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Actions Speak Louder Than Words
January 07, 2013 by William Frierson
The way you interact with people during your job search speaks about you as a potential candidate. Check out some tips in the following post to help you establish your personal brand with everyone in your search.When it comes to personal branding, you can invest all the time and effort you want in to creating well-worded profiles, resumes, cover letters, and “About Me” websites, but if you don’t back up your written communications with constructive interactions, all of that work will be for nothing.
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Navigating new challenges in graduate student recruitment
December 14, 2012 by William FriersonGraduate student enrollment has recently become a challenge for institutions of higher education. Find out what they can do to improve enrollment in the following post.Anyone working in graduate recruitment was probably not surprised by the latest annual enrollment report from the Council of Graduate Schools (CGS). For the second consecutive year, CGS reported a decline in new graduate students in 2011 after almost a decade of steady growth. Even with applications up, many graduate programs are finding that prospective students are not enrolling as predictably as in the recent past.
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Have Passport, Will Travel: International Recruitment Tours
December 06, 2012 by William FriersonHow should colleges and universities approach traveling when recruiting students from around the world? The following post offers suggestions for determining the appropriate travel company when taking international recruitment tours.As a former admission counselor I have firsthand experience with the benefits of traveling to recruit prospective students. Having the ability to meet students on the road is priceless. Well, not exactly priceless, as there’s always a fee for travel and incidentals and often a very high cost to taking the show on the road. Determining the best recruitment travel plan is a fundamental part of the admission counselor’s responsibilities.
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E-mail marketing and landing pages for college student recruitment
November 30, 2012 by William FriersonOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
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Employers Increasingly Focused on Retention As Economy Recovers
August 13, 2012 by Steven Rothberg
Even as employers appear reluctant to ramp up hiring, a new survey shows that the majority are committed to retaining the workers they have and are focused increasingly on employee engagement as the most effective means of achieving that goal.In the survey of human resources professionals, 80 percent said their companies were focused on employee engagement and 67 percent said the focus on engagement is greater now than it was before the recession. The survey was conducted by global outplacement and executive coaching consultancy Challenger, Gray & Christmas, Inc. among attendees at the annual conference and exposition of the Society for Human Resources Management held recently in Atlanta.
“As the job market continues to improve, albeit slowly, more and more workers are starting to seek new opportunities. In recognition of this, employers are stepping up their efforts to hold on to the talent that was critical in helping the company survive the downturn,” said John A. Challenger, chief executive officer of Challenger, Gray & Christmas. Continue Reading
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Is Your Company’s Recruitment Mickey Mouse?
May 30, 2012 by William Frierson
Francois Guay of Attack Defend Disrupt
Amazing but true, this is in many cases the norm versus the exception at many large corporations.
- Excel is your candidate database.
- You use headhunters for almost all open jobs, even junior ones.
- Your CEO re-schedules or does not even show up at interviews. Continue Reading -
Want to Reach More Candidates Faster? Try Text Messages.
March 17, 2009 by Candice ARecruiters are always looking for effective ways of recruiting. The best recruitment method is the one that offers both effectiveness and low cost. By effectiveness I mean the recruitment information should be delivered to as many relevant people as possible. And by low cost I mean the method should cost as little as possible. Historically recruiters have used newspaper, TV and the Internet as their methods, each with its own advantages and disadvantages; however, the major underlying reasons for using these methods are their degree of pervasiveness. When people read more newspapers than other media, newspaper is the most effective way of recruitment. When people spend more time accessing the Internet than reading newspapers and watching TV, Internet becomes the most effective way.
Today, most people use mobile phones every day, and mobile communications is becoming an essential part of everyday life. Naturally, the use of mobile phones should be incorporated into the recruiter’s plan, and recruitment based on mobile phones should be considered seriously as an alternative to traditional recruitment methods. There are different ways to use mobile phones for recruitment, and the text messaging is a relatively new way and has high potential to become the new frontier where effective recruitment is conducted. Whether you are looking for internship or entry level job candidates or senior job candidates, text messaging can help you achieve the goal effectively and inexpensively.
There are several advantages with using text messaging for recruitment.- First, the cost is less. Today’s major mobile carriers all have certain flat-rate texting plans. With a flat fee, you can send unlimited text messages.
- Second, the response rate of using text messages is generally higher than using other means such as emails.
- Third, it is typically more effective in the sense that the receivers are more likely to pay attention to the information received.
The major disadvantage associated with this new method is the concern that most mobile users treat their mobile phones as a means to communicate with close friends and family members. When receiving advertisement-like information, they tend to be annoyed. To address such concerns, appropriate filtering and classification techniques need to be applied both on the sender and receiver sides.
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Top 7 Mistakes Hiring Managers Make When Advertising Open Positions
December 02, 2008 by Candice AOriginally posted on George’s Employment Blawg
There are plenty of reasons a particular job ad may not work well. Sometimes these mistakes are tough to recognize and even harder to learn to avoid.
Here are seven mistakes that can cause an ad to provide less bang for the buck than desired:
Not writing good ad copy
The key to writing good ad copy is to grab the job seeker’s attention, give enough details about the position to make it clear what the candidate will be doing, keep job requirements brief, outline what makes the position and/or company special, make sure the ad is keyword rich, and make the application process simple. -
A Paradigm Shift: VISION for Making the Transition from Recruiter to Virtual Organization Consultant
May 01, 2007 by chairman101Every now and then something comes along that revolutionizes an entire industry or brings about a new age. Without having to go all the way back to ancient history, we can refer to some of the most recent events that have taken place during our lifetime and which have shaped the world in a way that none of us babyboomers could have ever imagined.
The advent of the PC in 1974 – which became widely available by IBM in 1981 – was one of them and there is no need to expand on that. It took a number of years for most companies to catch on and realize that this was not simply a toy and that it would soon replace these huge mainframes and expensive workstations they were hooked into. VISION played a key role in some of these companies who became early adopters and led the way.
