Some Executives Considering Pinterest for Business

While some companies may enjoy using social media, others are still considering this opportunity.  One social media site some executives may think about using is Pinterest.

“To pin or not to pin?” is a common question for companies today given the rapid growth of Pinterest, a social networking site where users collect and share photos of their favorite interests and hobbies. Despite the virtual pinboard’s increasing popularity, however, a new survey by The Creative Group shows few organizations are ready to dive in just yet. Forty-four percent of advertising and marketing executives interviewed said they have no current interest in using Pinterest for business purposes. Only 7 percent reported they’re already using it, and another 10 percent said they intend to join the online pinboarding community. Continue Reading