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Maintaining a Professional Distance
December 07, 2012 by William Frierson
While it is okay to be friendly with co-workers, employees need to understand why it is important to keep a professional distance in the workplace. Learn more in the following post.One place where many people fail at work is in maintaining a professional distance between them and colleagues. This is primarily a problem for young and inexperienced workers because they are not used to being in a business environment. This can be especially problematic for those looking for a new job.
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E-mail marketing and landing pages for college student recruitment
November 30, 2012 by William FriersonOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
