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Career in Graphic Designing
April 04, 2013 by William FriersonIf you are interested in a career that involves creativity and communication, then graphic design might be for you. Learn more about this field in the following post.
Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. ~ aiga.org Skills Qualifications for a Graphic Designer You might the the skills or you might
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E-mail marketing and landing pages for college student recruitment
November 30, 2012 by William Frierson
One way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
