Top Employers for Business and Engineering Students

Which are the world’s best employers according to Universum’s 2012 survey of 144,000 business and engineering students from the world’s 12 largest economies?

In business, Google placed as the most attractive employer in the world for the fourth consecutive year. KPMG maintained its 2011 second place finish, while Procter & Gamble reached a new high as the third most attractive employer in the world in 2012. “The Google fever is still hot!” comments Universum’s CEO Petter Nylander. “Students are still attracted to Google’s relaxed and creative work environment, international atmosphere and innovative products. Google lets the students know that they offer great benefits that are hard for other companies to match.” In engineering, Google takes first place for the fourth consecutive year in a row. IBM and Microsoft nabbed second and third place, respectively. “The giants in the software industry are seen as great places for the launch of an engineering or IT career,” said Nylander. “They offer training, networking and future career possibilities.”

The rankings reveal dramatic trends: Continue Reading

Why the Shift to Global Work Is a Massive Opportunity for the U.S.

American companies will soon hire millions of designers, coders, writers, marketers, and other skilled people from all over the world, says Ross Dawson, co-author of the just-released book Getting Results From Crowds: The definitive guide to using crowd-sourcing to grow your business.

“The shift to global work is not a problem for the U.S., it is a massive opportunity. The future of the economy depends on us embracing crowdsourcing. Companies must get good at creating value with crowds.” Continue Reading