Interview with a Social Media Manager

I work as the Media Specialist in the communications office at a state college. I’ve been working with online media for four years, two years of which I worked as an intern and the latter two years consisted of full-time work. I also hold a degree in marketing from a prestigious business school.

I wear many hats in my role: I write content, create videos, manage a student blog, maintain the school’s presences on various social media networks and participate in weekly brainstorming meetings about the direction towards which we want our marketing efforts to go. If I had to boil my duties down to single phrase, it would be this: content creation. Every day, across all media, I am brainstorming, creating, finessing and distributing content. Continue Reading

Can You Really Make a Career Doing Social Media?

Wanted: A marketing-savvy recent grad who is well versed in Facebook, Twitter, and Foursquare to manage the company’s social media presence.

Sounds like a dream position, doesn’t it? For some, the idea of earning a paycheck by “tweeting” sounds like a cake job. The reality is, social media marketing positions are very competitive and starting salaries are generally low. To succeed as a social media marketer, you must have the right combination of experience, education and persistence to outshine the competition.

Still interested? Here are just a few of the most popular social media jobs and what pay: Continue Reading