Living the Dream

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney

I caught up with an old friend who had worked for me about 20 years ago. I remember his interview. He was at least 20 minutes late and I remember thinking “there is no way this guy is getting the job“. Of course I hired him and he wound up being one of the best hires I’ve ever made (yes, even 20 years later). To think that he completely changed my mind during the interview from “not a chance” to being offered the job. That is truly an amazing feat. So, fast forward 20 years and he has decided to leave the corporate life (which can be a real pain at times) and start his own business. A difficult decision, but he is weathering the loss of income hoping to get his business off the ground. Doing something you’ve always wanted to do is, to me, the true meaning of “living the dream”. Many of us would love to have the guts to do this, most of us never will. Continue Reading

Work Beyond the 9 to 5 to Pursue your Dream Career

For many of you who’ve taken entry-level jobs after college, you may feel as though it’s nowhere near your dream career. While our first jobs may be more enjoyable than others, in this tough economy, we usually take what we can get. At the same time, though, there’s much to be said for gunning for your dream career, even when you’ve just starting out in the working world. And the best way to accomplish just that is by making use of your time outside of working hours to continue developing skills needed for that eventual career of your dreams. Here are a few tips: Continue Reading

How Lauren Hasson Uses Facebook To Reach Her Target Audience Of Gen Y College Graduates

I have the honour of working with really tremendous people and a couple of years ago one of the people I met is Lauren Hasson. Since then Lauren has grown in stature and ability and it’s exciting to see how she has been adopting social media to help her with her resume business – ‘The Resume Girl’.
Lauren helps college students and recent graduates all over the nation land their dream job or internship.
I asked Lauren if she’s like to share her personal experience of using Facebook; here is her guest article.
Facebook: Advertising Has Never Been More Effective Or Affordable
“As a new, or even seasoned, business owner, marketing your business can seem like a ‘chicken and egg’ situation. You need to advertise your business in order to make money, but you need money to fund your advertising efforts. It’s a vicious cycle.
Most business owners don’t have thousands of dollars in capital to spend on an aggressive advertising campaign. I know I didn’t. But, on a shoe string advertising budget, my business exploded after using social media marketing tools–specifically, Facebook–to get the word out about my business. Advertising has never been more effective or affordable.

Continue Reading