Video: When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Below is the first eight minutes, 39 seconds of my presentation on mobile marketing at the 15th Minnesota Recruiters conference. The conference was held on November 8, 2011 at the General Mills world headquarters in suburban Minneapolis, Minnesota. About 230 recruiters, hiring managers, and other human resource professionals attended.

Introducing me was conference organizer Paul DeBettignies. In his “real” job, Paul is a Minnesota I.T. recruiter with HireCast Consulting. Continue Reading

Why Job Boards Should Embrace and Not Fear Mobile

Jeff Dickey-Chasins

Jeff Dickey-Chasins a/k/a The Job Board Doctor recently posted an article that reminded me that many job boards are either in denial about the growth in usage of the Internet by those on iPads, cell phones, and other mobile devices or those job boards are fearful about that usage migration.

I agree that job boards largely displaced newspapers as the primary source for job postings and that social media sites such as LinkedIn are trying to displace job boards as the primary source for job postings. I also agree that those social media sites look more and more like job boards and would cite as a further example the Social Recruiting App recently launched to much fanfare (and criticism) on Facebook as well as somewhat similar apps added to Facebook pages by companies such as Jobcast (i.e., CollegeRecruiter.com Facebook page) and Work4Labs. Continue Reading

When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Virtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  Continue Reading

My baby, the marketer

When recruiting students, do colleges and universities only use an adult perspective?  If so, they may need to reconsider and learn some marketing lessons from children, according to the following post.

Link to original:

My baby, the marketer

Keynote on Mobile Marketing at 2009 MPACE Annual Conference

On December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed: Continue Reading

Campus tours and the Gilligan’s Island dilemma

Before visiting a college campus, prospective college students are likely to want some information about the experience.  The following post helps college recruiters understand how they can assist students and their families ahead of a campus visit.

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Campus tours and the Gilligan’s Island dilemma

Are You a Mobile Enabler or a Mobile Laggard?

By Mark Mehler and Gerry Crispin of CareerXroads

September marks the start of the 2012 fall frenzy of conferences, niche conferences, un-conferences, expos, seminars, webinars, (and yes, a Colloquium or two). Not every session at every event offers deep dives but the mobile discussion has been noted everywhere this year. One conference, held in mid-September, the second mRecruitingCamp, was totally devoted to the subject. (Michael Marlatt did an excellent job on this one-day niche event.)

Practitioners offering solid case study insights on mobile technology and recruiting included Matt Lavery [UPS], Chris Hoyt [PepsiCo] and Heather Tinguely [Microsoft]. We encourage you to look for their videos. Bottom line, a rapidly increasing percentage of prospects in their pipelines (prospects who are eventually hired) are engaged and in more and more cases applying through mobile devices. Continue Reading

Looking for a Marketing Job? Job Postings for Mobile Marketers Up 120% In Two Years.

Over the past 90 days, employers and staffing firms have placed more than 4,400 job ads for marketing professionals with mobile skill sets, according to WANTED Analytics, a leading source of real-time business intelligence for the talent marketplace. The volume of job ads that include mobile criteria in the job description grew significantly over the past two years, as mobile websites and applications become a more common business strategy. Hiring demand increased 16 percent compared to the same 90-day period in 2010 and more than 120 percent versus 2009. Mobile skills now represent 10 percent of all job ads for marketing professionals. Continue Reading

How Employers Should Text Message Passive Candidates

Two of my favorite recruiting industry experts, Jim Stroud of The Recruiters Lounge and Michael Marlatt of mRecruitingcamp recently sat down for a conversation about whether employers should use cell phone text messaging (SMS) to reach passive job seekers, how they employers should text those candidates, and some tips and tricks to use to help ensure a successful campaign: Continue Reading

Most Job Seekers Want Mobile Yet Few Employers Seem to Care

I’ve advocated for years that employers need to re-think how they’re communicating on-line with candidates because more and more of those candidates are using their cell phones as their primary connection device and not land lines, desktop computers, or even laptop computers.

It never ceases to amaze me how high a percentage of hiring managers, recruiters, and other human resource professionals have NEVER visited their own web sites using an iPhone, Android, BlackBerry, or other smartphone and how few of those who have visited their sites have never attempted to actually apply to a job using their mobile phone. Those who have realize almost without exception very, very quickly that they can’t. And when they see that typically 10 to 15 percent of their career site visitors are using mobile devices, you can see in their faces that they know they have a big problem that is getting bigger very quickly. Continue Reading