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Do Job Boards Still Matter?
April 01, 2013 by William FriersonYes, job boards still matter. They are a convenient method of searching the latest job postings or different categories such as job title or location. While new recruiting strategies such as social media and mobile may come into play, job boards can incorporate them to help people find jobs. As a result, you would expect job boards to have more success by expanding their audiences to those who use social media and mobile devices. Continue Reading
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Make Your Mobile a Job Seeker’s Dream Tool in 8 Steps
January 02, 2013 by William Frierson
Natalie Bracco, Freelance Writer
Nobody pounds the pavement to go out job hunting anymore. In today’s digital age, many companies use an online hiring process to accept applications, gather resumes and schedule interviews with potential employees. Use the following 8 simple steps to make your mobile a job seeker’s dream tool. Continue Reading
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E-mail marketing and landing pages for college student recruitment
November 30, 2012 by William Frierson
One way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
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Is your social media strategy focused on the channels that matter?
November 21, 2012 by William FriersonWith so many young people involved with social media today, it may be wise for college recruiters to use the method for attracting prospective students to their schools. The following post offers recruiters information on how they can benefit from recruiting with social media.
Click on image to enlarge.
The graphic above shows the percentage of prospective students who are currently using each of the seven most popular social media sites, based on a national poll of 2,000 college-bound high school students conducted in the spring of 2012. The 2012 E-Recruiting Practices Report from Noel-Levitz compares these numbers to the social media practices that campuses report using, revealing some significant differences. (For more information on the use of social media by prospective college students, download the 2012 E-Expectations Report.)
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Is your social media strategy focused on the channels that matter?
