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Top 7 Mistakes Hiring Managers Make When Advertising Open Positions
December 02, 2008 by Candice AOriginally posted on George’s Employment Blawg
There are plenty of reasons a particular job ad may not work well. Sometimes these mistakes are tough to recognize and even harder to learn to avoid.
Here are seven mistakes that can cause an ad to provide less bang for the buck than desired:
Not writing good ad copy
The key to writing good ad copy is to grab the job seeker’s attention, give enough details about the position to make it clear what the candidate will be doing, keep job requirements brief, outline what makes the position and/or company special, make sure the ad is keyword rich, and make the application process simple.
