Depending on your political affiiliation, you're either thrilled, disappointed or ambivalent about the outcome of Tuesday's election. But you voted, did your civic duty, so now it's back to work, school or the job search, right? Not so much.

Anytime you are in the midst of a job search, you're selling yourself in every communciation you make. Whether it's a cover letter, resume, networking conversation or interview, every chance you have to communicate is a chance to sell.

What does that have to do with red states and blue states? Well, election news is just that, news.

When a company evaluates candidates, hiring managers aren't just looking for skills and experience, they're looking for broad understanding. Do you pay attention to trends in your industry? Are you aware of the latest and greatest in your field? Do you know how news affects the business?

For example, let's say you interviewed the day after the election. If you're politically agnostic, you may have quickly glanced at the television and can mention who won or lost in your state. But in the business world, the election had huge implications.The stock market reacted immediately to the election results and a smart job searcher would know this and be able to reference it in an interview.

Not interested in finance? Election news is still important to you. Let's say you're interviewing to work at a retail company. Knowing that a Democratically controlled Congress is more likely to raise minimum wage can earn you big points in an interview. It shows that you stay on top of business news and understand the challenges the company will face in the coming years.

Still not convinced? Think AARP (American Association of Retired Persons). Almost every company has an interest in the baby boomer generation. According to a study done by insurance giant MetLife, baby boomers will make up at least 20% of the population by the year 2030. And since AARP is one of the most powerful lobbying bodies in the United States, it's a safe bet that the company you work for will care.

How can you use this to your advantage? By reading the news and applying what you read to the business or company you're interested in working for, you can set yourself apart by leaps and bounds. A recruiter or networking connection will be aptly impressed by your level of knowledge and application. If you're selling a product you want your product to stand out on the shelves. If you're selling yourself to a recruiter or hiring manager the same principle works wonders.

- Susan Strayer is an HR and business professional, and former recruiter and hiring manager who has worked with hundreds of Fortune 500 companies. She is the author of The Right Job, Right Now due out in December 2006 from St. Martin's Press.