Article 16
How to network like a head-hunter
Step 1: Locate Your Target Companies.
Determine which company (ies) you want to work for, how you can add value, and why they should hire you. If you’ve read up to this point in the book you’ve already done this work.
Step 2: Identify Who Runs The Department
Find out who’s in charge of the area you want to work in. This generally means identifying a vice president or general manager. In the case of companies with less than 50 people it may mean the owner or president. You can get this information by calling the company and asking, “Who’s responsible for X” or looking on their web site to find the person of the position. There are dozens of methods for doing this outlined in the Research Chapter.
Step 3: Research Referrals
Find people who worked at this company in the past – once again refer to the chapter on research – call them on the telephone, and get information about:
- The person you are targeting;
- The department the person runs; and
- The company.
Be social and ask this person how they liked working there. Watch for any hesitations before they answer. The hesitation may be a clue that they don’t want to answer negatively and are looking at how to answer.
Most of the following questions should be the ones you are asking and the reasons should be obvious. Having said that, here are a few select questions to keep in mind. I will explain because it may not be immediately clear why they need to be asked. This exercise will help you prepare for an interview at a later date.
You should ask the following questions in the order they are laid out below:
About The Potential Boss:
- Did you work directly for him or her?
- if the person you’re questioning did not work directly for the person they may not be able to answer the questions 100% accurately, their feedback may still be of value nevertheless.
- How long?
- What is this person like?
- what they mention first will be their dominate characteristic. [You may need to push a bit to get the response].
- What kind of person is he/she?
- What kind of manager is he/she?
- What do they look for in an employee?
- how does your experience compare?
- How is he/she? positioned in the company?
- this is a crucial question which will reveal whether you should be targeting that person or his boss. [Is the company right?]
- Is he on the way up or down?
- Does he have the ear of the President/owner?
- you need to know whether this person has the capability to hire you. [Can he get the president to sign off?]
- Is he political or a straight shooter?
- What’s his temperament?
- Where does he get his good people from?
- What type of people does he hire?
- Is he/she forward thinking or reactive?
- Is he/she? aggressive or laid back?
- How’s his ability to pick winners?
- you need to know now if the boss can even recognize talent when he sees it. This will dictate the amount of effort you may need to put into your approach.
- Will he go to bat for his staff?
- What was his or her biggest accomplishment?
- Does he or she do professional growth for themselves.[If not, it will be difficult for you to grow on the job.]
About the department: - Is it growing or shrinking?
- either way the information will influence which of your skills you emphasize.
- Is it under pressure from competitors?
- What are the department’s biggest issues?
- can you solve their problems?
- Is the department respected by the rest of the company?
- this determines whether or not they can get budget for another hire.
- Is the department seen as adding value to the company or is it viewed as just another cost center?
- How’s the department doing in comparison to other departments in the company?
- What’s the biggest thing they need to do to be successful?
About the company:- What type of new products or services are they looking to build or offer in the near future?
- how can your experience apply?
- How are they doing financially?
- If there’s one thing they need to do better than their competitors, what is it?
- What do they do better than their competitors?
- Who are their best customers?
- Who would they like to have as customers?
- What do their customers think of the company?
- How’s the turnover?
- Whom else do you think I should talk to?
- get referrals if you can to people who currently work there to help cement your position even before you come in for the first interview.
- Would you work there again?
- Why did you leave?
- Is there anyone inside this company I should talk to?
- asking this directly is a good idea, especially if the person has been “negative” on the individual, department or company. If the person won’t or can’t return they may have a beef with the company and their opinion may, in the end, be no good to you because it’s not objective.
- Do they have a vision? Do they know what it is? Do people in the company know?
Your All-Important Last Question
“If I decide to talk with them can I say I was speaking with you?”
You ask that question for two reasons:
- If your questions with the former employee result in positive answers, that employee’s name may help you later in securing a meeting with the hiring manager; and
- The former employee may just phone his old boss and tell him about all the background due diligence you’re doing on the company. That’s a great thing.
All it takes to get the ball rolling is to phone the contact and say,
“Hi my name is _________ . I’m doing some research on XYZ Corp. and I know that you used to work there because [name how you found their name]. I’m thinking of applying for a job there. Can I ask you a couple of quick questions so I can see if it’s worth my time and effort? I know this is kind of an unusual way to do a job-search...”
Now be quiet and let them answer yes or no. In my experience seven out of ten times they’ll say, “Sure what do you want to know?”
If they say “No” ask: “Do you know anyone who I can talk to about the company because I’m really interested in finding out as much as I can before I approach them?”
Your second attempt will either get a referral or they’ll change their mind and answer your questions. If they’ve had a good experience at the company they’ll answer your questions right off the bat. If it was a bad experience they may tell you as well but it’s unlikely. If you don’t get anywhere, move on to the next person on your list.
Expect results! With a few minor variations this is exactly how head-hunters network to find candidates.
Ask whatever you think is important for you to know before contacting the next person. You will be amazed about what you will learn. Further you may be stunned by what people will disclose about former employers – if you just take the initiative to ask.
Your New Competitive Edge
The competitive intelligence you gather is worth its weight in gold. You are now in a position to assess how your accomplishments fit with the employer’s needs. After doing 3-4 of these interviews you’ll have the inside track. You are now in a position to assess which of your accomplishments might be of most interest to them.
When you approach the company you will know far more than any other job-hunter before you’ve even had your first interview. You might be able to decide if it’s even worth working there. How powerful is that? That’s how a Guerilla job-hunter networks.
Step 4: Refer yourself.
Instead of relying on someone to refer you, take the initiative and refer yourself. The rejection rate will be very, very low if you follow the script below exactly. Recognize there is very powerful sales psychology at work here – too much to explain in this book - just do it. Trust my twenty years of experience.
The following words are what you should say. Your part is labeled YOU and what the employer is likely to say is labeled EMPLOYER. The italicized text below each statement briefly explains why you are saying what you are saying and what the employer’s response is likely to be.
Call the person you identified as running the department on the telephone. Keep calling until you connect with them and say,
YOU
“My name is ___________. I’ve been researching your company and have talked to [name two of the people you spoke with if you have their permission] and they think that we should talk. Do you have time for a coffee next week?”
This opener is designed to build curiosity and establish your right to talk to him or her. Using the names of the people who have worked for him in the past gives you credibility.
EMPLOYER
“What’s this about?”
The tone of their voice could be curious or annoyed because you still haven’t told them what you want. Stay with the script.
YOU
“I’ve been examining the way you [market your product—sell to people --- manage inventory—develop new products – [fill in the blank yourself with the problems you know they have that your experience can address] and I have a few ideas I’d like to share with you. Do you have time for a coffee next week?”
They may think you’re a consultant – which could be good or bad and there’s no way to know in advance – or they could sound grateful that the former employees were thoughtful enough to refer you because he does have a big problem to solve. They may invite you in right now or continue to cross-examine you.
NOTE: Make sure you’re hitting the company’s problem areas.
EMPLOYER
“Are you trying to sell me something?”
You may sound like a bit of a classic salesman but don’t panic. Follow the script.
YOU
“No. In the course of doing my market research on the [name the industry] industry I’ve learned that your company might be a good fit for my [project management skills] but frankly you’re the only one who knows that for sure. In the interests of time I thought I would see if you had time for a coffee so I can see if the types of results I achieved for [name the company] could be replicated for your company.”
Now you’re talking about how you solved a similar problem elsewhere and that will build your credibility and his interest in seeing you. But it still may not be enough!
EMPLOYER
“Thanks, but we’re not hiring anyone right now”
If you hear this, You need to verbally pull back to maintain control. Here are the two rebuttals you should use, one after the other if necessary.
REBUTTAL A
“That’s good because I’m not saying I’m interested in working there—at least not yet—but we both know the time to identify talent is long before you need it – would you agree? [you want him to say something at this point to keep him in the conversation]
[name two more people you spoke with if you have their permission] said it might interest you to know how [throw out your biggest accomplishment at your current or last company that matches this company’s need] for XYZ corp. Do you have 15 minutes for a coffee next week?
Often one accomplishment which addresses their problem will be enough to secure a meeting, but maybe not.
or
REBUTTAL B
“You know XYZ Corp had the same concern --- Here is what I did for them. [throw out your next biggest accomplishment]
I have no idea if that’s important to you or if you’re the type of company I can do this for [name a few of the people you talked to] thought it might be of interest. Do you have 15 minutes for a coffee next week?
A second accomplishment which addresses their problem should be enough to secure a meeting, but again it may not be!
EMPLOYER
“No we’re not hiring but you can send me a resume”
Don’t be fooled. They just want you off the phone. Finish with this statement.
YOU
“I don’t have an up-to-date one. I’m not your typical [name your position]. I’m being smart about this. I’ve researched a few companies I want to know more about and yours is one of them. After we meet, if you think my experience can benefit your company then I’d be happy to do a formal resume and then wait until you have an opening. Can we meet next week for a coffee?”
If you get the appointment you need to pick the place and time and confirm it two days prior.
If they still don’t bite there’s not much more you can do with them. Frankly, there’s probably something wrong with the person and in my experience, they may actually be the problem. So there’s only one thing you can do - move up the chain of command to this person’s boss. If you get the same reaction from their boss, move on to the next company.
GUERRILLA TIP
Follow the script but practice until you don’t sound like you’re reading it. You need to sound relaxed and natural.
Practice on a dummy - when you make your list of top companies to approach add five extra companies to the list. These would be companies whom for whatever reason you specifically DO NOT want to work for. These extra companies become your dummy targets.
Your job is to research them after you’ve researched the others but approach them first so you can practice your script.
In the head-hunting business we call these throw-aways. These are companies we try our new marketing material out on before we go after serious clients.
The results of these throw-away phone calls don’t matter so you can be as bold as you like. Practicing will build your Guerrilla confidence.
You don’t want to risk blowing an approach to a company you’re actually interested in.
Article by David E. Perry Managing Partner of Perry-Martel International Inc., co-author Guerrilla Marketing for Job Hunters and Career Guide for the High Tech Professional. Readers may download 3 free chapters at www.gm4jh.com