State of Gen Y: Careers and Social Networks

A new study by Millennial Branding, of over 50 million Facebook data points from Identified.com, uncovers that Gen-Y (ages 18 to 29) is inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. 64% of Gen-Y fails to list their employer on their profiles, yet they add an average of 16 co-workers each to their ‘friend’ group. Other major findings in this study include: Continue Reading