What happens when you cross a traditional consulting firm with the feel of a web startup? You get AnswerLab. Studying consumer behavior is essential to increasing profitability when you're in the business of selling products. For years there have been consultancies that have focused on how shoppers act in supermarkets or department stores, but analyzing online behavior is a completely different ball game. AnswerLab is a company of experts who "develop customized research studies that uncover key findings about our clients' web presence through several methods including online user experience evaluations, in-person usability sessions, surveys and traffic analysis." Their knowledge base is completely different from what you'll find at most consulting firms, and that must be why they have such an impressive client list. When a user experience consulting firm can boast having been hired by Yahoo!, eBay, and LinkedIn, you know that they're good. When you can add Pizza Hut, FedEx, and Honda to that list, you know that they're one of the best. Continue reading about AnswerLab...

Article by Willy Franzen of One Day, One Internship and One Day, One Job