Prediction #2: Universities are expanding their marketing to broader geographic areas.

We notice a tendency among our clients to broaden their geographic recruiting area. This broadening is driven by three distinct factors:

- Universities want to create a more diverse student body across the United States (and worldwide) to increase attractiveness and support higher rankings.

Prediction # 3: The range of programs and teaching channels for universities will increase to include more offline and professional programs as well as auxiliary services.

We hear a great deal about endangered programs. Philosophy, history and language programs are shutting down due to the lack of students and financial resources. In contrast, I believe that universities will actually offer more, not fewer, services and programs, in more teaching formats, length and channels in the future. Universities will strive to find additional revenue sources. Executive training programs will be just one of many examples. Colleges will want to build a continued relationship with alumni exceeding current alumni fundraising focused activities.

I have been involved in enrollment management for more than 40 years, both as an enrollment manager on campus and as a consultant for Noel-Levitz. During that time, I have seen changes in higher education that are nothing short of revolutionary. Shifts in access to higher education, the gender and ethnic composition of classes, the number of students attending college, and technological innovations are just some of the sweeping changes that have made higher education an increasing force in the social, economic, political, and cultural life of our country.

Listening to podcasts has been productive for my own professional development. I am using audio podcasts during my commute and travel time to stay up-to-date on relevant topics and important publications. I looked around and could not find anything relevant with a focus on international student enrollment and international marketing for universities. As a result, we will launch a monthly podcast series addressing larger strategic issues, country-specific information, partner and vendor information and hands-on practical recruitment questions.