Video: How to Engage Students With Mobile Technology

Scott Williams, executive director of the University of Georgia Career Center, discusses how college career service offices can best engage their students with mobile technology.

His team wanted students to be able access the office’s web site whenever and wherever they were. They did so by:

1. Looked at their existing web sites to make sure they were mobile compatible. They weren’t so changes were implemented.
2. Implemented social media into their existing web sites to improve engagement.
3. Made sure that students and employers could log into their website using iPhone apps and that the apps were designed to be used at times when the students would likely to be on their mobile devices such as at career fairs. About 75 percent of students were using iPhones but most of the rest were well served with a mobile web application. Continue Reading