CollegeRecruiter.com Insights by Career Counselors Blog


Search Jobs

What: job title or keywords

Where: city, state



Search Content

Career-related articles, blogs, videos, podcasts, and more.





Do you have a question or comment?




ABOUT SSL CERTIFICATES

« February 2009 | Main | April 2009 »


Today, I came across a quote that seemed a fitting inspiration for Women's History Month: "Those who are lifting the world upward and onward are those who encourage more than criticize." The woman credited with that statement contributed many important achievements to the world of education over the course of her historic lifetime. Today, her accomplishments live on, continuing to benefit the lives of many.

She was Elizabeth Harrison, an American Educator who became a major force in the establishment of standards and formal curricula for the training of Kindergarten teachers. Her innovations and best practices benefiting children's education became accessible to many with the founding of Chicago's National-Louis University in 1886. Elizabeth Harrison was the University's first president, a position which she held for 32 prolific years. Known for her legacy of innovation, she created and launched the Parent-Teachers Association in 1897 and continued to put her unique mark on the University during her tenure by adding additional degree curricula and pioneering new educational delivery systems. Many of us, no doubt, benefited from her contributions during our childhood educational experiences.

Conventional life stages would have us believe that our days of education ended when we left the hallowed halls of our school buildings. While that may be true for many, at Sodexo it is anything but the case. From Sodexo University courses, to in-the-field project development work, to formal and informal mentoring programs, the opportunities for education and learning abound. In my work as Chair of the Sodexo Women's Network Group (WiNG), development of women is our top priority. We accomplish that across the U.S. through training, workshops, a mentoring program, networking opportunities, and more.

Frequently, I am asked to talk with WiNG members about my mentoring experience at Sodexo. Without hesitation, I can truthfully say that it was one of the most impactful learning opportunities of my career experiences. Mentoring provides concurrent opportunities for multi-level development at one time. It requires managing a relationship, initiating project leadership, working on new skills development, providing honest assessments, taking risks, and internalizing each of those learnings, all at the same time and on an on-going basis. In a Catalyst survey, 44% of CEOs listed Mentoring Programs as one of the three most effective strategies they would use to enhance women's advancement to senior management. Is it any wonder why?

Just as Elizabeth Harrison knew, our desire, need, and quest for learning throughout our careers is a constant and motivating source of growth, fulfillment, and inspiration in our work and in our lives. As Women's History Month draws to a close, I want to share an inspirational thought with you: Continue to look for opportunities to learn, have an idea and make things happen, and contribute your lifting of the world upward and onward.


by guest blogger, Tracy Kelly, Director of Strategic Analysis, Corporate Services, and Chair of the Sodexo Women's Network Group

Courtesy of Sodexo Careers Blog Making every day a better day.


Today, I spoke with Rita McGrath, who is an Associate Professor at Columbia Business School, and one of the world's leading experts on strategic business growth in highly uncertain environments. Her new book is called Discovery-Driven Growth. In this interview, Rita talks about how already established brands and startups can grow in this economy, as well as how to grow your personal brand, mistakes that companies are currently making and the role of social media in business growth.

How does a small business grow during this recession? What about an already established brand (Pepsi/P&G)?

The best route for a small business to grow in a recession is to be absolutely indispensable to customers in ways competitors can't or won't match, or to offer a service that creates real value in a way that is highly differentiated. Consider, for instance, upstart Coinstar, a coin-conversion business with which you are probably familiar. From a tiny upstart in 1991 it has grown to become a substantial presence in many retail shops, on the basis of conveniently dealing with one of Americans' pervasive irritations, the conversion of loose change to spending money.

When times get tight, you can expect them to do even better. Ten-year old Rackspace has totaled fantastic growth by offering what it calls "fanatical service" to its buyers of hosted computing capacity. By giving customers flexibility, support and making their costs variable Rackspace should do well in a down economy. I would also, as a generic category, expect companies that can help other companies figure out how to do business with governments to do well, given the increasing role that government is likely to play in our economy for some time to come.

For established brands, this is a time to reinforce the brand values and even more closely try to fit your brand to customers' lifestyle needs. At PepsiCo, for instance, the company is using incredibly clever timing of offers to squeeze a little better margin out of its customers. Recognizing that many of its customers live paycheck-to-paycheck, the company has started to offer different stock and promotions in the beginning of the month than they do at months' end. For instance, larger sizes, somewhat higher end goods and fancier displays will be placed early in the month, to be replaced by small sizes, economy packs and 'value' promotions later in the month. The key here is to recognize how different customer segments behave rather than rely on traditional segmentation. Innovation doesn't hurt either, particularly if it improves the customers' experience or renders an offer more cost-effective.

As an individual brand, how do we survive this recession? Is it possible to get promoted?

You mean as people? Well although there is a lot of pain in the land, it's good to remember that most people do still have jobs and that most companies still do have a future which means they will eventually need to develop and promote their future leaders. As individuals, there are a few basic things that we sometimes forget that can help a lot. Maintaining active networks is one that I find people sometimes get too busy (or lazy) to remember. Those networks can be invaluable if you ever need a new position - a classic study reported that 65% of all jobs offered in an entire region went to people who were referred personally.

Really doing a good job matters more now than ever.

"I particularly encourage pro-activity - the people who have to be told what to do all the time are going to be less valuable than the ones that put the energy into figuring it out and taking initiative."

I think it's also really important to develop your skills, through training, new assignments, participation in a task force, and those kinds of opportunities. You may not have lifetime employment, but boy you should strive for lifetime employability. And of course it's possible to get promoted - in fact, if your company has been through layoffs or restructuring one effect is often to lessen the internal competition for the next job (squeamish though some may be to think of it this way!).

What are the steps to getting your brand on track right now?

You mean personally? Or as a business? Well, personally, in addition to the ideas above, I would definitely try to get a feel for what you do better than others, and then get the word out. Create some kind of Internet presence - a web page or just membership in social networking sites if that seems like overkill. Try to practice a little opening line that is interesting, in response to the question "What do you do?". "I help companies that are struggling with retention issues keep their best people" is a much better answer than "I work in HR". This is a great time to think about what you really excel at and why a listener would care. If you want steps:

  • Step 1: Do an inventory of those things that are special, unique, or important about yourself
  • Step 2: Figure out to whom these would be relevant (in other words, who are the stakeholders or customers you would appeal to with this 'brand')
  • Step 3: Identify your goals - is it to get a new job? Build your profile? Get recommendations? Get new projects? Be specific.
  • Step 4: Identify the vehicles through which you will communicate with these stakeholders: meeting, email, newsletter, in-person communication, networking events, whatever
  • Step 5: Develop your opening lines and backup material
  • Step 6: Start getting the word out

What mistakes do you think a lot of companies will make right now?

  • The obvious: short-changing investments in future projects and people because of near-term pressures; clumsily handling people issues, leaving a demoralized workforce; cut things like customer service and order fulfillment which enrages customers; cut IT.
  • The not-so-obvious: Get involved in big risky projects out of a sense of desperation; destroy the company culture by bringing in a "take charge" chainsaw type leader; hollow out R&D in death by a thousand cuts approaches; create bad blood between Divisions by failing to address issues of fairness and due process when downsizing.

What role does social media play right now?

It's becoming more important as a way in which people get information and share ideas. I think it is also increasing in importance as a vehicle for creating and destroying trust and for giving power to individuals in ways that never could occur before. For instance, I posted a negative review of a DVD on Amazon.com (because the supposedly "new" 2009 DVD was a rehash of one I already owned from 2007) and not only did a whole bunch of people thank me for it, but many said it had prevented them from buying it. I even got an email from the publisher apologizing profusely and offering me free DVD's from their collection.

Similar things are playing out all over on the big social networking sites but also on sites such as Yelp and Angie's list in which missteps can be magnified. When everyone is connected to everyone, a bad experience or negative review can spread like wildfire. And this is even more important for younger consumers.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


There's a saying by Ralph Waldo Emerson that many innovators like: "Build a better mousetrap and the world will beat a path to your door."

We love it because the saying implies an invention or fresh idea simply needs to be better than what's already out there to be successful. All we need to do is create it... and customers will throw cash or fame our way.

Sadly, it doesn't work that way. Case in point: the mousetrap itself.

The spring-loaded mousetrap was invented in the late 1900s. Since then, tons of new (and better) mousetraps have been invented. You can now reduce your mouse problem through live traps, glue traps, water traps and other gruesome devices. There's even a mousetrap that gently gases mice and then emails you a notice. PETA calls that one an "animal friendly achievement!"

But, when you think of solutions to your mouse problem, I bet your mind still goes to the simple spring-loaded trap. (Or your cat.)

Why is that?

It's probably because the plain, ordinary, run-of-the mill mousetraps are the ones that get all the attention. Cartoon characters are always sticking their fingers into them (as well as some not-so-smart comedians on television). Kids use them to build tiny spring-operated cars in shop classes in middle school. And, I'll bet that while most shops out there don't even carry most of the fancy mousetrap models, they all have the simple one that everyone knows.

Here's the truth: It doesn't matter if you're a better solution to someone's problem... if they don't know that you exist.

Personal branding is essential

That's why personal branding is so essential today. If you're hoping that people will instantly recognize what makes you amazing, you're going to be disappointed. You may be much, much better at something than your competition (other job seekers) - but that doesn't mean you'll stand out.

There are too many other people out there with similar resumes and backgrounds-and too many hiring managers are receiving hoards of job applications for every available job. They don't have time to sift through every word of resumes, looking for things that make you amazing. They're simply looking for people who meet the requirements of the job.

I'm sure you can understand. After all, if your house is overrun with mice, you probably don't spend 30 minutes in the hardware store reading reviews of every mousetrap on the market to find one that works... you just rush into the hardware store and grab the first one you see that you know will do the trick.

Obviously, that's not always the best way to go. In my case, I definitely would be interested in a mousetrap that made the whole experience more human - but until today, I didn't even know there was such a thing as a PETA-approved mousetrap! (Bet you didn't either.)

And, most hiring managers would definitely be interested in hiring someone who was a "better mousetrap" for the job. But if all they have to look at is your bland, generic resume, they're probably not going to know you exist either.

So, if you want people to realize that you have some amazing qualities that make you the perfect person for a job, you need to stop waiting for someone to pluck you off the shelf to take a closer look. (Or, more likely, give you the chance to explain in an interview.) You need to get out there and make everyone believe that you're the better option!

After all, if someone already knows [he's] looking for a better mousetrap when [he] starts shopping, [he'll] walk right past the ordinary, run-of-the-mill models without even a second glance!

Katie Konrath writes about "ideas so fresh... they should be slapped" at getFreshMinds.com, a top innovation blog.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


The list is a bit old, but I believe the advice from HR World on the Top 25 Careers to Pursue in a Recession is still good. Take a look at the article to read all 25 -- I'll give you the top five:

  • Health care: People will always get sick.
  • Energy: Although we're likely to cut back, we're not going to stop using energy.
  • Education: No matter how dire the economy, there are always jobs for teachers -- particularly good teachers.
  • Utilities: Just like the energy sector, it's safe to assume that we aren't going to stop lighting our homes.
  • International business: According to the article, even when the economy is doing poorly in the U.S., other countries may be doing well. Not true this time around, but the advice may ring true the next time our economy dips. Since I don't think this one will work for you, I'll give you number 6...
  • Public safety: Police and fire fighter layoffs do occur, but we'll always need protection.

You've seen this advice before -- the downturn might be a good time to reinvent yourself. Read HR World's list and see if there is a career of interest there for you.

Then go after it!


Melanie HolmesArticle by Melanie Holmes, Vice President of World of Work Solutions for Manpower, and courtesy of Manpower's Contemporary Working blog. Melanie shares Manpower's extensive knowledge while building strategic partnerships with government, universities and other leadership organizations across the country. She is also responsible for social responsibility at Manpower, which includes diversity, volunteerism, community involvement, community relations, philanthropy and workforce development.


We've all found ourselves in that situation where someone we don't know asks us what we do for a living. Depending on your mental energy level at the time, you may offer a job title-only response or you might go into a little more detail about what it is that you actually do for a living. In many instances, we don't really know who's asking us the question and we likely don't know anything at all about what he or she does for a living. You never know when the opportunity will arise to meet someone that may actually help you in a future job search or in your current career. And if your current job requires you to hire IT contractors, for example, you won't know if you're talking to one unless you start to ask some questions.

The art of the small talk requires some skill, however, and nothing is more likely to end a conversation for conversation's sake faster than a poorly crafted segue into career-related questions. Some people simply don't want to talk about it and you have to be able to recognize that early on. But some people will offer loads of valuable career information out of sheer boredom, if the situation is right. The key is to be able to mine for some information that may be of value to you - and often times that will come simply by offering some of the same information about yourself.

Starting and expanding the dialogue is generally easy to do and most professionals understand the importance of casual networking and how it can potentially yield new opportunities. Obviously, you need to be upfront and honest about what it is that you do and be genuinely interested in hearing someone speak about their jobs - even if it's never going to be of any relevance to your career. If you actually start listening to the people around you, you'll likely be surprised at what you hear and learn. This is especially true when you're searching for local jobs in your area.

When you do come across some people that you think you may want to keep in contact with from a professional standpoint, you want to make sure that you're using some sort of effective career contact manager to do so. By making it general practice to engage the people around you in social and other non-professional settings, you'll greatly expand your base of contacts that may ultimately prove beneficial in advancing your career and future personal job searches.


Article by, Mick and courtesy of Insourced blog


Last week, I had a conversation with a client who had recently lost his job. He offered that he might possibly get rehired by his former employer, either working nights at one job or traveling 100% of the time at another. He had worked a day job prior to getting downsized. The two choices he presented reminded me of the Would You Rather game and how life is always presenting choices. As a professional, would you rather...

  • work at a job you hate for a lot of money or work at a job you love for a little money?
  • be president of a company where everyone disliked you or vice president of a company where everyone loved you?
  • be the one doing the talking or the one doing the listening?
  • be the leader or be the manager?
  • have a competent manager or a competent team?
  • work nights for more money or work days for less money?
  • be seen or be heard at a networking event?
  • have someone read your company e-mail or listen to your phone calls?
  • be the one who speaks up or the one who shuts up?
  • know a little about a lot or know a lot about a little?
  • be the one to give or the one to receive?
  • be the changer or be the changed?
  • be the winner or be the whiner?
  • manage others well or well-manage yourself?
  • be respected for your knowledge or trusted for your common sense?
  • wear an old suit that's comfortable or a new one that's uncomfortable?
  • be the employer or be the employee?
  • buy an existing business or build an organization from scratch?
  • be the question or be the answer?
  • be the innovator or be the implementer?
  • be the interviewer or be the interviewee?

What career choices are facing you right now? What would you rather?


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for billie sucher.jArticle by, Billie Sucher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


In the UK, talking and complaining about the weather is a national pastime.

Whilst I dislike the wet and unpredictable weather in London (and frequently dream about owning a beach house in the sun!), I rarely talk about the bad weather and certainly don't complain about it.

Why?

Because it's a complete waste of time and mental energy. I can't control it, I can't change it and so why worry about it...?

Instead it's much better to focus on two things: The things I can influence and the things I can control.

a) Influence - If it rains, I can influence whether I get wet or not by choosing what to wear or choosing to carry an umbrella. I may still get wet, but I may have some level influence over it.

b) Control - I can't control whether it rains or not, but I can totally control my reaction if it does. I can control how I think and speak about the weather. If I get soaked in a storm, I can control my reaction and so dictate my mood - which of course impacts everything else I do.

I'm not special - just human. Unlike animals, us humans have the ability to choose our reactions to the environment. This is not psychobabble or 'fluff', but a scientific fact.

Armed with this fact, you should be using this same principles to better manage your career instead of focussing on the environment you operate within.

I see so many people worrying and stressing about the economy, the job market, what their firm is doing, what their boss isn't doing or how their internal and external clients are behaving. Whilst some of this anxiety seems like a perfectly rational reaction - it does little to help you achieve the results you want.

Just like dealing with the weather, you can't change the environment around you - the state of the economy, the leadership skills of your boss or the financial state of your clients. So it's ludicrous to spend massive amounts of time stressing about.

In order to achieve the results you want - be that a new job, more job satisfaction, more time, more money or a better work-life balance - you've got to stop stressing about the stuff you can't control or influence - and instead channel that time, mental energy and creativity into what you can control and influence.

If you're in a job currently, that means:

1. Focus on helping your firm be as successful as possible rather than stressing about the economy.

2. Take responsibility for your own career by having an up to date resume and a strong network outside your firm rather than stressing about potential job cuts.

3. Focus on strengthening relationships with clients and widening your circle of prospects to build a stronger pipeline rather than stressing about what clients may or may not do.

4. Learn how to manage upwards so that you can limit the impact of a poor or indecisive leadership, instead of complaining about how bad the management team is.

5. If you're dissatisfied with your relationship with internal clients, focus on how you can strengthen these relationships rather than blaming things on politics and personality clashes. Yes, these are often very valid issues - but many people exaggerate such conflicts inside their head.

Once it's in their heads, they're great excuses to hide behind. It's much more effective (and far cleverer) to take yourself outside your comfort zone and fix those relationships so that you become more successful and happier in your role, instead of just sitting around bitching and moaning about people (even if it's just in your head). Plus it clears up a lot of 'head space' and makes you a nicer person to be around away from work.

If you're job searching, that means:

1. Instead of complaining about the lack of opportunities, you take more accountability for your search by learning everything about the job search process so that you become more effective in less time. The hundred's of free articles on this blog and free advice on the individual blogs of all the career experts pictured on the left of this page are good places to start.

2. Instead of worrying about the competition and the state of the job market, you focus on figuring out what value you bring to potential employers and learn how to articulate your unique proposition consistently at every stage of your job search process

3. Getting out, building relationships, networking with authenticity and treating your job search like a full time job rather than passively waiting for job sites and recruiters to bring you your next opportunity

4. Being progressive and open minded enough to look at how you can reinvent yourself and change careers to meet the changing needs of the market place or economy

Is it easy to do this?

No.

If it were easy, then everyone would be successful and everyone would be a high achiever.

High achievers in any field succeed and stand out from the pack because they do things that others can't or won't do. Tiger Woods, David Beckham and Michael Jordan don't sit around complaining about the weather, the tabloid press reports about them or the state of the pitch / court they're about to play on.

They focus on what they need to do in order to get the best results. And that's why they are at the top of their respective professions - by staying focussed on what they can control and influence and not overly stressed by their environment and what others are doing.

As we enter the Spring season, the weather in London should (theoretically) start to improve and become much warmer. But I'm sure it's likely to be as unpredictable as ever.

In a similar vain, you'll find the economy, the job market, your firm, your boss, your team and your clients to be as unpredictable as ever in the coming months - and potentially the source of much stress and frustration. But only if you choose to focus on the elements you can't control and can't influence.

I can assure you that your level of career success will have much more to do with what YOU do or don't do than what happens in your environment. It's really easy to sit back and complain about the economy, the government, your boss or your firm. But don't be a victim. Take responsibility for how you think and how you act and you'll be far more successful in your career and far happier as an individual.

And the best thing about taking responsibility in a tough market is that it's so easy to stand out from the crowd and accelerate your progress - simply because everyone else is sitting around worrying about the weather....


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SitalRuparelia.Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Article provided by Brand-Yourself.com

Why does personal branding online matter?

We live in an age where understanding the implications of your online presence is not only helpful, but essential. When it comes down to it, creating a strong web presence serves two very basic functions.

First, it allows you to control the information about you that is already inevitably swirling around the web on its own free will. It is extremely important to take the reins and tame that information so that employers, colleagues, family etc. see the good and not the bad.

Second, a strong personal brand online gives you the ability to stand out among a sea of similarity. We live in a big, connected world and the best way to stand out from the pack is by actively marketing yourself. Consider yourself as the CEO of your own company - but if this company fails, it doesn't have the option of filing for bankruptcy.

Everyone has a chance to be memorable, to stand out, and have other people understand your unique value. It does take a little work, but by doing a few simple things you can control and manage your online brand like a pro.

Here are a few simple tips for personal branding online to build a brand worthy of remark:

1. Create your own site: Even if you're not going to create a site right this instant, you should buy your own name as a domain while you can (sites like Go-Daddy.com are usually the easiest way and cost less than $10/yr). Creating a blog is the best way to command attention from Google, and showing up as the first 1-5 results on Google when someone searches your name goes a long way. Even if you only have time to update once in awhile, it's well worth the small investment of buying your own name as a domain.
2. Create Some Accounts: Creating a strong, well rounded web presence is impossible without building some accounts at various reputable web platforms. Here is a brief list of some sites where you may want to create an account:

  • Digg - Social news. Bookmark stories relevant to your brand.
  • StumbleUpon - Social bookmarking. (Warning: dangerously addicting!)
  • YouTube - Video sharing, Add videos relevant to your brand as favorites.
  • Del.icio.us - Social bookmarking. Bookmark stories relevant to your brand.
  • Technorati- Blog search site. Register yours or find blogs that fascinate you, then comment and interact with the authors.
  • Reddit - Personalized social news site. Bookmark news relevant to your brand.
  • Google Accounts - Consider this for access to the several dozen free applications by Google.

3. Join some Social Networks: There are literally thousands of social networks and online communities out there, and finding one that fits your given niche can really help boost your brand. Here are a few large, broad networking sites that are a good place to start

  • Twitter - It can take a little time to really "get it," but once you play around for a little while you'll get hooked and never know how you lived without it. Post interesting links related to your brand and follow individuals/leaders in your niche.
  • Facebook - Build a personal profile and provide some links back to your personal site. Facebook allows people to get a better idea of who you are on a more personal level, but be smart: understand that anything you post may become publicly accessible (check your privacy settings). Post interesting links related to your brand on your profile to spread to your friends' news feeds.
  • LinkedIn - This is essentially Facebook for the professional working world. If you're not on it, you need to be. Add contacts you know to boost your credibility and fill out your profile to 100%.

Once you join these basic networks, join some networks that have a vibrant community which fits your niche or interests. Do you like music? Join a music community like MuxTape. How about photography? Check out Flickr. The possibilities are endless, and social networks can be a fun way to strengthen your brand. BUT DON'T FORGET: when socially networking, you have to consider everything you say and do as public record, regardless of privacy settings! (Check out our post about popular social networks). Don't become this week's next sob/horror story. Always protect your reputation.

4. Maintain Your Personal Brand Online: Now that you have created a visible online presence, there are a number of things you can do to keep building and maintaining that presence. And remember, throughout all your online activities, always keep your unique brand in mind. Here are some helpful tips for strengthening and maintaining your online brand:

  • Create a Logo: A logo does not have to be complicated or flashy, it could even be your name in a nice, somewhat unique font. You may be tempted to redesign the logo often but it is usually best to create a simple, timeless, logo and remain consistent. You can attach the logo to emails, put it on your website, your resume, your business card (if you have one), etc..
  • Use Your Real Name: When people do a search for your name, you want them to be able to easily find you. Use your own name as much as possible. If you have a username you really like, just make sure you use the same one everywhere. Consistency is everything. (Check out our post about how to stand out if you have a common name).
  • Use the Same Picture Everywhere: Getting a professional headshot is usually a great idea. It is well worth the money, but if you don't feel like spending the time and money on a professional, at the very least use a wholesome image everywhere.
  • Keep Networking: Stay involved with your networks, add comments, blog like crazy, and your presence will become stronger and stronger. You should also do some routine checks on Wikipedia and Google to make sure nobody is slandering your name. Even if you just landed a job and only started branding yourself online for that purpose, its good to stay connected. online You learn new things, form new relationships, have fun while doing it.

There you have it - the basics of establisihing your personal brand online. In a world absolutely overflowing with information/disinformation/misinformation, managing your name online is vital. Personal branding online can bring you more recognition and respect and give you that much needed edge above the competition. Make your goals tangible: do you have a passion to promote, a special talent, a cause, or want to build more online contacts. It's time to shape your personal brand online to better meet your life goals.


Article by, Evan Watson and courtesy of Brand-Yourself.com for actionable tips to put you in a position of power in the job market


A four star Army general with 28 or more years of experience makes $187,225 a year in salary. They can make a little more--$225/month--not as a bonus, but in combat pay. Our country pays all of its soldiers a small stipend for putting their lives on the line in the nation's defense.

So, a general is willing to go to work--to spend horribly long hours and face unrelenting pressure--for a paycheck that is one-tenth, one-twentieth or even one-one hundredth of the pay of the wizards at AIG, Citigroup, UBS and other investment firms. A general does his or her job for what financial types consider chump change, yet generals (and colonels and sergeants for that matter) have a far greater impact on the course of human events than even the most senior trader on Wall Street. Or the most experienced banker on Fleet Street. Or any and all of the hedge fund hotshots in Greenwich, Connecticut.

You see, generals (and colonels and sergeants) are responsible for human capital, not financial capital. And despite what the Street walkers in New York or London or leafy Greenwich may think, leading people in defense of the nation is far more difficult and demanding than manipulating puts and shorts and derivatives will ever be. Said another way, Army officers put people in harm's way to protect the American Dream, not to line their own pockets and put it at risk.

But now the financial community is up in arms because the U.S. Congress is considering legislation that would tax the ill gotten bonuses of AIG executives and traders. Whatever you may think of that strategy, there's no doubt that, if enacted, it will have a normalizing effect on the compensation of all bankers and brokers. And that outcome, they howl, will lead to a hemorrhage of talent from the financial services industry. They huff and puff that nobody will do the onerous and dirty work of their industry without the porcine pay packages they have come to expect.

What these Streeters are really saying is that the kind of people the financial services industry has sought to attract will work only for money. That's not true of the many hardworking people down in the ranks, of course, but it is certainly the case for all of the traders and executives who have suckled for years at stratospheric pay levels. These masters and mistresses of the universe are only in it for the cash they are paid.

So, what's that make them? There's only one other profession where people work solely for the money they can earn. It's a talent, I suppose, and it's also the oldest job title in the world.

Thanks for reading,
Peter
Pay a visit to CareerFitness.com

Article by, Peter Weddle

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Michigan IT



You stumble out of bed, bleary eyed and only one resonating thought: coffee. You space out on the way to work, seemingly forgetting the drive in your haze. Enter the tortuous place (commonly known as work) that is responsible for this fog.

If you are like the overwhelming majority of the population, you fit into this category rather than the chipper, happy to be alive, seize the day, almost alien-like other category: morning people.

What is with these people? Where does their energy come from? Where does their will to live reside and how are they so happy at 8:00am?

The truth is that I'm envious. I want to know their secret, so I decided to get some answers. Is it my fault that I hate the world early in the morning? Or are there factors outside of my control when I unleash on innocent and unsuspecting bystanders with my anger in the morning? What I found out is that it is a mixture of both. The morning person vs. night owl fits in quite well to the nature vs. nurture debate:

NATURE: Genetic research is beginning to show that some of this debate is rooted within our genes. Our hypothalamus (the same part of the brain responsible for hunger and thirst) affects our body clocks as well. Our internal body clocks are innately connected with the time you prefer to wake up or how well (in my case, poorly) you respond to sleep deprivation. Continue reading ...


andrew gr.jpgArticle by Lauren Kleinman and courtesy of Andrew G.R. and jobacle.com - your cure for carbon copy career advice!


Read Randy Komisar's The Monk and The Riddle. It's written for entrepreneurs, but jobseekers can benefit from this book and not just because it solves the riddle of how to drop an egg three feet without cracking it (no, I won't spoil it here). Komisar has an illustrious career spotting and shepherding start-ups (LucasArts, WebTV, Tivo) but his lesson for entrepreneurs about passion v. drive is important for jobseekers especially now.

Komisar talks about identifying the why (the passion that pulls you) of your startup and not just relying on drive (which you need lots of as well) to push through. Similarly jobseekers need the drive to get through the minutiae of the job search -- networking, follow up, interview practice, copyediting that resume. But the thing that separates the successful career from the mundane is the passion. In this tough market, where no sector is safe or easy to break through, you need passion for your choices to pull you forward and get you through the anxious, bleak, and frustrating times.

It was also nice in The Monk and The Riddle to follow two entrepreneurs on their journey and see the risks they took. Jobseekers and employees face risks as well. It's always inspiring to read about other people who go for it. At the very least, it reminds us that we have choices. Lead with passion, follow up with drive, and make bold choices -- excellent advice for entrepreneurs and jobseekers as well.

PS. I write about passion a lot - it's that important. For more on passion, check out the SixFigureStart February 4 blog for Vault.com http://www.vault.com/blogs/blogs.jsp?blog_id=1440 and you'll even see me work in the phrase "seduce me" in a job-related context. Take that, HR Compliance!


Caroline Ceniza-Levine is co-founder of SixFigureStart, a career coaching firm that specializes in working with Gen Y young professionals. Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Daily Career Connection


Part of promoting your personal brand effectively is to radiate a confidence that draws people in and makes them want to find out more about you. Then if there's a fit between what you provide and what they need, hopefully they make the investment to hire you, or recommend you to someone who can.

When you're feeling low

But what if you're just not feeling very confident these days? What if you've already cut your business operations to the bone and still won't be able to make payroll unless a new client lands on your doorstep tomorrow?

Or what if your job search has gone on longer than you had hoped, and with your bank account dwindling and bills piling up, you're ready to take a job as an overqualified intern to the worst boss in the world?

How do you get out there and talk up the strengths of your personal brand to get potential employers and clients to fall in love with you when you're just not feeling the love yourself?

While there are no magic words to make that next job or client materialize overnight, there are ways to give yourself a quick confidence boost so you can get back out there with renewed vim and vigor.

Four ideas to move you in the right direction:

1) Get some exercise. Releasing endorphins and getting oxygen to your brain through aerobic exercise will make you feel better physically, which will automatically lift your spirits. You don't even have to run a marathon. A brisk 30-minute walk where you pump your arms and breathe deeply should do the trick, or if you prefer, take a spin class and really get into the pulsating music. Once you've showered and had a healthy snack, you'll feel amazing and ready to tackle anything.

2) Journal an achievement. Think about a success or accomplishment you had that you felt especially proud about. Take yourself back to that moment and write out what happened, either on your computer or long hand. Chronicle not only what you did to create the result, but also how you felt, and especially the positive feedback you heard from others. The more detail you give, the more vivid the memory will be and the more you'll actually begin to feel those great emotions you initially experienced.

3) Celebrate, but don't commiserate. Get together with a group of friends and plan a fun event together. Go to a comedy club, have a pajama party, plan a long bike ride and a picnic in the woods. You don't need to blow a lot of money to have a good time when you're with people you really like. But enjoy the moment and don't use the time to replay every obstacle you've encountered and start feeling sorry for yourself all over again. Give yourself permission to take the evening or the day off from your worries.

4) Test out "afformations." This is one of my favorite exercises. My friend Noah St. John, author of The Secret Code of Success, penned the phrase "afformation" which is a very powerful twist on what most of us know as "affirmations." An affirmation is a phrase you repeat to yourself that describes the state you want to be in, such as "I am rich" or "I have a great job." The rationale is that what you say you will eventually believe, and then ultimately will manifest. Trouble is, Noah says, that our brain never quite believes what we're saying, the affirmation doesn't stick, nothing changes, and we get more depressed than ever.

Instead, he teaches "afformations," where instead of statements, you ask yourself questions, such as "Why are people beating down my door to work with me?" or "Why is money suddenly pouring in?" When you ask a question, your brain automatically goes into problem-solving mode to find answers. Make a list of all the ones you come up with. Some might make you feel good ("Because I'm the absolute best at what I do"), some might make you chuckle ("Because I bribed every single person in the company to sign my praises") and some just might lead to new strategies that you can use ("Because I wrote a kick-ass cover letter that the hiring manager could not ignore").

Keeping up your confidence takes energy, and pretending to be confident when you're not can be exhausting. Rather than continuing to grind away and looking for external sources to boost your spirits, try one or more of these activities to raise your confidence levels from the inside out.

Liz Lynch is founder of the Center for Networking Excellence and author of Smart Networking: Attract a Following In Person and Online (McGraw-Hill, 2008). She writes, speaks and consults to experienced professionals on how to seamlessly integrate social media and traditional networking to save time and accelerate results.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


You're scrambling in a sweaty frenzy. You just got the pink slip at work, and you don't know where you can go or to whom you can turn. Your work buddies have already tapped your shared professional network, so that route is spent. What do you do? Jobacle readers would know to check out the Master List of Unemployment and Layoff Sites. However, Michael Butler went to church.

In June 2008, Butler lost his job as a consultant. His first response was to join a free career workshop at a nearby church. The group met weekly and discussed job search topics like interviews, resumes, and networking. After getting this refresher course on the aspects of the modern-day job search, he connected to some old contacts and eventually landed another job.

Gerry Crispin, a career consulting firm owner, encourages workers to keep up network contacts even after landing a job. He says, "Are you ever 100% out of the market? Yeah when you're dead."

I think this is a fantastic story of someone making use of a free community resource to further his career goals and job search. Even if you are not a churchgoer, many communities have a supply of free resources that you can tap into. The federal government provides some interesting information. Students and alumni can make use of their college's career services office. Continue reading ...


andrew gr.jpgArticle by Andrew G.R. and courtesy of jobacle.com - your cure for carbon copy career advice!

There has been a lot of talk in the blogosphere about how personal and corporate branding are starting to collide. I'm not very surprised that people are questioning personal branding as it relates to overshadowing their corporate brand. This was all bound to happen as some point because corporate and personal brands have the same exact features on social networks and are subject to the same rules and scrutiny. Both people, companies and products get the same standard page on social networks like Twitter. Since a corporate brand must interact with it's audience through people (employees), individuals have to claim, use and monitor their corporate Twitter accounts.

Out of all the social media tools right now, Twitter is not only the hottest one, but the one with the most business uses. For instance, it can be used for customer service, for PR and for lead generation. After much discussion, today I want to analyze how companies are using Twitter and try and figure out how personal and corporate brands can function together on the service.

How corporate and personal brands use Twitter

  • Corporate branding: Brands like GoDaddy and Comcast are using Twitter as a customer service vehicle. When customers are having issues with their service, they just use the "@" sign and the corporate Twitter handle to complain, which is answered by a person behind those accounts. This is a good system for people who hate calling for support, especially if they're already on Twitter. Then there is Sodexo (and EMC does this too), who promotes their employer brand and offers jobs through Twitter. There are also companies that are using Twitter to just republish or "push" out articles, such as the NY Times and WSJ. There are even some companies that are using accounts just for products or product launches.
  • Personal branding: People have many uses for Twitter, depending on who they are, what they're associated with and their role in society. For instance, Jimmy Fallon uses Twitter to promote his new late night TV show, while MC Hammer uses it to promote Dancejam.com, his dance video site. Then there's P Diddy, who uses it because he has the biggest ego on this planet and craves the attention. There are those who are looking to promote themselves to become micro-celebrities and others who are either supporting their company, their consulting business or are just plain doing it for fun (social reasons).

4 top examples analyzed

I did a quick scrape of the Twittersphere to find four great examples to show you the mix of personal and corporate brands on Twitter. Please remember that everyone is still experimenting, including me, so this is just something to think about and ponder.

Scott Monty / Ford - Scott uses his personal brand name as his account for Ford. I know he has other accounts with Ford brand names, but his primary one is his own name. The good thing about this approach is that people in the social media world already know Scott Monty and he's done an amazing job building a community over the last however amount of years, earning his spot as the ford social media guy. There is a major downside to this approach though that I've been thinking about. Since he's using his name, every time he gets retweeted or someone wants to communicate with him about Ford, his name is being passed on and not his companies. Also, when he leaves Ford (he's bound to at some point in the future, either to retire or move to a new position or company), his personal brand will transfer, but Ford will lose all that equity he's built up on his personal Twitter account (# of followers). I'm not saying Scott's strategy is good or bad, but it's certainly a good one to discuss. He's a friend of mine and has paved the way for most of us in this space, so I thank him.
Frank Eliason / Comcast - Frank is a pretty smart man to be the first person to humanize Comcast and earn insane press mentions and celebrity status for what he's done on Twitter. He uses the Comcast brand name in association with "cares," which is smart because people will keep seeing that name and really think Comcast cares (even if they don't ). He really brands himself on the Comcast page using his picture (avatar) and bio, along with a custom page with more of his information. The good part about this is that it feels like a real person is helping you when you have problems. The bad part is that the account might not be successful in the future without Frank because people connect with him more than Comcast.
Jennifer Cisney / Kodak - Jennifer is Kodak's chief blogger and Twitter'er. She uses the Kodak brand name as a handle and mixes her picture with the Kodak brand name, which is a very unique way of co-branding a Twitter account. The Kodak brand takes priority over Jennifer if you observe her background and profile, which is a good thing. She uses the account to push out press releases, corporate news, her latest blog posts and more. The negative aspect about this approach is that it doesn't scale and as more and more people blog of Kodak and her role switches, this account won't make much sense anymore.
Dan Schawbel / EMC - I didn't think it was fair to analyze three other brands without scrutinizing my own. I've setup, controlled and managed the EMC corporate brand on Twitter, and a few other accounts that I helped start, such as @EMCCareers and @EMCWorld. The brand is 100% EMC corporate branding and has no signs of personal branding. It isn't a communication vehicle, just like the NYTimes and WSJ and others. The original goal was to push out press releases on Twitter because the media was already on there, as well as other influencers. In the future this may change, but for now, it doesn't make sense for me to Tweet about EMC products because I don't have any knowledge in that area. I'd rather remain more anonymous because it's a 1-way account and doesn't need a face. The cons are that it will take longer to grow and that it's seen as "anti-social" in the social media world.

Conclusion

I can't give you a real solution here because I don't think anyone has figured how to personal and corporate brands can "play nice" in social media. It really comes back to having goals set for the account before you establish it, build a list of followers and constantly get your name out there. If you're the corporate Twitter person, leading with the corporate brand name is extremely important, especially because you're getting paid! If you aren't the corporate Twitter person in your company, but have an account, then you can do whatever you want, as long as you're still best representing your company. At the end of the day, we all really need to take a second look at how we're positioned in relation to our affiliations on social networks in general, not just Twitter.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


I have a genuine ability to make a good impression at networking events. The way I do it is by going against the grain - I do the exact opposite of what everyone else is doing.

While everyone is practicing their 30-second self pitch and making sure they have enough business cards for the event, I'm reflecting about what interesting things I've done in the past week so that I can tell the people I meet my cool and interesting stories. I NEVER make up a story; instead, I always make sure that I do interesting things during the week so that people will be able to engage in fun conversations with me.

I promise you that if you follow these 5 simple pieces of advice, you will become more memorable at events and at the same time, have much more fun being there:

1. You are not a company
You are a person, a human being that has a personality with a mind of its own. A company always has to worry about its brand image, but more importantly, a company is constantly trying to sell its product or service. Unlike a company, you don't have to "sell" yourself; your goal is to be interesting and fun.

If you focus on being yourself rather than being a company, you're going to appear much more relaxed, friendly, and approachable.

2. Go in unprepared
I never research the speaker nor do I check who is going to be at the event. I don't want to be influenced by any outside information because it can develop a bias in me that makes me lose my cool temperament and relaxation. The key here is to be as approachable as possible. By walking in with a completely clean slate, I force myself to listen carefully to everything that everyone says.

Another great thing about not knowing who the speakers are is that they now have to impress me with their public speaking abilities. If I'm not impressed with them, I probably won't make the extra effort to meet them. Yes, I know that I may be missing out on some very good connections by not approaching all of the speakers, but I go for quality of the connection rather than the quantity. If I focus on the speaker who impressed me the most, I will have a higher chance of building a connection with him and then meeting up after the event for a follow up meeting.

3. Don't ask for a business card
I never ask for a business card. My goal is to be so interesting and fun that the person I'm speaking to is compelled to give me his business card to keep in touch with me. If he doesn't ask for my business card, then I have failed.

By having a "never ask for a business card" policy, I force myself to attract people to me. I force myself to learn how to tell a story that captivates my audience and makes them want to be my connection.

4. Don't talk about careers
Everyone in the room is talking about their own career. It gets boring and tiresome. No one is going to remember the client you worked on or the internship you had. It's not that they don't care; it's just that people remember how they felt emotionally when speaking to you rather than the facts about you.

I therefore focus on talking about everything except for my career. I tell them about my trip to Peru, about how much I absolutely love blogs and twitter, and about how they can easily pick up surfing if they wanted to.

When they ask you, "So what do you do?" Make sure you give them something that will blow their minds away!

5. Add some flare to a meet up
When meeting up with the person after the event, don't go for the same old coffee meet-up. Try something new like going for a bike ride or going surfing. I have done both myself. Introduce your contact to something that you are passionate about and you will instantly create a connection that no one else will be able to replicate.

Implement these 5 techniques and you will become the most memorable person at all the events.

Jun is the Founder and CMO of Future Delivery where he is building Viralogy, the Social Media rank. His personal blog, Become a Young Successful Entrepreneur, gives a real, unfiltered view of the Startup Life so that current and aspiring entrepreneurs can learn from his successes and mistakes.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


If you've been to a big city lately, there's a good chance you've seen someone standing on a street corner wearing a sandwich board. Usually, they're advertising a restaurant that is a little off the beaten path, or a sale, or even a place that sells gold... cheap!

And, if you've been to a networking event recently, there's a good chance you've met the sidewalk walking billboard's slightly less conspicuous cousin: the job-seeking walking billboard.

Unlike the walking billboards you encounter on the sidewalk, you usually can't spot a job-seeking walking billboard a mile away. Instead of wearing sandwich boards, they're camouflaged in suits and skirts. Instead of coupons, they offer business cards, and sometimes the resumes they've brought with "just in case".

Most of the time, you won't even know they're there - until you ask them about themselves and they reply with a five minute long list of their accomplishments. And then it's too late: you're stuck there listening to them blab on and on about themselves while you desperately wish you had pre-arranged a "get me away from this wacko" signal with a friend.

Luckily, most people aren't that annoying by choice. Those walking billboards are probably so desperate to get a job or make connections - and so confused about how to brand themselves - that they just spew every point on their resume in hopes something will stick. It's a nervous reaction and it could happen to anyone.

So, here are a few tips to help you avoid becoming a walking billboard yourself:

Be prepared. Think ahead of time about the type of people who will likely be at the event - and identify a couple accomplishments that would be interesting/memorable to your target people. Then you'll have an idea about what you want to say, and will be less likely to turn into a gushing fire hose that scares everyone away.

Keep it focused. Don't talk about your article in Fast Company in the same breath as your victory in the 8th grade spelling bee. Keep your answers short and focused on one accomplishment. Then you'll do a much better job explaining why that one thing is important, and you won't bury the person you're talking to under a mountain of forgettable information.

Be a storyteller. People don't care about boring bullet points on resumes. When they meet you, they'd much rather hear about the interesting things you've done. So, when you're networking, focus on what's behind your accomplishments. If you can slip your bullet points into a memorable story, the person you're talking to might not even realize you're bragging at all!

When you're networking with people at an event, the worst thing you can do is to spew everything about yourself to them in one great rush. When you do that, you're not branding yourself as an accomplished go-getter who would be perfect for any project or job they have in mind, you're branding yourself an annoying person they can't wait to get away from!

Remember, you want them to stick around to get to know you

If you don't go overboard and can tell people the most important things about yourself in an interesting way, however, you will have a much better chance of sticking in their mind. Plus, since they're not constantly searching for an excuse to escape, you can actually get to know them! Then, when they're looking for that perfect person to do a dream job, they will be much more likely to remember you and your accomplishments.


Article by, Katie Konrath writes about "ideas so fresh... they should be slapped" at getFreshMinds.com, a top innovation blog.

Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.

Jeff Bockelman - color.jpg
Just when you thought you'd seen every possible variation of networking Web site, another one pops up. The new site on the Web is CareerScribe and, to be fair, it's not simply a site for connecting with other professionals or friends. CareerScribe is a site that allows college students, recent college graduates and even career changers to update their resumes and make more focused connections with potential employers.

"We're providing a service," said CareerScribe founder, Jeff Bockelman, in a recent interview. "I've been a recruiter for years and one thing people don't do is keep their resumes up to date."

CareerScribe, Bockelman explained, is a career management tool that gives people a place to document career events and accomplishments. "It's a timeline of your career," he added.

A profile or portfolio on CareerScribe is better than a resume because "in a portfolio, you have an opportunity to write more than you can in a bullet point on a resume." But will it one day replace the standard resume completely? As Bockelman sees it, the traditional resume will soon be rendered obsolete. "One day, instead of sending resumes, entry level job candidates will send links to their CareerScribe profiles for employers to view," he predicted.

As someone who has reviewed a lot of resumes, I don't believe them," Bockelman stated. Why? Because resumes aren't supported by documentation. With a CareerScribe online portfolio, entry level job candidates can upload letters of reference, written accolades, and other forms of documentation to support what appears on their resumes.

In addition to the written profiles, candidates can also upload videos of themselves, which Bockelman feels are more compelling than a photograph. "I'm a big proponent of video," he confessed. The videos should "give employers a little insight into who you are, what kind of job you're looking for, what's important to you and why it's important," he advised. He further advised keeping the videos to no more than a minute in length.

Bockelman elaborated by adding that the dress code for someone looking for a Web designer job can be more casual than that of someone who is looking for an accounting or HR position. It's important to be natural and to practice as many times as necessary before uploading your video for employer review.

"It really isn't about the content as much as it is about your presentation. Make your best presentation," Bockelman stressed.

Although the site is still very new, Bockelman already has many ideas for expansion, like having companies use it as an internal tool to track employees' progress - something that would really come in handy for annual reviews or internal transfers. He's also working on ways to engage candidates through incentive programs that would reward them for getting their friends and colleagues to join CareerScribe - for free - and upload their own videos. Once a video from a candidate's referral is viewed by an employer, the candidate is rewarded with his choice of either an iTunes or Starbucks gift card.

So where does the networking come in, you wonder? CareerScribe allows candidates to invite contacts to view their profiles and watch their videos. As with any networking site, CareerScribe has privacy features that allow entry level job or internship candidates to control who can and can't access their profiles or portfolios.

CareerScribe's target audience is college students and recent college graduates but older, mid-career candidates can benefit from it, too. Bockelman's advice to them is, "Start simply. Put your resume on there, answer the questions, upload a video. The most important thing is that you show your willingness to use a progressive tool or form of technology." Older candidates' willingness to adapt and change with the times will make them more attractive to employers and close the technology gap between them and their younger counterparts. CareerScribe is the wave of the future for everyone.

"I can't promise CareerSribe will get you a job, but I can promise it will get you noticed over a resume," Bockelman averred. CareerScribe logo.jpg


Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and New York Times bestselling author, selling over 16 million books. His latest book is entitled Put Your Dream to the Test. In this interview, John discusses his definition of success, what separates the successful from the unsuccessful, some important questions you should ask yourself, how leadership has changed in the past few decades and how he become a bestselling author.

How do you differentiate a successful person relative to someone who is unsuccessful? What is your definition of success?

A successful person is not someone who's arrived at some destination marked "success" on a roadmap. Instead, successful people are actively pursuing a journey. One which includes three components:

  • Knowing their purpose in life,
  • Growing to reach their maximum potential, and
  • Sowing seeds to benefit others.

That definition can be used to measure anyone's ongoing journey of success. I've also used a shorter definition for many years. This one focuses specifically on my integrity.

Success is having the people closest to me love and respect me the most.

I think the danger of achieving something that gets outside attention is "believing your own press." It's too easy to begin to think too highly of yourself, or focus only on impressing the crowd around you. The second definition really keeps that tendency in check. I know that if I make you, your readers, or anyone else think highly of me, but I betray or neglect my wife Margaret or people who know me well, I have failed.

Why do people need to ask themselves ten questions (the ones you provide in the book)? What are the most important questions and why?

Well, I think the danger when we talk about dreams is making them mysterious and ethereal. These hazy descriptions may be beautiful, but they're almost impossible to grab hold of. How do you know if you're on track to reach your dream?

I wanted to talk about dreams in a different way, moving from the abstract to the concrete. That's how we came up with a question-and-answer format. Readers can ask themselves just ten questions and objectively rate and measure their dreams.

As for which question is most important... that is hard to say. It really does depend on your approach. For example, the question of ownership. It's difficult or nearly impossible to achieve a dream that you don't own. But you also need to address the reality question: Am I depending on factors within my control to achieve my dream?

I will answer this way: Question #10, The Significance Question (Does My Dream Benefit Others?), while not necessarily the best predictor of success in achieving the dream, is what I consider the most important. From my perspective, there's little point in pursuing a dream that benefits no one but yourself.

How has leadership changed in the past decade and what skills do people need now?

In my life, I've seen an emphasis on leadership come and go. It really came to people's attention in the 1970s, during the Carter presidency. The public seemed to notice for the first time that just because a leader had integrity, it didn't necessarily mean he was an effective leader who could get results.

Leadership became a buzzword in the 1980s. In the last decade, I've seen a shift toward team leadership. So the good news is that people are understanding the importance of bringing together a team. The bad news is that in seeking a committee approach, some have abdicated leadership, and this doesn't really work. Team is good, but somebody needs to take responsibility, to develop and empower the team.

Ultimately, leadership requires all of the skills that have always been needed, like integrity, vision, people development, problem-solving, and decision-making. In my generation, many people still approached leadership positionally. Now no leader can get away with that. Good leadership has always been relational, but in the 21st century, no one will follow unless you are relational.

Is it possible for everyone to achieve their dream?

No.

"Some people have a dream that has no connection to reality. Others aren't willing to do the work."

I would say that everyone has potential to achieve a dream. That's the reason I wrote the book. Everyone has something in them that makes a dream possible. But they have to try to line up all the different pieces as best they can.

You've sold over 16 million books, which is very remarkable. How did you go about marketing your first bestseller?

I guess my first book that you could legitimately call a bestseller is The 21 Irrefutable Laws of Leadership. When it came out in 1998, it made the New York Times' Business list, Business Week, and the Christian Booksellers' Association bestsellers list.

The success began with the concepts in the book. 21 specific laws of leadership were concrete, something readers could grab hold of. The entire book was consistent with who I am. So the content was appealing, and people liked it enough to recommend to others.

Here's what really got the buzz started: An ambitious book-launch tour.

Over the course of five days right after the book was released, I spoke in fifteen different cities. That's three cities a day, starting in Orlando, FL, and finishing in San Diego, CA. The publisher provided transportation. The company I owned at the time organized speaking engagements to audiences of 300 to 800 people in each city. They also invited local bookstores to sell books at the events.

Besides the book tour, I participated in a sort of drive-time radio tour. Radio stations in every time zone interviewed me live during their drive time. I did all the interviews from my home office.

Today, with my new book coming out, I'm just dipping a toe into the ocean of online publicity opportunities. It's all very new to me, and I have a lot to learn from people like you. But I hope that with my new blog and Twitter presence, I can start to reach even more people in a shorter time.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


[Recently] when I told you about Constant Contact, I mentioned how Jason Seiden and I are using a competing service to deliver e-mails about our job search prep course (if you're struggling in your job search, you need to check this out - it will help). That service is called Aweber, and their CEO, Tom Kulzer, happened to stop by (yes, CEOs read One Day, One Job) to let us know that his company is also hiring. Since I think that companies with great products and awesome customer service usually make the best places to work, I'm pretty sure that Aweber, which is based in Newton, PA, is the kind of place that you want to work. They're an industry leader, and they have a gaming room and go carts. What more could you ask for? Oh yeah, they're privately held and profitable, having done business for 11 years. Continue reading about Aweber...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


How do you feel about the intersection of friendship and marketing? I know that a lot people weren't happy when Facebook Beacon started telling their friends what they were buying from other sites, and I also know that nobody wants their friends to go salesman on them (like with Cutco knives); however, word of mouth marketing remains one of the most effective vehicles to reach people with a message. That's because we still seem to trust our friends the most when it comes to making purchasing decisions. But can brands become our friends? According to 22squared, a marketing agency based out of Atlanta, GA and Tampa, FL, "consumers want brands that act more like helpful friends than persuasive marketers." I think that's right, but it still sounds a little weird to me. Maybe we should look at Facebook again for the answer. Plenty of people are "Fans" of brands (like ours), which is very much like being Facebook Friends with them. Continue reading about 22squared...

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Today, I spoke with Alexandra Levit, who is the author of How'd You Score That Gig?, a columnist for The Huffington Post and the Wall Street Journal and a gen-y expert and speaker. Alexandra shares her worst job advice, how people can reinvent themselves in this economy, challenges recent college graduates will have, and more.

What are the 3 worst pieces of advice you can give a job hunter right now?

  1. Hold out for the perfect situation.
  2. Stick to the traditional: online job boards and mailing out 100 resumes with cover letters to HR people
  3. Be passive (i.e. with your credentials, they should be looking for you).

People who are losing jobs are trying to reinvent themselves. Is this possible? How?

Sometimes, getting laid off or fired is a blessing in disguise. I've been hearing from a lot of people who wanted to leave their jobs or fields, but didn't have the gumption to look for something new. Once they were forced into that situation, suddenly they were free to reinvent themselves. As long as you're collecting unemployment, I recommend doing a self-assessment to determine what type of work will be most meaningful for you, and then acquiring the required skill set through volunteering or an internship.

What challenges will recent graduates have this year and how can they overcome them?
The biggest challenge they face is a tight job market and tons of competition, as 2009 grads are part of the Millennial generation, the largest in American history. However, it is definitely possible to stand out from the crowd and land a great position through following your personal branding tips and starting before you actually need the job.

Make it your business to take one small step every day to move your job search forward, whether it's researching an interesting company or making a networking call. And speaking of networking, this is absolutely what separates successful candidates from unsuccessful ones. Aim to meet people in your target field and ask them if they'd be willing to spend 15 minutes telling you about their career. Once you get their attention, ask for information rather than a job, and gradually build the relationship over time.

Is starting a business possible right now? Should everyone try to?

Sure it's possible, but you know, Dan, I don't think everyone is cut out for starting a business. Not only is being an entrepreneur costly, nerve-wracking, and incredibly hard work, but because of the way our economy is structured, it's simply impossible for everyone to be one. When considering employment, new grads should look at an array of options, including those that involve working in the business world. Even if you are a natural born entrepreneur, I think it's less risky to first develop and hone your business skillset while working for a larger organization.

You wrote a cool book called "How'd You Score that gig." How did you score your new gig with the WSJ?

The head of my alma mater's alumni program introduced me to a fellow Northwestern grad who is a careers editor at the Wall Street Journal. We spoke at an event together and began a conversation about the future of news coverage about careers and the workplace. I told her about my book on career change, How'd You Score That Gig?, and when the team over there decided they needed a new column targeting people looking to reinvent themselves professionally, she thought that I could write it. I am very lucky to have this opportunity and I have been having a ton of fun so far!

Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


No matter what you're doing, finding out what works and what doesn't is the key to success. It may sound overly simple, but it's amazing how many people, companies, and organizations keep doing things that don't work based on thoughts and feelings. Hard, scientific research is often the only real way to figure out what works. Unfortunately, science and non-profits often don't mix (remember how much trouble I had finding a math-related non-profit last week). One exception is MDRC, an organization that "is best known for mounting large-scale evaluations of real-world policies and programs targeted to low-income people." They're at the forefront of the science of doing good, and "over the years, MDRC has brought its unique approach to an ever-growing range of policy areas and target populations." Continue reading about MDRC...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Every 10 years our country does a census to collect demographic data about our populous to drive public policy decisions. It's an extremely big deal, and it temporarily creates 1.4 million jobs (according to government figures). But those aren't typically the types of jobs that we talk about here, at least not the ones that send you door to door asking how many people live at a given residence. Luckily, the U.S. Census Bureau does a lot more than its once every ten years nationwide census. They are "the leading source of quality data about the nation's people and economy," so you'd be amazed by all of the things that they track. For instance, much of the economic data that you have been hearing about in the news lately - as in "Stocks plunge on weakened Monthly Retail Sales" - comes from the U.S. Census Bureau. If you're fascinated by data or just love counting things, there aren't many places that offer a more interesting work experience that the Census Bureau. Continue reading about U.S. Census Bureau...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


When Jason Seiden and I decided that we were going to do an online job search prep course, we knew that we wanted to build a buzz before the course was open for enrollment. We decided that the best way to let people know more information about the course was to build an e-mail list. That's what we did, and very quickly hundreds of people who were interested in the course signed up to be given more information via e-mail. When you need to manage an e-mail list of that size, it's a lot easier to use third-party software. We went with a company called Aweber, but we looked at a number of other companies that offer similar services. One of those companies was Constant Contact, which is based out of Waltham, MA. As they put it, they help "small businesses, associations, and nonprofits connect with their customers, clients, and members" through "leading email marketing and online survey tools--supported by its expert personal coaching and support." In fact, if you scroll to the bottom of many of the mass e-mails that you get, there's a good chance that you'll see a Constant Contact logo at the bottom. Continue reading about Constant Contact...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


Companies are realizing the impact that the social web can have on their brand. Listening & building relationships with their consumers is going to become an integral part of their strategy for success. Those that ignore the trend will continue on their path, but ultimately it will be the consumers who decide their success.

The community manager role is quickly gaining acceptance. For companies that are doing the majority of their business online, it's a role that's imperative to their success. For larger enterprises the term, social media strategist, is frequently used.

It's time to look into the future. The adoption rate for community building is gaining momentum. Some companies that have a very successful community manager are wondering how to scale the community building role with a team of people.

There are many companies that are empowering their employees to utilize social media to build community. And they range in size from start ups all the way to Fortune 500. I foresee the role of Chief Community Officer.

When I was rewriting my Goals & Responsibilities post from 2008 I removed some of the language. But for the CCO position, these should be included in the role:

  1. Ensure that Company continues to remain strategically opportunistic by continually evaluating & revising Company's online marketing and outreach strategies, including both tools presently being used to emerging technologies.
  2. Take primary responsibility for executing Company's outreach strategy to create, build & maintain brand (and engage with customers & identify potential markets).

Why do I feel that this position should be at this level?

Community building is going to become an integral part of operations. If the role is implemented across the organization it offers the opportunity to contribute to marketing, customer service, product development, etc. The question I hear so often is, Who should the community person report to? And a bit more troubling is that it's a leadership role that requires a lot of responsibility & commitment, but not recognized as a management position.

When I was doing some research for this post I found a white paper by Chuck Brymer, CEO of DDB Worldwide. He suggests that a CCO is the new marketing role. He suggests moving from the 4 P's (product, price, place & promotion) to the 3 C's (conviction, collaboration & creativity). His paper is definitely worth reading. I like how he talks about the need for creative leadership to develop more interactive relationships with consumers.

In this world a Chief Community Officer ideally oversees the relationship between brands and their communities, not just in the narrow confines of how a consumer interacts with a product at point of purchase, but also in how consumers interact with each other...A Chief Community Officer implicitly understands how to align all areas of marketing to influence consumers and engage their communities around brands.

He outlines 4 areas that the CCO would be responsible for:

1. Build community around the brand using multiple channels & ensure that the organization is living its message

2. Know the community's wants, needs & lifestyle & use that data for marketing efforts

3. Monitor, respond & interact with the community to build relationships

4. Facilitating & nurturing an environment that empowers the community to uplift the brand.

The Future is Now

It's an exciting time for community builders. My speaking & workshops this year focus on the role, implementation of it & the strategy. I look forward to discussing these ideas at New Comm Forum, Community 2.0 & Enterprise 2.0! (More info on the speaking tab on my site) This past week I joined two panels in the Twin Cities focused on community building. It's exciting to hear people discussing & exploring the concept.

Deb Schultz uses this phrase that perfectly envelopes the concept of a CCO: Think Community Manager meets Senior Executive.

There are already a few with the title:

Bill Johnston, Forum One Network's Chief Community Officer.
Amy Muller, Chief Community Officer at Get Satisfaction.
StartUpNation has Joel Welsh as their Chief Community Officer.
Douglas Atkin, Meetup

Do you have what it takes to be a Chief Community Officer?

You can apply to be the CCO at Autism Speaks.

(If you talk with them, gently explain why 'exploit' isn't a good choice...)

Exploiting the new media of social and community networking in the not-for-profit sector

What are your thoughts?


Connie Bensen.jpgArticle by Connie Bensen, Community Strategist, and courtesy of ConnieBensen.com


"Hi, what is it you do?"

It's the dreaded question.

One of the biggest challenges faced by people in the middle of a career transition is knowing how to introduce themselves whilst socialising or networking.

It's even more challenging for people who are in the process of starting a business or becoming independent consultants. They don't quite know what it is they plan to do and so they frequently withdraw from conversations, go shy and often avoid going to social events until they've figured out exactly what it is they are doing. Completely irrational, but it's amazing how many people do it.

I speak from experience as I played this avoidance and perfection game a lot in the past. It's all one big mistake because avoiding these interactions until things are 'just right', means you:

- Miss out on potential work and business opportunities
- Miss out on a helping hand in clarifying what it is you do
- Miss out on the opportunity to screw up and become better at introducing yourself

Yes, getting your 'message' right is a key part of any change process - finding work, changing careers or becoming self employed. People cannot connect you with future employers and prospects if they don't know what you do and what it is you're looking for. And there are many resources and help for people on how to get their message right (articles, books, videos, coaches etc)

But fundamentally the work should be done in the field, not in your lounge or your home office.

The best way to learn how to cook, is to just cook. Classes and recipe books are good, but ultimately, you learn to cook by burning a few things and getting it wrong before you get it right

The best way to learn to interview, is to go out and be interviewed. Screw up the occasional interview, make a few mistakes - and then you become proficient at interviews

The best way to articulate what you do to others, is to put yourself out there and introduce yourself to people. Get a few things wrong, adjust your style and get out there again and again.

So don't wait around too long trying to figure out what you'd say before getting out there. Don't play the 'when-then' game and wait until you feel good about yourself. Please just get out and start introducing yourself.

The clarity, proficiency, opportunities and 'feeling good' come once you step out there and introduce yourself.

.....so what is it you do again..?


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SitalRuparelia.
Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


My guest post this week is from CEO Boris Epstein and AskBINC contributor Tawny Labrum at BINC, a Professional Search Firm specializing in software engineer jobs and the software engineering industry. They know the Investigative personality type and what software engineers want in their careers. (Disclaimer: I'm married to a software engineer, techies check out his C++/D blog and Linux debugger Zero Bugs; I can't agree more with BINC's observations)

I asked BINC to talk about their experience with Holland's Theory and how it relates to job and career satisfaction for their software engineer clients and employers.

BINC:

The saying, 'birds of a feather flock together' is used when people with similar characteristics or similar interests choose to spend time together in business and in social scenes. This also seems to be true in the employment industry.

Take for example the Software Marketplace, in which BINC specifically works. We have the opportunity to deal with some of the most intelligent people in the scientific community. They compete with one another to have the honor to work together as a team. And as Dr. John Holland has shown, people who are most successful and satisfied with their careers tend to work with other like minded people.

If you look at the six different personality types of Holland's Theory described on Career Key's website, the Investigative personality type screams to those who are employed as Software Engineers:


"- Likes to study and solve math or science problems; generally avoids leading, selling, or persuading people;
- Is good at understanding and solving science and math problems;
- Values science; and
- Sees self as precise, scientific, and intellectual."
If you ask any of the recruiters at BINC to describe a true software engineer and their ideal opportunity this is the type of result you would get:

A position that will promote intellectual growth and high level thinking. Software Engineers are extremely analytical individuals who would rather deal with problems that require thought and have a proven answer. This ability to study and solve problems makes software engineers invaluable to their employer because the word of technology is changing rapidly and engineers need to continue to seek new answers or better methods.

A position where they are inspired and the work they are doing somehow is contributing to the greater good of society. Software engineers often have tasks that are mind-numbing to anyone who doesn't love what they do. Staring at code, creating and solving mathematical problems, repeating processes without the passion to do so can be wearing, but great software engineers thrive in such an environment.

Engineers are passionate about what they do and they possess a true love for programming, they strive to be around like minded people. Very rarely is there a job where we place a software engineer in by him or herself. Very often they work in teams and the dynamic has to work or the employer is robbed of the creative energy and passion to get the job done. A successful software engineer seems to thrive in environments where they fit in culturally and their investigative personality type is put to use.

Engineers look for a supportive working environment with a vision, where ideas can be heard and their paycheck serves as a bonus, not a primary motivator. Part of our job at BINC is to find that right fit for engineers and employers to enable their strengths and provide an atmosphere they will love working in.

As you can see the Holland Theory matches closely what we've seen in our day-to- day experience. Software engineers, in general, love solving problems, they love math and science, and they're passionate about their work. These are the type of people we've found thriving in their workplace and loving their careers.

Discovering your passion may seem like a daunting task, but the long-term benefits of investigating your personality, your abilities and your talents will go a long way to helping you find the perfect position. If you're interested in more of our tips and tricks please visit our blog - AskBinc.com or visit us at bincsearch.com.

NOTE: Career Key thanks BINC CEO Boris Epstein and AskBINC contributor Tawny Labrum at BINC for this great post. To see more careers of the Investigative Personality type and the other 5 personaltiy types, read our article "Match Your Personality with Careers."


Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


Stephen Hawking recently told an interviewer,"It is extremely important to me to write for children. Children ask how things do what they do, and why. Too often they are told that these are stupid questions to ask, but this is said by grown-ups who don't know the answers and don't want to look silly by admitting they don't know. It is important that young people keep their sense of wonder and keep asking why."

This is a man who tackles the most extraordinarily complicated theoretical work of our time. His is a field of which one of the pioneers (Niels Bohr) famously said, "Those who are not shocked when they first come across quantum theory cannot possibly have understood it." Hawking lives in a world of black holes, virtual pairs, Chandrasekhar limits, quarks, neutrinos, and a whole lot of other terms that I can't even pronounce-much less know the first thing about.

So, what does this have to do with your business? It's simple: the most brilliant scientist of our time has just dispensed invaluable management advice for dealing with young employees. Everything Hawking says here holds true for young people in the workplace.

Your young employees want to know how things work. They want to know why. Millennials are a curious group, hence the term for them I coined 10 years ago, 'Generation Why'.

Often, Gen Whys ask questions to develop themselves for future careers. Don't be intimidated by this and shut down because you don't have time to address their inquisitive state of mind or that you're afraid that if you teach them too much, they'll leave for a more advanced job somewhere else. The simple truth is that if they don't feel like they're getting what they want out of a job, they'll leave anyway. So, take this curiosity as an opportunity to develop your new staff and renew your own skills in the process.

The bad news is, you can't possibly know the answers to all of their questions. The good news is, you don't have to. Just be ready to help them find the best answers. And the best answer isn't always the one that you currently have in place. This process may lead you to a better/improved practice or procedure.
Scientists ask a question and then test its result over and over and over again. Be ready to engage in that same process with your young employees. Some of the questions will be hard to answer. Don't be afraid to say that you don't know. They'll appreciate your honesty, especially if you show them that you are interested in finding the answer rather than ignoring it. And searching for answers to relevant questions is one of the best ways to keep them engaged in your business.

Undoubtedly, some of the questions they ask will test your patience. "Why do I have to wear a uniform?" "Why do we have to do it that way?" "Why are you making a big deal of this?" "Why are you in my face when I was only five minutes late?" But when you give a Gen Y a sound, reasonable explanation to their questions, like why being five minutes late is not acceptable for this job--or for the next 10 jobs she will have--it sends the message that you not only care about punctuality in your business, you care about her and want her to comprehend the importance of punctuality so it won't derail her on her path to future successes.

Your young employees need to keep a sense of wonder. If they stay engaged with their work and the people around them, your front line employees will be better for you. As their curiosity (whether natural or developmental) drives them to learn more, they will contribute more. As you answer their questions, they will become more productive, and might even understand a little bit more of where you're coming from.
But you don't have to take my word for it; go to the front of the class and take Hawkings'. He's only the smartest dude on the face of the planet.


Eric Chester.jpg By Eric Chester and courtesy of Generation Why? Whysblog


Two job offers in one week, and I'm not even looking. I'm not bragging or gloating. My purpose in sharing this information is to illustrate two critical truths.

1) The will of the universe is unpredictable, always delivering the unexpected at random times.

2) You should not, under any circumstances, get caught up in Recessionitis.

I sit here in awe when I think about the dozens (hundreds) of unanswered resumes I experienced when the economy was thriving. Now, amidst dire economic turmoil, and the fact that I am pleased at my current gig, cosmic forces want to have some fun with me. I can't help but laugh at the sheer irony.

So what was the secret to getting two job offers in one week? Nothing! There is no secret! Unless you can read the stars or have a highly-effective Zoltar machine, there's no rhyme or reason to this stuff. Much of it is out of our control, regardless what career 'experts' like to tell us. Your job is to take care of the things you CAN control. Continue reading ...


andrew gr.jpgArticle by Andrew G.R. and courtesy of jobacle.com - your cure for carbon copy career advice!


Job dissatisfaction? Having trouble paying your rent? School graduation? Some events triggering a career decision may be in your control - like school graduation. But others, like layoffs or disability, are not. Either way, you can make progress towards choosing a career that meets your needs by looking at what motivates you.

First, make sure you do the suggested exercises in our article, "Learn More About Yourself."

Second, think about how your career needs fit into respected psychologist Abraham Maslow's "Hierarchy of Needs". This diagram of the hierarchy, courtesy of Wikipedia, may help you prioritize and put your career criteria in perspective.

To give you some ideas, I applied career choice to Maslow's hierarchy, from the bottom up:

Physiological: physical and mental ability to do the job, income helps you meet your physical needs (food, water, shelter)
Safety: positive job outlook and security, doing what is morally comfortable
Belonging: being part of a team, professional network, community
Esteem: pride in your work, your career, and confidence in your abilities
Self-Actualization: reaching your potential and maximizing your life experience

See how your matching career options fit with Maslow's 5 categories of needs. While no career is perfect, your final career choice should meet your needs in all these areas.


Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


Have you been unemployed for a while, say six months or more? Do you feel like you could write a book on networking? Are you absolutely exhausted by the lack of luck you've had in landing the next good job? You are not alone! Even though you might feel like it, you aren't. So, here's another question for you to contemplate:

Have you considered taking a survival job?

A survival job: the type of job that helps make ends meet; the type of job that puts some bread and butter on the table; the type of job you thought you'd never have to take.

Have you considered taking a survival job? It's a simple enough question, so that's not the hard part. The hard part comes in the form of the answer, as for many, the answer is tied to identity and emotions and success and a certain title on a business card. For some, it has to do with ego and status and power. And still, for others, it's...well, that sort of job is "beneath" me. Take a survival job? What will others think?

Here's what I think others will think. I think they'll admire you. I think they'll wish they had the courage themselves to take a survival job. I think they'll see you as a person who doesn't let too much dust or despair gather around you. I think they'll view you as a problem-solver who finds ways to manage and cope during such challenging economic times. I think they'll see you as a person who is doing whatever it takes until you can find a new pathway to the future.

Whatever it takes...that's what I'd do, as long as the job is moral, legal and doesn't harm self or others. You don't have to do a survival job forever...that's why it is called a survival job. You do a survival job until you can find the real job that is good and right for you, or at least until you can get your ducks lined up and figure out the next grand plan to relocate, go back to school, buy a business, build a business, change careers, or whatever else it might be. Five reasons to take a survival job:

1. It will get you out of the house and around other people.

2. It will get your mind off your plight for a few hours each day.

3. It is a way to earn a paycheck, however great or humble, and contribute to your family finances.

4. It is a way of learning something new and discovering something about self and humility.

5. It will help you realize that you are not alone and that you can add value wherever you are, doing whatever it is you do.

Have you considered taking a survival job?


Article by, Billie Sucher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


I'm not one to jump on the doom and gloom bandwagon, especially since it seems that we might be at the beginning of at least some sort of stabilization in the economy. But I think it's interesting how so much media is devoted to the idea that people are always shocked when they lose their jobs. Anyone that is truly shocked at this point, given the constant reminders of the economic troubles of the world, is simply not paying attention.
There are more and more articles out there about how Gen Y-ers are being forced to deal with situations like job loss and disappointment, which until the economic free fall had been entirely foreign to them. And obviously, the 20-somethings aren't alone. Everyone's feeling some sort of pinch, even if they still have their job.

But the mindset that just being well-educated and hard-working is enough to ensure that you'll have a job - all the time - is what I find most interesting. There is never a guarantee that companies are going to need your services or that they are going to be willing to pay what you consider to be a fair wage.

Unfortunately, unless you own the company, you're entirely at the mercy of those who do. When the economy goes sour, the only people that they absolutely, 100% must protect are themselves. And you'd do the exact same thing if you owned the company. You'd do the same thing if you didn't own the company. It's just the way business - and the world - works.

In a strong economy, for example, you wouldn't stay with your accounting job if the company could no longer afford to pay your salary. And you couldn't really expect the company to continue to pay you when they are not making any money from doing so. Instead, you'd try to find companies that are trying to hire accountants and your employer would be looking for ways to streamline their operation.

Ultimately, decisions would be made and a new situation would establish itself. Maybe you start your own accounting firm and you hire your old boss to manage it. Maybe your old employer re-organizes as an IT firm and becomes your biggest client.

In today's business world, it seems that jobs, careers and companies are all in a constant state of flux and rapid evolution. The sooner we embrace that idea, the sooner we'll be able to profit from it.


Article by, Mick and courtesy of Insourced blog


According to a recent survey, 52% of job candidates polled lied on their resumes about having a college degree.

Here are 3 brief horror stories:

  • A new Director of Logistics and his family were actually loading the moving van provided by his new employer for relocation from California to North Carolina. The phone rang and it was the Human Resource Manager from his new company. The offer was being withdrawn. Through a routine degree verification check, the company learned the potential new employee did not have a degree. He was 3 hours short of graduating. Had the candidate been honest, the job was still his. It was an integrity issue.
  • Five candidates for a high level software sales job were interviewing. After the face to face interviews, the candidates were offered a "grace period" to revise their applications. The company was aware of a problem with one candidate. The lead candidate changed his college degree information to "Did Not Graduate." He was dropped from contention.
  • A candidate for a Vice President of Logistics position for a multi-billion dollar/multi national company was offered the job. However, the background check could not verify the degree as listed on the resume. The stunned candidate said he could fix the problem. After one week, he called and faxed over the degree verification information. Only two blank pieces of paper came out of the fax. He said, "I must have faxed the wrong side." The offer was rescinded the night before his start date because of the integrity issue. The company would have hired him if he had been honest about not having a degree.

Offers withdrawn because of "no degree" were not because the lack of a college degree was a "deal breaker." The issue was that each of these high level managers misrepresented himself on his resume and during the interview. As a search firm, we always encourage candidates to be upfront and candid about the information on their resumes, including whether or not they have college degrees. Don't try to hide it amongst several other educational courses you have taken.

If you are hiring, ask the candidate directly. It's amazing how many hiring managers "assumed" the candidate graduated. The most deceptive piece on a resume is: University of Any State, 1986-1990. Listing the years but not if they graduated. Common oversight. Most times, if the candidate has a solid background and the chemistry is strong with the organization, the company hires the person. Remember 70% of hiring is Chemistry. Degree isn't the most important factor.


Brett Stevens is founder and President of The SearchLogix Group (http://www.searchlogixgroup.com). Brett has enjoyed remarkable success in the executive search business in the fields of Software Sales, Logistics, Supply Chain Management, Distribution, Warehousing, Transportation, Six Sigma, Technology, SEO, Affiliate Marketing, Database Marketing, eRetail and CRM. He has achieved the industry's highest level of professional certification: Certified Senior Account Manager (CSAM). He has received numerous regional, national, and international awards through meeting the needs of his clients. He continues to achieve record breaking performance and has been nationally recognized for those results with The SearchLogix Group.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sweet Careers


Originally posted on March 17, 2009

Although people mostly associate St. Patrick's Day with drinking, I like to think of it in terms of searching for something good. Just think - there's the four leaf clover, and the pot of gold at the end of the rainbow, and... ok that's it. Well, you can also use St. Patrick's Day as motivation for your job search. That's why we're looking at Richmond, VA based Lucky Stone today. Not only are they a company that fits in with our St. Patrick's Day theme, but they're also a company that is all about searching for something good. The only thing that's different about them is that they consider the stuff that you dig through to be the "pot of gold." Yes, that's right. It's the stone that they're after. Continue reading about Luck Stone...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


I'm an iPhone guy, so I tend to feel sorry for people who are constantly thumbing away on their BlackBerries. That's just my being a smug Apple user though. I realize that a lot of people love their BlackBerries and for good reason. They're pretty remarkable devices, and they're perfectly tailored for business use. (Although not as perfectly tailored as my iPhone! Ok, I'm done.) That's why Research In Motion, the company that makes BlackBerries, has a 16.6% share of the smartphone market. They seem to have hit a bit of a rough spot lately (at least their stock price makes it look like they have), but their market position is still very strong. That's why it's no surprise that they're doing a good amount of entry level hiring; however, the real reason that I wanted to feature Research In Motion here is that they chose an unfortunate, yet inappropriately hilarious domain name for their Jobs site (it redirects now, but I think that you can figure it out). Continue reading about Research In Motion...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


After speaking and writing to more than 20,000 job seekers since 1996, I've met hundreds of folks who seem to sail smoothly from one position to the next, in good times and in bad.

What do they do differently from average job seekers, who take 19.7 weeks to get hired, according to Dec. 2008 figures from the U.S. Bureau of Labor Statistics?

Several important things. Three of them, actually. And they do them habitually.

Would you like to know what those three habits of highly effective job seekers are?

1) Begin with clarity

This habit comes first because it's the most important. It's also the most difficult for many people, because it requires you to do two very difficult things: think and say no.

You must first think and get clear about the job you want and the employers you want to do it for. This stymies many, because, as Henry James wrote, "A great many people think they are thinking when they are merely rearranging their prejudices."

Second, you must say no to a huge number of potential jobs and employers, so you can focus your efforts on the "vital few" areas where you could get hired fastest.

This is difficult, because our instincts are to avoid closing the door on any possibility for work.

Thus, instead of telling folks that we're looking for a position as an office manager with a mid-size law firm in Chicago, for example, we say we're looking for something in administration or human resources at any company ... and then we wonder why the phone doesn't ring.

To achieve success in your job search, narrow your focus. You can always change jobs or careers later, after you're hired. But to get hired, you must do the thinking for employers and tell them how everything you've done before qualifies you for that one, specific job you want to do next.

And it all starts with clarity.

2) Take immediate, intelligent, massive action

I know of no more accurate predictor of success in job hunting (and in life) than a person's habit of taking action on new ideas quickly, analyzing and improving those actions, and continuing to move ahead until they achieve their goal.

This is immediate, intelligent, massive action.

By immediate, I mean now. As in "Do it now," the motto of W. Clement Stone, who founded the Combined Insurance Company in 1919 and built it to more than $1 billion in assets. Some of Stone's greatest successes came selling insurance door-to-door in the 1930s. (If you want to know what works in a recession, emulate people who succeeded in the Depression).

By intelligent, I mean you should ask yourself three questions every Friday or Saturday, to review your prior week's efforts and continually improve:

a. What's working to produce job interviews? (Do more of that).
b. What's not working? (Change or stop doing that).
c. What's next? (Plan the upcoming week).

By massive, I mean you must spend at least 40 hours a week looking for work if you're unemployed. According to Jason Alba (JibberJobber.com) and Orville Pierson (Lee Hecht Harrison), the average job seeker spends just 10 hours a week on their search. If that's true, it's no wonder most people are struggling to find work.

3) Leave your comfort zone

All growth comes after you do new, uncomfortable things. Think of a baby learning to walk or a butterfly leaving its chrysalis.

How many uncomfortable actions are you willing to take each day in your job search? That number will largely predict how fast you find work.

Example: I've met hundreds of job seekers who struggle for months to get hired because they do only what is comfortable. Usually this involves surfing employment Web sites and emailing resumes into the ether. As a result, their careers are literally in a state of arrested development.

Instead, you should welcome feelings of discomfort in your job search, like calling a friend of a friend to arrange an informational interview, or attending a chamber of commerce meeting to find leading local businesses and meet people who can hire you.

Chances are, if a new action makes you uncomfortable, it will do the same for other job seekers. They will likely revert to their old, ineffective habits. But if you do what makes you uncomfortable, you can't help but grow, learn, and improve.

All of which puts you closer to your next job.


Kevin Donlin is Creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, Fox News, CBS Radio and others. His latest product, The Simple Job Search System, is available at http://www.collegerecruiter.com/guaranteed-resumes.php

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sandbox Advisors


SixFigureStart defines a thorough, proactive job search as following six steps:

Identify your targets, create your marketing campaign, secondary research, primary research, stay on track, close and negotiate offers.

Step 1: Identify your targets
At its simplest, this means identifying the industry, function and geography that you want for your job. Specificity is the key. Banking is not specific enough. Banking as an industry could mean finance, management, sales, or a variety of functions within banking firms. Banking as a function may mean corporate finance in a bank or the finance function of a consumer products company. Finally, are you looking in your current area or thinking of relocating or both?

Step 2: Create your marketing campaign
Many candidates think this means a resume and a cover letter. However, there are numerous other ways to build your brand: online profile; portfolio/ samples; business card are just a few.

Step 3: Research companies and industries (secondary research)
Knowing about companies and industries is critical. This secondary research must precede live, primary research. You need to speak intelligently about your targets and be viewed as a prospective colleague, not an outsider.

Step 4: Network and interview (primary research)
Many candidates jump to networking and interviewing early in a search. However, this is step 4 in the SixFigureStart playbook because you need to be prepared before you talk to people for potentially the only chance you get.

Step 5: Stay on track
Keep your contacts and next steps organized. Stay motivated. Troubleshoot your search regularly.

Step 6: Close and negotiate offers
We don't close with getting the job, but rather with getting the offer. You may or may not want a specific job, and deciding that is a longer decision. However, you always want an offer, even if you ultimately don't take that job. By focusing on the offer, not the job, you keep yourself enthusiastic and energized throughout the search process.

Caroline Ceniza-Levine is co-founder of SixFigureStart, a career coaching firm that specializes in working with Gen Y young professionals. Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.

Article originally posted on Talent Egg


Beth Harte has a great post on Personal Brand Equity. And it's very timely discussion for me because we talked about it at MSP Social Media Breakfast yesterday. Our topic was the community manager role. In discussing the role & the impending culture changes that Gen Y's are going to bring to the workplace someone asked, Will companies want to hire people with strong personal brands?

In addition to that Albert Maruggi asked, should companies be helping build personal brands? If they invest in an employee by sending them to training & workshops, then should the employee need to pay some of that equity back when they leave? (It sounds like a prenuptial agreement. If there's a falling out, you will only leave as financially successful as when you came into this relationship.)

My question is: Does a company want to be filled with faceless, obscure beings? What if they don't care if their employees have any passion for their profession? What if they'd prefer that their employees didn't grow professionally? What if they're not interested in contributing to the industry & profession at large?

I guess I'm not interested in working at that type of a company.

Beth's post reviews traditional corporate branding. And she adds the following list in regard to the personal perspective:

  • What are you selling? How does your unique skill set, experience, reputation, etc. achieve corporate goals and objectives?

  • What's your brand mark? Perhaps you have a personal logo or an avatar (photo). Are you distinct?

  • What's your name? That's obvious. But is it a well known name that a corporation would embrace? Is it a name recognized and established in the industry?

  • How much loyalty do you have banked? Can you bring ready-to-buy customers/prospects to the table upon hiring? Does the brand loyalty you've established help shorten the sales cycle? Do you have marketing/PR relationships that help save money or generate revenue?

  • What is your personal brand worth in revenue? What value does it add to the existing corporate brand? (Or does it conflict?) Does your personal brand help propel the corporate brand forward or create buzz?

Yesterday at SMB I proposed that the younger generation is going to expect certain things:

  • utilize social media tools & technology
  • have a personal brand that's established on social networking sites
  • to enjoy their work & be gratified in it (or they'll move on)

My prediction is that the smart brands will value those with strong personal brands. I love the term 'Talent Management'. It's very similar to community management in that it's a misnomer. But if you read about talent management the focus is on engaging talented people and ensuring that they're challenged, it makes total sense. It's important because they're intrinsically motivated. My feeling is that those with strong personal brands are leaders & if they've taken the time to be outstanding in their own right then they'll also take pride in doing the same for uplifting the corporate brand. What company wouldn't want that? Does a company say, 'Well, we're fine with our corporate brand being mediocre.' If a person has worked hard to 'define' themselves through education or life experience shouldn't they be compensated for that?

Peter Kim asked these questions on Beth's post:

- Personal brands seem best suited for awareness, consideration, and preference. But a different skill set takes over to drive purchase and loyalty.
- When the tangible (e.g. salary) meshes with the intangible (e.g. personal brand), objective metrics for evaluation are critical. We need to solve measurement, fast.
- With the changing nature of work, should employers even "buy" personal brands anymore? Or should they be thinking of leasing them for shorter terms for specific purposes?

I agree with Peter's distinction that a personal brand is well suited for awareness, consideration & preference. That's why community managers need to sparkle. I would add loyalty to that set because high level customer service is also a result of an effective community manager.

A personal brand is built over time. And I would argue that time = experience. So if that person has achieved & demonstrated an excellent skill set then shouldn't salary be commensurate? This brings me back to the problem of companies thinking that they can bring in an experienced community manager at an entry level salary. They'll bring their metrics & provide the deliverables to justify the cost.

Does "buy" = salary versus "lease" = contract work? For someone to contract they have to more than double their cost to offset being self employed, benefits & retirement. Does the organization get high quality consistent work over a long period of time that actually makes a difference & is adopted? In contrast to having someone on salary leading the corporation in that area.

I'm going to ask Dan Schawbel for his suggestions from the personal branding perspective. And Peter Gold who introduced me to the concept of talent management. What are your thoughts guys? And I welcome my readers to join the conversation too!

Does a personal brand have equity?

*update on this post - Beth had written a previous post. I just realized that Dan was used as an example in that post. (Dan & I have been friends for almost two years with complimentary mentorship. Hence I subscribe to the value of personal branding ideas too. They have served me well & my last two jobs have come to me.)

Connie Bensen.jpgArticle by Connie Bensen, Community Strategist, and courtesy of ConnieBensen.com


It seems as if everyone is asking the same question these days: Where are all the jobs?! It's true that jobs are out there, but it's also true that the majority of available jobs are obtained through networking. That doesn't mean that visiting job boards and company Web sites should be abandoned in favor of networking only. It just means that entry level job candidates have to explore every option to find the jobs they desire.

Some industries, like information technology (IT) and healthcare seem to thrive no matter what the economy is doing, of course, because computers are a permanent fixture in our lives and we need people who can fix them; and we will always need healthcare professionals to help us either get well or stay well. But not everyone is cut out for those career fields, even in a support capacity like medical secretary or billing. So, the question is: What other career fields are doing well?

"Anything online or with the social media is huge right now," said Kassi Belz, director of client services for Mass Media Corporate Communications. "Learning new technology is really important for new professionals."

Although I can't say that public relations is thriving in general, Steven Himmelrich, founder of Himmelrich PR, has continued to prosper. "Knock on wood!!! We have been fortunate to work with clients who understand the value of public relations, especially now," said Himmelrich. "We are spending more time helping clients understand and implement social media opportunities and interacting directly with their audiences, rather than relying on traditional media for promotion."

The federal government, including the military, always seem to be hiring, so there are options. There are many posts on this site featuring the names of companies that are hiring. Because the competition is so much more fierce than it was this time last year, it's going to take a lot more work to find just the right job with just the right employer; but take heart because it can be done.


I think it's typical for people to view failures as setbacks, whether its during your search for a government job or if you have recently tried - and failed - to start your own business. The failures don't really have to be work related, in fact. The same theory applies if you've had your heart trampled by a long-time crush or if you've recently come to the realization that you're letting all of your dreams pass you by. In all of these instances, you're likely to find yourself in a great position to succeed.

We're never more dangerous than when we come to the realization that we've already experienced - and survived - those things that we fear the most. Have you ever been made to feel stupid during an interview? Ever explained to a friend why you got fired from your job? Once you've achieved these low points in your life, you should come to the understanding that those situations really aren't that bad. Well, they definitely suck to varying degrees, but they're almost never as bad as we fear that they could be - so in that sense they should be somewhat empowering.

If you have already overcome the fear of failure, then there is really nothing that you should be afraid to attempt, if you are so inclined.

If you're already a workplace casualty of the current recession, then you may already be gaining a new perspective. Maybe you're struggling to find a new job and having a hard time with the realization that you have to depend on government assistance programs in order to make ends meet. Maybe you've had to downgrade your living situation or make other status sacrifices that are hard to swallow. If you've been able to absorb these "defeats" and you're still out there trying to make things happen, then you're actually in a stronger position right now than you've ever been before. You're empowered to try new things and explore all of the options that are at your disposal.

When we're bound by the financial burdens that come with "middle-class success," we're often so risk-averse that we often fail to capitalize on the opportunities that surround us. Sometimes real failure offers us the freedom to achieve the things that we would have otherwise dismissed as impossible.

Article by, Mick and courtesy of Insourced blog


Communications must be a two-way street -- sending messages and receiving messages -- if it is to be effective.

That's just common sense; but it is too often ignored, as organizations and individuals spend millions of dollars and countless hours annually on sending messages and make little focused effort on improving listening skills.

Managements are so busy unleashing a torrent of communications that they don't take the time to listen to see if the messages are being received, to say nothing of being understood.

Meanwhile, a lot of lip service is devoted to listening, while many career coaches rank listening as the number one job skill.

We are apt to think we are listening when we are just waiting our turn to speak and concocting responses to what is being said. As a result, 75 to 80 percent of our verbal communications is distorted by our own filters.

Waiting to speak is not necessarily listening.

"The major reason why most people are poor listeners is they are so busy mentally planning a rebuttal that they miss the other person's true message," according to Connie Dieken, president of On Point Communications in Cleveland, Ohio.

Another reason for breakdowns in communications is that listeners' minds function at a faster speed than speakers can talk.

Ms. Dieken advocates "staying" in the moment "to prevent racing ahead and other mental tasks."

Listening is not an easy task. It requires time, patience, energy and focus. It's an art that has be nurtured and practiced just like we would a speech," says Barbara Brannen, CEO of a Littleton, Colorado consultancy.

In addition to "staying in the moment", listening skills include: blocking out distraction and interruptions, maintaining eye contact, asking relevant questions and taking notes.

Career Tip: Silence, A Powerful Communications Tool

One of the hardest lessons any aggressive and ambitious person needs to master on the career path is that silence can be a powerful tool of communications. The traits required to make it to the top drive one to have strong opinions and to want to express them. However, there are many times when it is better to sit back and let others do the talking.

Think it through. It is not your responsibility to fill every vacuum of silence with noise. Let others speak. They may have something important to say. If they don't and still speak, they may reveal their foolishness and you will look smarter.

Any good career counselor will say it's better to have them wonder why you didn't speak than why you did.

Effective communications skills are an essential for career success.


Ramon Greenwood.pngArticle by, Ramon Greenwood, a career counselor with common sense advice on how to achieve your career goals. To subscribe to Ramon Greenwood's free semi-monthly newsletter and blog, go to Common Sense at Work Ramon's take-it-to-the bank advice comes from a world of experience, including serving as Senior Vice President of American Express, an entrepreneur, professional director, career coach and author.


I may have a staid background recruiting for large Fortune 500 firms, but I am also a big fan of science fiction monster movies. Remember Predator? In fact, there are job search insights to be gleaned from this film. I liken Predator's versatility to what it takes to be successful in today's market:

Predator can be invisible or not. Sometimes you have to do massive PR for your search, and sometimes it's better to be invisible. When you meet someone for the first few times and you want to establish an ongoing relationship, make your job search aspirations invisible. When you're at your dream employer and they ask you to tell them about yourself, remember to turn your visibility back on. Too many candidates disappear like Predator and don't sell themselves.

Predator's got the net, the spear, brute strength, a whole variety of weapons. Jobseekers have phone, email, mail, and in-person to communicate; resume, online profile, writing samples, websites and testimonials/ references to market; work experience, classes, extra-curriculars and personal examples to go into detail. Be flexible and versatile in your methods. Pick what's best for what you want to accomplish, not just what makes you more comfortable.

Predator follows the heat. There is definitely room in the job search for cold calling. It is often necessary and can be very effective. But using referrals and networking to get warm leads is more efficient, especially at the internship and entry levels. So by all means, draw up your ideal company wish list but don't forget to scout out the opportunities all around you.

The enemy of my enemy is my friend. Remember that line? For your job search, you should. Buddy up with your classmates in your search. In some ways, you may be competing. But you are all fighting the same fight -- you are all trying to break into the marketplace. You are not going to be perfect for every job, and many times what's right for your peer isn't right for you. So help them when you can, you gain a positive reputation, and in turn you help yourself.


Caroline Ceniza-Levine is co-founder of SixFigureStart, a career coaching firm that specializes in working with Gen Y young professionals. Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.
Website: http://www.sixfigurestart.com


Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sweet Careers


I'm not one of those bosses that has to have all the answers. I like to empower my employees, make them feel intelligent and help them find fulfillment and purpose in their position.

Instead, I'm talking about how to handle when your employee has the answers because they are TRAINING you. There are many situations in which this could arise, and it can be a tough pill to swallow.

In my case, I am a brand new manager being trained by my employee that has been with the company for...28 years. Not a particularly ideal position to be in for a new manager. At first I simply went with it- I treated her as if she were just an objective trainer.

But she is not objective. She is critiquing how quickly I catch on, how I react to her instructions, and how I manage her answers. And the toughest part of the process is somehow maintaining authority throughout the training, because technically, she is presently the expert on the subject matter.

I can hear you already, Jobacle readers. "Better you than me!" or even "Good luck...moohahaha". But what about when your employees head up a software initiative and have to train you on that? Or worse, they just left college and seem to have a minor in Excel spreadsheets? Going to them for help can feel demoralizing and put you in a compromising position as their superior. Continue reading ...


andrew gr.jpgArticle by, Lauren Kleinman and courtesy of Andrew G.R. and jobacle.com - your cure for carbon copy career advice!


If you are currently an entrepreneur or would like to be one, the following series of free webinars might be just what you need.

Sramana Mitra will be hosting the next in her series of FREE online Strategy Roundtables for new entrepreneurs on Wednesday, March 25, from 10AM to 11AM PST.


FREE ONLINE STRATEGY ROUNDTABLE FOR ENTREPRENEURS:

To help early stage entrepreneurs solve problems on product strategy, channel options, positioning, financing, etc., serial entrepreneur and strategy consultant Sramana Mitra will be hosting some free online Strategy Roundtables with Dimdim--the open source web conferencing platform. Please join us and help spread the word to those who would benefit the most from the event on Wed., Mar. 25, 10-11am PST.

During this 60-minute session, entrepreneurs are invited to pitch Sramana their ideas in a 3-minute presentation. She will review the material in real-time and provide feedback on each pitch, as well as address specific strategy questions from the entrepreneur. Afterwards, she will take questions about strategy from other participants. The session is open to 1,000 people, but only the first five to sign up for each session will have the opportunity to pitch Sramana and discuss their business. The rest of the attendees can listen, and learn from the interaction. More often than not, the same questions are on many minds, so listening to the roundtable discussions is always a good learning experience.

For more information and to register, click here.

Sramana Mitra is the author of Entrepreneur Journeys, now available on Amazon. She is a Silicon Valley entrepreneur who has founded three companies and provided strategy consulting to over 80 organizations, large and small. She is a weekly columnist for Forbes and writes a widely syndicated business blog, "Sramana Mitra on Strategy" (www.sramanamitra.com). Sramana has a master's degree in electrical engineering and computer science from the Massachusetts Institute of Technology.


We're less than a week away from the start of Spring here in the Northern Hemisphere, but it's still kind of cold. If I could swing it, I'd probably try to get out of Chicago until early April and spend some time on a tropical island (who wouldn't want to do that?). Unfortunately, the demand for tourist destinations along with other factors has put many of the world's most beautiful islands at risk. Islands are important - not only are they awesome places to spend a vacation - they're also the "earth's great repositories of biological diversity." Luckily, we have non-profits like Seacology to protect the world's islands. Seacology is an organization that "searches for win-win situations where both the local environment is protected and islanders receive some tangible benefit for doing so." Continue reading about Seacology...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


I don't know if you've heard of acai, but apparently it's all the rage these days. In fact the buzz has gotten so big that the newest Internet scam is to push acai as celebrity-endorsed weight loss products. This is giving acai, a berry that has "30x the antioxidants of red wine, and an essential fatty acid profile similar to olive oil," a terrible reputation. I think that we all know that this berry isn't going to solve all of your problems, but that doesn't mean that you should miss out on "getting with the purple berry." Sambazon is a company that does acai right. They "promote sustainable management of the Brazilian Amazon by providing the highest quality whole food, organic, fair trade Acai products to consumers." In other words they make products like juices, smoothies, energy drinks, sorbets, and supplements (with no false promises of instant weight loss like the scammer/spammers). I think that I first heard about Sambazon over a year ago from the Inc 5000, but I've been waiting for them to post some jobs that I can feature here. Continue reading about Sambazon...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


With many people out of jobs and searching for quick income you have a larger chance of falling for the internet marketing scam traps. Now more than ever before many internet marketing companies are advertising with lucrative incentives because they know that there is a higher possibility of you being lured towards such fast money making schemes or work from home 'easy dollars'.

Protect Yourself and your Identity

Beware, don't be a victim - always check/search on the internet to read reviews on such offers and programs.

It is your responsibility to research first; do not rush to a decision and fall for minor incentives like "be among the first "100 callers" and get special shipping free or some dollars off the asking price".

Stop and research first; your best bet is to look up the websites on the internet and perform a search for the company that you are interested in. In most probabilities there are perhaps hundreds or thousands who have fallen in such traps.

SpamCop is one of the online services for reporting spam. SpamCop determines the origin of unwanted email and reports it to the relevant Internet service providers.

If you are in the US, protect yourself by reading reports on the Federal Trade Commission website, which is the nation's consumer protection agency. The FTC's Bureau of Consumer Protection works For The Consumer to prevent fraud, deception, and unfair business practices in the marketplace.

Phishing Emails

Not only the internet scams are increasing, there is a sudden influx of scam emails from Nigeria and the other such emails which announce you as winner of their lotto which you never played and were never even aware of. Don't you wonder why Nigeria is not a super rich country despite having so many super rich people who die and have no one to inherit the amount of money that can get the whole world out of the economic mess?
These emails are the phishing emails, an attempt to steal your credit card number and also play a major role in identity thefts.

Job / Employment Scams

And now not only the internet scams that you have to worry about but also where all you are sending your resume? Which companies are bogus is sometimes hard to tell but do read the articles below which are an eye-opener:

Right now all the spammers and people who make money duping people know that you are willing to take a risk to make ends meet, but always remember that if it sounds too good to be true - It IS.

Some tips for you:

  • Delete lottery winning/ work from home - 'easy money' emails and don't be curious to click on the links provided, spyware, malicious virus and phishing codes are waiting to pounce on you on your every step.
  • Never click on a link that is not taking you to the company's original website or if the link has an IP address or an address that looks strange.
  • Change your passwords on the sites you visit often and make your passwords strong.

Would you be a victim? It's in your hands.

shweta khare.jpgArticle by Shweta L. Khare, founder and president of Careerbright and Speakbright and courtesy of Careerbright blogspot


Want to put an end to your job-search worries?

You can.

Or at least, you can channel worries into positive action that moves you closer to employment every day. That's a message I got from the book, "100 Ways to Motivate Yourself," by Steve Chandler, who writes: "The next time you're worried about something, ask yourself, 'What small thing can I do right now?' Then do it. Remember not to ask, "What could I possibly do to make this whole thing go away?" That question does not get you into action at all."

There are two important implications here:

1. One small action is more productive than any amount of worry, and

2. Trying to solve all your job search problems in one fell swoop can paralyze you with confusion.

Let's tackle the second one first.

No matter who you are, you'll almost never go from unemployed to hired in one day, just as you can't lose 50 lbs. in a week or master French in an afternoon.

Heck, even Barry Bonds has been out of work for over a year, despite his Hall-of-Fame resume.

So stop tearing your hair out. You probably won't get hired from one action, but many. It may take a week, or several months, but the job you seek is out there and you will get it after you've taken enough of the right actions.

With that said, here are three ways you can stop worrying about your job search by taking small, positive actions today, each of which requires only 15 minutes ...

1) Call one person

We all know someone well-connected to potential job leads, with whom we haven't spoken in months or years. Pick one person and call them today, just to say hello.

Be sure to do one thing: Ask, "What would help you do your job better these days?" Then write their reply down.

After you hang up, brainstorm ways to help your friend do his/her job. You can ask other people in your network or Google for ideas. Keep going until you find at least one promising idea. You will then have an excuse to call your friend back tomorrow.

This will do two things: jump-start a dormant relationship and put you top of mind with a well-connected friend, both of which will make them more likely to send you employment leads.

2) Research one ideal employer

Have you ever submitted a resume to a blind ad online or in the newspaper, one that told you nothing about the company? And how did that work out?

By contrast, the more you know about an employer, the clearer your path to employment will become. It could be that a manager there went to the same school as you, or you go to the same church as the CIO, or they sell to a client you used to work for.

There are literally thousands of ways to make a connection with your next boss and stand out from ordinary job seekers. But you'll never know until you research the 10-20 companies you want to work for.

Why not pick one employer today and spend 15 minutes learning all you can about their employees, corporate culture, clients, problems, and opportunities?

Then try to make a connection based on your experience, education, and network of contacts.

3) Write down five scary interview questions

What's the last question on earth you want to be asked in a job interview?

Is it, "Why did you leave your last position?" Or, "What are your salary requirements?" Or, the dreaded, "What's your biggest weakness?" Whatever questions scare you, write them down.

Something magical happens when you write a problem on paper. It's like shining a light under the bed to check for monsters -- when you see things clearly, most of the fear factor vanishes.

Also, any interview question that scares you has been asked before. Which means there's an answer for it. And you can find that answer by searching online, reading a book, or asking a friend who works in HR.

Now. What if I haven't addressed your job-search worries in this article?

No problem. Simply write down whatever is bothering you, whether it's your age, lack of experience, the job market in your city, etc.

Then, spend just 5 minutes doing something about each worry today. Will you solve all your job-search problems in 5 or 15 minutes? No.

Will you be taking action toward solving those problems? Yes. And action dispels worry, just as sunlight dispels fog.

As Steve Chandler writes: "When you find yourself worrying about something, ask yourself the action question, 'What can I do about this right now?' And then do something. Anything. Any small thing."

Prove it for yourself and try it today.


Kevin Donlin is Creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, Fox News, CBS Radio and others. His latest product, The Simple Job Search System, is available at http://www.collegerecruiter.com/guaranteed-resumes.php


Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Michigan IT


Wouldn't it be nice if you could just MapQwest directions to a new job? Let's say you'd enter the keywords of MBA + Director + 25 years + financial services + Dallas and voila -- in 14 seconds or less, you could discover your next gig. Download, print, read. Done and done! Until such time, however, you'll probably want to rely upon your brain + wit + savvy + perseverance + attitude to land your next job. Here are some old-fashioned ideas you might consider until such technology exists:

1. Change what you can, not what you can't. If you have lost your job, instead of focusing upon what you had, focus on what you have. And what you have is talent, knowledge, skills, and abilities. No one can take these things from you. Someone "out there" needs you and your gifts; they just don't know it, yet! The trick is to figure out who, and how quickly you can hook-up with them.

2. Look at the good in your life, your community, your state, your country, your world. When you spend time intoxicating yourself with bad news, doom and gloom, and all the wrongs with this and that, you will undoubtedly get discouraged, disillusioned, and distressed. Squint, and you might catch a glimpse of sunshine and a ray of hope!

3. Expect and require professional excellence of yourself. Remember how hard you worked for your employer to earn your paycheck? Try applying that same drive, commitment, and tenacity to your newest project, which is to find a new job if you don't have one. It is not something to be taken lightly or half-heartedly. It is truly a full-time endeavor, not a 60-minutes per day hit-or-miss project.

4. Assemble the right resources to help you succeed. For starters, build a diverse and vibrant team to help you move forward. The job search game is a team sport, just like football, baseball, soccer, or basketball. It takes a team effort to win the job search game. From designing a powerful resume to putting your best foot forward in the interview to learning the nuances of social media, tap into all available tools and resources to propel you forward.

5. Upgrade thyself. My laptop makes me crazy some days with its announcements of new updates, check-ups, and installations. What, if anything, within your own internal operating system needs an upgrade, fix-up, clean-up or tune-up? There's no better time than now to invest in continuous self-improvement initiatives.

6. Focus, then focus some more. I love listening to my clients; not only do I learn from them, I also hear some interesting expressions. Take, for example, the two I heard recently:

* Pick a lane. My client went on to say that he needed to quit flip-flopping around in his job search and get some clarity about his goals, vision, and direction. As he stated, how can I get what I want if I don't know what that is?

* Be more than a one-trick pony. Another client went on to explain that he had much more to offer an employer than just one thing and that his skillset could add value in multiple areas of an organization. Are you more than a one-trick pony?

7. Don't dwell in stuck. Last week, I was helping a client and in our phone coaching sessions, he shared with me that he had hired the services of a "high-priced" (his words) career firm who, much to his chagrin, hadn't "helped him much." He continued to feel very stuck these many months later. In a follow-up email to him, I offered him some primitive advice: put chains on your tires and start spinning your way out of the ditch. The bottom line, give yourself permission to move beyond the state of stuck; you have dwelled there long enough.

8. Quit When You're Done. During college, my best friend and I hired on to a work crew to "walk beans." Our job was to pull cockle burrs, thistles, and other noxious weeds. As our field supervisor constantly reminded us -- "grunt job; good pay - keep working." Daily, we had x number of acres to walk and work, and no matter how hot or humid it was, or how tired we were, she'd constantly quip "we'll quit when we're done." While her words annoyed even the best-tempered among us, she had a point. Are you quitting when you're done, or are you done before you even get started in your job search?


Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for billie sucher.jArticle by, Billie Sucher and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Finding a job can be tough when the economy is booming, so it's no surprise that during this economic downturn, the competition has gotten stiffer. That doesn't mean that qualified entry level job candidates can't find the jobs of their dreams. They may have to work a little harder to get them, but that's okay. There are plenty of experienced professionals who are more than happy to facilitate candidates' efforts by sharing their knowledge and expertise.

Karen Knapp, branch manager of the Clearwater, FL branch of Spherion, understands that some people will feel discouraged if they aren't getting interviews or job offers as quickly as they would like. "Be positive! The current market conditions will change, they are cyclical in nature," she advises. "Network with your current contacts and organizations that specialize in your job industry. Take a class or tutorial to increase or sharpen your skill. Consider a position you might be slightly over-qualified for, especially if that position could be a stepping-stone to your first choice. Exercise your body and mind so that you nurture the need to stay positive, this will help you once you get to the interview stage."

Career counselor, Lin Grensing-Pophal of Stragegic Communications, believes that the best way for entry level job candidates to seize potential employers' attention is by showing how and why they are the most qualified to work for the employers' companies. "The bottom line regardless of the economy is always the same - your goal is to showcase your background or skills relative to the needs of the company you're attempting to get a position with. As with any 'marketing effort' you need to carefully consider:

"- Your audience and their needs - take the time to do your homework - you'd be amazed at how many job seekers never take the time to even look at a company's web site or do the most basic background about the organization. There's no excuse for lack of knowledge in this 'electronic era.'

"- Your competition and how you may stand out. Just as when promoting products and services, you need to develop your unique 'position.' What about you makes you stand out from the crowd? What about you should prompt an interview? Again, these 'stand-out points' need to be driven by your knowledge of the company and the position."

"It is imperative that job seekers struggling to find jobs do two things: First, they must be very clear as to how their skills and strengths match an employers needs" said career coach, Susan Peppercorn of Career Outside the Cube, concurring with Grensing-Pophal, "and second, they need to network with individuals in the organizations or companies they are interested in to uncover those needs as well as to learn about possible job openings before they are posted publically. Relying solely on applying on-line and/or not being clear about the type of job you are looking for, are two sure ways to not get hired.

"Accessing your school's alumni network is a great way to learn about opportunities. Linkedin and Facebook for example, have alumni and employer groups that can be joined with one click. Twitter is also a great resource for grads interested in jobs in public relations and marketing. Meetup.com is a great resource for finding face-to-face networking opportunities," Peppercorn added.

Employers have the luxury of being more selective in their hiring. Following the advice of career coaches and recruiters can help entry level job candidates ensure that they're selected over their competitors.


Submitted by sandboxadvisors on March 17, 2009 - 4:35 pmNo CommentGuest contributor:

When you're getting ready to attend a trade show, it's a good idea to spend some time thinking about how you are going to set up your booth. When preparing for a trade show, you have to find the fine line between an adequate display and one that is too cluttered. Many trade show participants make the mistake of putting too much stuff on display, which results in an exhibit area that is crowded and difficult to manage.

Think Visual Appeal
When you are setting up your tradeshow booth, don't focus your efforts on trying to cram every piece of promotional material you own on the table. Instead, think about what you can do to make the design and setup of your booth have visual appeal to trade show attendees.

Keep in mind that your booth has to be attractive enough to entice people to approach you so that you have an opportunity to educate them about your company's products and services. Don't make the mistake of making your display look so overwhelming that attendees are turned off by your display or find themselves too intimidated to approach you.

How to Display Company Literature
You should definitely include some type of company literature on your trade show display. For most businesses, a general brochure is the ideal item to pass out at trade shows. You should bring a sufficient quantity of brochures to the trade show with you, but don't stack all of them up on your booth at the same time. Instead, put out just a few at a time, and replenish throughout the day as your supplies begin to dwindle.

How to Avoid the "Grab and Run"
Many people who attend trade shows take great joy in the freebies that vendors give away at their booths. It's definitely in your best interest to take some kind of novelty item with your company's name, logo, and contact information printed on it. However, as with your brochures, it's important not to put all of your goodies on the table at the same time.

If you have a huge stack of pens, sticky notes, candy, or other items on your table, it's too easy for people to grab an item from your booth without giving you a business card or picking up one of yours. Put out only a few items at a time, and make a habit of handing goodies to people while smiling and asking about their business. This represents a much more effective use of your company's marketing materials than allowing random people to grab them and run away.

Get Ready for the Show
By following these simple tips for creating a clutter-free, marketing oriented trade show display, you're well on your way to enjoying your most successful event yet. Remember to be friendly and approachable, but don't be aggressive in trying to draw attendees to your display. Your well organized and clutter-free booth will encourage individuals who are good prospects to seek you out, resulting in a win-win trade show event for you and your future clients.


Mary G. White, M.A., SPHR is the Training Coordinator for Mobile Technical Institute & MTI Business Solutions, where she specializes in human resources, management, and marketing training. She teaches open enrollment classes for MTI, provides on-site corporate training, and frequently speaks at conferences and association meetings. She is also the author of 101 Successful PR Campaign Tips in the LifeTips book series. MTI provides a variety of consulting services, including IT Training, certification testing, HR & PR consulting, custom database development and website solutions.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sandbox Advisors


A deadline at your workplace is round the corner and you are at pressure to complete the task in the next two weeks. Did you just think: "I'll work this weekend and get done with it"?

If you thought so, you are not alone; many office dwellers are working on weekends to 'compensate' for work overload and then there are the work-addicts and the multitaskers.

Want and Have

There are two aspects of working weekends: one that you want to work and the other that you have to work.

Want is more for the love, obsession and excitement of the work that you do. Have is more towards meeting a deadline, pressure or extra monetary benefits.

The reasons may differ but the point is that you are working on a day 'supposed' to be spent away from work. Often continuous work leads to stress; stress affects performance and the overall result that you seek from work.

When you say yes to a lot of things in life, you say no to others, it is up to you to decide which to choose.

The Upsides and Downsides of a Working Weekend

One of the upsides of a working weekend is you are at home and working and not at the mall and spending money so perhaps some money saved. Another probability is you might cook at home and not eat out and that retains some more bucks in your pocket.

The downside, of course you are missing out on the 'life beyond work'. As has been always said, when you are on your deathbed would you regret more not getting on that project deadline 25 years before or not finding time to spend with your little ones and they grew up so fast and now so detached from you?

Working weekends can become a habit if you fall in the trap of getting more done; there will always be work and it will never be done. Does this sound familiar - it was just another weekend and with no deadlines, I could have stepped away from the computer but had failed to notice that now it is my addiction to continuous work that I inadvertently opened my laptop and saw that of course there were some other tasks I could do to get a head start on the next week..

If you are one of those addicted to working weekends, question yourself first:

Are you working today because you enjoy work or has it now become an addiction? Checking emails, social networking and blogging lure us from our family time and into the cyberspace; what are you losing out on being online today?

Exceptions apart - Move Away from Work during Weekends

Don't make work your obsession, make it a part of your life and with everything else in life ensure that you try to give some time to each activity that you love and that is important to you. Agreed, there is a lot of work and pressure but look back and see when was there not? Take time to step out and do things that mean more to you than work.

The time we invest on things that matter to us now will matter to us in future, don't fall in the trap "Honey, it's just this weekend. I'll stay away from work the next one."

Of course there will be some exceptions and we have to put in something extra at times to get so far, but don' t make it a habit and we can do it by making a conscious effort of reminding us when we do.

Often I hear people justifying their working weekends by saying that they are good multitaskers, they can be at work and also do the chores at home and spend time with family. For them, I would like to share this a adapted excerpt from macronews.com:

A CEO was having a conversation with his 10 year daughter. He was focused on several things as he listened to her speak. She soon realized that she didn't have her father's complete attention. "No dad," she reproached. "I want you to listen with girl ears."
In today's fast paces world, multitasking has become the norm. We read our emails while listening to our voicemails, talk on our cell phones while paying for the groceries, write a report while watching our kids soccer game.

We believe that we're making the most efficient use of our time. But how much information do we fail to process when we're not engaged in any one activity? If we are too busy to give our undivided attention to a loved one, neighbors, or colleague, are we too busy to care?


shweta khare.jpgArticle by Shweta L. Khare, founder and president of Careerbright and Speakbright and courtesy of Careerbright blogspot

Article provided by JIST Publishing

With an explosion of job seekers competing for fewer jobs, many people are turning to recruiters to try and tap into little-known opportunities in the job market.

If you're enlisting this strategy in your job search, it's critical that you understand the possibilities and limitations of working with a recruiter, as well as how to present yourself throughout the process.

Louise Kursmark, author of 15-Minute Cover Letter, says the most important thing to remember about recruiters is that they don't work for you; they work for hiring companies. Continue reading ...


Article by, Selena Dehne and courtesy of JIST Publishing


You hear a lot of talk these days about personal branding and how you should brand yourself in a job search.

But you hear very little about how you should sell yourself to employers.

Yet, I submit, that if you want to get hired as quickly as possible, you should be selling yourself as much as possible. And let the branding take care of itself.

First, let's define branding and sales, as they apply to a job search. Then decide for yourself which to focus on.

In my view, your "brand" is simply your reputation -- it's what other people think about you when you're not in the room. The concept of personal branding was first popularized in "The Brand Called You," a 1997 magazine article by Tom Peters.

Now, branding is a fine way to get recruited by employers and headhunters who learn of your excellent reputation. You can build your brand through public speaking, publishing books and articles, writing a blog, networking with influential people, displaying emotional intelligence at work, etc.

Problem: You can't build a brand called you (or anything else) overnight. So branding is not an effective strategy to find work fast.

Selling, on the other hand, can and does produce rapid results.

And by rapid, I mean overnight.

Clients of mine, and other job-search experts who know how to sell, have been called for interviews within 24 hours of submitting effective letters and resumes to employers -- even employers who have ignored prior applications.

Example: Debi C. from suburban Dallas, Texas and Robert B. from West Chester, Penn., found new jobs in the past 10 days after first targeting a list of ideal employers, submitting resumes that emphasized results and included testimonials, writing cover letters that emulated sales letters, and following up with employers by phone and/or mail.

These tactics -- emphasizing results, using testimonials, sending sales letters, and following up -- are Sales 101. Yet, how many are you using in your job search? Let's look at two more ways to sell yourself to employers.

1) Get read to get hired

What's the one letter that always gets opened? FedEx. Smart marketers know this and send sales letters for big-ticket items via express delivery. To make sure your cover letter gets read, send it FedEx 2-Day to the decision maker (never HR) at an employer. It costs less than $10-15 in most cases.

Can you do this for every job? No. Can you do this for your dream job? Yes, if your dream job is worth $15.

2) Sell to past customers

Any sales pro can tell you it's easier to generate new business from existing customers than to convince new ones to buy.

Yet, how many of your past employers have you called about your job search?

Example: After being unemployed for six months, Eric H., a design engineer from Ohio, came to me for resume writing help.

I suggested he call past employers to request letters of recommendation, because those are valuable documents to bring to a job interview.

Four days later, he sent me an email: "Thanks to you making me call old employers for recommendations, one of them just offered me a great job!"

It turns out that a prior employer needed someone with Eric's skills. Because Eric had done good work before and was a fit for the corporate culture, he was immediately offered the new position.

Now. You may or may not get offered a new job by your old boss.

But you can call and discuss your search with past co-workers, managers, and clients, which can lead to new employment leads.

Tip: Offer to help people you call with the work they're doing now. That way, you'll be seen as welcome guest and not a bothersome pest.

In the final analysis, personal branding is a future side-effect that you can't control, while selling is a present action that you can control.

Selling yourself to employers can get you hired fast. I recommend it as your first course of action if you're unemployed. Yet, branding has its place.

Example: If you write a white paper on your industry and mail it to an employer to prove your expertise, that's selling. If you upload that white paper to your blog or your Facebook profile, where it can be found by employers next month or next year, that's branding. And that's smart.

If you strengthen your reputation -- online and off -- during your job search, you will build your personal brand as a happy accident. And your next job may find you, as more hiring authorities discover you.

That way, you can have your job and build your brand, too.


Kevin Donlin is Creator of TheSimpleJobSearch.com. Since 1996, he has provided job-search help to more than 20,000 people. Author of 3 books, Kevin has been interviewed by The New York Times, Fox News, CBS Radio and others. His latest product, The Simple Job Search System, is available at http://www.collegerecruiter.com/guaranteed-resumes.php


Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Jobs in Stockholm


An interview by Monica O'Brien for Personal Branding

Last week, Jamie Varon (@jamievaron)
made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she's doing to build her online personal brand - and ask how she comes up with some of her most audacious ideas.

How does the Twitter Should Hire Me site fit with the personal brand you're trying to create?

My site demonstrates my brand quite well: ambitious, creative, bold, optimistic, and intelligent. The site is an extension of my capabilities, because it was very well thought-out. There was strategy behind it, such as knowing it would be relevant, since Twitter and jobs are two of the hottest topics in media right now. I knew, from a marketing perspective, that this would catch people's attention. And, I knew I wanted to do something that would demonstrate my ambition and determination to find a meaningful career, even in the midst of the recession. I wanted a site that was eye-catching and creative, but also made sure to incorporate smart content, so as not to seem like an empty marketing ploy.

What kind of reception have you received since launching Twitter Should Hire Me?

By the end of the second day that the site launched, I had received over 20,000 views. My Twitter following count has increased by almost 40% and I have forged relationships that I would not have otherwise had. There have been multiple write ups about my campaign and I have been contacted by my local news and some other news outlets that I can't discuss.

The Twitter community responded to my campaign in an overwhelmingly positive way. They were very supportive and it spread very quickly throughout people's Twitter streams. At one point, I was the 70th most retweeted person on Twitter, among the top 100 with huge influencers such as Guy Kawasaki, Chris Brogan, and Pete Cashmore.

What will you do if Twitter doesn't offer you a job?

I have three job offers doing marketing - One PT social media marketing position actually gets me into the startup industry in a big way. This site has opened up tons of possibilities for me in marketing.

That's the ticket: I wanted something in the creative departments of startups. So, I created something unique and marketed both it and myself. No matter what experience I put on the site (even though I am pumping a good amount of info into it), I have achieved what companies want: buzz. My uncle, out of the woodwork, called me and wants to hire me as a freelancer and throw $5000 of marketing budget at me. That just doesn't happen in this economy.

Furthermore, if Twitter doesn't hire me at this point, I hope to create a relationship with them and maybe the future will bring a partnership. I know I will be in the startup industry to stay, so even if there isn't a place for me on the Twitter team at this point, it doesn't mean there wouldn't be a place for me in the future.

You recently wrote a post on Penelope Trunk's blog about how you quit your last job after 2 weeks. Was that a publicity stunt to promote your Twitter blog?

We had planned on that post going up for 2 weeks. The timing just happened to be what it was. I didn't really think my post would be that controversial or become one of Penelope Trunk's most popular. It surprised the hell out of me. But then again, I'm so comfortable with the decisions I make because they ARE so well thought out and I trust myself to make smart decisions, that I should have known better that other people who don't know me from Jane that they might not understand my perspective.

I didn't plan to have the Twitter campaign and that guest post at all connected; it just so happened that I had two high profile things going on at the same time.

People were pretty harsh about your decision to quit that job, and many questioned how it would affect your future employment. Do you think employers care about quitting a job after two weeks?

I think that it matters from person to person. For me, it was the best decision to make. And, I believe that my personal blog, intersected and my Twitter campaign prove that I am not a lot of the things that people assumed I was based on this one decision I made (to quit a job after 2 weeks).

I would be naive to believe that employers wouldn't question someone who left a job after two weeks, but it happens a lot more than we think. Almost every person I've talked to about the topic has at least one story that is similar to mine. In most situations, the company presented itself one way in the interview and then turned out to be completely different. I would have a hard time advising someone to stay in a job situation where the company had deceived someone in order to get them through the doors. Granted, I made it clear that my decision to quit after two weeks was made because I knew I had a safety net (living with my parents). Also, I was planning on living at home for 2-3 months to save up money, regardless of if I had the job or not. My parents and I agreed that it would be smart to pay down some debt before moving into San Francisco, but that's a different story.

As for employers caring whether someone quit a job after two weeks, I cannot give a definite answer to that. There are factors involved that would change the answer: for instance, if your resume is filled with month-long holes with small stints at each job, I think that would be cause for question. But, if your resume shows only a small amount of down time and the rest is filled with great positions, then the two weeks wouldn't matter (which is how my resume is currently, except I don't put that job on my resume because I wouldn't use it as a reference. I have an internship for Brazen Careerist in its place, which is more in line with what I want to be doing in my career anyways).

What advice would you give to people trying to manage their personal brands online?

I would advise people to be honest with themselves about who they are and where they want to be going, to truly look at their strengths and weaknesses and build their brand from there. Too many people attempt to be everyone but themselves, but I think the key to a successful brand image is both projecting and knowing who you are. The biggest key to success is self-awareness and when you can both build and BE your personal brand, you will be most effective.

People may view my behavior online as risky and bold, but that's exactly how I want to position myself. I am risky and bold and willing to tackle the issues that other people won't. There will be companies that will not want to hire me because of that, but I like knowing that. I like being sure that the image I'm projecting will attract the companies and people who will fit in well with who I am. That way, when a company approaches me based on my true personal brand, it will be a stronger, more honest partnership.


What do you think? I was a bit of a naysayer at Jamie's approach at first, but I think her answers offer sage advice. Best of luck Jamie!

Monica O'Brien writes career advice for young professionals at her blog, Twenty Set. You can also follow her on Twitter (@monicaobrien).


Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.

If you're looking for employment in the Cleveland area, you should know there is a job fair coming soon.

There will be a job fair from 10 a.m. to 2 p.m. April 1 at the Polaris Career Center. Those planning to attend should register online at the Employment and Family Services Web site before going to the job fair, according to an article by WKYC.

A free resume writing workshop also will be offered from 1 to 3 p.m. or 6 to 8 p.m. March 25. Attendees must register for the workshop by March 20 by calling Chris Anderson at (440) 891-7607.

A job fair was previously held in Independence, which brought out thousands of people looking for work. However, several people were turned away because of the large volume of attendees.

With any luck, the upcoming job fair will help some of the many people looking for a job in Cleveland. The Cleveland-Elyria-Mentor area's unemployment rate increased from 7.1 percent to 7.6 percent during January.

The area had a total non-farm employment of 1,005,800 workers during January, according to the United States Department of Labor Bureau of Labor Statistics. This is down from 1,042,000 during December 2008 and a 4.2 percent decrease from last year.


Having a burning desire to find a job is a key requirement to find work in a tough job market. That desire (and sometimes financial need) to find work motivates you to keep going in the face of all the doom and gloom. It's the fuel that provides the energy to deal with all the set backs and rejections that come your way.

However, showing that desire in the form of desperation can often put people off and stop you finding work. It's a fine balance.

So how do you strike the right balance between being keen yet flexible, without sounding desperate?

Here are 10 tips which may help:

1. Stop over-compensating for your insecurities

If you've been made redundant, don't chip in during an interview with "oh, our whole team were laid off, it wasn't just me" unless you are asked specifically about why you in particular were laid off.

If you have a poor academic record or a couple of gaps on your resume, don't try and justify it or explain yourself unless you are directly asked about those areas.

Be comfortable with yourself, confident in your abilities and what you offer - rather than bringing up negative points. The minute you try and justify yourself, you come across as being slightly desperate and people become less interested in you.

2. Be 'politely persistent'

80% of your success in job searching will come down to your ability to follow up. But how do you follow up without appearing desperate?

The general rule is to be 'politely persistent.' Be persistent in tracking and following up every lead, every ad, every resume sent, every loose conversation you have about potential opportunities. But then be polite, pleasant and relaxed in the way you follow up. Mix with some good manners and humility and it goes a long way to creating opportunities without putting people off.

3. Mind your language

Stop using language like "I'll do anything - beggars can't be choosers"

Yes, you need to be humble, flexible and open minded about finding roles in the current market - but avoid using desperate language like this (even in your head) as it will often put people off.

Remember, in a market full of choice, hiring managers want to recruit people who are, yes, flexible and keen - but also people who are confident in their abilities, regardless of the market conditions.

4. Be succinct

If you can answer an interview question in 3 sentences, don't use 10. If you can write a 3-sentence email, don't use 3 paragraphs. In addition to people not having time, saying too much dilutes the impact of what you've said whilst giving the impression that you're trying too hard to impress - be that in an interview, on an email, on a resume or your cover letter.

Remember, 'less is more.'

5. Slow down

When you're searching for work, it's easy to speak much faster than normal - subconsciously that's often because you're worried that people will stop listening to you unless you get out something that will interest them before they lose interest in the conversation. You want to make sure they have all the information they need to make a decision about you.

But this can have the effect of making you sound desperate. So just relax and slow down.

6. Don't answer questions too quickly or too early

Even if you know the answer before the end - don't dive in with an answer to an interview question before the person has ended (that's rude) or a split second after they've finished (it shows you to be overly keen).

Be composed, in control and self assured.

7. Shut Up

When you're anxious or insecure about your job search, that nervous energy often translates into trying to fill any silence and once again gives an impression of you trying too hard to impress.

If you have nothing else to say at the end of a conversation, don't worry, just close the conversation first. In addition to it being respectful of the other person's time, it demonstrates that you have other conversations to have and interesting things to do which makes you sound less needy.

8. Watch your body language

Your body language can give off signs of desperation without you even realising it. Fidgeting and leaning forward can often give off the impression of anxiety, self doubt and desperation.

Whether you are interviewing, networking or simply speaking on the phone - leaning forward gives off a sense of being slightly needy.

Sit tall, stand tall and behave as if you're someone of value to the other person. If you don't act and behave as though you're of value to them- then how are they going to buy into you?

9. Be slightly elusive

Do you jump when the phone rings? Do you return voicemails within 2 minutes? Do you say "oh I can meet anytime, any day - I'm completely flexible?"

Being too available can makes you seem desperate.

It seems completely counter-intuitive for a job searcher in a tough market, but sometimes being slightly elusive, slightly unavailable, sends a message that you're in demand. That you have options. That you have a life away from your job search.

That makes you interesting and different from the rest of the crowd. It makes me want to speak with you.

**Please note** - I am NOT advocating that you delay returning calls and miss opportunities. Use your judgement based on the level of demand for your skills and where in the search process you are. Being slightly elusive at offer and salary negotiation stage is ok - and may actually help with the negotiations. Being elusive when recruiters are trying to call you about an opportunity is absolutely not ok.

Also I'm suggesting you be slightly elusive, not unreliable. There is a difference. The first one makes you interesting. The second just difficult.

10. Be yourself

Please don't treat the above 9 points as gospel. They are nothing more than guidelines to observe. There are no hard and fast 'rules.'

So observe some of the points above, but do what feels right in the moment, for the individual conversation taking place, with the particular situation in hand. And most of all - be yourself.

If in doubt, I would err on the side of being keen and flexible rather than trying to play things overly 'cool.' So chase up, be flexible and be keen. If someone does think you're desperate - well so be it. You certainly don't want to be left thinking "if only......" after missing an opportunity.

When you're out of work, it's very easy to fall into the trap of trying too hard to impress and appearing overly keen. It's perfectly natural.

But it all comes down to self-value and really believing that you can find opportunities.

If you truly believe you bring value to potential employers, you can articulate that value through your resume and interviews and then market yourself consistently in the belief that there is a role out there for you - then you will automatically stop acting with desperation - and in time, start attracting opportunities.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SitalRuparelia.Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Article provided by Brand-Yourself.com

I don't believe much in touchy-feely motivational stuff, and I really squirm in my chair when a speaker makes you yell stuff out loud. That's not to say I don't believe in the concept, though. I just think that as an adult, it's your responsibility to motivate yourself.

So I nodded my head dutifully when I heard people saying that helping others will help you in a job search. Sure.

Well, over the past few months, I've been doing a lot of presentations, workshops, and writing about things you can do to improve your chances of getting found on the Internet. It's part of your passive job search efforts. I've also been active with some local job support groups in various ways.

How does this help me?

It makes me feel good. I can't believe I said that, but it's true. Sounds trite, but when you're out there trying to find work in a disastrous market, you simply don't get much positive feedback. For many people, your sense of self-worth is inexorably tied to the work you're doing. If you're not working, you don't feel so good.
Your good deeds really do come back to benefit you. If you put yourself out there long enough, and unselfishly, people will help you. They will help you in many ways, starting with encouragement, and going all the way through finding you gigs or even permanent jobs. (As if anything is permanent anymore.)
So much for the boiler plate. Now let's get down to brass tacks. I'm going to talk about some things that volunteering has done for me - besides making me feel better, which doesn't pay the bills.

First, something about how I volunteer. I belong to Job Connections and Experience Unlimited. It may be a small thing, but I started just by helping to put chairs away after the sessions. This wasn't so easy, because when I started this, I was using two crutches. I made friends. These new friends gave me encouragement, but also important feedback, and they connected me to other people who like to give. And believe me, there are plenty of us around. Some (most) don't want anything back, but almost everyone's spirits are lifted when you get something and also give something.

I was developing some tools for my job search, which I shared with these new friends. They liked what I was doing, and encouraged me to share these things with others. That's how I came to do my first presentation on job search tools I built that might help you. The response was overwhelming! And that encouraged me to refine my tools, and offer them to others.

To date, I've done many presentations (too many to remember - no jokes about my memory, please). I reckon I've spoken to about 1,500 people altogether. I've gotten a lot of help from some close friends who are also volunteers for job seekers. People who liked my presentations encouraged other groups to invite me to speak.

So how does that put money on the table? (I mix my metaphors, but we'll burn that bridge while we're on it.) Like many, I'm being forced to reinvent myself. I can't reasonably expect to get a job in a startup for many reasons:

  • startups are scarce, funding has mostly dried up
  • there are lots of people ready, willing, and better connected who will get to these startups before I do
  • frankly, my dear, I'm too old - I'd be working with people who could be my grandchildren.

So, I'm becoming a subject matter expert on personal branding - how you get found on the Internet. And my volunteering efforts have fueled that burgeoning career. All those people I've presented to: they helped me develop what I am turning into sellable products. Like Broadway plays, I've developed my performance on the road, and soon I'll be opening for real.

I found a new calling through volunteer efforts. You can too. You may have no idea what that is right now, but if you work at it long and hard, you too will come up with something that you can uniquely do.

Now, let me take this a step further. First, it ain't true that if you build it they will come - at least for most of us. That means that you have to promote your "products" - your personal brand and subject matter expertise. Here's a rough chronology of my efforts:

  1. My presentations led to offers at other venues.
  2. Lots of presentations let me refine my message, content, and delivery.
  3. This led one of my fellow volunteers to set up a news story that was covered by local TV.
  4. My blog started to get noticed, and I started to figure out how to write posts that would get more readership.
  5. Another site owner liked my blog and asked me to write guest posts for their site.
  6. Jason Alba, a connection I made initially by posting comments on his posts, republished one of my articles - big increase in readership, which continues.
  7. A developing relationship with Jason - who is inarguably a thought leader (not just a SME) - led to a presentation he did for one of the groups I belong to, which further polished my image as a personal branding SME.
  8. This new found following gave me the credibility to help organize a group of job support organizations in the Bay Area - and who knows where that will go?
  9. I can now reasonably claim that "I can help you get found on the Internet."
  10. I will have some credentials to display, and maybe even some testimonials, when I put together my for-sale products.
  11. My rates increase from zero to something that will provide sustainable income.

This is my path to a new career - I hope. But even if it isn't, it sure was worthwhile helping so many people. One person wrote me a wonderful thank you note about how some of my techniques helped him land a job. And just yesterday, I received a thank you that said "I now have a blog site thru wordpress, google email ID, have google reader setup, using workit - all because of your class." That no-charge class was something I offered at Job Connections three days ago.

One of my ambitions is to prove to you that YOU can do what I did. I won't say it was a trivial exercise. Lots of hard work and long hours. Maybe even a little obsession (is that an oxymoron?). But everything I did is achievable without technical knowledge. It wasn't simple putting this all together, but for people who attend my sessions, it's all there, neatly wrapped up. And it all started with simple volunteering.

Article by, Walt Feigenson and courtesy of Brand-Yourself.com for actionable tips to put you in a position of power in the job market


Think all the jobs are advertised on websites or newspapers? Absolutely NOT! Many of the great ones never are. According to the Department of Labor, 80% of all job openings go unadvertised. To find these you must explore the "hidden job market." It's a proactive approach where you track down potential openings and actively follow up on leads. You won't find much competition for these "unadvertised jobs" so the extra effort to track them down is well worth it. Here's what to do:

1. Conduct some job market research. Analyze what job title you seek, and where the best opportunities lie for you. Make a list of at least 20 organizations to investigate for possible openings. To develop your list, use the internet, business journals, annual reports, trade magazines, association listings, yellow pages, and business directories many are found at your local library. Note the company name, address, phone number, website and e-mail of a contact person. Your ultimate goal is to reach the hiring manager your potential boss not the Human Resources Department.

2. Go to the company's website. Take your newly created list and then go to each company's websites. Look at what they offer: their products, services, or in the case of nonprofits - their mission. Still interested? Look for organizational charts; often you can find employee and/or executive names. Investigate. Make a phone call or two if necessary, and try to uncover the name of that particularly company department head who would likely be your boss, or your boss's supervisor.

3. Network. Many jobs are found by obtaining a lead through contacts. Ask family, friends, neighbors, old bosses, colleagues, and college alumni for assistance in tracking down job openings, manager names and potential opportunities in your list of companies. Add new companies that they may bring to your attention. Your objective is to connect with someone inside the company who can provide inside information, and internally pass on your resume or application. If you can't find someone inside, open the door yourself. Write a terrific self-marketing letter to the manager that would most likely be your boss. Include a short paragraph that concisely outlines your strongest skills and major accomplishments. Mention that you'll be calling in a few days to learn more about their current needs. Attach your resume. Mail the letter (as in postal mail), not e-mail. Follow up and call but be prepared to sell yourself on the spot if you reach the potential boss.

This approach takes a lot of effort but it works and in our competitive job market that is all that matters!


Robin Ryan has appeared on Oprah and Dr. Phil is considered America's top career coach. Robin has a busy career counseling practice providing individual career coaching, resume writing services, interview preparation, salary negotiations, and outplacement, to clients nationwide. She is the best-selling author of:60 Seconds & You're Hired!; Soaring On Your Strengths; What to Do with the Rest of Your Life; Winning Resumes ; and Winning Cover Letters . A dynamic national speaker, Robin has spoken to over 1200 audiences sharing her insights on how to improve their lives and obtain greater success. Contact Robin at: 425.226.0414, or email: RobinRyan@aol.com, or visit her website: www.robinryan.com


Professional writers are at somewhat of a disadvantage when it comes to cover letter writing. Because writing is their career, they are expected to write everything well. If only. ... In her article for Writer's Digest, 9 Steps to Standing Out, Susan Shapiro gives writers some valuable tips for writing stellar cover letters to get them and their articles noticed.

1. Be Accessible - As with any business letter, your full name, address, phone number and email address should be on the top of your letter, including letters sent via email.

2. Get a Name - Instead of sending submissions to general email addresses on a target publication's Web site, Shapiro suggests finding out the name of the editor with whom you can follow up. Magazines' Web sites and mastheads list the names of their editors.

3. Be Professional - Instead of using "Hi Mary," Shapiro recommends using a more formal salutation like, "Dear Ms. Smith," because it shows respect.

4. Emphasize Any Connections - Mentioning any personal connection to the magazine, such as another editor or writer, will get you noticed more quickly if the connection is mentioned at the beginning of your letter.

5. Pay Respect - Before going into your pitch, Shapiro suggests mentioning first that you're a "reader, acolyte or fan" of the publication, if this applies.

6. Go for Extra Credit - If you know something about the addressee, such as what his latest book was about or an appearance he made on a talk show, mention it in your letter. This will make you stand out as being current.

7. Be Humble - Avoid coming accross as "arrogant, presumptuous, impatient, self-involved, flippant, insulting, demanding or delusional," Shapiro warns.

8. Perfect Your Pitch - As with cover letters for resumes, cover letters for manuscripts should be "tailored" - to match the tone of the publication you're soliciting. They should also be short, direct and give the editor a glimpse of your abilities and accomplishments as a writer.

9. Start Small - Rather than ask for a regular gig right off the bat, Shapiro recommends only requesting one assignment to start, then working up from there. "Like a date, if all goes well, you'll surely get another chance," Shapiro says.

No matter what anyone tries to tell you, being a professional writer is far from easy. You're always job searching, in a way, because each new article requires a new cover letter to sell it. Even if you have a steady job with one publication, to get noticed, you will have to sell to others. So for those of you who are dedicated to your careers as writers, Shapiro's advice could be just what you need to become smashing successes.


You've sent countless resumes, spoken with too many recruiters and have had your fair share of interviews. Now you have a job offer, but do you know what you're worth and do you have a "bottom line"? You need to know both, what you are worth in the current job market (please see my post Are you paid what you're worth?) as well as your "bottom line" (defined as the lowest salary, benefits and other perks at which you would accept an offer and not feel as if you are under selling yourself). Today's post will cover some tools you can use to help evaluate a job offer.

Good luck in your search.


Article by, Career Alley

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Working Girl


Article provided by JIST Publishing

A four-year degree will certainly qualify people for more jobs, but it's far from being the only route to a rich and rewarding career.

In fact, there are hundreds of worthwhile jobs in the world of work that can be obtained through various levels of on-the-job training, postsecondary vocational training, and associate degrees. Plus, many reflect average earnings that are significantly higher than those of jobs that require a bachelor's degree.

Take radiation therapists, for example. This particular occupation is expected to grow by 24.8 percent through 2016; Continue reading ...


Article by, Selena Dehne and courtesy of JIST Publishing


If I were searching for a job for myself, I would not send my resume to HR and wait for a phone call. I would go through my social network contacts and call every manager who I thought might be hiring recruiters. If they did not need a recruiter, I might offer them third party staffing services.

Some people view this as improper networking etiquette, but if I need a job, I couldn't care less about propriety. Directly connecting with the manager can put you right at the top of the pile of resumes and since you are not an agency that needs a vendors list approval from HR, all you have to do is sell yourself to the manager, meet him for lunch or something. It is sales 101 and most people have no idea how to go about it. It's also a numbers game. The more you sell, the more likely someone will buy.

Most "career coaches" will tell you to follow up with HR, but I take it a step farther and tell you to seek out the hiring manager. HR has a reputation for being a quagmire for resumes and to give them credit they get thousands of resumes. In addition to that, not all corporate recruiters understand what the hiring managers are searching for. By calling direct you take the uncertainty right out of the equation.

Finally, most recruiters don't care if you are about to lose your house in a foreclosure. The only person who will take care of you is interestingly enough, YOU! This is why you have to take matters into your hands and sell, sell, sell!


Article by, Boston Technical Recruiter

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Gradversity


Elements beyond your control can impact your job search success: The job market, the economy, the health of your industry. Yet, there are many factors over which you have complete control. How you handle these factors can make the difference between a long, drawn out job search and one that nets quicker results. Rather than focusing on what we cannot change, let's focus on what we can. Here are five reasons that you may not be getting the results you want in your current job search:

You've already convinced yourself that there aren't any jobs available.

Henry Ford once said, "If you think you can do a thing or think you can't do a thing, you're right." Attitude and confidence play a large role in success - whether you are an athlete, businesswoman, or job hunter. Your belief - or disbelief - in your ability to achieve success will greatly impact how you conduct your job search and the impression you make with others.

Imagine an unseeded tennis player that is scheduled to go up against a top-ranking player in a match. This isn't the situation that she'd hoped for. But, now that it is here, how will she approach the opportunity she's been given? She has two options:

She can step onto the court already looking defeated. Head and shoulders dropped. Slumped posture. Panged look on her face. She is, in effect, telling her opponent, "You've already won." Not surprisingly, she will be right. Her fear will become a self-fulfilling prophecy.

On the other hand she can consider this to be a tremendous opportunity. She knows how good her opponent is and she respects her game. But, she is confident in her own skills and ability. She sees this as the biggest opportunity of her career and she is determined to go for it. This attitude of confidence and self-belief is just as critical to her success as her talent and abilities.

What is your belief about your ability to succeed in your job search? It will either limit your ability to succeed or propel you forward. Limit the amount of negative information you allow in each day. Find the balance between staying informed and absorbing every negative report about the job market and the economy. Improve your job search skills and techniques. This will further boost your confidence.

You're not as productive as you think you are.

"I've been looking for a job for months, but I'm not getting any results." This is the most common complaint I encounter with my job search coaching clients. My response is, "What have you been doing during those months?" Their initial response usually sounds promising. They've sent out twenty resumes or spend two hours per day combing job ads. However, when we look at the numbers more objectively we usually discover room for improvement. Sending twenty targeted resumes out in two weeks is impressive. Sending out just twenty resumes over the course of two and a half months will considerably lengthen your job search.

The average job search can range from three months to a year. The length of your job search is largely determined by the time, energy, and effort that you put into it. If you are a full-time job hunter, approach your job search much the same way you would approach a full-time job. Carefully assess your current job search. What kind of time and effort are you putting into your job search? Are you a full-time job hunter, a part-time job hunter, or is your job search become more of a hobby? Honestly assess your situation and make adjustments where necessary.

You have no clear plan.

Can you imagine a sports team entering a game without a game plan? From little league to the pros there is always a game plan is place. You study the opposition. Study the field of play. You play to your strengths while exploiting the opposer's weaknesses. As a job hunter you must take the same approach.

Learn about different job search strategies. Conduct careful research on your field and industry. Learn as much as you can about your targeted geographic locations. Your industry may be dying in your local region yet blossoming another. Create a plan of action based on the information that you gather and implement it consistently. Keep track of your results and make adjustments as needed.

You shy away from high-risk, high-reward job search techniques.

It isn't uncommon for a frustrated job hunter to reveal that they spend countless hours on their job search each day. The majority - if not all - of that time is spent in passive job search activities like surfing online job boards and combing through newspaper ads. These activities are convenient and feel safe. However, they are not the most effective strategies for landing your next job.

According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. If you are currently involved in a job hunt, networking should be an integral part of your strategic plan. Learn how to network effectively. If you are hesitant or perhaps shy, begin slowly. Practice with friends or family to raise your confidence. Then take the plunge. Realize that the best way to get over your fear of networking is to just do it. The more you network, the better you'll become at this essential skill.

Remember that networking is about building mutually beneficial relationships with others. Keep in touch with the members of your network. Don't just call upon them when you need something. Look for opportunities to support them as well.

You're trying to go it alone.

A job hunt can be a lonely and devastating experience. Do not isolate yourself. Communicate with friends and family. Let them know how you're feeling. Get support from others. If you can't find the support that you need within your own circle:

* Join a job hunters group locally or online.
* Buddy up with another job hunter and commit to calling each other at least once a week.
* Work with a job search or career coach.

Enlisting the support of others can provide ongoing support, encouragement, and added accountability. Many job hunters find that this greatly improves their results. Honestly assess your current situation. If your job hunt isn't getting any traction consider how leveraging support can improve your results.

We are in a highly-competitive job market. Yet, jobs are available. If your job search isn't getting results, rethink your current strategy. Improve your outlook; ramp up your activity; establish a clear game plan; go for high-risk, high-reward strategies; and get needed support.

Roxanne Ravenel is a Job Search Coach; the author of "The Savvy Jobseeker's Guide & Workbook: Five Steps to a Simply Successful Job Search"; and the host of The Savvy Jobseeker weekly podcast. She offers job hunters strategies and resources for finding their ideal work in less time at SavvyJobseeker.com.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sweet Careers


The other week I coached an experienced operations manager who had written to me that one of the reasons he felt his job search had stalled was because he was a US immigrant rather than native-born. When you believe you have a liability in your background, you need to examine it to see if it indeed may hamper your search and more importantly, what you can then do about it. In this specific case, I wanted to know: if this person needed to be sponsored (in a tight market that may be an obstacle); if this person was fluent in English (perhaps his communication skills were hampering his interviews); and if his attitude was negative (he might have been wearing this immigrant chip on his shoulder for all the employers to see). As it turned out, he didn't need to be sponsored, his English was fine, and his attitude considerably lightened when I coached him around his limiting belief that being an immigrant was a bad thing. I challenged him on this, and we came to an understanding that rather than being a liability, the very thing that he felt limited him was actually an asset.

The danger of limiting beliefs is that they color your entire search. You may avoid certain prospective employers that might actually be good targets to go after. You may have other weaknesses in the search that you don't see because you are fixated on something else. You may come off as negative or anxious or desperate because you are overly focused on the downside.

If you feel you have a liability, you absolutely need to look at it, just as I did for this client above. I didn't just assume that there wasn't a problem - if he felt there was a problem, then maybe there was something there. But there very well might not be a problem. You might just need to shift or reframe your thinking and expand your current limiting belief. So take an objective audit of what you think is wrong in your search but be prepared to change your mind and your strategy if it is you that is wrong in believing this.


Caroline Ceniza-Levine is co-founder of SixFigureStart , a career coaching firm that specializes in working with Gen Y young professionals. Formerly in corporate HR and retained search, Caroline most recently headed campus recruiting for Time Inc and has also recruited for Accenture, Citibank, Disney ABC, and others.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates seeking entry-level jobs and other career opportunities.

Article originally posted on Sandbox Advisors


I've had the opportunity to present to three entirely different audiences recently on the practice and business value of social media for branding and employee engagement. The audiences included business professionals in an NC State MBA course on social media; HR professionals who are members of the Human Capital Institute; and Marketing professionals who leverage Communintelligence.com for insights. I've also had the pleasure of speaking with some other folks living in this space of late, such as Thomas Otter, Gartner Analyst in the Human Capital-Meets IT-space; Jason Alba, author and CEO of career management application, Jibber Jobber; and Paul Pedrazzi, VP of Oracle.

What is on the minds of business audiences today on this subject? What are people asking about during Q&A and in the hallways after the presentations?

  1. Why me, why now? Do I have to do Personal Branding? Isn't it vain?
  2. "Overwhelming." The lists of social networks they "should know about" is too much to handle. They hear about LinkedIn, Facebook, Twitter, Yammer, Ning, FlickR, YouTube, Second Life, RSS feeds, Blogs, VisualCV, and more ... but they still can't keep up with email! Where do they start, and do they really have to engage? How can we make it easy?
  3. How do I use it? Once they sign up to be on a social network, what next? How can this odd language inclusive of broken English, hash marks and "too much information" be worth the effort?
  4. How can this fit this into my time-sunk life? My email and meeting volume is too much as it is.
  5. Can this hurt me? Is there risk of manager backlash; waste of time perceptions? Is there risk of discloser of sensitive, personal or business information?
  6. Is there clear value of social media as a business tool in the Enterprise (or is this just an excuse to goof around like kids on Facebook)?
  7. What are some of the wins we could deliver with social media inside our company?
  8. What type of resources does this require?
  9. How can we this get off the ground inside of a classic "Command and Control," culture which often shares information on a "need to know" basis?
  10. How do I encourage people at my company to use these tools? Once this gets off the ground, what about the people who don't want to participate, who work off-site, or who don't have a PC as part of their job?

For many in the business world who have not yet opted to engage on this subject, the general sentiment goes something like this:

Face Twitch. Shudder. Shudder. Head Shake. Face Twitch. Internal thought: "Won't it just go away?"

I'll share my take on these questions in subsequent posts. Until then, feel free to share the questions you've been encountering, and your favorite replies if you have them.


Polly Pearson.jpgArticle by, Polly Pearson, an employment branding leader passionate about Web 2.0 engagement tools with nearly twenty years of FORTUNE 500-level experience spanning human resources, marketing, branding, investor relations, public relations, advertising, and professional speaking. Her employment branding work has recently been featured in media outlets such as CBS News, National Public Radio, Financial Times, Boston Herald, Dice.com and in the new Penguin Press business book, "Closing the Engagement Gap: How Great Companies Unlock Employee Potential For Superior Results." Polly writes a popular blog dedicated to careers, culture and cool at, http://www.pollypearson.com.


I recently spoke to a group of mid-career executives about personal branding....and they looked at me with puzzlement - personal branding - at this stage of my career? What they're thinking is "I've never used personal branding, and I've gotten this far without it..." They nodded their heads during my talk, but I think most of them were dismissing the concept.

News flash to the 50+ crowd- studies say that you're retirement is farther off than you may think and in fact, you may be one of many who are suddenly on the job market after years in the same company and/or industry. If this is you - or someone you know - you'll be pleased to know that personal branding is a career management tool.

So, who needs personal branding? You do!

These days job candidates - from the boardroom to the mail room - need to articulate a promise of value that will convince the prospective employer you can add to the growth of the company. Your personal brand promise needs to be apparent in your resume, your cover letter, your "look", your approach, your conversation -and especially your online presence. Just because you're getting older doesn't mean that you can not and should not keep up to date with technology.

Most "recession era" job seekers are learning that personal branding helps you be more in control of the direction of your career by increasing your visibility and ability to attract and land target jobs.

Mid-Career Personal Branding Tips:

  1. Use more than one channel to promote your personal brand. Create a personal, blog, or online resume that prominently features your Personal Branding Statement
  2. Tell readers what they will gain by hiring or working with you
  3. A picture is worth 1000 words. Use photos and graphic designs that reinforce your verbal message to create memorable.
  4. Reinforce your personal brand in all your interactions with others. Mention your key attributes and special qualities in voice mail messages, your email signature, and whenever you speak with current or potential clients face to face.

What happens when your brand is tarnished?

Many mid-career professionals are more than a little "afraid" to put themselves out in public so prominently. It is counter-intuitive to those who came up in a corporate culture or team work. Times have changed. And have no fear - if Donald Trump can survive a brand "hit", anyone can.

It was recently reported in the Vancouver Sun: Donald Trump, the real estate mogul who has splashed his name on everything from skyscrapers to neckties to bottled water, has suffered a string of recent reversals that threaten to dilute his cachet, say branding experts. His name, which he often licenses to real estate projects in which he has no direct control, has earned him millions.

"His brand is associated with success and making money. And every time the word bankruptcy appears next to Trump, that's not good," said Allen Adamson, managing director of Landor, a brand consultancy. "He can take a few chinks in the armor, but I think he's probably at the limit."

On the other hand, failure might not tarnish Trump's image as much as it might seem, said Scott Davis, a partner at Prophet, a branding firm. Trump has some wiggle room because his story exalts the comeback, not just uninterrupted success. Davis said.

"He's the guy who bounces back," Davis said. "He epitomizes a part of the American dream that people latch onto. He's somebody that has come through contentious times and he ends up back on top."

If The Donald can do it - why not you?

Beverly Macy is the Managing Partner of Y&M Partners and teaches a social media class at the UCLA Extension. She also co-hosts Gravity Summit events.

Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


As I near my book launch, which is set for April 7th, I want to reflect back on the process and the perceived benefits and obstacles for publishing a book. Looking back, I laugh because I never used to like reading, writing or presenting, yet that is much of what I do these days. The reason being is that I found my passion and was inspired to be a contributor to the online community, which I was already accustomed to. The book idea for Me 2.0: Build a Powerful Brand to Achieve Career Success, was in response to a need that I saw in the marketplace. I had college students coming up to me pleading for jobs, begging for advice and a "new solution" for their job search.

Luckily, I had already written a few hundred posts on personal branding and was the right person, at the right time, to write such a book. It didn't hit me to write Me 2.0 until I became the ultimate personal branding case study, almost by accident. The cool thing was that I never wrote this book to make money or to become an uber celebrity. It was written to help people and only that. Today, I want to go over some book publishing benefits that I've seen, as well as obstacles I've encountered along the way.

Book publishing benefits

There are a lot of benefits that authors receive both directly and indirectly. Like anything else we talk about on this blog, branding is the key here.

  • Expert positioning: Regardless of age, class, gender, or career level, a book positions you as an expert in your field. People will automatically perceive you as an expert, unless you fumble and don't come through on that brand promise.
  • Speaking opportunities: Event coordinators, colleges, companies, associations and various communities are always looking for speakers. Aside from celebrities and industry executives, authors are typically the first on the the list to be booked. There are various speakers bureau's that authors can join to offer their speaking services to the masses.
  • Press mentions: Journalists, reporters and producers have to quote or interview experts for their articles, radio and TV shows because they need that level of knowledge in order to have a complete story. As an author, you become credible and can be quoted alongside your book. Members of the press use search engines and referrals to locate sources for their articles. You can also be proactive and get their interest.
  • Consulting gigs: If your book revolves around solving a particular personal or business challenge, then it probably has the steps needed in order to help solve that challenge. Anyone who is invested enough in your concept, will want to pay you for additional help or guidance. A book comes to life when the author is there to actually walk you through it.
  • Networking: I wrote a post about how to communicate everything you do a few weeks ago. When you're in a networking situation and you've published a book, people become more interested in you. It's quite hard to get published, so immediately, you become someone worthy of a conversation.
  • The "cool factor": Getting a book published is considered "cool" by the general public. I know this because I'll tell people everything I do and they'll care most about the book.
  • Proud parents: If nothing else, your parents will be proud of you and you'll be able to further promote your family name for years to come.

Book publishing obstacles

Your age: The younger you are, the harder it will be for you to get published, unless you're already famous or the CEO of a decent size company. If Mark Zuckerberg or Kevin Rose wanted to publish a book, there's no doubt that Crown Publishing would be on it with a million dollar advance offer, plus signing bonuses and a significantly higher royalty than us other authors get. Publishers want a sure bet and don't have much patience for risk taking, especially in this economy.
Money: First time authors don't get paid much, in advances or royalties. An advance is a sum of money paid to the author in light of book sales. For instance, if you get $50,000, but only sell 10 books, you have to pay back the rest to the publisher. Malcolm Gladwell typically gets a few million in advance, while most authors barely break a thousand. Just like everything else in life, your past performance will either increase or decrease both revenue streams (how many books you sold last time). The money does come from indirect sources, such as speaking and consulting.
Marketing: The publisher doesn't do marketing for you, so you're accountable for raising awareness to your potential buyers. This is why I started marketing this book over two years ago with this blog, even when I didn't know I was going to have a book.
The process: Writing the book isn't the most challenging part of the book publishing process. The editing phase can be suicide if you don't have a lot of self-confidence. After writing your book, you'll start to treat it like it's your baby and when the editor rips it apart (for the better!), you will have to take it and move on, instead of crying.
Timing: Luck is extremely important in a book launch because things are always uncertain. Fortunate for me, the economy is in a massive downturn and my book is all about finding the perfect job or creating your own. A lot of books won't sell well right now that are focused on things that people don't prioritize. If you are a personal finance genius, you're sure to make a lot of money right now.
Creative control: Depending on your current status (how successful you are), you will have either no control of the final book output or a lot of power. Seth Godin and Tom Peters, for example, have leverage over the book publishing process because of who they are (publishers trust their work). A publisher can change as much of the book as they may because they own it. As the author, you don't own the book.
Self-publish vs big publisher: If you self-publish, your book won't get in book stores, nor on a bestseller list (NY Times, etc). Instead, you'll have to fund the project, but you'll make more revenue from each book and retain full control.

Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


I tore out a small article from The Week a while back and I just ran across it on my desk. I tried to link to it, but couldn't (because it was from June 20, 2008) so I hope I'm giving enough credit to Thomas Vinciguerra. Thomas says that according to a Gallup Poll, only 6% of men now wear ties to work every day. In the U.S., sales of ties plunged to $677.7 million in 2008 -- down from a high of $1.3 billion in 1995.

This trend saddens Thomas and it saddens me, as well. I like to see a man in a nice, colorful tie. As I watch President Obama on television, his tie is the first thing I notice. And, I'll also admit that it makes me happy when my colleagues wear ties - particularly when it isn't a special occasion. I even like a man in a bow tie!

I believe there is a parallel trend for women -- hosiery. Call me old-fashioned, but I'd no more wear a skirt without stockings than I'd show up to work in flip-flops. And you should all be happy I don't go hose-less -- my legs are extremely white!

While it might not be fair, both men and women are judged by the way we dress and the way we are groomed. If you're serious about your career, consider being old-fashioned. Wear a tie if you're a man or hose if you're a woman.


Melanie HolmesArticle by Melanie Holmes, Vice President of World of Work Solutions for Manpower, and courtesy of Manpower's Contemporary Working blog. Melanie shares Manpower's extensive knowledge while building strategic partnerships with government, universities and other leadership organizations across the country. She is also responsible for social responsibility at Manpower, which includes diversity, volunteerism, community involvement, community relations, philanthropy and workforce development.


I recently wrote about Community Building 101 as part of a marketing campaign for a startup.

KTM asked a question:

Do you have any thoughts around handling this issue when the potential audience is thought not to be very engaged with social media?

The answer lies in your question. And we can take a look at it in two parts.

We need to take a step way back. In all the melee around social media we tend forget about the bigger picture around marketing. Building a community isn't the end all, be all solution. Other things need to be done as a part of the bigger plan. Mitch Joel has an excellent article today about how our values are affecting our outlook on marketing.

Building a community is a part of the overall marketing plan & should compliment it.
So here are the two aspects to consider:

1. Evaluate your customer segment(s)

  • What are their demographics?
  • What is their lifestyle like? and what affinities do they have?
  • What needs does your product fulfill?

You really need to know that information to make decisions on where your marketing efforts should be focused. Mitch Joel's point is well taken that traditional channels shouldn't be discounted.

Listening will also help you find people talking about your brand/product online. And you may find people using your products in unique ways.

2. If your potential audience isn't very engaged in social media then you need to decide where that would be for your customer segments. Where are their family & friends coming online at?

My suggestion is to get involved at two places:

Major social network

  • Facebook - join niche related groups & build a network there

  • if your target audience is a MySpace type crowd, then go there

  • if it's traditional business people, then LinkedIn is your place
Niche sites - find 2 or 3 that are very popular & get involved.

And I would highly question anyone that says: "Our potential customers aren't online".

That sounds like a really lazy answer. With some effort you can find people needing your products/resources (even if they didn't know they did!). If you move into an educational mode & provide resources and teach people then you'll be off on the right foot towards fostering community. Remember that your ultimate goal is to contribute to the community at large (not sell your products/services). Sales will happen when people realize they need your products.

What would you add to those points?


Connie Bensen.jpgArticle by Connie Bensen, Community Strategist, and courtesy of ConnieBensen.com


In a recent news story, an astounding 59% of employees that were laid off or fired last year admitted to stealing data from employers. Among the data taken were employee records (35%), financial information (16%), and customer information (39%). And get this: 79% of them admitted that their former employers didn't allow that sort of information to be taken off-site.

I don't know about the rest of you, but that sounds pretty crazy. If your employer finds out that you took proprietary information for your own personal gain, then you could have some legal troubles on your hands. In my company, we have fairly tight restrictions on data storage and transfer. While I could probably go in and burn a CD with data on it today, I could not use a flash drive, because the USB ports were all locked down sometime last year.

Whose data is it? This is an interesting question. Basically, anything done on a company computer is property of that company. However, with things like telecommuting and personal business done on breaks, the lines are not as clear cut as they once were.

I know that many of you probably heard about the Florida woman that messed with her employer's data last year. She saw a job ad in the paper that looked like her job, so she deleted $2.5M worth of information from her company's network. (And it turned out not to even be her job in trouble!) Continue reading ...


andrew gr.jpgArticle by, Ben Eubanks and courtesy of Andrew G.R. and jobacle.com - your cure for carbon copy career advice!


Article provided by JIST Publishing

"Our first job is to put people back to work."

President Barack Obama has declared this call to action time and time again when outlining the new administration's goals for rebuilding the economy. If the President's massive economic stimulus plan succeeds as hoped, an explosion of jobs will be created and saved to help recession-weary Americans rebound back into the workforce and get the economy back on track.

But where can people expect to find these employment opportunities when job losses have swept nearly every industry and region across the nation? Continue reading ...


Article by, Selena Dehne and courtesy of JIST Publishing


Today, I spoke with Charlene Li, who is the bestselling co-author of Groundswell, an ex-Forrester executive and now a full-time consultant, blogger and speaker. For the past few months, I've been really digging down and examining the role of a personal brand within a corporate brand and now, with Charlene's help, we have a great first look at this phenomenon. Charlene explains how she grew her personal brand within Forrester's, why she was able to blog on behalf of the company and some other great thoughts about how companies need to think twice before disabling the brands of employees.

How did you secure permission from Forrester to begin developing your personal brand? What were the obstacles and opportunities and how did you communicate them to the company's management?

In the fall of 2004, Joe Trippi, Howard Dean's campaign manager, was a speaker at a Forrester event. He spoke about the role and power of blogs in the Dean campaign, and it captivated the audience as well as Forrester executives. After he spoke, I asked Forrester executives permission to start a blog, reasoning that I couldn't write research about a blog without having one. I also pointed out the opportunity to write timely thought leadership in a way that our traditional syndicated publishing couldn't. The research director asked that I put together a written plan, which was about two pages long. The plan included details such as the target audience of the blog (press, current clients, and prospects), what types of posts I would write, and most importantly, what I would and would not blog about. For example, I would not include full reports and only selective graphics and data points.

The most important factor was that I had a long history of exercising good judgment as a Forrester analyst. I had been with the company more than five years and had been part of the research management team. I was one of the most highly quoted analysts at Forrester and regularly shared research with the press without compromising the research. I could reasonably argue that I could extend Forrester's reach and influence with the blog, in much the same way I had done with my press activities.

Do companies run a risk of losing talented employees when they have their own brands? How did you address those risks with Forrester?

It was a concern, but not so much in the beginning because frankly, no one took blogging seriously back in 2004! I addressed this risk early on by insisting that my blogging take place UNDER the Forrester brand. I considered starting a blog separate from Forrester, but was uncomfortable trying to tackle both a new medium and also a hesitant management. I also figured it would be a much stronger blog, and also help the company (and thus me) if it was a concerted, coordinated effort.

For example, Forrester's press team was very happy to promote news-breaking posts. So I started my blog later than I wanted, but because it was a Forrester blog, I think it was much better.

But to the point about companies losing talented employees, yes, it is a risk. But you risk losing them regardless of whether they have a blog or not. I stayed at Forrester four more years after starting my blog because Forrester made it interesting for me to stay. I could have left after the blog became successful, but chose not to because I could do more with the company than separately without it.

Some people have pointed to the fact that I had a Forrester blog -- not my own personal blog -- as a failing on my part to develop my personal brand. When I left Forrester, that blog went away -- it's since been incorporated into the Groundswell blog. In fact, having a Forrester blog made my leaving Forrester very clean -- the blog and the content I wrote stayed with Forrester and I was free to start a new blog and presence. I still have a strong personal brand because I had built up my name and associated them strongly with the thinking that I do.

How much time should you invest in personal branding?

As much time as your company and work responsibilities will allow. Companies that hinder their employees from personal branding don't understand that if done correctly and with the right intentions and guidelines, personal branding efforts can greatly benefit the company. If your company is nervous, the best thing you can do is to engage in personal branding activities that clearly, clearly benefit your company first and you second. That said, there's a limit to the types of activities you *should* be doing to promote your personal brand, for example, promoting yourself versus helping your audience.

What are the most effective channels for developing personal brands?

Clearly, blogging is excellent because you can control the content (text, audio, video) associated with your brand. Twitter is another place to easily engage with people -- it's the expression of your brand via your engagement with your audience. If appropriate, LinkedIn -- especially LinkedIn Answers -- is an excellent place to showcase your knowledge and expertise.

How do you plan to incorporate the personal brands of others as Altimeter Group grows?

One of the reasons I developed the Altimeter brand is that I want the firm's brand to be more than just about me. To that end, I'll encourage new partners to contribute on the Altimeter site but also encourage their outside activities. That's because it's likely that the partners will have a strong blog, Twitter following, Facebook presence, etc. so it doesn't make any sense to make them give it up. Rather, I'll showcase those outside activities on Altimeter, for example, Twitter conversations that mention any people at Altimeter.

My request in return is that they clearly also promote and market their activities with Altimeter in their personal branding activities where it makes sense. My feeling is that as long people feel that they are getting something out of the relationship with Altimeter, they will continue to stay with the firm. When Altimeter no longer makes sense for them, either because the company is growing in a new direction or they have interests that take them on a new path, we'll wish them the best of luck and hope that we can do business in the future.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Last week I spoke to a large group of University of North Carolina at Wilmington business school students and their mentors. The subject matter was what these soon-to-be graduates have to look forward to in the contemporary world of work.

My speech went pretty well and I'm confident I gave good advice to the young people. But the best advice of the evening came from one of the mentors. When he is working with his students, he helps them focus -- focus not on what they've done, but on what they've achieved.

  • So if your work experience is waiting tables, perhaps you've achieved: showing up for work on time, every time; bringing a certain amount of revenue into the restaurant; helping train new waitstaff; developing relationships with repeat customers; and more.
  • If you've never worked, but you volunteer in your community, perhaps you've achieved: making a commitment to a worthwhile cause; giving your time (and perhaps money) to help others; organizing an event; sticking to a budget; managing volunteers; raising money; and more.
  • If you're active in student life, perhaps you've achieved: motivating others; negotiating to achieve a goal; making a presentation; mentoring others; managing your time; communicating with those in positions of authority; and more.

I could go on and on, but my point is don't ever under-estimate your past experiences. Even if they don't fit perfectly with your dream job, think about what you've achieved, relate it to the work you want to do and articulate it to prospective employers.

Life and unrelated experiences count!


Melanie HolmesArticle by Melanie Holmes, Vice President of World of Work Solutions for Manpower, and courtesy of Manpower's Contemporary Working blog. Melanie shares Manpower's extensive knowledge while building strategic partnerships with government, universities and other leadership organizations across the country. She is also responsible for social responsibility at Manpower, which includes diversity, volunteerism, community involvement, community relations, philanthropy and workforce development.


With the growing number of unemployed Americans and the tendency toward firing out resumes and browsing massive job listings on the Internet, we sometimes overlook the employment opportunities that are available in our immediate area. Obviously, people living in major urban centers aren't going to make that mistake, but those of us out in the suburbs sometimes forget that business is happening all around us - even without major office buildings and commuter gridlock.

And the city dwellers are often too quick to overlook the smaller businesses that operate in the shadow of the corporate behemoths. Small businesses are thriving everywhere, even in uncertain economic times. And some of these places don't have websites where you can submit a resume.

Local job search is a bit different in that you really need to do your homework and talk to people. The best jobs in small business aren't always advertised. They are borne of need and opportunity as best identified by an owner or partner in the company. Sometimes a would-be applicant can embody both of those characteristics - need and opportunity - without even realizing it.

Get familiar with your surroundings. Explore the businesses that you've passed a million times but never visited. Talk to people at local restaurants and watering holes. You might be surprised at what's out there, even in difficult economic times.


Article by, Mick and courtesy of Insourced blog


I enjoy receiving questions from people. These questions are going to become common as community becomes an integral part of marketing plans.

I have a startup making a product. We're selling them online. We have:

  • a website
  • a blog
  • forums

The problem is that not many come to the forums. And if they do, they don't register or participate much.

Instead of trying to have our own forums, should we just join our customers where they are? But then I won't be able to customize or monetize the forums.

Whether you have a blog and/or forums, it's all the same. You need to build community around YOUR community. That's how I started my online community work.

Here are the steps for getting things going:

1. Provide a central gathering place.

  • It can be as simple as a blog all the way to fully featured forums (or both).
  • Add resources and information that provides value to your product & related topics.
  • Then jazz it up with interactive events of interest to your customer segment.

2. Set up web analytics at your site.

  • Plug in Google Analytics
  • Claim your blog on Technorati
  • Set up Feedburner (although Google seems to really have broken this)

3. Start listening to find where your customers & potential customers are

  • Set up Google Alerts
  • Monitor Twitter - Tweetdeck nicely sorts groups into columns
  • Set up a Social Media Firehose (put it in a dashboard like Netvibes.com)
  • Use an integrated tool like Techrigy SM2 (& yes I work for them)

4. Monitor and start noting trends

  • Check your monitoring on a daily basis if you're serious about this.
  • As you get things going, check your web analytics on a weekly basis (which may shift to more often as it becomes addictive).
  • Identify where your potential customers are hanging out at. It's not practical to join every social networking site. So be selective.

5. Participate

  • Join specific social networks and get involved. Provide value & resources. It's not about you or your product. It's about developing relationships. Meet people as people.
  • Comment on blogs that are identified by your listening system. Join the conversation.
  • Contribute to the conversation at large by blogging about industry related topics on your blog.
  • Respond to those that are looking for your type of product. How will you know? if you're listening for industry related topics then they will surface.

6. Build Brand

  • Be consistent & be everywhere. Listening will enable you to efficiently do that.
  • Provide a unique point of view that is memorable.
  • Find a way to be repetitive. Is it your logo, your photo, your username, etc Make it easy for people to remember you.
  • Establish yourself as a voice in your niche. Get to know others with common interests.

And if this sounds like work, it is. There's no question about that. It takes time & energy. But remember that you're creating relationships and something much bigger than just selling items. You're creating a brand. If you pay it forward & provide value to those you interact with, then they will support you. In two to three months you'll look back & see your progress.

What questions do you have? Which parts should I expand on? What has worked for you?


Connie Bensen.jpgArticle by Connie Bensen, Community Strategist, and courtesy of ConnieBensen.com


When a bank decides to enter a new market segment or launch a major new product, the main driver behind those decisions will often be the sales or product teams.

But the decision to enter those markets will usually be a collective decision made in conjunction with financial control, legal, compliance, IT and possibly HR too. That's how successful businesses work. You can't have sales teams making all the decisions in the same way you can't financial control or the legal team make all decisions.

For the overall health of the business, the bank needs to make a holistic decision that achieves a balance between the need for growth and market share, but also ensures that its risk profile, cash flow needs and resourcing needs are not compromised - no matter how great an opportunity the sales team may have identified. (Well, that's what should have been happening the last few years - but obviously hasn't!).

If it compromises the overall health of the business, it may not be the right move at that moment in time: a decision which the CEO would ultimately take.

There are some key lessons you can learn here in the way you make career change decisions:

1. Think like a CEO

You are the CEO of You Plc or You Inc. Which means you need to make a career choice that feels right from a career point of view, but is also a balanced decision based on what is happening in your life elsewhere.

When you make a career decision, the impact of that decision affects the different elements of your life - your finances, your family, friends, maybe your health, your passions and interests away from work, your religious and spiritual side, to name a few.

So you must consider the impact of your career decision on those areas and make a holistic career choice in the same way that organisations need to make holistic business decisions. There is no single way to do this - it depends on your personal situation.

2. Decide on your priorities

So the best thing to do is to look at yourself like a CEO would look at a business and see how you are doing in the different parts of your life (family, friends, health, finances, interests and hobbies, spiritual/religious and community) and then ask what your priorities are for the next 2 years for the different areas

E.g. are you planning to get married? Start a family? Move house? What is the state of your finances and what are your financial priorities for the next 2 years? Have you a particular passion or hobby that is very important to you? Are you actively involved in the community or have a strong religious/spiritual side to you?

Then decide which areas of your life are the most important to you for the next 2-3 years.

3. Make an imperfect choice

There is no such thing as a 'right' or 'wrong' career choice.

You make the best decision based on the knowledge, information and skills you have at any given time. You make mistakes and then learn from them. Which in turn help you make better decisions and choices in the future. Whereas sitting around waiting to make the 'perfect decision' gets you pretty much nowhere.

But once you can answer the questions in point 2, it makes the decision-making process much easier.

Regardless of your view on the financial crises, it's clear that large sections of the banking community were not making holistic decisions in recent years. An oversight which many of the banks, their shareholders and employees have paid dearly paid for.

It's wise to remember, that running a business is not just about making as much money as you can without considering the impact of risk exposure and brand exposure.

In the same vain, it's also wise to remember that managing your career is not just about making career decisons. It's about thinking like the CEO of You Inc and making balanced, holistic decisions that are right for your overall success as an individual -not just your career.

Article by, Sital Ruparelia and courtesy of CareerHub.com. The Career Hub blog connects job seekers with experts in career counseling, resume writing, personal branding and recruiting.


Making the decision to start a business, or even a new career for that matter,can instill fear and doubt about our abilities to get the job done and be successful. Because of this fear we wait and don't make the move and we wait for a time that feels more right. I am here to tell you that that day will not come.

Fear can be a tool for survival. Unfortunately, that's all it's for, survival. The question then becomes, do you want to survive or do you want to thrive? We have many instances in our lives when we are pointed to an enlightened path and most of the time we choose not to walk down that path due to fear.


What are you afraid of? What keeps you from taking the steps down that path? If there are things that you want to do that you have been putting off. Start doing them now. I am going to be talking about living your plan this week. If you have identified what your plan should be for your business or career, it's now time to start taking the steps towards that plan if you haven't already.

For the beginning entrepreneur, living your plan can be doing simple things before you get started like attending entrepreneur get-togethers and making connections with others in your chosen field. This will help you to start acquiring the mindset to be successful in your new venture. Go where the successful people in your field go and do some of the things that they do. You don't have to completely imitate as it is good to retain a different perspective and remain unique but to be something that you want to be, you have to start living your plan today.

So what are you waiting for? What's keeping you from doing the things that you need to do to live your business plan? What tools do you need? I am interested to hear your thoughts as I feel like this is a huge stumbling block to success and what leads us to settling in our lives.


Brandon Allen.jpgBrandon Allen is a business and vision coach with The Business Blueprint. Brandon focuses on helping businesses get clear on their vision, mission, core values and leadership. Brandon is the author of the small business blog Build Your Soul Purpose ( www.buildyoursoulpurpose.com).


This is the first guest post by George Tarakhovski. We're hoping that he will become a regular contributor here. If you'd like to contribute to One Day, One Job, let me know at Willy@onedayonejob.com.

Odds are that you are, know or have heard of someone who has a knack for collecting stuff. Perhaps, it is your grandfather who keeps a prized archive of 18th century stamps or your friend from middle school who proudly laminated every single Pokémon card he could get his hands on. MBI, Inc., a Connecticut-based $400 million-dollar consumer-products company, has successfully transformed society's affinity for collectibles into a highly profitable business. The company markets its products through four in-house operating divisions - Danbury Mint, PCS Stamps & Coins, Easton Press and MBI UK. Each of these divisions is responsible for churning out collectibles such as licensed sports figurines, die-cast models, jewelry, fine leather-bound books, vintage coins, and stuffed animals. MBI has successfully survived several recessions and seems to remain profitable to this day. Considering the current economic climate and the unorthodox nature of the collectibles industry, this is good news for somebody who seeks an unusual business career, yet suffers from cold shivers when the words "lay" and "off" are mentioned together in the same sentence. Continue reading about MBI Inc....


Thumbnail image for Willy Franzen.jpgArticle courtesy of Willy Franzen of One Day, One Internship and One Day, One Job


Today my little sister is on her way back from a few months in Ethiopia teaching art at an orphanage for children who have lost their parents to AIDS. From what I've heard so far, she's had an amazing impact, so I'm obviously overwhelmingly proud of her. It's hard to imagine what life without a family is like, but there are millions of children all across the world who know all too well what it's like. That's why we're taking a look at Kidsave today (not the organization that my sister was working with). They're a Los Angeles, CA based non-profit that is aiming to "to ensure that no orphan or foster child is forgotten and that every child grows up in a family with love and hope for a successful future." It all started when friends and business partners Terry Baugh and Randi Thompson, both adoptive parents, realized how tragic the stories of orphaned children really are. They started Kidsave in 1997, and since then they have helped "more than 2700 children [find] parents and lasting connections with adults." Continue reading about Kidsave...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


If you have been reading my latest blogs, you know that I have recently started a new job. And with a new job at a large institution or corporation comes a new hire orientation.

As I was spacing out during the most recent video installment of this particular institution's history, it dawned on me that orientation is not necessarily the most effective way to integrate a new employee to a company's culture. It is certainly a nice gesture for the executives and top management to speak to the group about customer service and how great the company/institution is to work at.

But c'mon. Can you really capture a company's work ethic, culture, positives, negatives, and more in a few hours or days (depending on how much time is allocated)? The answer is no. The majority of new hire orientation is spent droning on about benefits, retirement, and why this is the best company you will ever work for. Continue reading ...

andrew gr.jpgArticle by, Lauren Kleinman and courtesy of Andrew G.R. and jobacle.com - your cure for carbon copy career advice!


The world of work is experiencing changes of tsunamic proportions. Career paths are being impacted on a scale not seen since the Big Depression of the1920s-30s. New opportunities are opening; old ones are going up in smoke.

If you are truly ambitious careerists you will pay heed to the advice of Charles Darwin who said, "Survival goes not necessarily to the most intelligent or the strongest of the species, but to the one that is the most adaptable to change."

Then, you'll conduct a reality check to determine if you are prepared to survive and achieve career success in this changing, volatile environment.You'll run this test on a regular basis.

Follow the advice of Brian Tracy, personal and professional development guru, declares in his book, Reinvention, How To Make The Rest Of Your Life The Best Of your Life:

"Practice zero-based thinking in every area of your life. Ask, Is there anything that I am doing today that, knowing what I now know, I would not start up again today if I had to do it over?"

Are you fully investing your time and energy toward surviving the worldwide tsunamic and winning the career rewards you desire?

Rank your activities in three categories:

(1) advance your career,
(2) derail your progress, and
(3) spin in neutral.

Apply this thinking to reviewing your personal relationships as well on and off the job. Are you spending your time with winners and ignoring the losers? Are you feeding the gossip mill or helping to shut it down?

Take a close look at your time at work. Are you doing things that you could hand off to an associate, freeing yourself to take on assignments of greater responsibility and greater potential for career rewards?

Are you adding value to your employer's benefit from his investment in you? Are you accomplishing more than your boss expects or are you cruising along at your comfort level?

How do you spend your time away from your job? Are you learning new skills and making contacts with mentors and associates who can help you advance on your career path?

Are you following good health practices? Are you rounding out your life by pursuing interests outside your immediate career? Are you helping others to earn career success?

Do you know the state of health of your employer's business, as well as that of the industry category it's in?

Do you have in place and follow a career plan? Do you have an up-to-date resume just in case things turn sour on your present job?

Reflect on Brian Tracy's advice which he calls KWINK (Knowing What I Now Know). The ultimate question is: Are you spending your working life in a career that fulfills your ambitions and needs?


Ramon Greenwood.pngArticle by, Ramon Greenwood, a career counselor with common sense advice on how to achieve your career goals. To subscribe to Ramon Greenwood's free semi-monthly newsletter and blog, go to Common Sense at Work Ramon's take-it-to-the bank advice comes from a world of experience, including serving as Senior Vice President of American Express, an entrepreneur, professional director, career coach and author.


Whether to choose a career in education is a difficult but common decision. Many people are interested in education careers. After you match your personality with careers, narrowing your choices based on high-quality career information is critical to making a good career choice. But it takes work to find high-quality information on the Internet; so I've started it for you.

Having worked as an adjunct professor myself and raised by a college professor and a public school librarian, I know a little about education careers. With few exceptions, they are political, not well-paid, enjoy iffy job security, and often suffer from a lack of resources. All that said, with the right job fit, education is one of the most rewarding careers in the world. I feel fortunate to have grown up and worked in this environment.

Education is undergoing enormous change from technology, fluid government involvement, college "business models," and demographics. A few examples of trends:

  • the growth in distance learning and Internet based education,
  • charter schools and changing public school system funding & structure,
  • accountability required by No Child Left Behind and state laws,
  • changes in the college professor tenure system, and
  • the growing diversity of the American student population.

So whether you are a high school career planner or an adult planning a career change, you need to more about what an education career is like before you leap. The resources I recommend are just a few to get you started, to show the variety of quality career information out there.

Before I recommend these career info links, don't forget to:

  1. Talk with people working in the jobs that interest you - their information will be much more accurate, especially about your geographic region or specialty than any Internet source. Yes, it's more work but it's worth it. Learn more about career specific networking.
  2. Use your public or school/college library for free subscriptions or links to websites the general public has to pay for. See more tips for taking advantage of the library.
  3. Be skeptical of website sources of career information selling something - what is their bias? Where does their information come from? That includes The Career Key. You can learn more at our site about our mission and philosophy (we don't accept reciprocal linking agreements or advertising).

To start, look at job descriptions, certification requirements, salary, job outlook, and related occupations and websites in the Department of Labor's Occupational Outlook Handbook:

Preschool and K-12 Teachers
Post-Secondary (College) Teachers
Education Administrators
Counselors
Librarians

Higher-Ed (college, post-secondary)

  • Chronicle.com (The Chronicle of Higher Education)
  • Chronicle also offers a great academic blog list focused on academic life and careers.
  • For a "real world" perspective on 2009 trends in technology and higher ed from a college IT VP, read this post from "Bytes from Lev"

Secondary School (K-12)

Early Childhood Education & Preschool

National Association for the Education of Young Children
Links on Early Childcare and Education Careers from VIC (see above)
TeacherLingo.com (search for preschool teacher blogs)
Lead from the Start Blog: views on preschool, policy and the teaching profession

Any suggestions and feedback on this post or any others is appreciated. This is my second post in a series about challenging but rewarding career choices, and finding the best Internet resources for career information. Click here for my first post about women interested in science careers.


Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


Why is trust so important? Trust means letting go of an outcome. It means choosing to believe that your career will get better, stable, and more certain. Trust means being free and letting your career go the way it is supposed to go even if you are afraid of the future.

No matter what you are experiencing in your career right now, you can still trust that everything will work out in the end. You can still believe in the best. Is "trust your future" a cliche? Maybe it is. But maybe this thought has been around for years because it's true and has helped a lot of people through tough times.

So How Do You Trust Your Future? Follow These Four Steps Below.

1. Let Go Of Your Need For Control

Control can be dangerous. On the positive side, it keeps you disciplined with your eye on the ball. On the negative side, it keeps a not in your stomach if your career is going awry. Nobody knows how things will turn out for you. If you keep trying to control your career and the direction it's going in, then there is no room for what's supposed to come your way. This doesn't mean you stop planning or taking action. Rather, you recognize that if you need to know where your career is headed immediately, then the opposite will occur, and you will feel miserable longer instead.

2. Believe That Everything Will Be OK

Do you believe that your career can be great again? If not, maybe you should. Trust is about believing in something that will happen before it does. This is even before you see the results or evidence that you will get what you want. Sometimes you have to have faith first before you can see the rewards second.

Trust is also about believing in you; looking at your accomplishments and remembering all of your achievements. Believe in you, and that you handle anything that comes your way. You've done it before and you'll do it again.

3. Change Your Thinking

Trust is about putting a positive spin on how you look at things. Attitude is everything. Roadblocks in your career occur and then you respond. The great thing is you get to choose how you react. Why not choose something that empowers you? Ask yourself: What would my career be like if I trusted more? You might not know where your career is going at the moment, but you won't be so stressed and worried during the journey anymore.

4. Trust Your Future

There are probably many reasons you can come up with for why you should not trust your future; but there are so many more reasons why you should. If you work long enough, something eventually will happen in your career that you don't like. Expect this. Expect that your career will have its peaks and valleys and what goes down will eventually come back up again.

Trusting your future requires you to be uncomfortable, uncertain, and moving forward anyway. You never know what is behind the next door unless you open it. And, you might be surprised what is on the other side. Trust that you are on the right path, that you are doing all of the right things, and you will reach your destination.


debbrown.jpgArticle by Deborah Brown-Volkman, a top professional Certified Coach (PCC), sought-out career coach & expert, best-selling author, and the President of , Surpass Your Dreams, a successful career coaching, life coaching, and mentor coaching company that has been delivering a message of motivation, success, and personal fulfillment since 1998.


Today, I spoke with Laura Ries, who is an expert on marketing and building brand strategy, and is the best-selling author of some of the nation's most respected branding books, including her latest called War In The Boardroom. In this interview, Laura talks to us about how there is a struggle between marketing and management, how that affects business and some insight into how we can become better marketers.

What is the struggle between marketing and management? Why is this happening now?

The struggle between marketing and management had been going on forever. The reason for the struggle is not something new; everybody who has ever worked at a big company knows about it. What is new is figuring out the reason marketing and management don't understand each other. The reason they don't understand each other is that they think differently. Management people tend to be left-brain thinkers.

  • Left brainers are verbal, logical and analytical. Marketing people tend to be right-brain thinkers. Right brainers are visual, intuitive and holistic.
  • Right brainers and left brainers are both important influences in a company's organization. But to be truly successful, each side must understand each other's strengths and weaknesses.

What is the difference between a good CEO and a good CMO?

"A good CEO is a good "people" person who can manage and oversee many different areas."

CEOs usually trust their financial people for finance, their lawyers for legal, their engineers for technology but a good CEO will also trust his/her right-brain marketing people for marketing. Too often marketing is underappreciated and believed to just be common sense. Nothing could be further from the truth. The best marketing ideas usually defy common sense entirely.

"A good CMO is a strong right-brainer who excels in the principals of marketing but also understand how to sell his/her ideas to left-brain management."

A CMO will never sell management with big picture ideas expressed with visuals. A good CMO knows how to sell ideas to management with lots of talking and the facts and figures to support the ideas.

Can you talk about the different mindsets that conflict in companies and yield poor marketing/advertising programs?

The worst campaigns come from companies where left-brain thinking wins the battle in the boardroom. Where the emphasis is on abstractions and cleverness especially the ideas that the better product wins.

Why is it that powerful new brands like Red Bull, Google, BlackBerry, Starbucks and Under Armour have not come from big companies, but from entrepreneurs? Big companies run by left-brain managers tend to ignore the advice of their right-brain marketing people. Entrepreneurs, of course, tend to be right brainers with marketing instincts and the intuition to follow it through.

Before Dietrich Mateschitz introduced Red Bull, he tested the name and the concept. "People didn't believe the taste, the logo, the brand name. I've never before experienced such a disaster." But Mr. Mateschitz introduced Red Bull anyway, something that a right-brain entrepreneur would do, but not something that most big companies would do.

In 2009, how can we become better marketers, both for our companies and as personal brands?

The recent financial meltdown has gotten everyone worried. When people worry, they tend to tinker. Tinkering is harmful for brands. Changing the message, the package and/or the price is often the worst thing you can do. The best strategy for any brand, no matter what the economy, is to stay consistent. When you change, your strategy, you lose some of the power of your brand. Brands that are successful in the long run need to be authentic. And change undermines a brand's authenticity.

As for your personal brand, find your word and get focused. Over time we all tend to get unfocused. It is like your clothes closet. One day you clean it all out and make it nice and neat; then you promise to keep it just like that. After 3 months, it is a mess again. It is a law of life; as time goes on, things get messy. So what you need to do every six months is step back and take a good look. Make sure you are focused. Get rid of the stuff that doesn't make sense. And reinforce what your brand stands for.

How is social media impacting the "War in the Boardroom"?

Social media is great for sharing information, experiences and observations. Here at Ries & Ries we have our website, my blog, our video reports, Al's Adage.com articles, LinkedIn and Facebook all fired up and getting our message out. We have a great quiz LeftRightBrainQuiz.com with 12 questions to quickly let you know if you are a right brainer or a left brainer. Many people have no idea which side of their brains they favor.

We hope to get people interested in the left brain/right brain concept and especially how it affects the battle between marketing vs. management. Are you on the left side or the right side? Which side is winning at your company? What are you doing to win your marketing battles with management?


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Today, I spoke with Steve Farber, who is the president of Extreme Leadership and author of the new book Greater Than Yourself: The Ultimate Lesson of True Leadership. In this interview, Steve talks about helping other people instead of self-promotion, why personal brands don't scale, his leadership cycle theory, and networking.

A lot of people think personal branding is only about self-promotion. What are your thoughts on this, taking into account you're all about leading/helping other people?

"A personal brand that's "only about self-promotion" is just another way of saying it's a lousy brand."

Think of it this way: A company/product/service's brand effectiveness is determined by its ability to convey unique value to the consumer. Coke's brand would be worthless if its promise was something like, "Drink Coke so we can make money." The same is true for your personal brand: it shouldn't say, "Do business with me because I'm so awesome"; it should say, "here's what I'll do for you." In other words, if your personal brand doesn't convey the essence of how you're going to help other people, you've missed the boat altogether.

Personal brands don't scale, which is why teamwork skills are highly applauded and encouraged in the workforce and for entrepreneurs leading a group of employees. What are some leadership skills you recommend people develop?

The most significant leadership skill, in my estimation, is the one that requires your putting to use all your other leadership skills, wisdom and experience. And it's the one skill that does make your brand scalable: your ability to create and develop other leaders who go on to become better leaders than you are. The truly great leaders at work-and in life in general-become so because they cause others to be greater than themselves. And if you do that in a conscious, intentional way, the greater leaders that you help to create will go on and do the very same thing for the people around them, and so forth. It's the proverbial ripple effect. That's leadership scalability, and if leadership is part of your personal brand, you've extended your brand's impact well beyond your own immediate time-and-space-bound influence.

Can you explain your leadership cycle: Expand Yourself, Give Yourself, and Replicate Yourself?

If you're going to take the idea of making others greater than yourself seriously (I call this practice GTY, for obvious reasons), you have to start, paradoxically by focusing on yourself. You have to Expand Yourself in order to have more personal resources to invest in and give to others. You need a deep and expansive sense of who you are, and you have to be getting better and better, more competent, smarter, more experienced and more connected to others all the time.

All for the purpose of Giving Yourself, because the real payoff comes not in the hoarding of the resources, knowledge, and experience you've expanded, but in the giving of those things to aid in another's personal and leadership development. And, finally, you Replicate Yourself by getting the expressed, verbal commitment from others that they'll go out and do the same for the people in their lives. Kind of like the "pay it forward" idea, but applied specifically to human development.

When it comes to networking, what is your take on giving value to others without asking for anything in return? Why do most people fail to capitalize on this gesture?

"We probably fail because we focus on the wrong perspective. We focus on the gold instead of the golden rule."

This do-unto-others sentiment, otherwise known as the "ethic of reciprocity" exists in literally every religion and productive school of thought on the planet. (Including, by the way, humanistic atheism). Everybody says it in their own way, but it's clear that Christians, Jews, Muslims, Buddhists, Hindus and atheists all agree that human beings should do good for other human beings simply because it's the right thing to do.

And nowhere in any of these traditions will you find a footnote saying, "does not apply Monday through Friday between the hours of 9 and 5 or in any situation where a paycheck is involved." But-again, paradoxically-the act of giving without an expectation of quid pro quo is what usually brings about the greatest material returns.

Throughout your career, looking back, what would you have done differently and why?

I would have started practicing the art of Greater Than Yourself a long time ago. I'm proud to say that I've helped a good number of people in my career, but I wonder how many more truly world-class, world-changing leaders I could have had a hand in developing if I'd have done my small part in perpetuating this GTY ripple 20 years ago. That's a question that'll never be answered, I guess. Ask me again in another 20 years.


Dan Schawbel.jpg Article by, Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.


Article by, Chip Heath & Dan Heath

Since Made to Stick came out, many anxious people have asked us, "How do I unstick a sticky idea?" They want to unstick a rumor about their company or a false perception of a particular product. They want to unstick whispered mistruths about political candidates. Once, we were even asked, "How would you unstick Paris Hilton?"

Our answer on that last one was a bit slow in coming. We finally admitted, "You can't." There's no Goo Gone for ideas. Sticky ideas stick. There are millions of people who've come to follow, willingly or unwillingly, the antics of a party-girl heiress. There's no magic sticky incantation that will make us divert our attention to alternative energy, or some other worthy topic. Our best advice, on the Paris Hilton matter, was: Just wait it out. As we age, the memories will fade, and perhaps those neurons will die off entirely. (With any luck, they'll go before the "dress ourselves" neurons.)

But the question -- How do I unstick an idea? -- nagged at us. So we dug into the relevant academic research. It was a long and frustrating search, because there's not much research tackling this topic. But we did find one promising lead that was about sixty-five years old.

During World War II, social scientists had a keen patriotic interest in rumor control. About two-thirds of the rumors during were "wedge-drivers," accusations that provoked anger at various social groups (blacks, Jews, the Brits). These rumors were false and socially destructive, so the government wanted to fight back aggressively. One tactic that seemed to work against wedge-drivers was to redirect the anger and make people mad at the rumormongers. For instance, the rumor-control people would put up posters of Nazi spies spreading rumors to gullible dupes. This primed listeners to react angrily when someone spread a rumor: You're undermining the American war effort by spreading Nazi untruths!

At first, this work in wartime propaganda seemed pretty removed from the concerns of our readers, who want their ideas to stick in business or in school. But then it dawned on us: Trying to unstick an idea is a bad strategy. The World War II rumor-control people weren't trying to unstick an idea. They were shifting the turf and propagating a different, competing idea. Instead of arguing that the rumors themselves were baseless, they argued: The Nazis are trying to trick you. Are you going to fall for that?

This suggests that we shouldn't try to unstick ideas. We should fight sticky with stickier, meet Scotch tape with duct tape.

For decades, McDonald's fought rumors that it used earthworms as filler in its burgers. At first, the company tried to unstick the idea. In 1978, McDonald's officials had denounced the rumors as "completely unfounded and unsubstantiated." (Quotes taken from Newsweek via Snopes.com, the mecca of urban-legend debunking.) Guess which idea was stickier: "earthworms in your meat patties" or "unfounded and unsubstantiated"?

By 1992, Ray Kroc, McDonald's most famous CEO, had come up with a better approach. He said, "We couldn't afford to grind worms into meat. Hamburger costs a dollar and a half a pound, and night crawlers cost six dollars!" That's nice; Kroc is fighting sticky with sticky. Notice the elements of credibility (dollars per pound) and unexpectedness (We can't afford to serve you earthworms). He might even have gone a step further and made a joke about it: "If someone ever tries to sell you a WormBurger, you should worry about them secretly filling it with beef."

Another case of fighting sticky with sticky came during the late 1990s, when e-mailed rumors about nasty computer viruses circulated constantly. According to these rumors, if you clicked the wrong link, or opened the wrong e-mail, you'd destroy your computer. One day, a young systems operator, fed up with the dozens of bogus warnings he received every day, wrote a parody of the rumors:

Warning: if you receive an e-mail with "Goodtimes" in the subject line, DO NOT OPEN IT!!!!! Goodtimes will rewrite your hard drive. It will also scramble any disks that are even close to your computer. It will recalibrate your refrigerator's coolness setting so all your ice cream goes melty. It will demagnetize the strips on your credit cards and use subspace field harmonics to scratch your CDs. It will give your ex your new phone number. It will mix Kool-Aid into your fish tank. It moves your car randomly around parking lots so you can't find it.

The parody became a viral hit, as popular as the rumors it mocked. Bill Ellis, a folklorist at Penn State Hazleton, has documented that, as this parody spread, the apocalyptic virus warnings faded away. The parody cleverly provided people with a schema of an overhyped warning. Afterward, if you received more e-mails that fit the schema -- full of overheated language and dire warnings -- you knew to laugh rather than get worried. The young systems operator fought a sticky idea with a stickier idea.

But sometimes the best way to fight a sticky idea is not with a message at all, even a stickier one. Sometimes what you need is a sticky action. Consider the dawn of the automobile era. As described in Hayagreeva Rao's book Market Rebels: How Activists Make or Break Radical Innovations, the gasoline-powered car was greeted, at first, with skepticism and outright fear. People called it a "devilish contraption." It spawned rabid opposition. The Farmer's Anti-Automobile Society of Pennsylvania, for example, demanded that cars traveling at night on country roads "must send up a rocket every mile, then wait ten minutes for the road to clear. If a driver sees a team of horses, he is to pull to one side of the road and cover his machine with a blanket or dust cover that has been painted to blend into the scenery." One technologist of the time scoffed at the idea that gasoline engines would ever be widely adopted: "You can't get people to sit on an explosion."

That's a sticky idea: simple, concrete, emotional. If you were an entrepreneurial automaker, how would you combat it? Well, the dumb thing to do would be to try to "unstick it" with a message: Go ahead, try telling potential customers, "Don't worry, you're actually sitting on a contained explosion." Oh, and all the top automotive authorities say your fears are "unfounded and unsubstantiated."

Auto enthusiasts chose to act. They created a series of "reliability races" in which automobile inventors would bring their autos together and have them compete on endurance, fuel economy, and hill-climbing ability. Reliability contests were one part product testing and one part festival. The first contest took place in 1895, and by 1912 they had been discontinued, because cars were an accepted social reality. What happened in between was that the automakers gave thousands of people the chance to see firsthand the promise of automobiles -- to see that there was nothing to fear. (In fact, the acclaim Henry Ford received from his performance in the reliability contests enabled him to launch the Ford Motor Company in 1903.)

Note that the auto enthusiasts didn't try to argue their way out of the fears; they acted their way out. They chose a demonstration that was Unexpected (Until today I thought cars were dangerous and unreliable); Concrete (Did you see it take that hill?); Emotional (I can see myself becoming one of those liberated drivers); and Credible (I saw it all with my own eyes!).

So how do you unstick an idea? First of all, be realistic. It took seventeen years for reliability races to establish public trust in the automobile. The rumor about earthworms in McDonald's hamburgers still circulates in some places, despite Ray Kroc's brilliant response. Sticky ideas endure, and, as we've seen in the book, that can be a great thing. It can also be a real nuisance if you're working against a sticky idea that's false.

Our advice is simple: Fight sticky ideas with stickier ideas. We hope we've given you some useful tools for making your ideas sticky. And if you want to unstick Paris Hilton, maybe you should be looking for another fame-hungry heiress to take her place? (We're not sure heiress races will do the trick.)

The above is an excerpt from the book Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath. The above excerpt is a digitally scanned reproduction of text from print. Although this excerpt has been proofread, occasional errors may appear due to the scanning process. Please refer to the finished book for accuracy.
Excerpted from Made to Stick by Chip Heath & Dan Heath Copyright 2007 by Chip Heath & Dan Heath. Excerpted by permission of Random House, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

Article courtesy of WorkBloom, an employment blog incorporating a comprehensive career resources section, including the largest database of professionally written resume and cover letter samples on the Web.


With such gloomy job loss numbers, what should be the next move for someone choosing or changing a career? Is any career path safe or secure? Are the "job outlook" numbers published by the government even accurate anymore? See my previous post on tips for evaluating job outlook.

Mulling these questions over for weeks, I've come to the conclusion that in the current crisis, you cannot rely much on the advice of economists and labor statisticians to help you make a good career decision.

One thing we know for sure: matching your career with your personality is still the scientifically proven road to job satisfaction. The economic crisis is completely unrelated to the need to identify your values, interests and strengths.

But when you need to narrow down your matching career options, job outlook matters a great deal. Planning exactly where you want to go is more critical than ever. You don't want spend time and money preparing for a career only to find there are few jobs in it.

To avoid a dead end career choice, here are 5 questions to ask about the top 2 or 3 careers you are considering:


  1. Are job opportunities in this industry disappearing for good? According to the New York Times, some jobs are not returning - at least in the near future. Examples: jobs in Financial Services, Housing (Realtors, mortgage brokers, construction and architectural services, etc.), Hospitality (hotel managers, travel agents, etc.), Manufacturing, and Retail. If technology advances, government regulation, drops in consumer spending, and outsourcing are hammering the industry that interests you - find out why. Only then can you predict how permanent the losses might be.

  2. If the answer to #1 is yes and you want to still pursue it, what will be your strategy for getting one of the jobs that remain? Is there an industry sector surviving this downturn? How can you organize your education, training, and networking to be successful in that sector?

  3. If this industry is not in turmoil, to what extent is this recession impacting it? Where are the opportunities? What is your plan for making yourself stand out from other applicants? List out new skills, volunteer or work experience you can get, connections you can make - and how to achieve them.

  4. If government funds this industry (teachers, police officers, social work, etc.), are you prepared for the ups and downs for job security? Politicians are notoriously short-term planners; just because "stimulus" is a hot concept now doesn't mean money will rain from government trees for long (if ever). Do you have a private-sector and self-employment fallback position? If inflation eats away at your government paycheck, will you need to supplement it and how?

  5. Double-check your sources of information. Are you only considering information that supports your desired conclusions? Have you talked to people actually working in the career you want to choose? Make sure you consider all the negatives of your career options - all options have them.

Answering these questions is a great way to narrow down your matching career options. And the information you gather will do more good than any you get from "experts" making job forecasts. Planning and a smart process for making a decision will help you make a good career choice, one you won't regret.


Article by, Juliet Wehr Jones, J.D. and courtesy of Career Key, striving to help all people make the best career choices, worldwide.


I deeply appreciated Arianna Huffington's recent post on why we must be more giving in our contributions towards charities and volunteering in the tough times of recession and economic downturn. True, it is affecting the lives of most of us around the nation and the world but those who are on the lower rungs of the society are suffering more than we are, and giving in these times will also help us feel better.

Here are some of the stats (from Arianna's article) which certainly make us feel much worse as compared to just reading about the layoffs and foreclosures day in and out:

The United Way saw a 68-percent increase during the past year in the number of calls for basic needs such as food, shelter, and warm clothes.

31.1 million people received food stamps in November, an increase of 13 percent from a year earlier.

In Arizona, there's been a 100-percent increase in the number of people seeking social services from the state.

In Contra Costa, California, 40,000 families applied for 350 available affordable-housing vouchers.

In San Francisco, food banks report a 30-percent rise in demand for emergency food assistance. In Lehigh Acres, Florida demand is up 75 percent.

And the news is bleaker on the nationwide cuts of around $80 billion on these eliminations:

  • Head Start,
  • Education for the Disadvantaged,
  • School improvement,
  • Child Nutrition,
  • Firefighters,
  • Transportation Security Administration,
  • Coast Guard,
  • Prisons,
  • COPS Hiring,
  • Violence Against Women,
  • NASA,
  • NSF,
  • Western Area Power Administration,
  • CDC,
  • Food Stamps

It makes the future bleaker for those who need it. Well, some cuts need to be done and also might be done even if the general population is against it, so the best way to contribute towards the betterment of those affected by these decisions is for those who have now to give to the have nots. Not only on the monetary front but also by contributing time volunteering for charity organizations and showing support at your local food banks and homeless food shelters.

Our earnings might be low and savings even worse; but even a small contribution to those in dire needs might mean a lot to them.

As a solution to such an issue, here is my contribution: our local cultural group plans to organize a fundraiser for a local non-profit environmental (tree planting) group which has already seen a major cut in government aid this year.


shweta khare.jpgArticle by Shweta L. Khare, founder and president of Careerbright and Speakbright and courtesy of Careerbright blogspot


One thing the Internet has done for us that doesn't get talked about a lot is that it has made it so much easier to organize real-life events. You can send a meeting request, create an event on Facebook, organize a Tweetup, or a Meetup. It's amazing that phone calls and invitations are nearly obsolete when it comes to organizing an event. With that said, there's still a lot of room for improvement when it comes to online tools to getting people together. That's what Meetup, which is based in New York City, is all about. They provide a place for people to organize meetups and to share them with the rest of the world. Whether you want to join The Chicago English as a Second Language Meetup Group or The NYC Cranium Meetup Group, you can do so with the help of Meetup. Continue reading about Meetup...

Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


On Sunday morning I woke up to a massive lake effect snow squawl. My first thought was, "I don't want to go outside today." Then I realized that everyone else was thinking the same thing and that all those brunch spots that are usually a two hour wait would probably have tables available. Then I wimped out and decided to make pancakes - chocolate chip pancakes. So, I pulled out the King Arthur Flour and searched for their pancakes recipe in Google. I was shocked to learn that this is one of their King Arthur Flour Guaranteed Recipes. If I somehow managed to screw up, they had a phone number that I could call to get someone to help me fix it. Oh yeah, and they'd send me a $5 Baker's Catalogue gift certificate for my troubles. Luckily the pancakes were delicious, and I didn't have to take advantage of their fantastic customer service offerings, but the idea that a flour company even offers customer service is remarkable. I always say that companies that treat their customers well make great places to work, and this appears to be true with Norwich, VT based King Arthur Flour. Continue reading about King Arthur Flour...


Thumbnail image for Willy Franzen.jpgArticle by Willy Franzen of One Day, One Internship and One Day, One Job


For the sake of a broader argument, I'm going to lump Facebook, LinkedIn and Twitter into this quick little e-mail/text rant about the inherent inefficiencies with using anything other than voice or face-to-face communication to get things done. And while there is no argument that e-mail, text and the aforementioned social networks have changed the way humans communicate and interact, I firmly believe that they are impediments when people try to use them for business communications.

Nothing is more infuriating than trying to convey subtlety or nuance in an e-mail or text message. There is no tone or inflection and the resulting potential for confusion or misunderstandings can lead to major problems down the line. If you're using LinkedIn or Twitter to stay on top of an actively-mined personal or professional network, you're likely going to be the first to learn of the latest high salary sales jobs that open up among your friends or colleagues. But you don't want to rely on those platforms when trying to communicate any important business questions, ideas or decisions.

E-mail and texting are fantastic supplements to voice communication, but at this point they can't replace it. It's always faster to call and anything beyond a few words is much easier to clearly communicate via voice, even if you're leaving a message. Having the digital archives that e-mail and text provide are also great perks, but when it comes to actually getting the point across or delivering the message, voice and face-to-face are still without rival.


Article by, Mick and courtesy of Insourced blog


The following post from Eric Chester is just one example of the negative effects the economy is having on American workers.

My wife and I spent last weekend in L.A. visiting my 23-year-old daughter, Whitney, and her husband of 18 months, Chris. Whitney, a 2008 finance grad of Seattle Pacific University, is working as an associate for a large wealth management firm and is supporting Chris who is in his first year of law school at Pepperdine.

On Sunday morning before we left, I asked Whitney to allow me to interview her on camera. I am presenting for the C-Level members of the Texas Wealth Management & Trust Association next week, and felt her thoughts and comments might give the audience members some insight into their emerging workforce.

It was hard for Whitney to make it through the interview without tears. Her career means so much to her, and she wants desperately to please her managers. But they are working her to death; often 10 hour days with little or no breaks. And with the nasty LA traffic, Whitney gets to see her husband for only a few minutes each day.

Whitney accepted this position because her manager promised her during the recruitment that the firm "encourages work-life balance" and "promotes family values". Her first week of training in New York was in mid-September when AIG went down, the DOW tanked 700 points, and investment managers started jumping out of skyscrapers. (Welcome to the world of high-finance, Whit!)

Since fall, wealth management firms like the one Whitney works for are seeing clients pull-out in record numbers. Budgets have been slashed, layoffs are rampant, and everyone is expected to work 'round the clock. Whitney says she'd accept a big pay cut if they'd allow her to go home at 6pm (she arrives at 7:30am) but feels that she can't say anything about her hours to her boss, or she'll be fired.

I coach her almost daily, telling her that this pain is only temporary, that in 18 months things will turn around, and that in this market, she's lucky to have a job. But she's totally burnt out, feels like she's putting enormous strains on her young marriage, and is considering leaving this job -- and maybe the industry -- for good.

What words of advice do you have for Whitney?

What words of advice do you have for Whitney's employers?


Eric Chester.jpg By Eric Chester and courtesy of Generation Why? Whysblog


Every book -- well, almost every good book -- on resume writing or interview preparation will advise job seekers to devote a substantial portion of their resume -- or interview conversation -- to career accomplishments. Career experts couldn't agree better. As a matter of fact, most quality-conscious career professionals will spend hours uncovering their clients' job-related results and contributions.

Candidates frequently complain about not having enough to speak about or about not being able to remember major achievements. Ironically, these same individuals come up with a fascinating amount of information (career accomplishments) on detailed questioning. So, I concluded, there may be mental blocks (presented as excuses) that prevent individuals from recollecting their contributions at previous employers. The most common excuses that I have come across are:

Excuse 1: "I don't want to sound like I am bragging."
Excuse 2: "I don't think I did anything great."
Excuse 3: "I was just doing my job."

Continue reading ...

Nimish Thakkar is a sought-after career management coach and professional resume writer. He has helped thousands of clients through his Resume Writing Service and Free Career Information site. Thakkar holds two graduate degrees, including an MBA. He is also a graduate of the prestigious Career Coach Academy. Nimish can be reached at nimish@resumecorner.com


When it comes to important things a lot could -- and often does -- go wrong. Careless mistakes mercilessly ruin golden opportunities of a lifetime. When we stop playing pass-the-blame game and pause to carefully evaluate causes, we often come to a conclusion that, surprisingly, most do: with a little preparation and planning, these mistakes could have been easily avoided in the first place.

Unless you are considered "workforce royalty," you will have to do your bit to negotiate your compensation package. Unfortunately job seekers falter at this very important step, often repeating mistakes that have a reputation of boomeranging with historical accuracy. Let's review a few precautions you must take to avoid jeopardizing your negotiation.

Poor research and preparation
Even if you decide not to negotiate your salary, research is very important. How else would you know if you are being compensated fairly? Not knowing your market value is a disastrous mistake that you must avoid at all costs.

Make a serious effort to research salary information in your industry, company, and profession. Know everything you can about market rate, compensation trends, employer policies, historic payouts, department budgets, cost of living, etc. Continue reading ...


Nimish Thakkar is a sought-after career management coach and professional resume writer. He has helped thousands of clients through his Resume Writing Service and Free Career Information site. Thakkar holds two graduate degrees, including an MBA. He is also a graduate of the prestigious Career Coach Academy. Nimish can be reached at nimish@resumecorner.com


Personal branding is WoW and Final Fantasy; you just don't know it yet.

What is your goal when you're playing a role playing game? Your goal is to level up your character, unlock every secret, find every hidden weapon, beat every boss, and ultimately, beat the game with a 100% completion rating. Your goal requires you to put in hours upon hours of invested time and effort into a make believe character in a fantasy land. Let's say you do beat the game on hard or reach level 70, what then? Do you start another game only to waste another 200 hours leveling up a fantasy character? Where does this fit in with your life goals and ambitions?

Life parallels a video game in many ways. Much like a role playing, we are able to level ourselves up in real life by expanding our network, undertaking an internship, writing a new blog post, learning a new skill, or listening to an audio book. Each of these activities can provide you with a skill or asset that will help you accomplish your life and career goals.

Life is a game, and this is how you can become a strong player:

1. Slay those monsters and level up

Role Playing Game: Constantly slay demons so that you can level up your character and gain new abilities

Real Life: You need to constantly read books, blogs, and listen to podcasts so that you always learn something new. Each new skill that you learn is the equivalent to learning a new ability in a video game. For example, when I first founded Future Delivery, I didn't know a bit of php, html, css, or SEO. I spent the time and energy to train myself in these arts and now have a skill set that allows me to build any basic site that I want. I no longer have to depend on our in-house developer to build social media rank sites or dropshipping companies because I can do it on my own.

2. Everyone has the potential to help you on your journey.

Role Playing Game: Talk to every single random character in the game because you never know when they're holding a secret.

Real Life: You need to constantly network with everyone. It's not enough to just network with the big players like Tim Ferris or Robert Scoble; you should be networking at local events in your community with people who haven't created a super star presence yet. Yes, it's important to add amazing people like Peter Shankman to your network, but these people are like the bosses in video games that can take a while to conquer. Every single person you meet on your journey in life has the potential to provide you with an asset that can help you with your journey.

Don't discriminate - introduce yourself to everyone.

3. The best teams have complimentary skills.

Role Playing Game: Construct a team of characters who compliment each others skill. You need a magician, warrior, thief, sorcerer, and archer to be able to take on any challenge.

Real Life: Construct a team of close (business) friends whose skills compliment each other. I'm an entrepreneur, and my ideal team is a developer, designer, marketer, and the leader. We currently have all but the designer on the Future Delivery team, so it is my goal to find someone out there who is able to compliment our skills by adding a design talent. Look at your team or close group of (business) friends. Are you guys all of the same breed? If so, it's time for you to expand your network and actively pursue adding people on your personal team whose skills compliment your own.

4. Utilize every weapon available to you.

Role Playing Game: The better, more powerful your weapon, the easier it will be to slay demons and beat the bosses

Real Life: You need to use every single weapon that is available to you. Start a blog, twitter, Facebook, LinkedIn, and optimize them to further your life goals. It's not enough to just have a blog lying there with your name on it; you must cultivate and level it up by consistently writing good blog posts and participating in the blogging community. It's not enough that you have a Twitter profile with your face on it; you must tweet cool sites, follow influential people, and participate in the conversation to build your Twitter presence. It's important to use your weapons; it's even more important to use them effectively.

5. It's about the journey, not the end.

Why do we play video games? Is it to quickly beat the game in the fastest time possible to watch the ending, or is it the experience and the story that engages us? We play role playing games because we get sucked into the storyline, characters, and begin to actuality care for the protagonist. We want to see a happy ending.

Why do we live life? Is it to reach the end in one piece? Of course not. Life is the journey that we take, the experiences that we have, the people we meet along the way, and the positive things that we're able to contribute to this world. You see, unlike a video game, life cannot be placed on pause and there are no save points that allow you to reset if you have made a mistake.

Every person on this planet is playing the same game as you - the game of life. We are the ones who realize this and are thus able to take advantage by actively leveling up so that we can become the strongest players possible. In a video game, what happens to the strongest players? People idolize them, they unlock all the secrets, and their names are forever immortalized on the high score rank. Similarly, if you have a strong personal brand, people will idolize you, you'll be able to experience things others cannot, and your name will always be remembered.

Jun is the Founder and CMO of Future Delivery where he is building Viralogy, the Social Media rank. His personal blog, Become a Young Successful Entrepreneur, gives a real, unfiltered view of the Startup Life so that current and aspiring entrepreneurs can learn from his successes and mistakes.


Dan Schawbel.jpg Article courtesy of Dan Schawbel, the leading personal branding expert for Gen-Y. He authors the Personal Branding Blog and publishes Personal Branding Magazine and authored the upcoming book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Dan has been called a "personal branding force of nature" by Fast Company and his work has been published in BrandWeek Magazine, Advertising Age and countless other publications.

One company that offers a hiring assessment and other tools is catering to the at-home workforce.

With today's economy and job market, companies are constantly looking for ways to enhance their business model and save money. Results show that companies with an at-home workforce usually see increased employee productivity, a higher-qualified and more reliable labor pool, increased scalability and an enhanced disaster recovery plan.

Moving Beyond the Bricks offers project management consulting services to companies with contact centers who want to transition to an at-home workforce. MBB also works with companies to determine if an at-home workforce is a viable option.

Companies new to the at-home workforce concept can take a readiness assessment offered on MBB's Web site. Companies that already have at-home workforces can assess their program, identify gaps and recommend opportunities for improvement with MBB's services.

"We know that two critical pieces of operating a contact center are hiring the right individual and assessing the employees' level of engagement," Krystal Sautter, CEO of Moving Beyond the Bricks, said in a press release. "We offer competency modeling, a hiring assessment and an employee engagement survey to address the most critical components of a virtual program."

MBB is able to help almost any company, whether they're looking for a project manager or a sideline coach and help them through implementation of at-home workers. It ccan help with development of the program, assessing candidates, training employees and managers, implementation and follow-up assessments.


There is more competition in the job market than there was a few years ago, so it pays to get out there. Attending a job fair beats sitting at home waiting for the phone to ring. If nothing else, it's a place to schmooze and find out what's happening. Your approach to the fair may make a huge difference in whether you achieve satisfactory results.

Joe received his layoff notice on a Friday. After a week at home, he knew he had to get out and make some contacts. He found and landed his last job at a job fair, and soon discovered on the Internet there was a tech fair in his area the following week.

Armed with several copies of his resume, Joe set out with an air of confidence. His confidence got a blow when he arrived at the site and saw the long line of people waiting to get in. This was going to be a very different experience than his last job search. As he walked down the line, he met friends and former coworkers. He tried to find out what was going on inside and how to deal with it. Some of his friends were veterans of the system and were glad to share some survival tips with him.

Here are 10 of those tips:

1. Once inside, get a list of participating companies and choose which companies interest you. Spend your energies on them rather than wandering from booth to booth.
2. Check out job openings for each company of interest, typically found on a listing sheet. Or use a computer, if provided, to look up individual companies.
3. Get a floor plan map -- usually at the entrance or information table. Plan a route to move around the floor quickly, visiting your companies of interest.
4. Stay upbeat and energized. Try to make an impression through your enthusiasm about the work. Also try to engage the company representative in conversation about the company, and listen to what the rep has to say.
5. Try to talk to the hiring manager or senior member of the team, if possible. Recruiters can be helpful regarding the company and what they are seeking, and human resources personnel can give you information on the hiring process and the company, but the hiring manager is the one with the clout.
6. Let the person you talk to know what you have to bring to the company. Be prepared with a short statement about yourself and your background -- less than two minutes. Try to hook the interviewer's interest with something unique about you.
7. Try to get a name or business card from anyone you talk to so you can use the name as a reference when you follow up.
8. Follow up by sending a letter and another copy of your resume to human resources and the hiring manager. Mention that you talked with them, or a company representative, at the fair. Tell them how excited you are about the position. Let them know you are the solution to their problem -- you can make a difference and add value.
9. Follow up in a week or so with a phone call, inquiring about the position and the hiring status.
10. Use the job fair as one of many sources in planning your job search. Do further research on participating companies by visiting their Web sites and checking for additional openings and opportunities.

Try not to be overwhelmed by the size of the job fair or the number of job seekers in attendance. Keep focused on the companies you want to interview with. Don't be discouraged if you don't go home with a job offer or formal interview lined up. This should be just one step in your research and networking process.

Consider any new contacts you meet or information gathered at the job fair as a positive addition to your resources. Be persistent in your endeavors -- job opportunities sometimes come from the least expected sources at the most unexpected times.


Carole Martin.jpgArticle by, Carole Martin, celebrated author, trainer, and mentor. Carole can give you interviewing tips like no one else can. Get a copy of her FREE 9-part "Interview Success Tips" report by visiting Carole on the web at The Interview Coach


I came upon an article today about the Employee Free Choice Act in the Guardian and, as I was reading it, I couldn't help but think that the traditional definition of a labor union may be obsolete in this country. The article was raising the possibility that the EFCA could usher in a new golden era for organized labor in t