How to Write an Effective Job Posting Ad

By David Smooke

The importance of a well written job ad cannot be underestimated. The job ad is your direct medium of communication with a candidate. In reading, a potential candidate quickly forms a lasting impression of your company culture and how that potential candidate envisions daily life at your workplace.

Writing an good job ad optimizes your sourcing investments. I cannot emphasis enough that time spent on writing a good job ad is money saved in your short and long term recruiting budget. A good job ad will reduce time to hire and increase duration of employment. In writing your job ad, I have four broad strokes of advice (followed by a guide on how to optimize each section of a job ad): Continue Reading