As I've written about before, the Employment Guide has been running ads for one of the biggest sleazebags in the recruitment advertising industry for as long as I can remember. This guy runs ads charging $24.99 for emplyment applications and test prep materials for postal jobs and other government jobs, all of which are freely available on federal government web sites. These ads are typically run in those free weeklies around the country that have absolutely no regard for their readers and have no qualms about profiting from disreputable advertisers.

What I hadn't realized until recently, however, is that this same scumbag is running his bogus job ads in daily newspapers around the country, including the Duluth News, the Chattanooga Times, the Des Moines Register, and the Grand Forks Herald. I guess when your revenue is deteriorating as rapidly as it is for the dailies and reputable advertisers are abandoning your media in droves, you have to replace that revenue with whatever advertisers are willing to buy ads in your daily paper. Apparently for these dailies, it doesn't matter at all how significant the disservice is to their readership. It's no wonder that the dailies are struggling. When you don't care in the least about what goes in your paper, it's only a matter of time before your readers don't care in the least about finding alternatives.

Article by Toby Dayton and courtesy of Diggings, a blog about recruitment advertising, media, publishing, HR, work, & technology, among other things.