Recently I have been very impressed with the Chase® credit card company’s commercials. They show a teenaged couple sitting in a car on a date, then they are in college, then married, laying their children into bed, fishing with their grandchildren, and etc. The commercial grabs my heart a little every time I see it.
The purpose in mentioning this advertisement is that there is a similar touching experience that happens when you help employees advance in a company.
I still remember the first time I hired an employee. It was at a pizza place many years ago. He was a clean-cut kid who was very excited about the prospect of getting the job. To be honest with you, I was probably at least as excited as he was to give him the job. I could hardly wait to say those magical words; “you’re hired.”
He impressed me and gave me a genuine good feeling inside that made me think “this guy is really going somewhere.” In other words I hired him for how he made me feel. I have seen this repeated many times over so we should spend some time exploring this idea.
Like the Chase® commercial, feelings and imagery are very powerful when you are trying to sell something. In reality, all promotions come with a bit of a sales job. Not a sucking-up job, but a sales job, and there is a big difference. What are your selling points?
Here Are A Few “Selling Points” To Consider:
Your Promoter Needs To Feel Like You Will Make Them Proud, Happy, Successful, Validated, Respected, Elevated, And Etc.
- Somehow you will be fulfilling a need in them to raise the status of someone else, fulfill someone’s dreams, or maybe even cover their own rear for any number of reasons, like their own shortcomings or inadequacies.
You Are a “Sure Thing”
- Because of your track record you are virtually guaranteed to excel in this new position. Bosses really want to make sure they only promote a “sure thing.”
People like You
- Even if not everyone agrees that you should get the job, generally speaking, you are liked and your boss knows most people will be glad for you. This will make your boss’s job easier as you come equipped with at least partial acceptance.
You Are Respected
- Across the board, people generally admire you and have seen the results of your work. People who are respected and respectful always stand out.
You Are Connected
- Because you have successfully worked with others in a variety of settings and perhaps been a part of other work groups, you come with the resources and support of other people. Good bosses know you may need to call on your “posse” at times and they will benefit from your long established relationships.
You Are Gracious & Polite
- You are kind to others and say things like please and thank you, and openly praise people for a job well-done without appearing to be threatened by their success. You actually look for, embrace, and celebrate the success of others.
You Are Cheerful
- You are fun to talk with and quick to tell a funny story or an appropriate joke. People like being around you because they feel better about themselves. Because of you, their day is more pleasant and goes by faster.
You Are Quick To Forgive and Never Engage In Back-Biting or Gossip
- People know they will get a fair shake from you. They even know that you will defend their honor if others start speaking poorly of them behind they’re back. Your intolerance for gossip and back-biting makes you a trusted friend.
You Are a Professional
- You take your job very seriously. You have the needed education, skills, talents, etc. to perform your duties exceptionally well and with class.
There Is “Supporting Evidence” All Around You
- People speak well of you, degrees show you have invested in yourself, successful projects prove you are a team player, results you have tracked testify of your accomplishments and value, etc.
These character traits and behaviors (and many more,) should be the terms and phrases people use to describe you when you’re not around. If you could hear what people really think of you, would they be using these descriptions?
If you want to “market” who you are and the great strengths you bring to your company, you’ll want to spend some time doing a little introspection, or self-analysis. Consider if people genuinely feel good about themselves just for being around you. This is partially why so many bosses promote people. It isn’t only their skills or seniority, or anything else; it’s also about how they feel around that person.
Burden Of Proof
When it comes right down to it, you may find that to properly market your skills and worthiness for a promotion, you have the burden of proof. Meaning, you may not be as well known as you hoped to the person(s) doing the promoting, and you will need to prove to them that you are right for the job.
Not long ago I was with a colleague at a prospective client company. The colleague was bragging about my process-improvement-skills and my great attitude and etc. That was fine until he looked over at me, still talking to the plant manager and said “Bill, tell him everything you’re going to do for him.” I hadn’t known the man even an hour and had only spent a short time looking over the entire operation. I didn’t have a clue what I would be doing for him. I was genuinely panicked for a few minutes there.
I reached into my bag of “what I usually do” tricks and spelled out a few things that I thought were possible and very beneficial for the company. I think I mostly pulled it off, but I was definitely put on the spot.
Getting promoted very often comes hand in hand with being interviewed. Being interviewed should always be preceded with being prepared before the interview.
In the scenario mentioned above, I needed more time to assess the situation before I could boldly describe all the improvements I would help them facilitate. In your case, unless you have really procrastinated, you have plenty of time to focus in on a specific promotion or two, and prepare well in advance of any interview or opportunity that might present itself.
Gently Illustrating Your value:
- Ask for an opinion or some small amount of help on a project that is above and beyond your normal call of duty from a superior. Don’t over-extend yourself, just show that you value their input. It is also important to have a few well thought-out alternatives to your problem for the purpose of showing them your thought processes.
- Once you have nearly completed a project that you have done an exceptional job with, present pieces of it to the appropriate higher-ups for input, permission to take it further, and etc. Maybe you can justify a good return on investment (R.O.I.) for purchasing something that wasn’t part of the original plan or just need the “blessing” of someone in charge. It is reasonable to ask for the advice and or approval of those who are also accountable for your actions.
- Give recognition to others who have helped you with one or more of your major projects or accomplishments. They did a great job for you and deserve some credit. Of course the unspoken truth is that you masterminded the success of the project and are being gracious with your praise and appreciation. Keep it real!
- Prepare an outline of the steps taken to achieve a project or goal. Discuss the key components you facilitated for its success and the significant contributions of others. Present this to your boss, or as appropriate, to other leaders who are affected by the project you led. You may even appropriately post it on an area bulletin board as an example of “our team’s successful completion of “x” project.” You’ll have to determine how far you can take this, but “hiding your light under a bushel” just keeps everyone in the dark.
- Get involved in bringing in new customers & suppliers. You don’t necessarily have to work in customer service to bring in new business. You have friends, neighbors, family members, and associates everywhere you go who are potential customers for your business. Really! Since I work with many different types of companies I see this sort of collaboration all the time. One company makes hand-held electronic devices and another makes batteries. Seems like a good fit doesn’t it? Maybe your brother-in-law works in a machine shop and your company is behind on machine work. This new relationship could really solve some problems. The possibilities are limitless. Once again if this were your company how grateful would you be if your employees pushed themselves a little and found some new customers or discount suppliers? Very grateful.
Somehow hiring or promoting you has to be seen as an excellent investment by the company. If the results you are creating are being totally overlooked or invisible, you may want to consider doing some of the following:
- Recommend a celebration or bring in a treat from home as a way to thank your co-workers who helped solve a business problem. A sincere acknowledgement of “how great we are doing as a team” can also be very appropriate. Celebrating with your team should be a fun morale booster and get results noticed.
- State your results. Say things like: “Because of our success with ‘x’ we have nearly doubled sales!” or “Because we fixed ‘y’ problem no one will need to work over the holidays.” Results like these show the direct value your efforts have created.
Quite frankly, finding reasons to celebrate at work is a great way to help keep things on a positive and up-beat trend. Work really should be enjoyable even if it is often difficult. There’s honor and respect in a good day’s labor even if you take the time to smile every now and then.
As it turns out, R.O.I. (Return On Investment,) is in the eye of the beholder. You need to document the “hard numbers” of what you helped accomplish, but beyond that, you need to consider how your problem solving and improvement process had an impact on others.
Your boss may not be too interested in the fact that your department now has a microwave and refrigerator in the break room, but he or she might be interested in the fact that lost time due to walking all the way to the cafeteria has been reduced by 70%. Find out where people’s interests lay and you will more clearly understand what results they will perceive as worthwhile.
You might just ask “Have you noticed anything different since we put the microwave and refrigerator in the break room?” Any boss worth his or her salt should have clued-in to the improved productivity or at least noticed people are more accessible especially around lunch time. This is not a huge improvement, perhaps, but it is one more example of how you create results in a thousand small ways on regular basis.
Perhaps you are a parent and your child has said to you, as have mine, “Hey Dad, I got 100% on my spelling test today.” Doesn’t that just make you feel good? It makes me feel like I’m an ok Dad and like I’ve got a great kid. I’m proud and happy and my child is happy too.
Unless your boss is terribly threatened by you because of his or her insecurities, he or she is probably proud and happy for your accomplishments also. You make them look good, or smart; like a great boss. Perhaps you’ve even improved the bottom-line, or saved the day somehow. They really do want to know when you do something good for the team or the company. Don’t worry so much about looking like you might be bragging when it comes to a conversation between you and your boss. They want you to succeed for a whole host of reasons. Allow them to celebrate with you and recognize your increasing worth.
The Interview
We’re not going to go through the whole interview process, but suffice it to say that the interview can be a very important part of getting promoted and marketing yourself. You will need to make your interviewers very comfortable that you are the perfect person for the job if you hope to get it. You can find some very good books on interviewing by clicking HERE I’d highly recommend you read good books on interviewing and practice interviewing beforehand.
The Press
If you have accomplished something particularly noteworthy maybe it is in the category of “company news.” Company news is often published within internal company newsletters and disseminated throughout the organization. This could be a great way to get your name recognized in a positive light.
No doubt you know your situation and how such a move would be seen in your company better than I do. You’ll have to consider the implications before doing this. Some bosses would definitely want to be informed before you began speaking to “the press” (albeit internal,) so they would be prepared to address any related questions. Other bosses would be happy for the good publicity regarding one of their own, and make sure everyone reads the article.
Being featured in the company newsletter is usually easily accomplished. Generally speaking all you have to do is:
Have A Story Of Success That Is Unique, Different, Novel, etc. Which Makes It Interesting and Therefore Newsworthy
- Maybe you just lead a team to save the company thousands of dollars in office supplies by streamlining paperwork or putting forms online etc.
- Maybe you began implementing a new training curriculum that has been improving safety across the company and have some great statistics to show for the efforts.
Get Clearance from Those in Charge before “Going Public” With a Story
- You might just tell your boss that “We did such a great job on “x” project that we should really let the whole company know about the impact it will have.”
- Some companies do not wish to publish (even internally,) some of their accomplishments because they may be seen as trade secrets. It is wise to find this out beforehand.
Present Your Story to the Person Who Generates the Newsletter In Advance Of the Deadline for Submissions
- Most company newsletters struggle to find interesting and newsworthy articles that people would enjoy reading. You will be doing the newsletter person or team a favor by bringing them a story.
- You can present the idea in an outline format or as a fully written article. As one who has worked on newsletters before I always preferred editing an already written article to starting from scratch. *Make it easy for the editors to accept your story!
- Maybe someone from your network could tell the newsletter editor about some fantastic accomplishment you created. You and your networking group should be “ACTIVELY” searching for things like this that support and lift one another.
Make Sure It Is Timely
- Current news is always best. If you wait too long after a story has happened no one is interested in hearing about it anymore, or they already have the scoop.
Be Prepared To Discuss the Story As Questions Arrive
- You should have a very good command of the facts related to your story (the team’s accomplishment.)
A Future (Follow-Up Story) May Be Completely Appropriate
- This has the added benefit of keeping your name fresh in the minds of the management team as well.
Publish Often
- You should try to get a story in your company newsletter about once every quarter if possible. Sometimes it may be warranted to publish more frequently.
Bosses can’t or won’t promote you if they don’t know you. It is your job to be sure you are known. No matter how outstanding and truly wonderful you are, it won’t make a difference if the people who could promote you have never heard of you before or have never heard anything particularly special about you. You may not like this fact, but it is almost always true. It is very rare that someone comes from absolute obscurity in a company to become the next great leader.
You really do need to become a little famous as you pursue promotions. Famous doesn’t have to mean anything negative like becoming a braggart or “glory hound,” but getting recognized for your accomplishments is a common element for those who most easily get rewarded with promotions.
Networking, Sort Of…
Whenever I hear people speak of “networking” I usually think of manipulation. Maybe you have also noticed this common perception.
So the question becomes, what are appropriate ways to network with others so that manipulation does not play a role in the relationships and everyone benefits?
First, let’s take a look at what networking really is. Networking is people working together for mutual benefit. There’s nothing inherently wrong with that. In fact we engage in networking every day even if we don’t see it as such.
My son and one of his friends play football and need to be driven to the practice field. We, as parents decided to take turns carpooling. This is a pure and simple networking relationship that facilitates both of our interests. It works for both families equally well.
Networking is witnessed in schools, church groups, political parties, and in virtually every endeavor in life in one form or another. You really can’t escape it so you should, at very least, learn how to do it well.
Never fake your way into relationships so you can network with someone. They will see through it and you will feel like a snake. In the best networking relationships, a genuine bond of friendship and mutual respect is formed. It is the “I’ll be there for you, and you’ll be there for me” understanding that is common in most of life’s friendships.
Most of the time networking relationships will develop very naturally and there will be implied trust and teamwork. Other times you will need to come to a more formal understanding regarding what each person brings to the table and setup mutually agreeable terms you will both abide by.
If you need to solidify an understanding or create one with someone the following approach/ideas may be helpful to you in this process.
Get To Know the Person for Awhile before Assuming They Are Trustworthy
- Watch them work and interact with others. If you see them behave poorly you may want to consider how associating with them will reflect on you if you team-up in a networking relationship.
Consider the Ways You Will Be a Great Resource to Them
- People always ask the question “What’s in it for me? You need to be prepared to answer this as you form your basic understanding with would-be networkers.
Approach Your Would-Be Networking Team-Mate Privately and Directly
- Once you feel fairly certain a person would be willing to team-up with you, it’s time to take a chance that you are right. You may start off by telling them your career goals and how they might help you reach them. Of course the “What’s in it for me” part can’t be far behind. You’ll need to also tell them how you think you could be of benefit to them and that you’re willing to help them.
- Both of you stand to gain or lose according to the limits you place on the relationship. If your would-be networking partner is constantly putting his or her foot in their mouth you could lose credibility and actually backslide by this effort.
Now That You Have a New Team-Mate It Is Time to Strategize
- Strategy sessions are lunches or private meetings where you both give each other the needed information and suggestions that can be used to benefit self and others. Just like a doubles team in tennis discusses who will play forward and who will play back, you can make a plan that utilizes both of your strengths.
In Most Cases You’ll Want to Keep Your Special Alliances Fairly Private
- There are times, however, that I have seen people openly and very outwardly networking and cheerleading for the people who also support them. You know what your situation is and what will be seen in a positive or negative light. You’ll both have to decide how open you should be about your team-work relationship.
Consider Who May Feel Displaced By Your New Alliance
- It may be that your new networking partner was or is aligned and collaborating with others. That’s just fine and may even broaden your support base unless the others have competing agendas to your own. You really need to know about these relationships and interests in advance.
A Good Networking Relationship Should Be Like a Couple or a Group of Friends Who Have a Mutual Bond and Common Interests
- You’ll want to invite others into your network as soon as they seem willing to honor the goals of the team.
- Sometimes I see these relationships form where there are a few very tight networkers looking out for each other and a few limited networkers who sort of try to ride on the fringes. They never fully gain the benefits of the group nor contribute at the highest levels either. Groups have a way of setting acceptable norms for inclusion.
Some Networking Is Also Needed Among “Rivals”
- You don’t have to like someone to realize they hold certain powers or alliances you need. Hopefully you have something that will likewise benefit them. The key to networking with people you don’t care for or trust, but must work with, is being honest. Sounds very simplistic I know, but if you don’t like or trust them they probably don’t like or trust you either. You’ll prove them wrong by being likeable and trustworthy and the entire relationship can change.
- Example: I once made friends with a bully in high school. I immediately felt a little protected by him and he immediately started making some new friends, mine. Over time as he was included in some new relationships he became a lot friendlier and grew out of his bullying ways. Hopefully you will have the same kind of influence as our group did on your internal nemesis.
- An ounce of trust should be freely given, but a pound of trust is earned. Be careful when networking outside of your level of earned trust.
Networking can exist on many different levels. Some of the best examples I have ever seen are visible between the “would-be-promoted” and secretaries. Sure there is a little Quid Pro Quo (getting something in return for something else) that goes on, but for the most part these are open and honest relationships. In many many companies, secretaries can make or break people looking to climb the corporate ladder.
In several companies, I have seen janitors and maintenance helpers who had the ear of senior management nearly every day. Most supervisors and managers don’t even get that kind of time with the boss. You never know who might have a great influence on the person you are trying to show your potential to. Be kind and helpful to everyone regardless of their perceived status.
Networking Example:
A networking partnership comes to mind where one man and his boss were constantly putting their heads together to:
- Keep their positions
- Keep their programs funded
- Build their staffs
- Increase their status
- Fight off opposing forces (there were many)
- Cover each other’s backs, and
- Reach higher positions
These guys were always looking out for each other and really were a powerful force when they worked as a team. I watched them achieve everything on this list over time. They also did it with great enthusiasm.
Networking partnerships can be very powerful when there is a solid base of understanding and expectations from the very beginning. There are many people who network with others, but they never formally define the relationship. That’s fine, and that is usually how networks naturally form. But, after a network has formed, you should consider going past the shared casual understanding, and discuss what you will actually do to help each other.
A networking partner might recommend their partner for:
- A promotion
- A raise
- A new job laterally or vertically
- An award of some sort (one they deserve, of course)
- Participation in a special project
- Training others in his or her area of expertise
- A temporary assignment that needs their skills and
- Virtually any opportunity to shine
Good networking partnerships are only limited by your imagination. There are so many ways you can both build-up someone else, and be built-up, by concentrating your efforts on a trustworthy network. This is an effective method that puts you and your partners on the fast-track to winning promotions.
There has been much written about networking for mutual gain. It is a powerful strategy for achieving many things in life. In the end, networking is best when it is done honestly, with full disclosure, and with genuine people who have your interests in mind, as you likewise, have theirs in mind.
Some networkers have formed what they call “Mastermind Groups” and hold regular meetings to bounce ideas off each other, gain new insights, and develop strategies. This is networking on a whole new level and may be appropriate in your situation.
Active References
One of my favorite methods for winning jobs or promotions is using what I have termed “Active References.” This will be discussed from a “how to find a job” perspective in the bonus section of this book.
For now, we will look at how you can both be and use “active references” to reach your career goals. A few examples are warranted to illustrate how this works in the real world
Example 1: (Names changed to protect the guilty)
A good friend and ally of mine was trying to get a new permanent position in a company shortly after it was announced that he was being laid-off. He was a good guy and a conscientious worker so I didn’t mind at all when he asked me to be on his list of references. “Sure” I said, “but would you let me take it a step further?”
The next step I took, with his permission, was to stop by the office of the person he was applying with and put in a good word for him. I was friendly and well-known to this boss and had spoken with her and worked with her many times before in a limited fashion. My colleague was much less known to her.
I simply told her “Bruce” would soon be leaving the company and it would be a real shame to lose him. I told her I knew he was interested in joining her team and what an asset he would be. Since I had worked with him for some time I was perfectly qualified to make such a statement and she knew it. By the way, I wasn’t a manager, supervisor, or boss on any level; I was one of the company’s trainers.
Now I won’t begin to take credit for him getting the. He was a capable, competent guy and that didn’t change because I put in a “good word” for him. I can’t help but think my going out of my way to talk with this manager about him did improve his odds of winning the position.
Hiring someone to fill any position is risky business for most bosses. If they get it wrong and bring a real bonehead into their department, they have to live with the consequences. If the person is really bad, they then have to go through the process of getting rid of him or her, which has become a legal nightmare in the last couple of decades.
My little assertions that Bruce was a sure bet, that he was consistent over time, and a real team player, gave her more evidence and confidence that he was worth a shot. If memory serves me, I also recall his supervisor at the time passing by the hiring manager’s office to speak highly of him as well. I think our strategy overwhelmed her with evidence that Bruce was the guy for the job.
This is the difference active vs. passive references can make. Had we all just been names on a resume, we may or may not have been called to speak on his behalf. But when we took the time to approach this manager about him, that was different and unusual and it definitely got him noticed. He had a great career with the company and advanced through the ranks.
Example 2:
One of the best advocates and examples of being an internal active reference was a really great boss. He would give people responsibilities above and beyond their normal scope of duties in order to let them “shine” in front of others.
First of all, he knew the people he elevated to do the special jobs would really excel in them. Secondly, he knew that he would be asked questions about the people he had chosen, and that he would have plenty of opportunities to promote them.
He was actually looking for ways to get his entire team promoted. He figured if they didn’t get promoted, then at very least, he would have a mature and very professional team. If the team members did get noticed and promoted, then he would cultivate a new team of experts. The company would always be the beneficiary of his efforts no matter how it worked out; whether people stayed in his department or moved on within the company. And he would always be the guy who supported people and lifted them up.
After one lady gave a presentation to senior and corporate leadership I can still remember the look of pride on his face. She did a great job, conducted herself at a very professional level, and really made him look like a master teacher. He followed-up with the senior team to position her for elevated assignments and increased responsibilities within the company. Eventually she found the job of her dreams with another company, but his belief and support of her made all the difference.
Just imagine the power of having your co-workers, colleagues, and bosses call, write a letter to, or visit your prospective boss in the area where you want to be promoted. This is a very powerful strategy, and one that I have seen work on a number of occasions. Some people are shy about this, but if you are a good worker and a decent person, I have found people are more than willing to help you in this way.
If you want to improve on this idea, maybe all you have to do is increase the number of references. There is a significant impact from one person calling to extol your virtues because that is uncommon, but what if 2 or 3 or even 7 or 8 separate individuals took the same action? What if your prospective boss had three letters, two phone calls, and a couple of drop-in visits from your advocates/references? You would be very hard to ignore.
Not only would you be fresh in the mind of the prospective boss, but they would have several people to answer to if they didn’t hire you. This method isn’t used to bully people into doing things they don’t want to do, but it is used to shake them up a bit. Because it is so unusual for this to happen, it will definitely get you noticed. They won’t be comfortable passing off your resume without taking a good look.
Chapter 15 Summary Points
- Hiring and promoting others can be very satisfying for your boss as well. Often you will be promoted or hired based on how you make your boss feel.
- Consider what your “selling points” or strengths are and how you add to the company. Why should they buy?
- Your promoter will feel good for promoting you
- You Are a “Sure Thing”
- People Like You
- You Are Respected
- You Are Connected & a Uniter
- You Are Gracious & Polite
- You Are Cheerful
- You Are Quick To Forgive and Never Engage In Back-Biting or Gossip
- You Defend Those Not Present
- You Are a Professional
- You Make Things Happen
- There Is “Supporting Evidence” All Around You
- Publish team and individual accomplishments in your company newsletter.
- You must become “a little famous” so the people who can promote you are aware of you.
- Networking is simply people working together for mutual benefit. The best networking develops from friendships first.
- Be and enlist “Active References” who talk about you with prospective promoters.
Bill Hanover is author of “No Sucking-Up! How to Win the Job Promotions You Deserve” and a Lean Manufacturing Consultant. You may learn more about “No Sucking-Up” at www.nosuckingup.com or Bill’s consulting services at www.tpslean.com