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Is your campus Web site ready for mobile? College-bound students are researching colleges via tablets and smart phones
November 30, 2012 by William Frierson
Mobile is becoming a popular method to research colleges and universities for prospective students. To find out what this means for higher learning institutions, check out the following post.Are prospective students going mobile when they search for colleges online? According to the latest E-Expectations data, the answer is increasingly becoming “yes.”
Since the 2010 study, the E-Expectations project has tracked how many prospective students have viewed college Web sites on mobile devices. Those numbers have gone from 23 percent in 2010 and 14 percent in 2011 to 52 percent this year. With more and more students using smart phones and tablets, those numbers will surely increase in the coming years.
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Three ways to facilitate more live conversations with prospective college students
November 21, 2012 by William FriersonColleges and universities that are interested in enrolling more students to their schools may want to consider strategies involving live interaction.As I present the findings from the latest E-Expectations research with clients and colleagues, one of the areas that generates the most discussion is the apparent interest prospective students show in using Webcams and other tools to have live conversations with current students, faculty, and admissions representatives.
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Three ways to facilitate more live conversations with prospective college students
