Video: When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Below is the first eight minutes, 39 seconds of my presentation on mobile marketing at the 15th Minnesota Recruiters conference. The conference was held on November 8, 2011 at the General Mills world headquarters in suburban Minneapolis, Minnesota. About 230 recruiters, hiring managers, and other human resource professionals attended.

Introducing me was conference organizer Paul DeBettignies. In his “real” job, Paul is a Minnesota I.T. recruiter with HireCast Consulting. Continue Reading

When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Virtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  Continue Reading

58% Experience Road Rage Commuting To or From Work

A new study shows workers may have more than heavy traffic to contend with on their way to work. Fifty-eight percent of workers who drive to work said they experience road rage at times while traveling to and from the office, similar to findings in 2006 when the study was last conducted. Nearly one-in-ten workers (9 percent) who drive to work have gotten into a fight with another commuter. The study was conducted online by Harris Interactive© from May 14, 2012 to June 4, 2012 and included more than 3,800 workers nationwide.

The vast majority of workers (83 percent) said they typically drive to work and, of those, 12 percent reported they took a job with a longer commute during or post-recession. While incidents of road rage are more prevalent among those with lengthy commutes, workers with short trips to their jobs aren’t immune. Thirty-seven percent of workers with commutes of less than five minutes said they experience road rage from time to time. The same goes for 54 percent of workers with commutes of less than ten minutes.

Gender and Age Comparisons

Women were more apt to feel road age – 61 percent compared to 56 percent of men. In terms of age groups, workers ages 25 to 34 were the most likely to experience road at 68 percent while workers 55 and older were the least likely to experience it at 47 percent. Continue Reading

How Employers Should Text Message Passive Candidates

Two of my favorite recruiting industry experts, Jim Stroud of The Recruiters Lounge and Michael Marlatt of mRecruitingcamp recently sat down for a conversation about whether employers should use cell phone text messaging (SMS) to reach passive job seekers, how they employers should text those candidates, and some tips and tricks to use to help ensure a successful campaign: Continue Reading