Tweeting your way to a job: How social media is changing career searches

Orange speech bubble with the words social media. Photo courtesy of Shutterstock.

Once upon a time, job searches centered on resumes, cover letters and networking phone calls. Oh, how times have changed.

While it is not quite time to retire the traditional resume yet, today’s job seekers may be better off trolling social media sites for leads, rather than spending time brushing up their objective statements. Surveys show that hiring managers and recruiters are increasingly turning to social media sites to find their next superstar employees. Continue Reading

Companies Expect to Invest More in Social Media; Facebook Tops the List

It looks like many companies are valuing the power of social media.  As a result, they are willing to spend more money to increase their online presence.

We all want to be liked, but a majority of businesses may be willing to pay more for the distinction, a new survey by The Creative Group suggests. More than half (53 percent) of advertising and marketing executives interviewed said they expect companies to increase their investment in Facebook this year. Respondents also anticipate more marketing dollars will be channeled toward Twitter (43 percent), Google+ (41 percent), LinkedIn (38 percent) and YouTube (36 percent). Continue Reading