LinkedIn is kind of a different social media platform – don’t you think? It’s a little tricky to use, and can be much, much harder to build relationships on than, say Facebook. It does have lots of great features, but it’s not as intuitive or as easy to integrate as some of the other social networks.

However, LinkedIn holds a high place of distinction, and if that’s where your target market is hanging out, you’d better be there, too! To make it worth your while, you need to make sure you have an engaging, informative, effective LinkedIn profile. Here are some easy steps to make that happen:

By now, most people know that LinkedIn is the world’s most popular professional networking site. Yes, I have drunk the Kool-Aid and am a big fan.

However, while LinkedIn has many useful capabilities, many people do not use it properly. This ranges from not having an account/profile at all or overusing it. If LinkedIn is not appropriately utilized it will be ineffective or even counterproductive. Also, given the fact that recruiters will often check out your LinkedIn profile, it is critical to have a positive LinkedIn presence.