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Tweeting your way to a job: How social media is changing career searches
March 18, 2013 by William Frierson
Orange speech bubble with the words social media. Photo courtesy of Shutterstock.
Once upon a time, job searches centered on resumes, cover letters and networking phone calls. Oh, how times have changed.
While it is not quite time to retire the traditional resume yet, today’s job seekers may be better off trolling social media sites for leads, rather than spending time brushing up their objective statements. Surveys show that hiring managers and recruiters are increasingly turning to social media sites to find their next superstar employees. Continue Reading
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Is your social media strategy focused on the channels that matter?
November 21, 2012 by William Frierson
With so many young people involved with social media today, it may be wise for college recruiters to use the method for attracting prospective students to their schools. The following post offers recruiters information on how they can benefit from recruiting with social media.
Click on image to enlarge.
The graphic above shows the percentage of prospective students who are currently using each of the seven most popular social media sites, based on a national poll of 2,000 college-bound high school students conducted in the spring of 2012. The 2012 E-Recruiting Practices Report from Noel-Levitz compares these numbers to the social media practices that campuses report using, revealing some significant differences. (For more information on the use of social media by prospective college students, download the 2012 E-Expectations Report.)
Read this article:
Is your social media strategy focused on the channels that matter?
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Some Executives Considering Pinterest for Business
August 29, 2012 by William FriersonWhile some companies may enjoy using social media, others are still considering this opportunity. One social media site some executives may think about using is Pinterest.
“To pin or not to pin?” is a common question for companies today given the rapid growth of Pinterest, a social networking site where users collect and share photos of their favorite interests and hobbies. Despite the virtual pinboard’s increasing popularity, however, a new survey by The Creative Group shows few organizations are ready to dive in just yet. Forty-four percent of advertising and marketing executives interviewed said they have no current interest in using Pinterest for business purposes. Only 7 percent reported they’re already using it, and another 10 percent said they intend to join the online pinboarding community. Continue Reading
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8 Ways Pinterest Can Help Your Job Search
June 12, 2012 by William FriersonPinterest, with more than 11.7 million users and a recent value of $1.5 billion, is the fastest growing social network since Facebook. First used by a mostly female demographic to create and share online “pinboards” devoted to topics like fashion, food, event planning, and interior design, Pinterest is rapidly finding favor with other groups of people, including job seekers.
Pinterest allows users to create “pinboards” on specific topics. Users find images and videos that are relevant to the topic, and add them to the board. But can you “pin” your way to your next job? Or is saying you can merely a way to justify the hours you spend on this addicting new site? Recently, Salary.com spent some time using Pinterest to determine its value to the typical job seeker. The verdict? Pinterest is not the answer to unemployment, but used judiciously it does have some merit.
This article explores 8 smart ways to use Pinterest during your job search. Continue Reading
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4 Job Hunting Tips for Recent College Grads
April 27, 2012 by Steven Rothberg· You may have more experience than you realize – While recent college grads are likely to highlight internships and part-time jobs on their resumes, they may not know that many employers will consider volunteer work (53 percent), class work (33 percent), managing activities for sororities or fraternities (26 percent) and sports (20 percent) as relevant experience. One-in-ten employers (12 percent) would also consider social media (personal or school-related blogs, social networking pages) to qualify as relevant experience.
· Expand your network of contacts online and offline – The number one way employers recruit recent college grads is through employee referrals (49 percent) followed by postings on online job sites (42 percent). Continue Reading
