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Choosing Your Path: Why an MBA is the Way to Go
March 14, 2013 by William Frierson
3D figure with an MBA. Photo courtesy of Shutterstock.
Some claim that an MBA is not absolutely necessary for you to embark on a career in business; so then what is the point of getting one? There are several obvious benefits to an online Masters in Business Administration Specialization and a few not-so-obvious ones as well. Among the obvious benefits are that it equips you with skills in management and a well-rounded knowledge-base to prepare you for a broad range of tasks and responsibilities. Continue Reading
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Writing Job Postings for Adults
January 31, 2013 by Steven RothbergMOOCs are massive open online courses. They’re the next big thing in higher education. They link hundreds, sometimes thousands of students in free educational programs offered on the Internet. What’s that have to do with recruiting? They’ve learned how to deliver content that adults will read.
Peter Weddle of Weddle’s
Tragically, job postings are often ignored by the very candidates recruiter most want to reach. That’s not a criticism, just a fact. Passive, high caliber talent has the attention span of a gnat, so getting them to focus on an opening isn’t easy.
Sometimes, however, we make grabbing their attention harder than it already is. How? It begins with our vocabulary.
We use language in our job postings that only an employer could love. Talking about a job’s “requirements and responsibilities” may be the way we’ve always described vacant jobs, but, in this case at least, tradition is a trap. People’s behaviors and preferences have evolved and so too must the job posting. Continue Reading
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The future of student enrollment – Five Predictions: #2
January 04, 2013 by William Frierson
The following post offers the second prediction on how student enrollment will change in the future for colleges and universities.Prediction #2: Universities are expanding their marketing to broader geographic areas.
We notice a tendency among our clients to broaden their geographic recruiting area. This broadening is driven by three distinct factors:
- Universities want to create a more diverse student body across the United States (and worldwide) to increase attractiveness and support higher rankings.
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Passive, Active… Pactive? Let’s Call the Whole Thing Recruiting
December 21, 2012 by William FriersonAre you a passive or active job seeker? Either way, find out why you’re an attractive candidate to recruiters in the following post.It’s an easy debate to have, the passive vs active candidate debate. It goes a little something like this:
Experienced recruiter patiently explains that the reason a candidate is passive is because they already have a job and aren’t really looking for another one. This makes them attractive to recruiters and hiring managers in several ways:
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Passive, Active… Pactive? Let’s Call the Whole Thing Recruiting
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The Top Two Social Media Mistakes to Avoid
December 20, 2012 by William FriersonWhile social media can be an asset for people, it can also be a liability. The following post suggests two mistakes you should stay clear of during this form of online interaction.Everyone makes mistakes and everyone knows this. The problem is that some mistakes are a bigger problem than others. Never before has this been an issue the way it is now. Today, a social media mistake can be blasted around the world in a nanosecond. That’s why it is so important to simply avoid certain mistakes, no matter what.
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Should My Real Name Be My Domain Name?
December 17, 2012 by William FriersonDoes using your real domain name help or hurt your personal brand? Learn more in the following post.For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.
Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the Exact Match Domain (EMD) loophole in the Google search algorithm.
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Navigating new challenges in graduate student recruitment
December 14, 2012 by William FriersonGraduate student enrollment has recently become a challenge for institutions of higher education. Find out what they can do to improve enrollment in the following post.Anyone working in graduate recruitment was probably not surprised by the latest annual enrollment report from the Council of Graduate Schools (CGS). For the second consecutive year, CGS reported a decline in new graduate students in 2011 after almost a decade of steady growth. Even with applications up, many graduate programs are finding that prospective students are not enrolling as predictably as in the recent past.
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How to Use Google to Make More Direct Hires
December 10, 2012 by William FriersonIf they are not already doing so, employers may want to consider using Google to recruit new workers. How can they maximize their chances for hiring with this tool? The following post has some helpful tips.Here are a few ways you can increase the amount of people visiting the jobs listed on your website. More visitors means more jobs filled directly… and that’s a good thing. I’m going to give you some tips on how to optimize your career website so it gets indexed by search engines and once the likes of Google start showing your job, then job seeking traffic is sure to follow.
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My baby, the marketer
December 06, 2012 by William FriersonWhen recruiting students, do colleges and universities only use an adult perspective? If so, they may need to reconsider and learn some marketing lessons from children, according to the following post.Having a new baby at home has led to a change in my reading habits. I never thought I would spend my time studying infant sleep patterns, best performing bottle warmers, or the finer differences between identical-looking car seats.
Brian Millar’s article “5 Things Toddlers Can Teach You About Marketing” seemed like a great opportunity to read outside the infant literary spectrum, but not too far.
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Recent Grads: 10 tips to improve your job search (Part 1)
by William FriersonFinding a job requires having a plan. The following post is for recent college graduates who need some tips to establish an effective job search.Do you have a clear goal for your job search plan? Do you have processes set up to support you throughout? I’m often surprised when I speak with recent grads in the job search. Though anxious to become employed, they often do not have clearly set goals about that search. As well, they often don’t
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