Best Colleges for Business / Economics Majors

When top employers are asked to rank the best colleges and universities, they invariably disagree as what is best for one employer may be awful for another. One employer, for example, may need the cream of the cream and is ready, willing, and able to do what it takes to recruit and retain that talent. But the other employer may only think that the cream of the cream is the best candidate for her organization when in fact a solid B student at a second tier school will be far more likely to accept a job offer and stay for years.

Another difference that often crops up on surveys of the top colleges is that one school may have a wonderful liberal arts program but be very average in its other areas while a second school may be solid across the board but not excel in any one program. But when asked to rank the best colleges for business and economics majors, large employers chose:

1. University of Michigan
2. Ohio State University
3. Rutgers University
4. Harvard University
5. University of Pennsylvania

Source: Wall Street Journal, September 13, 2010

Best Colleges for Marketing / Advertising

When top employers are asked to rank the best colleges and universities, they invariably disagree as what is best for one employer may be awful for another. One employer, for example, may need the cream of the cream and is ready, willing, and able to do what it takes to recruit and retain that talent. But the other employer may only think that the cream of the cream is the best candidate for her organization when in fact a solid B student at a second tier school will be far more likely to accept a job offer and stay for years.

Another difference that often crops up on surveys of the top colleges is that one school may have a wonderful liberal arts program but be very average in its other areas while a second school may be solid across the board but not excel in any one program. But when asked to rank the best colleges for marketing and advertising majors, large employers chose:

1. Northwestern University
2. Duke University
3. University of California at Berkeley
4. University of Minnesota
5. University of Wisconsin

Source: Wall Street Journal, September 13, 2010

Best Colleges for Engineering Majors

When top employers are asked to rank the best colleges and universities, they invariably disagree as what is best for one employer may be awful for another. One employer, for example, may need the cream of the cream and is ready, willing, and able to do what it takes to recruit and retain that talent. But the other employer may only think that the cream of the cream is the best candidate for her organization when in fact a solid B student at a second tier school will be far more likely to accept a job offer and stay for years.

Another difference that often crops up on surveys of the top colleges is that one school may have a wonderful liberal arts program but be very average in its other areas while a second school may be solid across the board but not excel in any one program. But when asked to rank the best colleges for engineering majors, large employers chose:

1. Georgia Institute of Technology
2. Purdue University
3. University of Maryland
4. University of Illinois at Urbana-Champaign
5. Virginia Polytechnic Institute

Source: Wall Street Journal, September 13, 2010

Best Colleges for Accounting Majors

When top employers are asked to rank the best colleges and universities, they invariably disagree as what is best for one employer may be awful for another. One employer, for example, may need the cream of the cream and is ready, willing, and able to do what it takes to recruit and retain that talent. But the other employer may only think that the cream of the cream is the best candidate for her organization when in fact a solid B student at a second tier school will be far more likely to accept a job offer and stay for years.

Another difference that often crops up on surveys of the top colleges is that one school may have a wonderful liberal arts program but be very average in its other areas while a second school may be solid across the board but not excel in any one program. But when asked to rank the best colleges for accounting majors, large employers chose:

1. Brigham Young University
2. University of Wisconsin
3. University of Illinois at Urbana-Champaign
4. University of Minnesota
5. Pennsylvania State University

Source: Wall Street Journal, September 13, 2010

Academic High Achievers Recruited Like Star Athletes

Small liberal arts university Wilkes University is investing over $200,000 to recruit academic high achievers like many schools recruit star athletes. In addition to sending the typical acceptance letters, Wilkes has created mall kiosks with the names of the targeted students on them, put ads on pizza boxes delivered to households in the areas in which the students reside, created pages on MySpace, and even run light hearted commercials on MTV and VH1 that identify the students by name.
“It’s like I’m famous,” said one of the targeted teens at Neshaminy Mall, where he works at the Hollister Co. clothes store which is around the corner from a kiosk with his name in foot-high letters. “The girls like it.”
Source: YPulse

SAT Tips That Will Tip The Scales In Your Favor

Here’s an SAT formula to keep in mind: High scores add up to college acceptances, which eventually equal great career opportunities down the road. Janet Xu, 18, a freshman at Yale University in New Haven, Connecticut, and a guest editor for the SAT guide Up Your Score (Workman,$10.95, www.workman.com), shares her pointers for handling the test. Xu used Up Your Score as her study guide in high school and scored a perfect 1600.

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Applying to College : No Easy Task

Examine an application – Just see what is required to click that submit button. I understand universities need the information to make distinctions and decisions. However, the complexity of the application is often difficult if not impossible for students to complete without the proper guidance.
Realize that well meaning school counselors are often spread too thin and universities recommending the students’ independence want them to do it alone. Some colleges do suggest support and guidance, but from whom and how? The fact is that many students do not know all the current application requirements, options, statistics or what universities want to know. Reading any university website on what the school wants, clearly demonstrates the vague nature of how admission officials make their decisions. There are factors in admission that change from year to year. What are the different ways to apply? Early Decision, Early Action, Restrictive First Choice Early Action? Rolling Admissions? Who is explaining this in the high schools? Most recently Harvard, Princeton and the University of Virginia eliminated their Early Plans for the Class of 2012. How do students become aware of such news?
Other factors students must know when applying to college include standardized tests – what tests to take where and when? And how to prepare…About 720 universities in the United States don’t even require tests. What are the differences in the requirements? Who takes the ACT? SATI? Which universities require the SAT Subject Exams and how many of these? Are they optional? required? Students also need to know how to register for the exams. High schools generally do not provide these answers. The counselors can, at times help but with ratios at nearly 500 to 1, their time is extremely limited. Recently, I had one of my seniors request a senior college prep packet at his high school only to hear, “We don’t have one.” I compliment Rob Killion, executive director of the Common Application who continually works toward a commonality in this complicated maze. However, look at the number of supplements and additional essays required by schools on the common application. www.commonapp.org. Just how common are these applications anyway?
Then there are those recommendations – how many and for which school? Who should I give them to? What should I include? Should I send the universities supplemental recommendations? When should I submit them? What should I fill out? Do I waive my right to see them? These are just a few of the questions I get from students all the time. There are also Midyear Reports. Many students have never seen this before. What do I do with them?
There’s the Brag Sheet or list of extracurricular activities and honors and awards received in high school. Students need to know how to present those. Students want to know how to best state their activities and who should get this list. One of my students recently gave me a near twenty page extracurricular list answering numerous excellent and specific questions. Unquestionably, this gives any reader a clear sense of this student. However, who would read this at the university level. Students are given approximately seven short lines to list years of experience and accomplishments. They are entitled to know how to maximize this space.
Essay questions are a significant source of concern to students. Just what are these admission officers looking for? Although many universities do give a “topic of your choice” there are those questions that are amazingly specific – quoting legendary philosophers that have students decipher the content and then connect it all on a personal level. To do all this in anywhere from 100 to 600 words depending on the institution is yet an additional skill. We hear too that essays should be in story format, creative and wonderfully intriguing. Most recently, I heard an admission officer state that they often read the 1st and last paragraph and then decide whether or not to read the rest. Students generally do not learn to write 1st person essays like this in high school. Realize too that many applications require 3 to 4 essays…some long, some short – but nevertheless all different.
High school athletes also need guidance regarding NCAA rules and requirements – how and when to contact coaches and where to go for information.
If universities are requesting and requiring all these components, students are entitled to know what to do and what it all means. As long as most schools do not provide the adequate guidance, admissions remains a complicated process. Competition for select spots continues to increase along with the need and demand for private college consultants.

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Why Distance Counseling Works

Isn’t it true that when admission officers evaluate student applications they really don’t know the student? Other than the interview that some colleges offer, acceptance decisions are based on a written document, the application. For students to portray themselves in the best light, their GPA’s, test scores, essays and recommendations must paint the best possible picture. In addition to local students, I am currently working with students and families in 16 states and 5 countries internationally. This number is increasing nearly daily. I counsel online, on the phone and via fax. If I can get a clear picture of a student based on all their data without the face to face meetings, then it is likely that admissions officers will also. The fact is that distance counseling is a test for the real thing.
I do see many students face to face when possible and always enjoy knowing them personally. However, the demand for guidance is so widespread that to accommodate more students, distance counseling is necessary. The forerunner, online learning, indicates how fast online education is growing and how successful it is. The Sloan Consortium, a group of colleges pursuing online programs, estimates that 850,000 more students took online courses in the fall of 2005 than the year before, an increase of nearly 40 percent. Students, too, are extremely comfortable with the distance format. Between their personal web pages, text and emails, online communication is a comfort zone .Many young people are more comfortable communicating online.
Many university applications are going paperless within the next few years. Numerous professors post assignments, readings and syllabus online. High schools are using programs where students receive online report cards. Electronic communication is the M generation’s way. Online college applications, passwords, pin numbers, secret questions to login are all very standard. Many face to face counseling meetings are conducted in front of a computer.
It is likely that college applications will become even more unique in the coming years. I easily guide all my distance students to present applications that are unique and perhaps explore creative possibilities in photo uploads, displaying computer graphic skills, musical backgrounds and links to personal pages. All this reveals much about the student.
So many of my high school and transfer students have such busy schedules, that they prefer connecting with me online rather than face to face. Between homework, jobs, athletic activities and other extracurriculars, they like communicating at the end of the day with their questions and input online.
By the time my students submit their applications, I have a strong feeling for who they are having worked with them to extract their strengths. In saying all this and if you have read this far, I have a note for parents. I hear things like, “I want my child to know their counselor”. Of course, there is nothing wrong with that. I urge you to keep in mind, to realize and accept that this is a new high tech generation that is more than comfortable with distance counseling.
Jeannie Borin, M.Ed.
IECA Professional Member
NACAC Professional Member
www.college-connections.com

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Full Blown College Admissions Frenzy

It becomes instantaneously obvious once anyone starts examing the plethora of requirements necessary to apply to college these days, that it is an amazingly complex and overwhelming process. Combine that fact with the many who are limited English speakers and first generation in their family to attend college that must weed through the requirements of this process with little or no guidance. Add in the mix the over programmed teen who, on top of monumental amounts of homework, extracurricular activities and perhaps a job must now apply to an average of a dozen universities just to assure acceptance into a college during the most competitive admissions cycle in history. Just examining last seasons percentage of admits at selective universities will verify this fact. http://www.college-connections.com/collegelinks.htm
There are those who continue to bombard the independent college consultant in their private efforts to guide these students. Their services invariably improve family relations and reduces stress. In addition, nearly all independent counselors take pro bono students. The simple truth is that thousands of students are not getting the guidance they need. Certainly there are countless effective counselors in schools across the country, but the counselor to student ratio is exorbitant. Some school counselors manage as many as 500 students. Add the vast amounts of additional jobs many of these counselors have including but not limited to scheduling, monitoring social behavior and writing recommendations. Many have job titles that include “guidance counselor”. How many times have I heard students say, “My counselor doesn’t know me” and then there are those students who don’t even know if their schools even have a college counselor. Universities have specific requirements for admittance. Yet, thousands get to their senior year without the necessary courses due to lack of guidance. These counselors simply cannot handle the large enrollments and it’s no surprise, as the schools are significantly under budgeted. Yes, there are those independent schools that manage well, whose ratio of counselor to students is 10:1, where students’ curriculums are reviewed and carefully managed. However, so many of these families still seek outside help for their college admission process.
The angst and anxiety of the college admissions process has reached new levels. Words like “admission frenzy” and “gaming the system” are all over the media. As a result, some of the top universities have eliminated early plans to try and quiet the storm. Private college consultants have become as necessary as any psychologist. Yet, how many psychologists do as much pro bono work as college consultants? Educational business is not a dirty word. Other factors driving the admissions intensity are the universities themselves. The business of college admissions is at an all time high. Large budgets are allocated for enrollment management divisions. Thousands of dollars are directed at recruiting students and encouraging more and more applications because it then can make the university look more selective. Just last week on one of my professional online digests was a request from a top admission official for marketing suggestions concerning online banner placements. College websites are huge business and placement of ads equally as important. After all, these are tremendous recruitment tools and yield does increase that U.S. News Ranking. Other factors driving the frenzy are undoubtedly the “helicopter” parent population. Many parents push their kids to the absolute limit to achieve what they didn’t and still hold beliefs that the way to a successful, secure future is through a top tier school – not necessarily so. Many state universities are notorious for having produced some of the most successful and influential people in the world. Peer pressure is added to this mix, creating anxious turmoil. The average number of senior applications is estimated at 12 to 15 schools per students. Last week at a selective independent school in Los Angeles, a nervous 9th grade parent group was encouraged to not think about college plans just yet.
Jeannie Borin, M.Ed.
IECA, Professional member
NACAC, Professional Member
www.college-connections.com

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How to Ace Your College Admissions Application

So you’ve got all of your credentials in place: grades, test scores, life experiences, and more. Now you need to figure out how to put all of that together in a way that will cause your college admissions application to standout in the eyes of the colleges of your dreams. To do so, follow these five tips:

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