When, Why and How to Use Mobile Technology in Your Recruitment Efforts

Virtually every member of Gen Y — today’s college students and recent graduates — and about 90 percent of Gen X’ers and Baby Boomers care enough about only one electronic device to carry it with them virtually everywhere they go: their cell phones.

Most young adults see their cell phones as important to carry with them as their wallet and keys and the significance of their cell phones has only grown as most of those young adults have graduated from feature to smartphones like iPhones, Androids, and Blackberrys. Indeed, some studies are now projecting that in 2013 the large majority of college students and recent graduates will own smartphones.  Continue Reading

CollegeRecruiter.com Founder Selected to Present at 2013 NACE Annual Conference

Steven Rothberg of CollegeRecruiter.com

MINNEAPOLIS, MN, December 17, 2012 – Steven Rothberg, President and Founder of CollegeRecruiter.com, has been selected as one of the presenters at the National Association of Colleges and Employers (NACE) 2013 Annual Conference in Orlando next June.

“It’s been a couple of years since I’ve had the opportunity to deliver a presentation at the NACE annual conference and I’m excited about doing so again next spring. NACE conferences are always very well attended by hundreds of the world’s leading employers of university students and recent graduates and even more college career service office professionals. The organizers are always laser focused on delivering the content that their members want, regardless of whether those members are new to the field or have decades of experience,” said Rothberg. Continue Reading

Most Over Used Profile Buzzword is Creative So If You Use It You’re Anything But

Nicole Williams, LinkedIn career expert

CollegeRecruiter.com partner, LinkedIn, today released the most overused words and phrases in 2012 in the profiles of its members. LinkedIn is the world’s largest professional network with more than 187 million member so if any organization should know about profiles, it is LinkedIn.

The No. 1 most overused buzzword in LinkedIn Profiles globally and for professionals based in the United States is “creative.” Here’s the entire 2012 list of the top 10 terms that are most prevalent in the profiles of U.S.-based professionals: Continue Reading

Keynote on Mobile Marketing at 2009 MPACE Annual Conference

On December 9, 2009 at the beautiful Hyatt Regency in the even more beautiful Monterey, California I had the pleasure of delivering the keynote presentation at the Mountain Pacific Association of Colleges and Employers annual conference.

My topic was How to Use Mobile Marketing to Hire Students & Recent Graduates. During the presentation I discussed: Continue Reading

1/3 Work in Fields Related to Their Childhood Dream Jobs

Nicole Williams, LinkedIn career expert

CollegeRecruiter.com partner LinkedIn, the world’s largest professional network with more than 187 million members, today released data about the most popular childhood dream jobs and the number of professionals on LinkedIn who have some of these cool careers.

As part of its “Dream Jobs” study, LinkedIn surveyed more than 8,000 professionals globally to find out the most common childhood career aspirations and how many professionals currently have their dream job.

The survey found that the top childhood dream jobs for men in the United States were: Continue Reading

Free Hiring Analytics Report for Employers Who Love Metrics

CollegeRecruiter.com is in the process of building out a whole new reporting system that we feel will eclipse anything offered by any other major job board. To help refine the job posting analytics report, we’re offering a free report to any of our employer clients who are willing to spend a few minutes providing us with feedback.

As you can see in the Sample Hiring Analytics Report, the report will provide you with invaluable insight into the visibility of your job postings, how many candidates your posting is attracting, how well your job description sells your posting, how well the candidates who are applying fit your requirements and preferences, what your postings say about your organization, and what kinds of candidates apply to your jobs. In short, if you feel that your postings could be better but you want metrics to show you what and how to improve them, then this report should greatly help. Continue Reading

Number of Apply Clicks and Cost Per Click for Job Posting Ads

Photo courtesy of Shutterstock

A commonly used cliche has the buyer of advertising stating that he knows that half of his advertising is working but he just wishes that he knew which half. That cliche pre-dates the Internet as today’s marketers should and sometimes do know which of their ads is working. But even then, how do you define “working?”

One of the interesting developments since CollegeRecruiter.com went live way back in 1996 is the increased attention employers are paying to metrics so they can better understand where their money is being well spent. For 16 years we’ve heard employers say that they use niche job boards such as ours because they care more about quality than quantity yet when it came time to decide whether to renew a job posting package our sales team would invariably hear yes or no based upon how many applications the employer received from our candidates. Those employers were saying they were basing their decisions on quality but actually were basing them on quantity. Continue Reading

Top 50 Employers on LinkedIn

Last Wednesday through Friday I had the complete pleasure of attending LinkedIn’s Talent Connect 2012 conference along with 1,200 other clients and partners of LinkedIn. Although the social media career site for professionals is only four years old, they’ve quickly become a household word and a must-have tool for many corporate and third party recruiters. I attended to help our team better understand the tools and functionality offered by LinkedIn, why and how employers use LinkedIn, and to meet face-to-face with as many of our wonderful partnership points of contact as possible. By the conclusion of the third day, I could say with conviction: mission accomplished!

One of the interesting tidbits of information at the conference was the release by LinkedIn of the world’s most sought-after, top employers based upon the interactions on LinkedIn by its 175 million global members, of which approximately 20 million are college and university students both within the U.S. and abroad. The top 50 are: Continue Reading

10 Colleges Going All In On Instagram

Social media has made a big splash on college campuses, but some schools have taken things beyond the usual Facebook and Twitter to include the popular photo-sharing service Instagram. With Instagram, they’re able to drum up school spirit, show off what their campus is all about, and get students involved in events in a whole new way. Read on as we explore how 10 different colleges are making great use of Instagram. Continue Reading

CollegeRecruiter.com President Selected as Judge of Candidate Experience Awards

Organizations Assembles Panel of HR and Talent Acquisition Thought Leaders to Select Companies that Best Exemplify a Positive Candidate Experience 

SAN FRANCISCO – September 19, 2012 – The Talent Board, a non-profit organization focused on the elevation and promotion of a quality candidate experience, today announced the members of its panel of independent judges who will select the winners of the Second Annual North American Candidate Experience Awards.(known as “The CandEs”). The judges include: Joseph P. Murphy, vice president of Shaker Consulting Group; Steve Rothberg, president and founder of CollegeRecruiter.com; Jeremy Tipper, founder of the Talent Collective, a U.K.-based talent acquisition advisory firm; and John Vlastelica, managing director of Recruiting Toolbox, Inc.

Founded by the industry’s leading authorities on candidate experience, the CandEs are designed to recognize organizations that produce outstanding candidate experiences. The program consists of three survey rounds that capture and evaluate employers’ recruitment processes and practices through the entire recruitment cycle and candidate experience. With the first and second employer and candidate survey rounds now closed for North American employers, companies identified with unique and innovative efforts will be advanced to the final round, where they will be interviewed by the CandE judging panel using HireVue’s digital interviewing solutions to determine areas of distinction. Continue Reading