Keynote on Mobile Marketing at 2009 MPACE Annual Conference

On December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed: Continue Reading

Are You a Mobile Enabler or a Mobile Laggard?

By Mark Mehler and Gerry Crispin of CareerXroads

September marks the start of the 2012 fall frenzy of conferences, niche conferences, un-conferences, expos, seminars, webinars, (and yes, a Colloquium or two). Not every session at every event offers deep dives but the mobile discussion has been noted everywhere this year. One conference, held in mid-September, the second mRecruitingCamp, was totally devoted to the subject. (Michael Marlatt did an excellent job on this one-day niche event.)

Practitioners offering solid case study insights on mobile technology and recruiting included Matt Lavery [UPS], Chris Hoyt [PepsiCo] and Heather Tinguely [Microsoft]. We encourage you to look for their videos. Bottom line, a rapidly increasing percentage of prospects in their pipelines (prospects who are eventually hired) are engaged and in more and more cases applying through mobile devices. Continue Reading