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Number of Apply Clicks and Cost Per Click for Job Posting Ads
October 26, 2012 by Steven Rothberg
Photo courtesy of Shutterstock
A commonly used cliche has the buyer of advertising stating that he knows that half of his advertising is working but he just wishes that he knew which half. That cliche pre-dates the Internet as today’s marketers should and sometimes do know which of their ads is working. But even then, how do you define “working?”
One of the interesting developments since CollegeRecruiter.com went live way back in 1996 is the increased attention employers are paying to metrics so they can better understand where their money is being well spent. For 16 years we’ve heard employers say that they use niche job boards such as ours because they care more about quality than quantity yet when it came time to decide whether to renew a job posting package our sales team would invariably hear yes or no based upon how many applications the employer received from our candidates. Those employers were saying they were basing their decisions on quality but actually were basing them on quantity. Continue Reading
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What’s the Difference Between a Job Posting and a Job Description?
January 25, 2012 by Steven Rothberg
As one of the owners of CollegeRecruiter.com job board, we get feedback from our clients and even other job boards on a wide variety of job postings for a wide variety of organizations. We hear that some postings generate a huge number of views (job seekers reading the posting) and applications while others generate few views, few applications, or both.The response rate to jobs posted to general and niche job boards varies considerably and is primarily driven by the job posting ad itself. In short, job postings which are more attractive and are for more attractive positions far outperform job postings which are unattractive or are for unattractive positions or both. On average, about 10 percent of candidates who run a search at a job board will read a relevant job posting ad, about 10 percent of those will click the apply button, and about 20 percent of those will apply. So if you want to generate 20 applications for a position then you need 100 apply clicks, 1,000 job views, and 10,000 job searches. Continue Reading
