Student Turned Entrepreneur: What Your Social Media History Means to Future Customers

When you’re in college, social media sites often serve as more of a playground than an area to make serious business connections, and, while the friends you make during this time can potentially become beneficial to your career in the future, there are also things about your online activity that can cause you problems in the business world. If you’re a recent graduate running a small business, or who has an otherwise entrepreneurial spirit, you have most likely already turned to social media to help market your ventures, and rightly so. Social media is one of the most significant platforms today in public communication and marketing. It can make a brand or promotion blow up in instants. Unfortunately, it can also tarnish a reputation in the same amount of time. And, when you’re trying to make the transition from keg party photo-ops to trustworthy business owner, it’s time to start thinking about how your social media footprint will affect potential customers. Before you continue to use social media in the future, take a look at your past to get some great insight into the most important things consumers are questioning about your brand and how it could affect their purchasing decisions. Continue Reading