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Easily Source Veterans and Disabled From Two- and Four-Year Colleges
November 15, 2010 by Steven RothbergMany of our largest employer clients are federal government and Fortune 500 organizations because our two most popular recruitment advertising tools are well suited to organizations with large hiring needs. News out of Washington, D.C. last week got me to thinking about whether we could help our clients hire veterans and disabled college students and recent graduates. In short, the answer is definitely.
I learned just before Veterans’ Day that the federal government’s primary method of hiring interns may be illegal because federal agencies are supposed to give hiring preferences to veterans. The Federal Career Internship Program (FCIP) was designed to provide two-year structured training and development internships but a number of agencies have abused it. An arbitration board just ruled that FCIP illegally circumvents traditional civil service merit hiring principles regarding veterans.
If FCIP is dead, the agencies could shift to targeting college students who are veterans or disabled as those groups are to receive hiring preferences. But are there enough veteran and disabled college students and how can we help the agencies and our corporate clients reach those valuable candidates?
I had our targeted email campaign and cell phone text messaging campaign data guys do a bit of research and found that we can email or text on behalf of our employer clients over one million veteran or disabled students and recent graduates:
So clearly we’re able to help a federal agency, Fortune 500, or any other client that wants to hire veteran or disabled students or recent graduates. And we can drill down by targeting, for example, those who are (1) disabled, (2) juniors and seniors of four-year colleges, (3) accounting or finance majors, (4) with GPA’s of 3.0 to 4.0 and (4) are African-American, Asian-American, Hispanic, or Native-American.
If this intrigues you like it intrigues me, let’s have a look at how for as little as $2,250, CollegeRecruiter.com can help your organization reach veteran and disabled college students and recent graduates or just about any other demographic you wish. Just email your targeting wish list and we’ll figure out how best we can help you reach your recruiting goals.
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Video: Taking Your Recruiting Message Mobile: Why, How, and When
August 28, 2010 by Steven RothbergI had the pleasure of delivering this 75 minute presentation a couple of months ago in San Diego, California at the Society for Human Resource Management (SHRM) 2010 annual conference. The description of the presentation was as follows:
Learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.
Virtually every member of Gen Y and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones. If your organization’s web site and recruiting message are not fully accessible to your most sought after candidates on their mobiles then those candidates will end up becoming employees of your competitors. In this highly interactive and humorous presentation, learn why your organization needs to have a mobile recruitment marketing strategy and how best to implement it so you can recruit the candidates you need and stay within your budget.
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The Sexy Side of HR
August 10, 2010 by Steven Rothberg
Jessica Miller-Merrill of Blogging 4 Jobs recently contacted me to ask if I would be interested in partnering with her and a few other human resource industry professionals to deliver a panel presentation at the SXSW Interactive conference in March 2011 in Austin, Texas. Her vision was to put together a group of us who could talk about how and why employers should use cell phone text messaging, social media, and other technologies to recruit and retain top talent. I gave her the enthusiastic thumbs up.Jessica submitted the proposal in July and last week was notified by SXSW that her proposal made it to the second round of consideration. This next round consists of voting from visitors to the SXSW Panel Picker Page and those votes count for 30 percent of the score given to each proposal. In short, if you think that this is a good topic, it is really, really important that you vote for our panel.
Jessica (@blogging4jobs) will moderate The Sexy Side of HR panel and we’ll be joined by Joel Cheesman, Blogger & VP at Jobing.com (@cheezhead) and Carrie Corbin of AT&T Talent Attraction (@thealphafemme).
Please take out two minutes and do the following: Go to the Panel Picker Page, click the link to “Sign In” near the top corner, click “create a new account” (assuming you don’t have one already), complete the simple form, and vote for The Sexy Side of HR panel. It really is that simple. Thanks!!

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