October 24, 2012 by Steven Rothberg
One of the most frequent topics for discussion at recruiting conferences is employer branding. Employers large and small have come to understand that their employer brand is separate from their business-to-consumer, business-to-business, or business-to-government brands. And for organizations with multiple products or services, each of those brands is separate from their employer brands as well.
Every employer wants to be known as a “great” place to work. Not every employer is. If you aren’t, don’t try to pretend you are as you’ll do more harm than good as now you’ll be known for lying in addition to whatever other negative issues may exist. So fix whatever problems you have until you truly are a great place to work and then promote that image to the students and recent graduates you most want to hire.
NACE’s 2012 Student Survey offers four excellent suggestions for how you can boost your recruiting according to the preferences of the college students your organization is recruiting: Continue Reading
November 01, 2011 by Steven Rothberg
On Wednesday, December 7th and Thursday, December 8th, CollegeRecruiter.com, RECSOLU, and The George Washington University Career Services are coming together to host conferences for corporate / private sector (Wed 12/7) and government / public sector (Thu 12/8) hiring managers, recruiters, and other human resource professionals who want to improve how they recruit college and university students and recent graduates for internships, entry-level jobs, and other career opportunities.
Tickets just went on sale and promise to sell out quickly for both conferences. Continue Reading