When it comes to an organization’s employment brand, companies typically fall into one of 4 categories:

1.) The known: Employees understand and embrace the company culture, and job seekers are also familiar with that culture.

2.) The undiscovered: Employees understand and embrace the company culture but job seekers are unfamiliar with that culture.

Before you can get a job, you need to know which job search strategies work and which do not. Take a look at these tips to find out how to make your job hunt more effective.

1. Hire a cold caller.

Cold calling to get a job really works–if you’re good at it. Your ability to sell yourself on the phone shows exceptional sales skills, self-confidence, drive, and commitment. But most cold calls are executed poorly for the job hunt.

Anyone who’s ever crafted newspaper headlines for most of an eight hour shift realizes a lot of mediocre verbiage precedes the stronger, eye-catching ones. The first ideas are rarely the best ones.

This holds true on professional networking sites, such as LinkedIn, where individuals write their own headline showcasing their career and their talents. Writers, for example, call themselves a “digital storyteller” or a “writer-producer,” a “prolific writer” or “LinkedIn profile writer.”