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Parent satisfaction and the college student experience
December 06, 2012 by William Frierson
Colleges and universities should understand that parents and/or guardians can be influential when it comes to their child’s decision on where to go to school; they also have concerns. Find out what areas they’re concerned about in the following post.I am just one year away from my daughter Kylie enrolling in college. She is a senior in high school this year, and her college search is well under way. She knows her top two choices, plus she intends to apply to three other colleges. We did the first round of college visits last summer and spring, which helped to eliminate a couple schools from her list. We are now planning to schedule overnight visits at her top two colleges, to confirm that they are the right fit for her.
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Transitioning Students with Disabilities into College and Careers
November 30, 2012 by William FriersonWith the right preparation, schools can make the lives of students with disabilities a little easier as they transition into college and the workforce. In the following post, find out what parents say can be done to help with this process, and what is making a difference.Scott Rich is a prime example of how a student with disabilities can be successful. Rich was diagnosed with autism at the age of three, and behavioral problems affected him throughout elementary school. He had difficulty engaging to the point that he was expelled on several occasions, and during middle and high school, he suffered anxiety and time management issues.
Today, life for Rich is an entirely different story. At age 29, Rich has earned his M.A. in Special Education, a B.A. in Geography, and a Minor in Special Education. Rich now works as an outreach advocate and is mentoring students with special needs and autism.
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Transitioning Students with Disabilities into College and Careers
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Increasing student success through statistical modeling for student retention: Lynchburg College (Virginia)
by William FriersonThe following post discusses a method colleges and universities may think about using to assess their incoming freshmen. See how this method may benefit student retention.Lynchburg College is a small, private liberal arts institution serving students from diverse geographic regions with a wide range of academic performance (high school GPAs ranging from 2.5 to 4.0). Because of this diversity, Lynchburg College has made it a campuswide priority to understand the needs of incoming students and connect them to the resources they need to succeed.
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Is your campus Web site ready for mobile? College-bound students are researching colleges via tablets and smart phones
by William FriersonMobile is becoming a popular method to research colleges and universities for prospective students. To find out what this means for higher learning institutions, check out the following post.Are prospective students going mobile when they search for colleges online? According to the latest E-Expectations data, the answer is increasingly becoming “yes.”
Since the 2010 study, the E-Expectations project has tracked how many prospective students have viewed college Web sites on mobile devices. Those numbers have gone from 23 percent in 2010 and 14 percent in 2011 to 52 percent this year. With more and more students using smart phones and tablets, those numbers will surely increase in the coming years.
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E-mail marketing and landing pages for college student recruitment
by William FriersonOne way colleges and universities may be able to improve their student recruitment process is by better understanding e-mail marketing and landing pages. Learn more about these topics in the following post.When I conduct workshops with college marketing and recruiting staff on the topic of e-mail marketing in higher education, I often lead with this question: “What’s the single most important job of an e-mail message?”
Frequent responses include “to get new students,” “to inform,” or “to get someone to apply.” More often than not, folks in the room are surprised when I share my answer: The most important role of an e-mail message is to get someone to click out of it as soon as possible.
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E-mail marketing and landing pages for college student recruitment
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Is your social media strategy focused on the channels that matter?
November 21, 2012 by William FriersonWith so many young people involved with social media today, it may be wise for college recruiters to use the method for attracting prospective students to their schools. The following post offers recruiters information on how they can benefit from recruiting with social media.
Click on image to enlarge.
The graphic above shows the percentage of prospective students who are currently using each of the seven most popular social media sites, based on a national poll of 2,000 college-bound high school students conducted in the spring of 2012. The 2012 E-Recruiting Practices Report from Noel-Levitz compares these numbers to the social media practices that campuses report using, revealing some significant differences. (For more information on the use of social media by prospective college students, download the 2012 E-Expectations Report.)
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Is your social media strategy focused on the channels that matter?
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Three ways to facilitate more live conversations with prospective college students
by William FriersonColleges and universities that are interested in enrolling more students to their schools may want to consider strategies involving live interaction.As I present the findings from the latest E-Expectations research with clients and colleagues, one of the areas that generates the most discussion is the apparent interest prospective students show in using Webcams and other tools to have live conversations with current students, faculty, and admissions representatives.
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Three ways to facilitate more live conversations with prospective college students
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Are You Ready for College?
November 06, 2012 by William FriersonYou might think so, but it takes some preparation. The following infographic defines what it means to be college ready and offers more information on the subject. Continue Reading
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High School Exit Exams May Face New Standards
September 20, 2012 by William FriersonIn the near future, high school students might be preparing for more challenging exit exams.
After more than a decade of growing reliance on high school exit exams, states are rethinking how they use these popular assessments, a new Center on Education Policy (CEP) report finds.
New data released yesterday shows that eight of the 26 states with exit exam policies have aligned these exams to the Common Core State Standards (CCSS) or other college- and career-readiness standards, and 10 more states plan to do so in the near future, according to “State High School Exit Exams: A Policy in Transition,” the 11th annual report on high school exit exams by CEP at George Washington University. Continue Reading
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Why Having a College Degree Can Pay Off During a Recession
September 14, 2012 by William FriersonDo you still wonder if getting a college degree is worth it these days? For anyone who lost a job during the recent recession in the United States, the answer is probably yes. Besides that, just think about the difference in earnings over a lifetime between people with degrees and people without them. Learn why having a college degree is beneficial in the following infographic. Continue Reading
