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4 Mistakes Employers Are Sure To Notice
December 11, 2012 by William Frierson
Job seekers must be aware of how they conduct themselves during their job searches. The following post explains four mistakes that will turnoff employers from these potential employees.During the hunt for a job, it’s common to continually seek new ways to stand out to your potential employers. While job seekers are busy developing their unique elevator pitches, they might be overlooking the little mistakes that set them apart in a negative way to potential employers.
Not having the success you expected during your job search? Here are four mistakes employers might be noticing:
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Where Success is Really Hidden
December 10, 2012 by William FriersonOnce you have established your personal brand, success is likely to follow. Have you thought about where this success can be found, beyond your personal brand? The following post explains.Not all successful people are happy. Some successful people are stressed out, miserable, angry, frustrated, depressed and lonely. They are barely able to get up in the morning. They trudge through the day. They might as well be breaking rocks on a chain gang in a 110-degree heat, with no water breaks. Their health is bad, their weight is out of control, their back hurts, their eyes hurt, their teeth hurt – basically their life hurts.
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How to Incorporate Your Brand Into Your Resume
May 25, 2012 by William Frierson
Jessica Holbrook Hernandez of Great Resumes Fast
Writing a resume is not an easy task. There are always several aspects to consider, including which information to incorporate that can help yours stand out from the pack. Many job seekers have found that branding the resume makes a huge difference because it works well in defining candidates as major contributors to their field. So how can you incorporate your brand into your resume? Here are some tips to consider: Continue Reading
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10 Ways You’re Ruining Your Personal Brand
May 18, 2012 by William FriersonDonald Trump. Martha Stewart. Mark Zuckerberg. Sarah Palin.
Chances are you can think of a few things to say about each of them based on the impressions you’ve gathered about their personal brands — however unconsciously — complete with triumphs, missteps, and various forms of public humiliation and scandal. And depending on what those critically managed (not always successfully) impressions are, and by how many they are held, the lives and affairs of the Trumps, Stewarts and Palins are influenced. After all, Trump wants you to tune in to The Apprentice, Stewart wants you to shop her collections at Macy’s, and Palin wants to sell lots of books. Continue Reading
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Executive Resume Writing: Revealing Your Personal Brand
May 16, 2012 by William FriersonJessica Holbrook Hernandez of Great Resumes Fast
Your executive personal brand is what defines you as a top candidate in your field—and it should be felt throughout every professional action you take, whether you’re networking or blogging. Of course, when writing your resume, your executive brand is a major piece of the puzzle, as well. This is why it’s important to take the steps necessary to reveal your personal brand before ever putting pen to paper. Continue Reading
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Job Search Marketing 101 – Battling for Prime Shelf Space
January 23, 2012 by William Frierson“Wisdom is knowing what to do next; virtue is doing it.” ~David Star Jordan
I remember a story that a friend of mine told me about one of the products they covered at their advertising agency. This particular product was part of a well known brand, let’s call it Brand A. Anyway, my friend told me how retail products battle for shelf space. Not knowing anything about advertising (or shelf space for that matter), I asked him what he meant. Basically, every product battles for space on the shelf. There are so many brands for a particular product (and so many products), that most manufacturers of new products have to battle just space on the shelf at the supermarket or major retailer. Even if they get space, the don’t want the bottom shelf, they want the shelf that is at eye level. Eye level products are the ones that sell the best (or maybe they sell the best because they are at eye level). So, may ask, what does this have to do with job search? Everything. Just like products competing for shelf space at the store, you are competing with other job seekers for a limited number of roles. Your “shelf space” is getting your CV to the right people who can ensure you are considered for the right job opportunities. Continue Reading -
3 Tips for Developing Your IT Professional Brand
January 04, 2012 by William Frierson
Your personal brand is one of the most important areas to develop when building your career, especially if you’re on the job hunt. As an IT professional, you are no exception. Many people in your inner circle may know you as the computer whiz, but do recruiters know the same about you? The idea is to get your name out there to individuals who can help get you hired, but that can only be done by developing your brand. Continue Reading -
Tips for Developing Your Biotech Personal Brand
December 27, 2011 by William FriersonAs a proud member of the biotech industry—and a determined job seeker—it’s important that you showcase your involvement in the industry by developing your brand. With the Internet in your corner, creating a brand is easier than you may think. But a bit of effort will be required to really make it “pop”. Continue Reading
