them rather than intelligently planning and using email and IM as tools for thoughtful articulation of messages.

There's a new book out this fall that deals with the pace of email and one's quality of life: The Tyranny of E-mail: The Four-Thousand-Year Journey to Your Inbox by John Freeman. I've read his much talked about manifesto on "slow communication" that was published in The New York Times, and listened to a National Public Radio interview with Freeman just yesterday. "The computer and e-mail were sold to us as tools of liberation," writes Freeman, "but they have actually inhibited our ability to conduct our lives mindfully, with the deliberation and consideration that are the hallmark of true agency."

The author decries the "frantic" pace of modern communication and questions if it is really working for us. He advocates a work-life balance that will probably sound alarming to anyone really dependent on their email. Set your email to check a pre-determined number of times per day, and don't check it extraneously, he advised on the radio. Switch over to the telephone if an email exchange turns into a staccato back-and-forth negotiation of one-liners. Set your colleagues' expectations that you do not respond instantly. Focus on your real goals.

All good thoughts, but many employees deal with extreme pressure from peers and managers to be constantly available; refusing to participate in the email frenzy signals laziness or insubordination. One of the NPR callers stated that her employer actually required employees to send emails, to prevent them from "unproductively" visiting one another at their desks. This really seems short-sighted to me, as there is a lot of communication best done face-to-face. Yet, I sympathize with a company's desire to offer some kind of guidelines as to how its employees communicate.

And so I look to our readers.

  • Has anyone been asked to author a policy concerning responsiveness to email?
  • Have you been instructed (or instructed your staff) as to when to use IM versus email versus the telephone?
  • Does anyone work in an environment where a return to "slower" communication (such as checking email six times a day) might be acceptable?

Article by, Sarah and courtesy of RiseSmart.com - RiseSmart: Search Smarter. Rise Faster.


It probably is a foregone conclusion that the number of healthcare providers will increase as more Americans become enabled to purchase health insurance. With that in mind, it's also logical to assume that the number of jobs open in the field will increase.

As with most industries, there are a number of healthcare job boards for candidates to utilize in their job search. Two, in fact, have been recently launched by the Locate Jobs Network, which was founded by the founders of Insourced. Locate Occupational Therapist Jobs, as the name of the job board itself suggests, focuses entirely on jobs for occupational therapists, including rehabilitation managers and coordinators, OT assistants and hand therapists.

Locate PICU Jobs features a variety of positions in hospital PICUs, with a particular focus on PICU nurse jobs and positions for technical specialists. Those searching for PICU jobs can utilize this site to find employment opportunities in this particular setting.


Article by, Matt and courtesy of Insourced blog


Looking for a job? Are you familiar with the K.I.S.S. principle? Curious about its origin, I did what people do -- a Google search. It seems that the acronym K.I.S.S. was first coined by Clarence Leonard (Kelly) Johnson, a lead engineer at the Lockheed Skunk Works. While K.I.S.S. is commonly translated as Keep It Simple Stupid, from what my research reveals, Mr. Johnson's translation was Keep It Simple and Stupid, quite a different meaning.

Are you applying Mr. Johnson's Keep It Simple and Stupid to your job search? If not, I would encourage you to do so. Take the word simple...here's one way of thinking about the word and its application to your job search:

Start by doing the right things first and in a sequence that will generate the greatest amount of success. Build your resume once you have determined career options, not before; go to an interview once you have figured out how to speak with confidence, clarity and credibility about you, your brand, your value -- not before. Network purposefully to get closer to your goal...not farther from it. Prepare to succeed.

Invest in you. As a job seeker, you are up against competition who has invested time, energy and money in hiring some of the best and the brightest in the career management field to gain a competitive advantage. Whether the help comes with a fee, or for free, enlist the guidance of a competent someone to help you...someone who knows more than you do at this juncture! Learn the "rules" of the job search game. Build a structure that is designed to help you succeed.

Make your job search your Number One priority. Conducting a job search is akin to building a new business -- it takes 24/7 commitment. You are constantly on...even when you're resting or sleeping, you're still thinking (or dreaming) of ways, ideas and strategies to make the business better, faster, more efficient. Treat your job search with the attention and respect it deserves. You can't build a vibrant business if you don't work at it; you can't land a job if you're not focused and looking. If you think spending 40 hours per week devoted to a job search is a bit over-the-top, think again. Ask your competition how many hours they're spending and don't be surprised to hear the committed seekers say 50, 60, 70 or more hours per week. They take the job search business very seriously.

People. Build a team to help you succeed! Intentionally invite seven - ten people to serve on your Job Search Board of Directors. Businesses have boards; you, too, can have a board. Consider how a Board of Directors might serve as a good sounding board, eyes and ears on your behalf and a cheerleading squad when you need it. Going solo today in looking for work is rough, lonely and tough. Call someone as soon as you read this blog post and invite them to join your Job Search Board. What's the worst that can happen? What's the best that can happen?

Love your new job which is to find a new way to earn a living. Whether you buy a business, build a business, or choose to pursue a more traditional path of being in a business, love what you're doing now. If you're a Boomer, perhaps you'll remember a song from the 70's with lyrics "If you can't be with the one you love, love the one you're with." Right now, the job to love is the one you have before you...love it and you might stand out! Daily, I hear these words: I h--- looking for a job; I h--- networking; I h--- this; I h---that. (You know what the h--- stands for.) Instead, why not say to yourself "I am going to make myself enjoy this process...it isn't what I asked for...it isn't what I want...but this is where I am...and I am going to make the best of it!"

Expectations of Excellence. If you were still working at your most recent job, would you perform at peak or poor levels? Would you produce quality or "crappy" work? Would you bring an attitude of joy and gratitude to the work environment each day or would you spend your day discussing doom-and-gloom of the economy?

Thank you, Mr. Johnson, for teaching us to "Keep It Simple and Stupid." K.I.S.S. worked with spy planes and I am totally convinced it will work with a job search.

Article by, Billie Sucher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Bite Communicationstouts a "fearless and boundless" approach to B2B and B2C communications. They have seven offices worldwide--three of which are in the U.S., including Los Angeles, New York City and San Francisco. "Public relations" and "media relations" used to be synonymous, but no longer at Bite Communications. They recognize different clients have different challenges that require different approaches. Starting your career at a progressive agency is the best way to go--you'll end up a more rounded professional and thus be more marketable. As a full-service agency, Bite Communications offers everything from strategic counsel to new media programs to influencer relations--and everything in between. Some client names you might recognize include Sun Microsystems and Vonage.

Read the full article


This is a guest post by Heather R. Huhman. Heather is the media relations manager at a national health care professional association and entry-level careers columnist for Examiner.com.


Thumbnail image for Willy Franzen.jpgArticle courtesy of Willy Franzen of One Day, One Internship and One Day, One Job


Social networking is a new thing, right? Not at all. Social networks have been around almost as long as the Internet. They've just become way more mainstream in recent years. Take Redwood City, CA based Care2 for example. They're an online social network that aims "to help people make the world a better place," and they've been doing it since 1998. That's impressive, not only because it means that they were early to social networking, but also because it means that they survived the dot com bust of the early 2000s. "Making the world a better place" used to be strictly the territory of non-profits, but now we're seeing more and more companies like Care2 that are choosing to be B Corporations. That means that they can do good and build a profitable businesses at the same time. That's exactly what Care2 is doing with their "more than 50 employees, 11 million members, 400 nonprofit partners and hundreds of responsible advertisers making a difference."

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Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Once you start interviewing for jobs, you realize how important it is to stay well informed. Whether it's staying up on the industry that you want to work in or just keeping up with current events, you need to be able to speak (somewhat) intelligently about a wide range of topics. Chit chat and small talk play a big part in the impression that you make, so don't try to use the fact that you "live in a bubble" at college to explain away your ignorance. Instead, you should subscribe to the The Daily Beast. It's a cheat sheet for current events that covers a wide array of topics. Some would call it a news aggregator, but they like calling what they do "curating." The site was created by Tina Brown, who was formerly the editor at Vanity Fair and The New Yorker. The Daily Beast, which is based out of New York City, launched just over a year ago, and has been able to garner a huge amount of traffic pretty quickly. I guess it might have something to do with their IAC backing.

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Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


It's that time of year when many people are getting together to discuss office parties and decorating ideas. Flowers are timeless, elegant decorations that could brighten up any office. But flowers aren't just for decorating, they make great gifts, too, for a variety of occasions.

Deb's Grower Direct is one of many online florists where professionals can purchase floral bouquets to give to coworkers, employees or bosses to commemorate birthdays, anniversaries and new babies or to express get well wishes or sympathies. Arrangements can be delivered or those who live in the Calgary, Alberta, Canada area, can pick up their purchases in person. Bouquets range in price from under $50 to over $80 per arrangement.

Giving a bouquet of flowers is a great way for an employer to show an employee his appreciation for her hard work and dedication with one of Deb's Grower Direct's Thank You, Congratulations or Corporate Gift bouquets, such as the "Well Done" or Brighten the Day arrangements.

All flowers are guaranteed to remain fresh and beautiful for at least seven days because Deb's Grower Direct "makes every effort to fortify floral products and ensure the quality, accuracy and beauty" of their work. And they welcomes feedback from their customers, both positive and negative.

Before giving a gift of flowers or decorating an office with them, it's important to make sure that no allergies will be aggravated by their presence. If a boss, coworker or direct report is allergic to flowers, never fear. Deb's Grower Direct also has a box of Belgian chocolates among their selection of Corporate Gifts.

It's never easy to know just what to do to decorate an office for the holidays or to show an employee that she's appreciated. But one of the many floral bouquets from Deb's Grower Direct could be an affordable and appropriate choice.


The U.S. used to stand for "no one else matters but US." Then came Bollywood, and its 1.2 billion audience members, including pretty much the best engineers in the world.

And then came Crouching Tiger, Hidden Dragon, and its audience of 1.3 billion consumers of concrete and Hong Kong. Oh, and Kate Beckinsale was crowned the sexiest woman in the world, per Esquire. ScarJo and Megan, you have your place, but audiences around the world, heck even here, find celebrities more desirable if their personal brands are born outside the US.

U.S. Citizens:

Your earning power and net worth are dependent on seeing yourself as employable by anyone, anywhere. Your personal brand must embrace that you are a world citizen, not because it's the polite thing to be or because global warming is melting another continent's ice caps and you'll miss out on seeing polar bears.

Right now, your best job may be with a multinational not based in the US, a US company that is globally oriented or any business where you're not just serving the locals. Unless your personal brand is to intentionally cater to the locals, like running a neighborhood diner, which is incredibly cool and could totally rock a gentrifying couple of blocks. Of course, if your personal brand is entrepreneurial then you might be thinking about franchising your concept, so remember Subway has more overseas stores than domestic.

Global thinking isn't just for brands like Coke, Nike and Disneyland anymore. Increasingly, it's for your personal brand and mine. My cousin Allan started out running a classic Mustang parts business in Long Beach. His personal brand was big with the membership of a few local Mustang car clubs and the classic car geeks at swap meets. Five years later, he makes most of his money shipping cars overseas. He's built his personal brand by being a rock solid supplier of cherry condition cars to big money bidders in Australia, New Zealand, the EU, the UAE and of course, Asia.

So citizens of the US, make your personal brand global friendly. Read a business etiquette book that tells you the rules in the places where you won't find familiar faces. Like how you should show up on time to German meetings but stay calm when you're the only one in the conference room in Rio and it's two hours later than, oh let's just say you anticipated. If you had the oil, fresh water and Olympics that Brazil has, you might be more casual than concerned when the US pays you a call.

Here's what you do now

1. Pick a daily newspaper website from 5 nations - only one of them from your home country. Read at least the headlines. Yes - most of them are translated into English (we still are the language of air traffic control).

2. Look for your passport, and if it's time to renew it, take a photo that makes you look like a trustworthy business person, and not like you at 19, needing a haircut and living on Ramen noodles.

3. Pick 3 multinational companies to follow online, so you can see what it's like to be part of the whole world - and not think yo