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Are You Branding Your Competencies, Characteristics and Intangibles?
November 26, 2012 by William Frierson
I believe most of today’s employers are looking for the total package in potential employees. This combination consists of having the right personality, and the skills and qualifications for a specific job. The following post supports my point of view.The job post of today reads something like this:
20 year company seeking sales professional with 5 years of a proven sales success in increasing new business, expanding sales territory, categories of new business, increase existing account spending, displays a high level of loyalty, plays and works well with others, is a creative thinker, entrepreneurial thinker, has a sense of humor and can wear many hats”. Making a killer apple pie and loving canines a plus!
In this Harvard Business Review article, Hire for Personality, then Train for Skill, the case is made for hiring people with the right characteristics, then train them for delivering their skills better. Makes very smart sense.
Continued:
Are You Branding Your Competencies, Characteristics and Intangibles?
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4 Tips for Making Your Resume A Perfect Match for Any Opening
August 30, 2012 by William Frierson
Jessica Holbrook Hernandez of Great Resumes Fast
When a hiring manager reviews your resume you want them to say, “Wow! That person sounds like the perfect fit for the job!” And then, of course, they call you for the interview! So how do you create a resume that communicates that you’re exactly what they’re looking for in a new employee? Below are four tips for creating a perfect-match resume. Continue Reading
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Career Lessons That Professionals from Other Fields Can Teach You
July 18, 2012 by William Frierson
Erin Palmer
One of the hardest things that college students face is trying to figure out what they want to do for a career. One of the hardest things that recent graduates face is finding the right job to jumpstart their careers. A side effect of this pressure can be a narrow field of vision. Once you’ve chosen a major and began working towards a particular career path, it is easy to become single-minded.
Just because you are working towards a particular career or area of study doesn’t mean that you should remain within that silo for career guidance. Marketing majors can still learn from the finance industry. Healthcare professionals can benefit from the wisdom of people who work in hospitality. No matter what your career path consists of, there are lessons you can learn from other industries. Continue Reading
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Executives: Brand Yourself With Your Own Field-Specific Blog
July 03, 2012 by William FriersonJessica Holbrook Hernandez of Great Resumes Fast
It’s not easy for an executive job seeker to compete against dozens of candidates vying for the same positions. Finding ways to stand out requires an unbelievable amount of ingenuity. One ingenious step executives have taken in recent years is getting onboard with the Internet, specifically blogging. It works well as a branding tool by showcasing expertise in a chosen field. But how can an everyday executive start the process of building a field-specific blog? Continue Reading
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Brand Plays a Role in Assessments During The Candidate Experience
by William Frierson
Top Employers Deliver Better Candidate Experience
According to Moses Bar-Yoseph, the national director, talent attraction, for KPMG in Canada, “The line is now blurring between assessment and branding.”
KPMG Canada recently launched a pre-employment assessment for managerial candidates. Positioned as a Day-in-the-Life experience, it provides a candidate experience as unique as the KPMG brand, and as challenging as the role of a manager in tax, audit or consultancy. KPMG sees candidate engagement as a two-way process of both education and evaluation. Continue Reading
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5 Key Areas To Target When Branding Your Resume
April 11, 2012 by William FriersonJessica Holbrook Hernandez of Great Resumes Fast
Customizing your resume for each position you apply to can be critical in today’s job search. It’s vitally important that your resume conveys that you are a perfect match for the job. When tailoring your resume to each specific position there are five key areas you want to remember to change: Continue Reading
