What’s the Difference Between a Job Posting and a Job Description?

As one of the owners of CollegeRecruiter.com job board, we get feedback from our clients and even other job boards on a wide variety of job postings for a wide variety of organizations. We hear that some postings generate a huge number of views (job seekers reading the posting) and applications while others generate few views, few applications, or both.

The response rate to jobs posted to general and niche job boards varies considerably and is primarily driven by the job posting ad itself. In short, job postings which are more attractive and are for more attractive positions far outperform job postings which are unattractive or are for unattractive positions or both. On average, about 10 percent of candidates who run a search at a job board will read a relevant job posting ad, about 10 percent of those will click the apply button, and about 20 percent of those will apply. So if you want to generate 20 applications for a position then you need 100 apply clicks, 1,000 job views, and 10,000 job searches. Continue Reading